Seminar Nasional Manajemen, Ekonomi dan Akuntansi https://proceeding.unpkediri.ac.id/index.php/senmea <p>Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.</p> <p>Tahun 2021 SENMEA ke-6 diselenggarakan secara daring dengan tema“Eskalasi Bisnis Berbasis Digital dalam Pemulihan Ekonomi”. Tema ini dipilih sebagai respon akademis terkait isu transformasi lingkungan ekonomi dan bisnis secara cepat dan berdampak pada kebutuhan akan digitalisasi, khususnya di tengah Pandemi Covid 19 yang hingga saat ini masih berlangsung. Kegiatan ini dilakukan sebagai wadah bagi akademisi, peneliti perguruan tinggi, praktisi bisnis, dan pemerintah sebagai regulator untuk berdiskusi terkait restrukturisasi dan transformasi ekonomi dan bisnis dalam kelangsungan persaingan global.</p> <p>Pada tahun 2022, SENMEA kembali hadir dengan tema "Transformasi Ekonomi dan Bisnis Pasca Pandemi Covid 19"</p> en-US senmea@unpkdr.ac.id (SENMEA) dseptifauzi@gmail.com (Diah Ayu Septi Fauji) Tue, 26 Sep 2023 19:49:35 +0700 OJS 3.2.1.2 http://blogs.law.harvard.edu/tech/rss 60 ANALISIS FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN MAHASISWA DALAM BERKARIR SEBAGAI AKUNTAN PUBLIK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3500 <p><em>The purpose of this research is to analyze the effect of professional training, labor market considerations, social values </em><em>​​</em><em>and the work environment on the interest of accounting study program students as public accountants at Nusantara University PGRI. This research was conducted through a quantitative approach using primary data obtained from 63 respondents, namely students from Nusantara University PGRI Kediri, Faculty of Economics and Business, Accounting Study Program. Data analysis techniques in the form of descriptive statistics, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing.</em></p> <p><em>The results of the study show that professional training has no significant effect on students' interest in choosing careers to become public accountants. Labor market considerations have no significant effect on students' interest in choosing a career as a public accountant. Social value has no significant effect on students' interest in choosing a career to become a public accountant. The work environment has a significant effect on students' interest in choosing a career to become a public accountant. Based on the results of simultaneous testing, it is known that there is a significant influence between the variables of professional training, labor market considerations, social values </em><em>​​</em><em>and the work environment with students' interest in choosing a career as a public accountant.</em></p> Ery Firdawati, Mar’atus Solikah, Sigit Puji Winarko Copyright (c) 2023 Ery Firdawati, Mar’atus Solikah, Sigit Puji Winarko https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3500 Tue, 26 Sep 2023 00:00:00 +0700 STRATEGI PEMASARAN MELALUI SOCIAL MEDIA INSTAGRAM DAN TIKTOK UNTUK MENINGKATKAN PENJUALAN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3524 <p><em>Instagram and TikTok's social networking platforms have attracted a significant number of new users from the global community, which Ardana Studio has leveraged to grow its design business. The researcher's objective is to analyze marketing tactics on social media in order to boost sales at Ardana Studio. This research employs a qualitative approach, using case studies. The researcher assumes the role of a key informant. Data collection methods include observation, interviews, and documentation. The data is analyzed using reduction techniques, and the findings are presented and verified with the owner of Ardana Studio. The validity of the research is ensured through data triangulation and various techniques. The findings reveal that Ardana Studio has expanded its market segmentation as a creative design business by creating comprehensive business profiles that are widely reviewed by users on Instagram and TikTok. The marketing strategy focuses on content pillars, content calendars, and content creation concepts. By implementing a marketing strategy through Instagram and TikTok, which introduces engaging information in their profiles, Ardana Studio has successfully increased design sales and attracted foreign consumers.</em></p> Lahmirza Aula Amalia, Zulistiani Zulistiani, Susi Damayanti Copyright (c) 2023 Lahmirza Aula Amalia, Zulistiani Zulistiani, Susi Damayanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3524 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEMUDAHAN, KEPERCAYAAN, DAN RISIKO TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY (FINTECH) PERBANKAN SYARIAH PADA MASYARAKAT DI KABUPATEN KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3548 <p><em>This study aims to determine the effect of convenience, trust, and risk on the interest in transacting using Islamic banking fintech among people in Kediri Regency. The research method is causal associative quantitative. This research was conducted by distributing questionnaires via Google form to respondents. Meanwhile, in this study, the data sources used were primary data and secondary data. The data collection technique