Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
PERAN SOSIAL MEDIA DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE SHOP MAE KOPI
This study aims to analyze the influence of social media and brand awareness on purchasing decisions at MaeKopi. This research focuses on MaeKopi, a coffee shop in Nganjuk utilizing Instagram as a digital marketing medium to expand its market reach. MaeKopi's marketing strategy includes creative content, promotions via GoFood and GrabFood, and a strategic location to attract customers. The results indicate that effective social media usage enhances brand awareness, positively affecting purchasing decisions. These findings provide recommendations for businesses to optimize their digital marketing strategies to enhance competitiveness.
Copyright (c) 2025 M. Ayungga Rahmad Ramadan
PERAN VISUAL MERCHANDISING DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: EVIDENSI PADA RITEL LOKAL
This study aims to determine the effect of visual merchandising and price discounts on consumer purchasing decisions at the Awam Paciran Retail Store using quantitative methods and purposive sampling techniques on 100 respondents. Data were analyzed by multiple linear regression using SPSS version 27. The results show that visual merchandising has no significant influence on consumer purchasing decisions, while price discounts have a significant influence. Simultaneously, visual merchandising and price discounts have a significant positive effect on purchasing decisions. This study indicates that the effective implementation of visual merchandising and price discounts can create a pleasant shopping experience and stimulate purchasing decisions, as well as provide added value for consumers.
Copyright (c) 2025 Rudi Wibowo, Minullah, Nuning Nurna Dewi
STRATEGI MARKETING AKSESIBILITAS, SERVICE QUALITY, EVENT BAKING CLASS TERHADAP CORPORATE IMAGE PADA CV. TORTA INDONESIA
This study aims to analyze the effect of accessibility, service quality, and baking class events on corporate image at CV. Torta Indonesia. This research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 100 respondents consisting of consumers and participants of baking class events at CV. Torta Indonesia. The collected data were analyzed using multiple linear regression analysis with the assistance of statistical software. The results of this study indicate that accessibility has a significant effect on corporate image, service quality has a significant effect on corporate image, and baking class events also have a significant effect on corporate image. Simultaneously, accessibility, service quality, and baking class events have a significant effect on corporate image at CV. Torta Indonesia. These findings demonstrate that ease of access, high-quality service, and the implementation of baking class events play an important role in creating a positive impression, increasing trust, and shaping positive consumer attitudes toward the company. This study is expected to contribute to the development of marketing strategies in improving corporate image and to serve as a reference for future research related to marketing strategies and corporate image.
Copyright (c) 2025 Shovina Zuhruvin Ulayya Haq
PENGARUH SUASANA CAFE, KUALITAS PELAYANAN CAFE, DAN HARGA TERHADAP KEPUASAN PELANGGAN
This study analyzes the influence of cafe atmosphere, service quality, cafe price, and price on customer satisfaction. The method used was descriptive quantitative, with 40 respondents selected through purposive sampling. The research covered the variables of cafe atmosphere, cafe service quality, price, and customer satisfaction. The instrument was tested for validity and reliability. Data were collected through a questionnaire and analyzed using multiple linear regression, the classical assumption test, the simultaneous test (F test), the partial test (t test), and the coefficient of determination (R²) of 0.871. This indicates that the independent variables, cafe atmosphere, cafe service quality, and price, explain 87.1% of the variation in the dependent variable, customer satisfaction. Meanwhile, the remaining 12.9% is influenced by other factors not examined in this study. The results indicate that cafe atmosphere, service quality, cafe price, and price have a significant effect on customer satisfaction.
Copyright (c) 2025 Dinda Novelina Ruagadi
ANALISIS KUALITAS PELAYANAN, CITRA MEREK, DAN ONGKOS KIRIM TERHADAP KEPUASAN PELANGGAN DI J&T CARGO KEDIRI
This study aims to analyze the effect of service quality, brand image, and shipping costs on customer satisfaction at PT. Global Jet Express Cargo (J&T Cargo) Kediri. The research employed a quantitative approach using a survey method. The study population consisted of customers who used J&T Cargo services during September–December 2024, with 100 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression, classical assumption tests, simultaneous tests (F-test), partial tests (t-test), and coefficient of determination (R²). The results show that service quality and shipping costs have a significant positive effect on customer satisfaction, while brand image does not have a significant effect. Simultaneously, service quality, brand image, and shipping costs significantly influence customer satisfaction. The coefficient of determination indicates that most variations in customer satisfaction can be explained by the examined variables. These findings highlight the importance of improving service performance and pricing strategies to enhance customer satisfaction in the cargo delivery service sector.
