PENGARUH INOVASI PRODUK, KUALITAS PELAYANAN DAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAKPIA KREZMERA
Article Sidebar
Main Article Content
Abstract
This study aims to analyze and determine people's satisfaction with work motivation, work environment, and leadership style. The approach used is a quantitative causality approach. The number of respondents in this study is 40 respondents. The method used is multiple linear regression analysis processed with the help of the SPSS version 23.0 application. The results of this study indicate a coefficient of determination of 0.741. The leadership style of the Head of Ngepung Village has a positive and significant effect on community satisfaction. This is shown from the results of the t-test of 2.613 with a significance of 0.040, and a regression coefficient of 0.158. Employee work motivation has a positive and significant effect on community satisfaction. This is shown from the t-test results of 2.489 with a significance of 0.020, and a regression coefficient of 0.238. The work environment has a positive and significant effect on people's satisfaction. This is shown from the results of the t-test of 3.675 with a significance of 0.001, and a regression coefficient of 0.373. This means that 74.1% of community satisfaction at the Ngepung Village Office, Nganjuk Regency is influenced by leadership style, work motivation and work environment. While the remaining 25.9% of community satisfaction is influenced by other variables not examined in this study.
Article Details
References
Ernawati R. Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta. Bus Manag Anal J 2021;4:80–98. https://doi.org/10.24176/bmaj.v4i2.6663.
Stevany, M. P., HAKIMAH, E. N., & BHIRAWA SWS. ANALISIS PENGARUH BUDAYA, SOSIAL, DAN PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MEREK EMINA (STUDI KASUS PADA MAHASISWI UNIVERSITAS NUSANTARA PGRI) 2022.
Lestari R. PENGARUH INOVASI PRODUK, KUALITAS LAYANAN ONLINE, PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TULANG LUNAK KEDAI REUMBAY . (Doctoral Diss Sekol Tinggi Ilmu Ekon Indones Jakarta) 2021.
Payne. The Essence of Service Marketing ( Pemasaran Jasa ). Jakarta: Salemba Empat; 2008.
Ernestivita, G., Saputro, A., & Subagyo S. Penilaian Kepuasan Konsumen ditinjau dari Kualitas Produk, Lokasi dan Kualitas Pelayanan pada Depot Leko Tulungagung. 11(1), 2021:13–23. https://doi.org/https://doi.org/10.47047/ca.v11i1.130.
Nasrullah R. Media Sosial Prespektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media; 2015.
Faisol, Mariana, Christina HTR, Dahlia Amelia, Erviva F IM. Kewirausahaan Berbasis UMKM. pertama. SEVAL, 2023.
Tamamudin. Analisis Pengaruh Pengenalan Merek, Persepsi Kualitas, Harapan Konsumen dan Inovasi Produk terhadap Keputusan Membeli dan Dampaknya Pada Loyalitas Konsumen (Studi Kasus: Produk Batik Sutra Halus Merek Tamina). J Penelit Vol 9 2012:283–300.
Nur Arifah, M., & Suryoko S. PENGARUH KUALITAS PELAYANAN DAN INOVASI PRODUKTERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen diBoy’s Cake and Bakery Mojolaban, Sukoharjo). (Doctoral Diss Fac Soc Polit Sci 2020.
Sujarweni. Metodologi Penelitian Bisnis dan Ekonomi. Yogyakarta: PT. Pustaka Baru; 2015.
Adiek Astika Clara Sudarni, Faisol, Suhadarliyah, Rudy Irwansyah, Yudi NS A. Manajemen Strategik (Teori dan Analisis). pertama. SEVAL, 2023.
Hotimah, H., Firdaus, M., & Amin S. Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Media Sosial Terhadap Keputusan Pembelian (Studi Pada UKM Makaroni Bantet Banyuwangi). JMBI J Manaj Bisnis Dan Inform 2021:16–29.
Faisol F, Astuti P, Winarko SP. The Role of Technology Usage in Mediating Intellectual Capital on SMEs Performance During the Covid-19 Era. ETIKONOMI 2021; 20: 413–428.
Faisol, Sri Aliami MA. Pathway of Building SMEs Performance in Cluster through Innovation Capability. Econ Dev Anal J 2022; 11: 140–152.
Amin Tohari, Faisol Faisol AR. A The Use of Partial Least Squares Modeling In Finance Business Partnering Research. J Ilm Kursor 2021; 11: 43–52.
Faisol F, Sri Aliami, Samari. Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri. Efektor 2022; 9: 35–47.