carried out by the author in this study is by using the questionnaire method (questionnaire) with the google form method. Data analysis techniques use the classic assumption test, multiple linear regression and hypothesis testing. The results of this study are (1) Ease has a positive and significant influence on the intention to transact using Islamic banking fintech (2) Trust has a positive and significant influence on the intention to transact using Islamic banking fintech (3) Risk has a positive and significant influence on the intention to transact using fintech Islamic banking (4) convenience, trust, and risk have a positive and significant effect on the interest in transactions using Islamic banking fintech. Many studies examine the factors that influence fintech, but it is still rare to find those that examine the factors that influence Islamic fintech and it is still very rare to examine the influence of convenience, trust, and risk on the interest in transacting using Islamic banking fintech in people in Kediri Regency.</em></p> Fadillah Luqmayanti, Mar’atus Solikah, Hestin Sri Widiawati Copyright (c) 2023 Fadillah Luqmayanti, Mar’atus Solikah, Hestin Sri Widiawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3548 Tue, 26 Sep 2023 00:00:00 +0700 IMPLEMENTASI SISTEM TRANSAKSI NON TUNAI DI DINAS LINGKUNGAN HIDUP KABUPATEN KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3551 <p><em>Implementation of a non-cash transaction system is the government's effort to prevent corruption and misappropriation of funds. This is done in order to increase transparency in financial management at each agency in the region. This study aims to determine the process, advantages, and constraints of implementing a non-cash transaction system in financial management in the Kediri District Environmental Office. The approach taken is using a qualitative approach with a descriptive research type. Data was obtained from primary data and secondary data. In data collection procedures, this study used interview, observation, and documentation techniques. The validity of the findings uses source triangulation which aims to test the credibility of the data by checking data obtained from various sources. The conclusion of this study proves that the implementation of the system is still not in accordance with the theory and gradually towards a non-cash transaction system, while the implementation of a non-cash transaction system in regional expenditure is in accordance with the theory. The implementation of the non-cash transaction system at the Kediri Regency Environmental Service can be said to be quite good.</em></p> Yayang Erika Amandani, Mar'atus Solikah, Hestin Sri Widiawati Copyright (c) 2023 Yayang Erika Amandani, Mar'atus Solikah, Hestin Sri Widiawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3551 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENYUSUNAN LAPORAN KEUANGAN DI UMKM KELURAHAN TINALAN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3573 <p><em>With so many MSMEs in Tinalan Village, the researchers wondered whether the MSMEs here had prepared financial reports.</em> <em>The financial statements themselves have benefits that MSMEs can obtain if they are prepared in accordance with existing accounting standards.</em> <em>As for MSMEs, they can use SAK EMKM.</em> <em>MSMEs can get additional funding which usually requires them to attach their business financial statements.</em> <em>The purpose of this study is to find out how the preparation of financial reports is carried out by MSMEs in Tinalan Village and whether they are in accordance with SAK EMKM and what the obstacles are experienced when preparing financial reports in accordance with SAK EMKM.</em> <em>This study used a qualitative approach with the field research method.</em> <em>The results of this study are that MSMEs in Tinalan Village only make profit and loss reports and that is definitely not in accordance with SAK EMKM.</em> <em>One of the obstacles experienced by MSME owners is the lack of knowledge about accounting, especially SAK EMKM.</em></p> Arsita Dwi Puspo Rini, Mar’atus Solikah, Linawati Linawati Copyright (c) 2023 Arsita Dwi Puspo Rini, Mar’atus Solikah, Linawati Linawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3573 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS BIAYA DIFERENSIAL DALAM MENGAMBIL KEPUTUSAN MENERIMA ATAU MENOLAK PESANAN KHUSUS DI PT. AFIFARMA KEDIRI TAHUN 2022 https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3575 <p><em>The purpose of this study was to determine the differential cost calculation for a special order product of paracetamol syrup 60 ml at PT. Afi Farma Kediri. The approach used in this study is a quantitative approach using data in the form of numbers and analyzed with differential cost information. Conclusion (1) Calculation of differential costs and differential income of PT. Afi Farma for the paracetamol syrup 60 ml product, namely the company earned a profit of IDR 33.,117.592. This profit comes from differential income on product sales with a total of IDR 929.500.000 and differential costs incurred for production namely IDR 591.382.408. (2) Based on the analysis of differential income and cost calculations, that the decision of PT. Afi Farma's acceptance of a special order for paracetamol syrup 60 ml was the right decision. This decision succeeded in making a positive contribution to the profits of the company as a whole.