ANALISIS ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE
This study analyzes online customer reviews, online customer ratings, and flash sales on Shopee consumer purchasing decisions. The method used is descriptive quantitative with 40 respondents selected through simple random sampling. The research includes variables online customer reviews, online customer ratings, flash sales, and purchasing decisions. The instrument was tested for validity and reliability. Data were collected through a questionnaire and analyzed using multiple linear regression, classical assumption tests, simultaneous tests (F tests), partial tests (t tests), and the coefficient of determination (R²). The results show that online customer reviews, online customer ratings, and flash sales have a significant effect on purchasing decisions.
Copyright (c) 2025 Angga Susilo Hermanto
STRATEGI PEMASARAN MELALUI KOMUNITAS GUNA MENINGKATKAN PENJUALAN IKAN PREDATOR: STUDI PADA TOKO IKAN HIAS GUBUK AQUATIC KERTOSONO
The purpose of this study is to describe the community-based marketing strategy implemented by Gubuk Aquatic Kertosono Ornamental Fish Store in marketing predator fish, as well as to identify the constraints and solutions in the implementation of the marketing strategy. This study employs a qualitative approach and is classified as a case study research design. The primary data were collected through in-depth interviews with three informants. The sampling technique used was snowball sampling, and informants were selected using the 5R criteria, namely relevance, recommendation, rapport, readiness, and reassurance. The data analysis in this study followed three stages: data reduction, data display, and conclusion drawing or verification. The findings indicate that the community-based marketing strategy implemented by Gubuk Aquatic Kertosono Ornamental Fish Store has proven effective in increasing predator fish sales. This strategy is realized through the formation of an active, communicative, and trust-based customer community. The community functions not only as a promotional medium but also as a platform for building long-term relationships between sellers and customers.It is recommended that the business consistently maintain and further develop the customer community, enhance the quality of communication, and preserve customer trust in order to sustain customer loyalty and increase sales performance. Future studies are expected to extend this research by adopting a quantitative approach or incorporating additional variables such as customer satisfaction and customer loyalty to strengthen the research findings.
Copyright (c) 2025 Sultanu Ahmaddiva Hernanda, Sigit Wisnu Setya Bhirawa, Rony Kurniawan
ANALISIS SISTEM INFORMASI AKUNTANSI PENGGAJIAN DAN PENGUPAHAN INDUSTRI MUTIARA ONIX GAMPING CAMPURDARAT TULUNGAGUNG
This study aims to assess the implementation of Accounting Information Systems (AIS) related to payroll and wages in the Mutiara Onix Natural Stone Industry with a focus on workflow effectiveness, internal control weaknesses, and recommendations for improvement. The research method uses a qualitative case study approach through observation, semi-structured interviews, and review of payroll administration documents. The findings indicate that the payroll process is still carried out semi-manually, recording overtime and deductions is inaccurate, and the separation of functions and authorization is not optimal, thus giving rise to potential errors and misuse. The novelty of the study lies in mapping the needs for integrated digitalization in the small-scale natural stone industry and compiling recommendations based on internal control principles that are in accordance with the characteristics of UMKM.
Copyright (c) 2025 Figo Ryan Mahendra, Sigit Puji Winarko, Badrus Zaman
STRATEGI PROMOSI GRESIK ENGLISH CENTER DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU MELALUI MEDIA SOSIAL INSTAGRAM
This study aims to analyze the promotional strategies employed by Gresik English Center (GEC) through Instagram, identify the supporting and inhibiting factors in their implementation, and formulate effective promotional strategies to increase new student enrollment. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with the institution owner, social media administrator, tutors, and students, supported by observation and documentation of GEC’s Instagram promotional activities. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results indicate that GEC’s promotional strategy focuses on presenting authentic, informative, and educational visual content by utilizing Instagram features such as feeds, stories, and reels. Supporting factors include the quality of learning services, the involvement of internal stakeholders, and content that genuinely represents the learning experience, while inhibiting factors involve limitations in human resources, time management, and content consistency. Effective promotional strategies are characterized by content authenticity, consistency of promotional messages, and responsive interaction with the audience. This study contributes theoretically to the discourse on digital promotion in non-formal education and provides practical insights for English course institutions in optimizing social media–based promotional strategies.
