ANALISIS KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN KOPI NOESA WILAYAH KOTA SURABAYA

Keywords

kualitas produk
kualitas pelayanan
persepsi harga

How to Cite

ARISTA, O. (2022). ANALISIS KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN KOPI NOESA WILAYAH KOTA SURABAYA. Prosiding Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1). Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2361

Abstract

This study aims to determine the effect of the quality of goods, the quality of administration and costs on the fulfillment of Surabaya Noesa Coffee shoppers. This exploration is a research study with a collaborative plan. The research population is all consumers of Noesa Coffee Surabaya. This exploratory trial adds up to 170 subscribers. The information acquisition strategy uses surveys that have been tested for validity and unwavering quality. The procedure for checking information in this exploration is different from relapse. The results of this exploration show that product quality, service quality, and price perception have a positive and massive impact on the fulfillment of Surabaya Noesa Coffee buyers.

References

Pricilla L, Octaviani IS. Pengaruh Kompetensi, Komitmen Organisasi, Dan Pengembangan Karir Terhadap Kinerja Karyawan Pada Pt Bank Cimb Niaga, Tbk Cabang Kabupaten Temanggung. Kreat J Ilm Prodi Manaj Univ Pamulang 2020;8:29. https://doi.org/10.32493/jk.v8i2.y2020.p29-38.

Apriyani D, Sunarti. PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Little A Coffee Shop Sidoarjo). J Adm Bisnis (JAB)|Vol 2017;51:1–7.

Anggraeni AR, Soliha E. Kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian (Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang). Al Tijarah 2020;6:96. https://doi.org/10.21111/tijarah.v6i3.5612.

Adil E, Samrin. Pengaruh Budaya dan Sosial Terhadap Keputusan Pembelian Pada PT>Bina Langgeng Lestari ( TONY MOLY COSMETIC ) MEDAN. J Manaj 2016;6:30–8.

Adi AFR. Analisis Pengaruh Harga, Kualitas Produk, Dan Kualitas Layanan Terhadap Kepuasan Pelanggan. Semarang 2012;1:61.

Iskandarsyah NM, Utami S. PENGARUH HARGA, LOKASI, DAN FASILITAS TERHADAPNKEPUASAN KONSUMEN PADA PERUMAHAN MURAH DI HADRAH PROPERTY n.d.;2.