</em></p> Finka Agustin Wardani, Badrus Zaman, Mar’atus Solikah Copyright (c) 2023 Finka Agustin Wardani, Badrus Zaman, Mar’atus Solikah https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3575 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS MANAJEMEN RISIKO DALAM MENGURANGI KREDIT MACET DI BANK BTPN SYARIAH CABANG NGETOS https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3587 <p><em>The research entitled “Analysis of Risk Management in Reducing Bad Loans at Bank BTPN Syariah” aims to analyze the risk management implemented at Bank BTPN Syariah. The method used in this research is the qualitative method. The data sources used are primary data obtained directly from field research and secondary data, namely data or knowledge obtained through library research, writing articles, journals, trusted internet sites, and other data sources. Based on the research results, the researcher can conclude that the credit risk management implemented at Bank BTPN Syariah is carried out in two stages, namely: 1) The stage of risk identification and risk management. Identification of bad credit risk starts with prospective customers submitting financing applications, due diligence through surveys and interviews that adhere to the 5C principles (Character, Capacity, Capital, Collateral, and Condition) as well as customer maintenance which is carried out correctly and periodically. 2) Management of bad credit risk begins with coaching customers by means of periodic billing and ensuring the group's active role in helping smooth installments to reduce the risk of bad loans and rescuing bad loans is carried out through a restructuring process, namely rescheduling. 3) Analysis of bad credit risk is in accordance with risk management principles. Where there are no obstacles that hinder the application of these risk management principles, evidenced by the improved condition of the branch and the start of the installment payment process using the online system. And also the smooth operation of the company's operations and new programs issued by the company. </em></p> <p> </p> Aniqurotul A’yun, Meme Rukmini, Desi Kristanti Copyright (c) 2023 Aniqurotul A’yun, Meme Rukmini, Desi Kristanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3587 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PBB, PAJAK HOTEL, DAN PAJAK RESTORAN TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN NGANJUK 2020-2022 https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3591 <p><em>The background of this research is that land and building tax revenue does not meet the set targets and the percentage of </em><em>hotel and restaurant tax revenues will decrease in 2022, while Nganjuk district is one of the areas with the highest </em><em>percentage of realized APBD spending, namely 71.67 percent (damarinfo.com). This can affect the State Revenue and </em><em>Expenditure Budget (APBN), both the expenditure budget for the central and regional governments. Therefore the aim of this </em><em>study was to determine the effect of land and building tax, hotel tax, and restaurant tax on local revenue either partially or </em><em>simultaneously in Nganjuk Regency. This study uses a quantitative approach. This study uses the subject object and is </em><em>analyzed using multiple linear regression with SPSS software for windows version 25. The results of the study found that: (1) </em><em>Land and Building Tax has a significant effect on Regional Original Income. (2) Hotel Tax has no significant effect on Local </em><br /><em>Own Revenue. (3) Restaurant Tax has a significant effect on Regional Original Income. (4) Simultaneously, land and building </em><em>taxes, hotel taxes, and restaurant taxes affect local revenue.</em></p> Wulandari Wulandari, Hestin Sri Widiawati, Sugeng Sugeng Copyright (c) 2023 Wulandari Wulandari, Hestin Sri Widiawati, Sugeng Sugeng https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3591 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS SHOPPING LIFESTYLE, STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA METEOR KAMPUNG DISTRO KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3596 <p><em>This study aims to determine the effect of shopping lifestyle, store atmosphere, and product quality partially or simultaneously on purchasing decisions at Meteor Kampung Distro Kediri. This study uses causality quantitative research methods. The population in this study were consumers who had bought Meteor Kampung Distro Kediri products. The sampling method used nonprobability sampling which determined a sample of 40 respondents. Data collection in this study using observation, interviews, and distributing questionnaires. Data analysis in this study uses a validity test, reliability test, classical assumption test, multiple linear regression analysis, and coefficient of determination </em>( ),<em> t-test, and f test. The results of the t-test data analysis state that shopping lifestyle and product quality partially affect purchasing decisions at Meteor Kampong Distro Kediri, while store atmosphere has no partial effect on purchasing decisions at Meteor Kampong Distro Kediri. Furthermore, the results of the f-test data analysis state that shopping lifestyle, store atmosphere, and product quality simultaneously influence purchasing decisions at Meteor Kampung Distro Kediri.