Copyright (c) 2025 Ahmad Dani Romadlon, Ema Nurzainul Hakimah, Dyah Ayu Paramitha
PENGARUH STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH
The purpose of this study was to determine the effect of credit marketing strategies, credit granting procedures and service quality on customer satisfaction. This study used an associative quantitative technique. The sampling technique used was purposive sampling with 79 customers. The analytical tool used was SPSS for Windows version 25. The test techniques used were validity tests, reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests and coefficients of determination. The results showed that the variables of credit marketing strategies, credit granting procedures and service quality had a significant effect, both partially and simultaneously, on customer satisfaction at BPR Nusumma Kediri.
Copyright (c) 2025 Dicky Wahyu Firmansyah, Sigit Wisnu Setya Bhirawa, Susi Damayanti
PENGARUH IKLAN, PERSONAL SELLING, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KABUPATEN NGANJUK
The objectives of this study was to analyze the effects of advertising, personal selling, and word of mouth (WOM) on purchasing decisions of Yamaha Nmax motorcycles in Nganjuk Regency, partially and simultaneously. This study employs a quantitative approach using a causal research design. The population of this study consists of consumers who have purchased and use the Yamaha Nmax 155. The sample comprises 40 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS for Windows. The results of the study indicate that: (1) advertising has a significant partial (individual) effect on purchasing decisions; (2) personal selling has a significant partial (individual) effect on purchasing decisions; (3) word of mouth (WOM) has a significant partial (individual) effect on purchasing decisions; and (4) advertising, personal selling, and word of mouth (WOM) simultaneously (collectively) have a significant effect on purchasing decisions.
Copyright (c) 2025 Rahul Vijaya, Restin Meilina, Sigit Wisnu Setya Bhirawa, Poniran Yudho Leksono
LOYALITAS KONSUMEN DITINJAU DARI PROMOSI, HARGA, DAN KUALITAS PELAYANAN DI CAFE SINONAMANIS NGANJUK
The purpose of this study is to identify and analyze the partial and simultaneous significant effects of promotion, price, and service quality on consumer loyalty at Café Sinonamanis Nganjuk. This study employs a quantitative approach with a causal research design. Data were collected using a closed-ended questionnaire with responses measured on a 1–5 Likert scale, and the instrument was proven to be valid and reliable. The population of this study consists of consumers of Café Sinonamanis Nganjuk who have made purchases. The sampling technique used was purposive sampling, with criteria including having made more than two purchases, residing in Nganjuk, and being at least 17 years of age. The sample size was determined based on Roscoe’s rule of thumb, resulting in a total of 40 respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The findings indicate that promotion, price, and service quality have significant partial and simultaneous effects on consumer loyalty at Café Sinonamanis Nganjuk. For future research, it is recommended to employ different research methods, such as qualitative approaches or mixed-method designs, to obtain more in-depth findings. Additionally, the inclusion of other variables is suggested, given that 58.4% of the variance in consumer loyalty may be explained by other independent variables not examined in this study.
Copyright (c) 2025 Robbi Adi Hermawan, Sigit Wisnu Setya Bhirawa, Basthoumi Muslih, Sigit Ratnanto
PENGARUH PENGELOLAAN DANA DESA, TRANSPARANSI, DAN PARTISIPASI TERHADAP KESEJAHTERAAN MASYARAKAT DESA MANGGIS KECAMATAN PUNCU KABUPATEN KEDIRI
This study aims to analyze the influence of village fund management, transparency, and community participation on community welfare in Manggis Village, Puncu District, Kediri Regency. The background of the study is based on the importance of accountable and participatory village finances to support future village development and improve community cohesion. This type of research uses an associative quantitative approach, with the population of the entire Manggis Village community involved in the management and receipt of village fund benefits. The research sample was created using the Slovin formula, and data were obtained using a Likert scale. The data analysis technique used was multiple linear regression analysis to understand the impact of independent variables on the dependent variable, both in parallel and simultaneously. The results of the study indicate that village fund management, transparency, and community participation have a positive and significant effect on community welfare. This indicates that the better the management and transparency of village funds and the higher the level of community participation, the better the community welfare in Manggis Village.
