Keywords
Kualitas Produk
Harga
Lokasi
Kualitas Pelayanan
How to Cite
Abstract
This research is motivated by the community's culture of drinking coffee which was developed by the younger generation and packaged to be more modern by creating a business in the field of selling coffee. Especially at the Belikopi Nganjuk coffee shop, which has many devotees from all walks of life. The purpose of this research is to find out how the influence of product quality, price, location and service quality in increasing customer satisfaction. The respondents of this study were consumers of Belikopi Nganjuk who were randomly selected as many as 50 respondents. The method used in this research is quantitative which uses a questionnaire and is processed using SPSS v.23. The result of this study is that product quality partially has a significant effect on customer satisfaction. Price partially has a significant effect on consumer satisfaction. Location partially has a significant effect on customer satisfaction, service quality partially has no significant effect on customer satisfaction, the four variables simultaneously influence customer satisfaction.
References
Oliver, “Analisis Kualitas Pelayanan Pengiriman Barang terhadap Kepuasan Konsumen pada PT Pos Indonesia Regional I Sumatera,” J. Ilmu Komputer, Ekon. dan Manaj., vol. 1, no. 1, 2019, pp. 129–138
F. Napitupulu, “Pengaruh harga dan kualitas produk terhadap kepuasan pelanggan pada pt . ramayana lestari sentosa The influence of price and quality of products on customer satisfaction in pt . ramayana lestari sentosa,” Kinerja, vol. 16, no. 1, 2019, pp. 1–9
Y. P. Sauw Fa, R. Sardanto, and D. K. Hadi, “Analisis Store Atmosphere, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen padda Coffee Shop Belikopi Kediri,” Semin. Nas. Manajemen, Ekon. dan Akuntasi Fak. Ekon. dan Bisnis UNP Kediri , vol. 6, no. 1, 2021, pp. 1553–1556
P. Kotler and G. M. Armstrong, Dasar-dasar Pemasaran Jilid 1, 11th ed. Jakarta: Erlangga, 2016, pp. 120-123.
F. Tjiptono, Service, Quality & satisfaction. Yogyakarta: Andi, 2016, pp. 45-47.
Onsardi, “Strategi Meningkatkan Loyalitas Konsumen Makanan Khas Kota Curup Kabupaten Rejang Lebong,” J. Manaj. Modal Insa. dan Bisnis, vol. 1, 2020.
Assauri, Manajemen Pemasaran (Dasar, Konsep dan Strategi). 2014, pp. 67-70.
Sulistiana, “Pengaruh Kualitas Produk, Kualitas Layanan Dan Lokasi Terhadap Kepuasan Konsumen Pada Coffe Shop Rumalaman Tulungagung,” vol. 105, no. 3, pp. 129–133,2020
P. Kotler, Manajemen pemasaran, 13. Jilid. Jakarta: Erlangga, 2014.
H. Soekotjo, “Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan Cafe Milkmoo,” J. Ilmu dan Ris. Manaj., vol. 6, no. 3, 2017 pp. 1–20.
F. Tjiptono and C. Greforius, Pemasaran Jasa (Prinsip, Penerapan, dan penelitian). Yogyakarta: Andi Offset, 2016.pp.32-40
P. Kotler and G. M. Armstrong, Prinsip-Prinsip Pemasaran, 13th ed. Jakarta: Erlangga, 2012.
Irsyad Gulam Bustomi, “Kualitas pelayanan terhadap kepuasan pelanggan coffee shop,” vol. 01, no. 1, 2022. pp. 13–18.