</em></p> Fifi Meythasari, Samari Samari, Poniran Yudho Leksono Copyright (c) 2023 Fifi Meythasari, Samari Samari, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3596 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KETERAMPILAN, PEMBAGIAN KERJA, DAN EFEKTIVITAS KERJA TERHADAP KINERJA KARYAWAN PT. JAPFA COMFEED INDONESIA Tbk. UNIT KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3599 <p>Dalam penelitian ini memiliki tujuan guna untuk mengetahui keterampilan, pembagian kerja, dan efektivitas kerja berpengaruh terhadap kinerja karyawan di PT. Japfa Comfeed Indonesia Tbk. Unit Kediri. Penelitian ini menggunakan pendekatan kuantitatif dan menggunakan dan menggunakan instrumen penelitian dengan menggunakan kuesioner. Sampel yang di ambil merupakan karyawan PT. Japfa Comfeed Indonesia. Tbk Unit Kediri. Teknik analisis data yang digunakan yaitu dengan teknik analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi, dan pengujian hipotesis. Hasil penelitian menunjukkan keterampilan, pembagian kerja, dan efektivitas kerja berpengaruh terhadap kinerja karyawan.</p> Islamy Reyhan, Wahyu Widodo Copyright (c) 2023 Islamy Reyhan, Wahyu Widodo https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3599 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PEMBERIAN KOMPENSASI, FASILITAS KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA UD. AL MUBAROKAH PARE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3601 <p><em>The continuous development of the era and the increasingly real competition of corporate organizations seem to be a challenge for companies that already exist or are just starting out. Indonesia is one of the countries that is included in the competition for the Asean Economic Community (AEC) and that means whether Indonesia wants it or not, it must remain ready for this situation by continuing to develop the potential of existing human resources and continue to prepare for the potential of human resources that do not yet exist. </em><em>The purpose of this study was to determine and analyze the effect of compensation, work facilities and work environment on employee performance at UD. AL Mubarokah Pare simultaneously or partially. This study uses an associative or causality quantitative approach using research methods using multiple linear regression analysis. The population in this study were all UD employees. AL Mubarokah Pare as many as 30 employees. The sample in this study were 30 employees. The sampling technique used was saturated sampling</em><em>. </em><em>The results of this study show that partially the work compensation variable has a significant effect on employee performance, the facility variable has a significant effect on employee performance, and the work environment variable has a significant effect on employee performance. Simultaneously the variables of compensation, work facilities and work environment have a significant effect on employee performance at UD AL Mubarokah Pare.</em></p> Tika Rasitania, Dhiyan Septa Wihara, Rony Kurniawan Copyright (c) 2023 Tika Rasitania, Dhiyan Septa Wihara, Rony Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3601 Tue, 26 Sep 2023 00:00:00 +0700 PENILAIAN KINERJA KEUANGAN KOPERASI SIMPAN PINJAM CREDIT UNION (CU) SINAR HARAPAN JAWA TIMUR BERDASARKAN ANALISIS RASIO LIKUIDITAS DAN RASIO SOLVABILITAS SERTA RASIO PROFITABILITAS https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3605 <p><em>Financial performance in a cooperative can be identified by identifying various items in a financial report. This study aims to assess the financial performance of the Sinar Harapan East Java credit union saving and loan cooperative for the period 2019 – 2021. Using liquidity ratios (current ratio), solvency (debt to total asset ratio) and profitability (net profit margin). Data collection is done by documentation and interviews. The documentation here is secondary data in the form of income statements and balance sheets obtained from KSP CU Sinar Harapan, East Java. The type of research used is quantitative with ex post facto methods. The analysis used is multiple linear regression analysis with SPSS software. The conclusions of the results of this study are (1) Liquidity Ratio (CR) has a partial effect on financial performance at KSP CU Sinar Harapan. (2) The Solvency Ratio (DAR) has a partial effect on the financial performance of KSP CU Sinar Harapan. (3) Profitability ratios (NPM) have a partial effect on financial performance at KSP CU Sinar Harapan. (4) Liquidity Ratio (CR), Solvability Ratio (DAR), Profitability Ratio (NPM) simultaneously affect the financial performance of KSP CU Sinar Harapan.