Copyright (c) 2025 Manik Lelibid Pujiningtyas, Mara’tus Solikah, Sigit Puji Winarko
ANALISIS PERBEDAAN PENDAPATAN PEDAGANG SEMBAKO SEBELUM SESUDAH BERGABUNG MITRA RUMAH PANGAN KITA KOTA KEDIRI
This study analyzes income differences of grocery traders before and after becoming RPK partners in Kediri City. The method used is descriptive quantitative with a pretest-posttest one group design, involving 35 respondents selected via purposive sampling. The research model includes monthly income, education budget, and family burden variables. Instruments were tested for validity and reliability. The paired sample t-test showed a 10.46% average income increase, with p<0.05. A lower standard deviation indicates improved economic stability among partners. The RPK program effectively supports traders' welfare and strengthens sustainable food distribution.
Copyright (c) 2025 Tara Indi Faliana, Dian Kusumaningtyas, Sigit Wisnu Setya Bhirawa
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KARYAWAN
Research at UD Sumber Muji Mulya has problems, namely the low spirit of cooperation between employees which has an impact on decreasing job satisfaction, non-transparent compensation, and lack of occupational health and safety protection, which risks lowering morale and increasing accidents and occupational diseases. This research uses a quantitative approach with a sample of all UD Sumber Muji Mulya employees. The test results show that OCB has no significant effect partially on employee satisfaction tcount 0.947 < ttable 2.028, and a significance value of 0.350 > 0.05. In contrast, compensation has a significant effect with tcount 2.218 > ttable 2.028, and a significance value of 0.033 < 0.05, as well as the work environment has a significant effect with tcount 2.877 > ttable 2.028, and a significance value of 0.007 < 0.05. Simultaneously, OCB, compensation, and work environment have a significant effect on employee satisfaction at UD Sumber Muji Mulya.
Copyright (c) 2025 Rahma Maulidina, Basthoumi Muslih, Hery Purnomo
STRATEGI PEMASARAN MAKE UP ARTIST NGANJUK DALAM PERSAINGAN UNTUK MENINGKATKAN MINAT KONSUMEN
This study aims to examine the marketing strategy of traditional bridal makeup service providers in Nganjuk, by emphasizing the use of local cultural values ​​as a competitive advantage. The method used is a qualitative approach with case studies, data collected through interviews, observations, and documentation, and analyzed using the SWOT model. The results of the study indicate that the application of local culture in marketing strategies can strengthen business positions and attract consumer interest amidst tight competition. The novelty of this study lies in the emphasis on preserving Javanese cultural values ​​as a differentiation strategy in the modern service industry, which is still rarely explored in depth in bridal service marketing studies. These results provide practical and theoretical contributions to the development of culture-based businesses in the future.
Copyright (c) 2025 Fattma Ainun Khiftiyah, Restin Meilina, Susi Damayanti
ANALISIS OCR, PD, DAN TP TERHADAP IMPULSE BUYING PADA LIVE STREAMING SHOPEE
The purpose of this study is to analyze the influence of Online Customer Review (OCR), Price Discount (PD), and Time Pressure (TP) on impulse buying during Shopee live streaming. A quantitative approach was employed using multiple linear regression analysis. The population in this study consisted of 337 active students from the 2021 cohort of the Management Study Program at Universitas Nusantara PGRI Kediri. A total of 183 respondents were selected using the Slovin formula with a 5% margin of error and a nonprobability sampling technique through simple random sampling, based on the criteria of being active Shopee users. The results show that OCR, PD, and TP have a positive and significant effect on impulse buying, both partially and simultaneously. These findings indicate that the three factors are key drivers of impulsive purchasing behavior during live streaming sessions. The novelty of this study lies in its focus on the impulse buying behavior of university students on the Shopee Live platform, which remains underexplored in the context of e-commerce in Indonesia.