</em></p> Maria Siti Yulaekah, Diah Nurdiwaty, Amin Tohari Copyright (c) 2023 Maria Siti Yulaekah, Diah Nurdiwaty, Amin Tohari https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3605 Tue, 26 Sep 2023 00:00:00 +0700 IMPLEMENTASI STRATEGI MARKETING MIX 4P DALAM MENCIPTAKAN CUSTOMER LOYALTY PADA USAHA KURNIA MADU KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3621 <p><em>A sustainable marketing strategy becoming a significant trend. Constraints regarding the development of marketing strategies resulted in customer loyalty not being maximized, there were many competitors which became a phenomenon that was directly felt by Kurnia Madu Kediri Business. This study aims to determine the application of the right marketing mix in the Kurnia Madu Kediri Business as a strategy to create customer loyalty. A qualitative approach to this type of descriptive research is used as the research technique this time. Data collection techniques through interviews, observation, and documentation. The results of the study: 1) Kurnia Madu Kediri's business applies the 4P marketing mix strategy of product, price, promotion, and place. 2) Kurnia Madu Kediri business has carried out a good marketing strategy in terms of products by maintaining product quality and interesting innovations. Set the price according to the quality of honey offered. Has a strategic distribution location. Promotion through direct selling with very good and responsive communication, then it can be maximized in carrying out promotions online.</em></p> <p> </p> Lastik Putri Wiwin Masrida, Dian Kusumaningtyas, Susi Damayanti Copyright (c) 2023 Lastik Putri Wiwin Masrida, Dian Kusumaningtyas, Susi Damayanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3621 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH STRUKTUR MODAL, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI INTERVENING PADA PERUSAHAAN SUB SEKTOR LOGAM DAN SEJENISNYA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3633 <p>Penelitian ini bertujuan untuk menguji pengaruh struktur modal (DER), profitabilitas (ROE), dan ukuran perusahaan (Ln <em>Assets</em>) terhadap nilai perusahaan (Tobin's Q) dengan kinerja keuangan (ROA) sebagai <em>intervening</em>. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik penelitian kausal komparatif. Pemilihan sampel dalam penelitian ini menggunakan metode <em>purposive sampling</em>, sehingga terpilih dua perusahaan manufaktur sub sektor logam dan sejenisnya yang terdaftar di BEI periode 2018-2022. Hasil penelitian menunjukkan bahwa struktur modal tidak berpengaruh signifikan terhadap kinerja keuangan, profitabilitas berpengaruh signifikan positif terhadap kinerja keuangan, ukuran perusahaan berpengaruh signifikan negatif terhadap kinerja keuangan, struktur modal tidak berpengaruh signifikan nilai perusahaan, profitabilitas tidak berpengaruh signifikan terhadap nilai perusahaan, ukuran perusahaan berpengaruh signifikan negatif terhadap nilai perusahaan, kinerja keuangan tidak berpengaruh signifikan terhadap nilai perusahaan, kinerja keuangan tidak dapat memediasi pengaruh struktur modal, profitabilitas, dan ukuran perusahaan terhadap nilai perusahaan.</p> Pungky Indah Dyah Shavitri, Diah Nurdiwaty, Amin Tohari Copyright (c) 2023 Pungky Indah Dyah Shavitri, Diah Nurdiwaty, Amin Tohari https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3633 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PROFITABILITAS, LIKUIDITAS, DAN CAPITAL INTENSITY TERHADAP AGRESIVITAS PAJAK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3645 <p><em>This study aims to </em><em>know</em> <em>the influence of profitability, liquidity, and capital intensity on tax aggressiveness in mining sector companies listed on the Indonesia Stock Exchange during the 2020-2022 period. The method used in this research is quantitative causality and the sampling </em><em>method</em><em> uses purposive sampling. The sample in this study consisted of 14 companies listed on the Indonesia Stock Exchange during the 2020-2022 period. The analysis technique used in this research is panel data regression using Stata software version 14. The results of this study indicate that profitability, liquidity, and capital intensity have no effect on tax aggressiveness. The difference between this research and previous studies is the time and data studied.</em></p> Pipit Ritma Devanty, Hestin Sri Widiawati, Faisol Faisol Copyright (c) 2023 Pipit Ritma Devanty, Hestin Sri Widiawati, Faisol Faisol https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3645 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENERAPAN STANDAR OPERASIONAL PROSEDUR (SOP)DALAM MENUNJANG KELANCARAN OPERASIONAL PURCHASING DI PT. SUKSES MITRA SEJAHTERA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3647 <p><em>The background of this research is to support the smooth running of Purchasing operations by using Standard Operational Procedures (SOP) as controls and work system guidelines to create an adequate internal control system. Standard Operational Procedures (SOP) are the main needs of the company in carrying out all company activities. Implementation of SOP properly can result in the smooth running of the company's operational activities. SOPs that are clear and easy to understand