Copyright (c) 2025 Ellysya Tallita Putri, Basthoumi Muslih
PENGARUH LINGKUNGAN KERJA, BEBAN KERJA, KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT DANAMAS INSAN KREASI ANDALAN
This study aims to analyze the influence of work environment, workload, and job satisfaction on employee performance at PT Danamas Insan Kreasi Andalan (DIKA) in Kediri Residency. This associative descriptive quantitative research was conducted from April to May 2025, involving 70 PT DIKA employees as both population and sample using a saturated sampling technique. Data was collected via Likert scale questionnaires and analyzed using SPSS 25, including validity, reliability, classical assumption tests, multiple linear regression, and t- and F-tests. The results indicate that work environment and job satisfaction positively and significantly affect employee performance. Workload, however, had a negative but not significant influence. Simultaneously, all three variables significantly impact employee performance. This research highlights the importance of a conducive work environment and job satisfaction for optimizing performance at PT DIKA.
Copyright (c) 2025 Alfiyyah Larassati, Sugiono, Sigit Wisnu Setya Bhirawa
ANALISIS RISIKO DAN KEAMANAN DALAM LAYANAN PERBANKAN ONLINE: STUDI LITERATUR
The development of digital technology has driven a major transformation in the banking system, particularly through online banking services that provide easy access for customers. However, this progress has also been accompanied by an increase in cybercrime risks that threaten the security of financial institutions. This study aims to analyze the forms of risk and security threats in digital banking services, evaluate the mitigation strategies that have been implemented, and provide recommendations for strengthening the digital banking security system in Indonesia. The method used is a literature study by reviewing national journals and publications from the Financial Services Authority (OJK). The results of the study show that the main risks faced by banks include phishing attacks, malware, and personal data leaks that impact both financial institutions and customers. The mitigation strategies implemented have not been fully effective due to weak supervision and uneven implementation. Therefore, a comprehensive approach is needed through strengthening security technology, improving cyber governance, increasing digital literacy, and collaborating on research and innovation to build a sustainable digital banking ecosystem.
Copyright (c) 2025 Mustafidah Mahardhika, Urika
ANALISIS PENGARUH MOTIVASI, PELATIHAN, DAN INSENTIF KERJA TERHADAP KINERJA KARYAWAN ES TEH INDONESIA DI JAWA TIMUR
This research aims to analyze the influence of motivation, training, and work incentives on employee performance at Es Teh Indonesia in East Java. The study employs a quantitative approach with a causal relationship design to explain the impact of three independent variables—motivation, training, and work incentives—on employee performance. The total population of 40 employees was selected through a total sampling technique. Data were collected using a structured questionnaire based on Likert scale measurements and processed through multiple linear regression analysis using SPSS version 26. The results indicate that motivation, training, and work incentives have both partial and simultaneous significant effects on employee performance. Among these variables, the training factor demonstrates the strongest influence, confirming that continuous skill development is a key driver of performance improvement in the beverage franchise industry. This finding implies that performance outcomes in Es Teh Indonesia depend not only on monetary rewards or motivation but also on structured competency enhancement through regular and targeted training programs. The study highlights that a well-balanced combination of intrinsic and extrinsic motivators contributes to sustainable productivity and operational excellence in franchise-based organizations.
PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI, PEMANFAATAN TEKNOLOGI INFORMASI DAN LITERASI KEUANGAN TERHADAP KINERJA USAHA MIKRO (UM) DI KABUPATEN NGANJUK
This study aims to analyze the effect of accounting system implementation, information technology utilization, and financial literacy on the performance of kinerja usaha mikro (UM) in Nganjuk Regency. Micro-enterprise performance is a crucial aspect in assessing the success and desirability of a business, influenced by various internal factors, including financial management, technology utilization, and financial literacy. This study employed a quantitative approach with a causal comparative approach. A sample of 100 micro-enterprises was selected using a purposive sampling methode technique with specific criteria. Data were collected through a closed-ended questionnaire with a Likert Scale, and data analysis was performed using multiple linear regression with the assistance of SPSS version 30 software. The results indicate that, partially, accounting information system implementation, information technology utilization, and financial literacy have a positive and significant effect on micro-enterprise performance. Simultaneously, these three variables also significantly influence micro-enterprise performance in Nganjuk Regency. The adjusted R-square value of 0.476 indicates that 47.6% of the variation in micro-enterprise performance can be explained by the model developed in this study. These findings confirm that improving financial recording systems, implementing information technology, and strengthening financial literacy are crucial factors in supporting the growth and competitiveness of micro-enterprises. This research provides practical implications for micro-enterprises to optimize technology-based financial recording and increase financial capacity through financial literacy. Furthermore, the results are expected to serve as a reference for local governments and business support institutions in designing digital and financial-based MSME empowerment strategies.
Copyright (c) 2025 Beiby Sukma Diva, Linawati, Andy Kurniawan
ANALISIS PENGARUH DIMENSI SERVQUAL TERHADAP LOYALITAS PELANGGAN BED COVER AND FRIENDS KEDIRI
This study aims to analyze the influence of SERVQUAL dimension comparising reliability, assurance, tangibles, emphaty, and responsiveness on customer loyalty at Bed Cover and Friends, a convection business in Kediri. The research employs a quantitative approach through a questionnaire distributed to 100 respondents. The data were analyzed using multiple linear resgression and tests for validity and reliability. The result indicate that significant impact on customer loyalty. Tangible and emphaty also show positive influence, although to a lesser extent, while responsiveness has a negative but insignificant effect. The novelty of this research lies in its focus on a rarely studied local business and its emphasis on the importance of reliability and assurance in fostering customer loyalty in the local bedding industry.
Copyright (c) 2025 Meidy Nur Yuswanto, Restin Meiliana, M. Zuhdi Sasongko
PENGARUH CONTENT MARKETING, E-WOM, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI PRODUK SOMETHINC PADA PENGIKUT AKUN X @SOMETHINC_OFFICIAL
This study aims to analyze the influence of content marketing, electronic word of mouth (e-WOM), and perceived quality on the purchase intention of Somethinc products on followers of the X account @Somethinc Official. Using a quantitative approach with a survey method to 100 respondents through a purposive sampling technique, the data was analyzed using SPSS 27. The results showed that content marketing and e-WOM had a significant effect on increasing the purchase intention of Somethinc consumers, while the perception of quality did not have a significant effect in the context of marketing through X. This shows that consumers are more influenced by informative content and positive reviews from fellow users in making decisions to purchase local skincare products on social media, compared to the perception of quality factor. The novelty of this study lies in the focus of analyzing the behavior of local skincare consumers through the X platform which is still rarely studied, and emphasizing the importance of utilizing content-based marketing strategies and e-WOM in increasing purchase intention. This study is expected to provide a practical contribution for Somethinc in optimizing digital marketing strategies in order to reach consumers more effectively, while enriching theoretical studies of digital marketing in the local skincare industry in Indonesia.
Copyright (c) 2025 Bellty Delincya Evalda Wenda, Zulistiani, Rino Sardanto
PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KE PEMANDIAN TIRTA RIA DI DESA SUMBEREJO KEC. NGASEM KAB. KEDIRI
This research investigates the influence of price, facilities, and service quality on revisit intention to Tirta Ria Bathing Place in Sumberejo Village, Ngasem Subdistrict, Kediri Regency. A quantitative approach was employed, utilizing multiple linear regression analysis. Data were obtained through questionnaires completed by 259 respondents and analyzed using SPSS version 31. The results demonstrate that price, facilities, and service quality each exert a positive and significant influence on revisit intention, both individually (partially) and collectively (simultaneously). Among these variables, service quality stands out as the most dominant factor. The novelty of this study lies in its contextual relevance to the post-pandemic recovery of local tourism and in its comprehensive examination of the three variables in influencing revisit behavior. These findings provide practical insights for tourism managers in crafting effective strategies to boost visitor return rates and support sustainable tourism growth.