can help </em><em>employees to be able to work by showing good performance in accordance with the wishes of the company. The type of </em><em>research used in this study uses descriptive qualitative methods. Data collection techniques in this study used sources, namely interviews, observations, and document utilization. The informant in this research is the Head of Purchasing. The conclusion </em><em>of this research is that the application of standard operating procedures plays an important role in the smooth running of Purchasing operations. The purpose of this study is to analyze the application of Standard Operating Procedures (SOP) in </em><em>supporting smooth operations. The</em> <em>benefits and objectives of SOP purchasing are to</em> <em>regulate the flow of purchases so that </em><em>they are more orderly and regular when there is an audit. Based on the results of the study, the application of SOPs in </em><em>purchasing is very influential in improving company performance, because SOPs are</em> <em>guidelines, handbooks and</em> <em>procedures </em><em>for doing the work of every employee in each jobdesk.</em></p> Yossy Puspitasari, Diah Ayu Septi Fauji, Rony Kurniawan Copyright (c) 2023 Yossy Puspitasari, Diah Ayu Septi Fauji, Rony Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3647 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS SOFT SKILL, HARD SKILL, DAN SELF EFFICACY TERHADAP MINAT BERWIRAUSAHA MAHASISWA (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2019 UNP Kediri) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3655 <p><em>This study aims to analyze soft skills, hard skills, and self-efficacy simultaneously based on student interest. This research uses descriptive research methods, which are methods used to answer questions based on research questions. The results showed that soft skills had no significant effect on student performance, while hard skills and self-efficacy had a significant effect on student performance. The adjusted R² value of 0.625 shows that hard skills and self-efficacy have a significant effect on student entrepreneurship interest. Soft skills also have a positive impact on student entrepreneurship interest. It is important to develop education and training programs that focus on improving soft skills, hard skills, and self-efficacy in the process of increasing students' entrepreneurship interests.</em></p> Ade Triwahyudi, Basthoumi Muslih, Sigit Wisnu Setya Bhirawa Copyright (c) 2023 Ade Triwahyudi, Basthoumi Muslih, Sigit Wisnu Setya Bhirawa https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3655 Tue, 26 Sep 2023 00:00:00 +0700 STRATEGI PEMASARAN TOKO ZOYA KEDIRI UNTUK MENINGKATKAN PEMBELIAN KONSUMEN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3683 <p><em>This research is motivated by the interest of researchers to find out more about the marketing strategy of Toko Zoya Kediri to increase consumer purchases. The purpose of this study was to analyze the marketing strategy carried out by Zoya Kediri Stores to increase consumer purchases. This research is a field research using a qualitative approach. While this type of research is field research using primary data sources from observations and interviews with the head of the Zoya Store, Kediri and the secondary data results from the documentation. The results of the analysis show that the marketing strategy carried out by Zoya Kediri Stores to increase consumer purchases is by implementing the 4P marketing mix strategy, namely: in terms of products, Zoya Stores Kediri always innovates products, and always maintains product quality. In terms of price, namely setting prices by calculating the ratio of costs incurred and adjusted for product quality. In terms of location by choosing a strategic location, spacious and near the center of the crowd. In terms of promotion, namely doing promotions offline and online.</em></p> Shafira Putri Prima Rizki, Gesty Ernestivita Copyright (c) 2023 Shafira Putri Prima Rizki, Gesty Ernestivita https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3683 Tue, 26 Sep 2023 00:00:00 +0700 MEMBANGUN COMPETITIVE ADVANTAGE MELALUI BRAND IMAGE "THE PREMIUM OF INSPIRE" UNTUK MENARIK MINAT SISWA PADA LKP INSPIRE PARE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3687 <p><em>The background of this research is an English course institution that builds competitive advantage through the brand image to attract students' interest, where the object of research is LKP Inspire Pare. The purpose of this research is to analyze whether the brand image owned by LKP Inspire Pare is able to build a competitive advantage and can attract students' interest. Furthermore, the method used in this study is a qualitative method with a phenomenological approach. Data collection techniques in this study are through observation, interviews, and documentation. Data analysis techniques used, data reduction, data presentation, and drawing conclusions or verification will then be tested for the validity of the data using the source triangulation method and method triangulation. The conclusion of this study is knowing that LKP Inspire Pare has a brand called The Premium of Inspire which is supported by premium services, programs, and services so that it can build competitive advantage and attract students' interest.