Copyright (c) 2025 Vicy Cahya Maulana, Tjetjep Yusuf Afandi, Bayu Surindra
MENINGKATKAN HASIL BELAJAR SISWA MELALUI KURIKULUM MERDEKA DENGAN MENGGUNAKAN MODUL PEMBELAJARAN KELAS VII DI MTS TERPADU DARUN NAJAH KEDIRI
Education is an effort to realize and develop student potential. Education in Indonesia has undergone several curriculum changes with the aim of improvement. The advantage of the Merdeka Curriculum is that learning is much more active and creative. Therefore, the Merdeka Curriculum is widely implemented in schools, including the Darun Najah Kediri Integrated MTs. Based on initial observations made, it is known that the teacher has used the Independent Curriculum. Even though there are many positive impacts, implementing the Independent Curriculum still has several shortcomings, such as many students not understanding the Independent Curriculum. Hence, students are less active in participating in learning at school, which also decreases student learning outcomes. This research aims to determine whether implementing the Merdeka Curriculum learning module can improve the learning outcomes of class VII students at MTS Terpadu Darun Najah Kediri. This research uses the Classroom Action Research (PTK) method with social studies subject material on the Geographical Location of Indonesia. The research results show an increase in student learning outcomes, as indicated by an increase in students who get scores above the KKM. The percentage of students who scored above the KKM from the pre-cycle was 13.33%, 20% for the first cycle, 30% for the second cycle, and 60% for the third cycle.
Pengalaman Usaha, Inovasi, Keunggulan Kompetitif Dan Pertumbuhan Penjualan Berdampak Pada Kinerja Keuangan UMKM
This study aimed to determine the effect of business experience, innovation, and competitive advantage on sales growth and the impact of sales growth on the financial performance of MSMEs (Micro, Small, and Medium Enterprises). This type of research is quantitative. The research was conducted in Yogyakarta. The study subjects were MSME business owners, with a total sample of 100 respondents using convenience sampling/incidental sampling techniques. Hypothesis testing using SPSS. Testing of research data using validity tests, reliability tests, classical assumption tests, and t-tests. The results of the study showed that business experience, innovation, and competitive advantage affected sales growth, and sales growth also impacted the financial performance of MSMEs. The results of this finding are very relevant for MSME actors because business is no longer like it used to be, so MSME actors continue to innovate to increase competitive advantages, which are important factors in sales growth. In addition, sales growth is a factor that influences the financial performance of MSMEs
ANALISIS PROSES PENGELOLAAN BARANG MILIK DAERAH DI KABUPATEN MAMASA
Tujuan penelitian ini adalah untuk menganalisis proses pengelolaan Barang Milik Daerah pada Pemerintah Daerah Kabupaten Mamasa, kendala apa yang dihadapi dalam pelaksanaan pengelolaan Barang Milik Daerah, serta faktor-faktor pendukung dalam pelaksanaan proses pengelolaan Barang Milik Daerah. Penelitian ini menggunakan pendekatan kualitatif dan menggunakan enam orang informan dari pegawai BKAD Kabupaten Mamasa yang paham tentang proses pengelolaan Barang Milik Daerah Pada Pemerintah Daerah Kabupaten Mamasa. Dalam mengumpulkan data tersebut menggunakan observasi, wawancara dan dokumentasi. Pengumpulan data dalam penelitian ini dilakukan dengan cara turun langsung ke lokasi penelitian. Hasil penelitian memberikan gambaran mengenai proses pengelolaan Barang Milik Daerah di Kabupaten Mamasa, faktor penghambat/kendala dan faktor pendukung proses pengelolaan Barang Milik Daerah Pada Pemerintah Daerah Kabupaten Mamasa.
Copyright (c) 2024 Wage Marcos Malima, Natalia Paranoan, Hendrik Gunadi, Yermia William, Yulinda Bunga Ranteallo, Videlia Timang
STRATEGI PENGEMBANGAN OBJEK WISATA PANGO PANGO UNTUK MENINGKATKAN PENDAPATAN ASLI DAERAH DI KABUPATEN TANA TORAJA
Tujuan penelitian ini adalah untuk menganalisis strategi pengembangan objek wisata Pango Pango khususnya pada pembangunan infrastruktur jalan, strategi peningkatan kebersihan dan strategi peningkatan kualitas retribusi terhadap pengembangan objek wisata yang dilakukan oleh pemerintah di Kabupaten Tana Toraja untuk meningkatkan PAD. Sumbangan sektor pariwisata terhadap PAD di Kabupaten Tana Toraja masih sangat kecil padahal Toraja adalah salah satu tujuan wisata di Indonesia. Terjadi penurunan kunjungan wisatawan ke Tana Toraja antara lain adalah ketidakmampuan pemerintah Kabupaten Tana Toraja memenuhi kebutuhan wisatawan. Peran pemerintah dan kelembagaan belum optimal serta kondisi objek wisata yang tidak ditangani dengan baik, infrastruktur jalan, kebersihan dan kualitas retribusi telah menjadi penyebab utama penurunan kunjungan wisatawan. Oleh sebab itu perlu pengembangan objek wisata melalui perencanaan strategi di mana strategi pengembangan objek wisata di Kabupaten Tana Toraja selama ini belum efektif yang berdampak pada rendahnya sumbangan sektor pariwisata pada PAD. Metode penelitian yang akan digunakan adalah metode kualitatif deskriptif dan dianalisis dengan analisis Miles dan Huberman. Informan yang akan diwawancara secara mendalam adalah pegawai dari Dinas Pariwisata, Kepemudaan dan Olahraga, pedagang, pengelola industri pariwisata dan wisatawan yang berkunjung ke Tana Toraja. Penelitian ini memberikan manfaat bagi para akademisi dan pihak pemerintah khususnya Dinas Pariwisata, Kepemudaan dan Olahraga terkait dengan strategi pengembangan objek wisata dalam menentukan arah kebijakan dalam penyelenggaraan pemerintahan untuk peningkatan PAD Kabupaten Tana Toraja. Hasil penelitian menunjukkan bahwa strategi pengembangan objek wisata Pango Pango khususnya pada pembangunan infrastruktur jalan, strategi peningkatan kebersihan dan strategi peningkatan kualitas retribusi terhadap pengembangan objek wisata yang dilakukan oleh pemerintah di Kabupaten Tana Toraja untuk meningkatkan PAD belum maksimal. Perlu perhatikan serius dari Pemda untuk meningkatkan jumlah pengunjung.
Copyright (c) 2023 Yusriani Viviansri, Natalia Paranoan, Amson Padolo, Frely, Aprianus, Raturayawan
STRATEGI PENGEMBANGAN OBJEK WISATA BUNTU BURAKE DENGAN PENDEKATAN PORTER’S DIAMOND MODEL DI KABUPATEN TANA TORAJA
So far, the tourism sector's contribution to PAD in Tana Toraja Regency is minimal, even though Toraja is one of the tourist destinations in Indonesia. The decline in tourist arrivals to Tana Toraja in recent years, among other things, apart from the COVID-19 pandemic in 2020-2022, is also the inability of the Tana Toraja Regency government to meet the needs of tourists. The government's role is not yet optimal, and the condition of tourist objects that are not appropriately handled has become the leading cause of the decline in tourist visits. Various strategies have been implemented, but the results are ineffective, which impacts the tourism sector's low contribution to Regional Original Revenue. This study aims to analyze the strategy for developing the Buntu Burake Tourism Object using the Porter's Diamond Model approach, which will increase the Tourism sector's contribution to PAD. The method used is qualitative and analyzed using Porter's Diamond Model. Informants who will be interviewed in depth are employees from the Department of Tourism, Youth and Sports, tourism industry managers, traders, travel owners, cleaners, and tourists visiting Tana Toraja. The results of this study show that the Buntu Burake tourism development strategy is quite good, but it needs further strategic development so that tourists will increase. This research is expected to benefit academics and the government, especially the Department of Tourism, Youth and Sports, as it relates to developing the tourism industry using Porter's Diamond Model approach to increase the PAD of Tana Toraja Regency.
Copyright (c) 2024 Megawaty Londongallo, Natalia Paranoan, Naomi Patiung, Agustinus, Sarah, Kezia Angriani Nura
PENGARUH EXPERIENTAL MARKETING DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN RESTORAN KALI UCENG KECAMATAN KASEMBON
This study aims to analyze the influence of experiential marketing and store atmosphere on purchase decisions at Kali Uceng Restaurant. The research uses a quantitative method with a causal approach, involving 60 respondents who have previously shopped at the restaurant. Data was collected through questionnaires. The findings show that: 1) experiential marketing significantly influences purchase decisions (sig. value 0.005), 2) store atmosphere also has a significant impact (sig. value 0.030), and 3) both variables simultaneously have a significant effect (sig. value 0.000) on purchase decisions. Kali Uceng Restaurant is advised to enhance its experiential marketing, as it has the largest impact, and improve its store atmosphere to further influence purchasing decisions. Future research is recommended to include additional variables and different research models to strengthen the findings.