</em></p> MOH. BASIT ARRIDHO, Zulistiani Zulistiani, Susi Damayanti Copyright (c) 2023 MOH. BASIT ARRIDHO, Zulistiani Zulistiani, Susi Damayanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3687 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH HUMAN RELATION, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. SUKSES MITRA SEJAHTERA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3727 <p><em>The success of a company can be created by the productivity of employees. To achieve employee productivity, it is necessary to have an understanding of employee motivation. Establishing a good relationship between employees and superiors is very important, this can avoid conflict so as to create a harmonious relationship between employees and superiors. Like the problems that exist in PT. Sukses Mitra Sejahtera, regarding rejected goods that previously reached the number 5, which means very bad. Because the superiors provide clear information, daily work targets, what needs to be considered while working, and provide encouragement.</em></p> <p><em>The goal of the study was to ascertain how employee productivity at PT. Sukses Mitra Sejahtera was impacted by interpersonal relationships, workplace motivation, and surroundings. Because the measurement of this variable takes the form of numbers that can be examined using statistics and SPSS, this study adopts a quantitative methodology. This method goes through multiple stages, including data collection through questionnaires, data analysis, and hypothesis testing. In this study, 93 participants made up the sample, and total sampling was the sampling method.</em></p> Fadya Berlianna Rofiq Copyright (c) 2023 Fadya Berlianna Rofiq https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3727 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA MIE NYINYIR NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3729 <p><em>The purpose of this study was to determine: 1) The effect of partial promotion on the decision of Mie Nyinyir Nganjuk. 2) The partial effect of brand image on purchasing decisions of Nyinyir Nganjuk Noodles. 3) The effect of service quality partially on purchasing decisions of Nyinyir Nganjuk Noodles. 4) Identify and analyze the simultaneous influence of promotion, brand image and service quality on purchasing decisions of Mie Nyinyir Nganjuk. The type of research used in this research is quantitative with causal research techniques. The population is all consumers who have consumed Nyinyir noodle products, the number of population members is generally unknown. The sample of this research is 60 respondents with Rescoe technique. The type of instrument used in this study is a questionnaire. The data analysis technique used multiple linear regression t-test and F-test. The results showed that: 1) There was no partial effect of promotion on purchasing decisions of Nyinyir Nganjuk Noodles. 2) There is no partial effect of brand image on purchasing decisions of Nyinyir Nganjuk Noodles. 3) There is a partial influence of service quality on purchasing decisions of Nyinyir Nganjuk Noodles. 4) There is a simultaneous influence of promotion, brand image and service quality on the purchasing decision of Mie Nyinyir Nganjuk. It was concluded that: the most influential variable of promotion, brand image and service quality is service quality on purchasing decisions. </em></p> Via Amalia Wira Atmaja Copyright (c) 2023 Via Amalia Wira Atmaja https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3729 Tue, 26 Sep 2023 00:00:00 +0700 STRATEGI PEMASARAN RETAIL KONVENSIONAL UNTUK MENINGKATKAN VOLUME PENJULAN DI UD PODO ELENG SAWAHAN LENGKONG NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3737 <p><em>This study basically aims to determine the implementation of marketing strategies at UD Podo Eleng Sawahan Lengkong Nganjuk.</em> <em>This research uses qualitative research methods, with data collection techniques through interviews, observation and documentation, so that then it can explain the marketing strategy on the object of this research.</em> <em>Thus the results of this study explain that increasing sales volume at UD above can be done by providing discounts on each sales product such as a minimum purchase of IDR 500,000, and feeding every blessed Friday with the aim of attracting customer interest.</em> <em>Besides that, the distribution channel is considered strategic enough so that it can provide convenience for consumers, thus UD Podo Eleng provides online ordering and direct delivery, this is done so that goods can be delivered right to consumers, as the level of comparison of sales results for the last 3 years shows that</em> <em>sales volume continues to increase</em><strong><em>.</em></strong></p> Azam Fahmi Amrullah Copyright (c) 2023 Azam Fahmi Amrullah https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3737 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS GAYA KEPEMIMPINAN, BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BADAN KEPEGAWAIAN DAERAH KABUPATEN TRENGGALEK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3744 <p><em>The purpose of this study was to analyze the influence of leadership style, organizational culture, and work discipline on employee performance at the Trenggalek district staffing agency. This study uses a quantitative research methodology. These studies use a causal methodology. The 52 participants were selected from a relatively small population by the authors, who used a saturated sampling approach to select the sample. The results of the partial analysis of the independent variables of leadership style, organizational culture and work discipline show that the Personnel Board of Trenggalek Regency has a significant effect on the dependent variable of employee performance. Leadership style, organizational culture, and work discipline simultaneously have a significant effect on the dependent variable of employee performance at the Personnel Agency of Trenggalek Regency</em></p> Miftachul Ayu Mustika, Sigit Wisnu Setya Bhirawa Copyright (c) 2023 Miftachul Ayu Mustika, Sigit Wisnu Setya Bhirawa https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3744 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH LATAR BELAKANG PENDIDIKAN, PENGALAMAN KERJA, DAN ETOS KERJA TERHADAP KINERJA PEGAWAI SMA NEGERI 2 PARE KABUPATEN KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3748 <p><em>The background of this research is an institution of State Senior High School 2 Pare, Kediri Regency, on average with graduates from Teacher Education and employees it must be required to have at least a State High School/Equivalent to Bachelor Degree with the major required by the agency. The success and success of school staff at the 2 Pare State Senior High School, Kediri Regency, is an appreciation for employees and not far away from the favorite schools in Pare and its surroundings. Apart from that, the school has a good performance of staff and teaching staff. In this approach available is quantitative. This is used because the data obtained is in the form of numbers. The quantitative method is research that is guided by the philosophy of positivism to examine a certain population or sample and take a random sample by collecting data using statistical data analysis tools</em><em>. F</em><em>urther research, it is necessary to conduct further research on factors other than educational background, work experience, and work ethic because these three factors in carrying out the employee performance variable get a result of 87% so there is still 13% of employee performance in senior high schools 2 Pare This is because in this study there are still variables or other aspects that can affect employee performance. And I suggest choosing the factors of work loyalty and work motivation.</em></p> Melina Astri Dewanti, Dhiyan Septa Wihara, Poniran Yudho Leksono Copyright (c) 2023 Melina Astri Dewanti, Dhiyan Septa Wihara, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3748 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH REKRUTMEN, KOMPETENSI KARYAWAN DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT SUKSES MITRA SEJAHTERA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3754 <p><em>This research is motivated by Improving employee performance will bring progress for companies to be able to survive in an </em><em>unstable business environment competition. Researchers found several interesting things to be researched, such as </em><em>recruitment that is not in accordance with SOPs, suboptimal competencies, less assertive leadership and less than-optimal employee performance at PT. Mitra Sejahtera Success. The purpose of this study is to determine the influence of recruitment, </em><em>employee competence, </em><em>and leadership on employee performance both partially and simultaneously at PT. Success Mitra Sejahtera Kediri. This study used a quantitative approach with a causality method. The population in this study was all </em><em>employees of PT. Success Mitra Sejahtera. The sample used in this study was 50 employees. The sampling technique uses proportional random sampling. The sample in this study is employees working at PT. Success of Mitra Sejahtera Kediri. The conclusion of this study is that recruitment has a significant effect on employee performance, competence does not have a </em><em>significant effect on employee performance, and leadership has a significant effect on employee performance. Recruitment, </em><em>competence, and leadership simultaneously affect employee performance at PT. Success of Mitra Sejahtera Kediri.</em></p> Femilia Wulansari Copyright (c) 2023 Femilia Wulansari https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3754 Tue, 26 Sep 2023 00:00:00 +0700 EVALUASI PRINSIP GOOD GOVERNANCE SEBAGAI UPAYA PENCEGAHAN FRAUD PENGELOLAAN DANA DESA DI DESA KEDUNGREJO KABUPATEN NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3765 <p><em>This study aims to evaluate the application of the principles of good governance in the village government of Kedungrejo and to identify whether Fraud prevention measures have been carried out properly. This research uses descriptive research with a qualitative approach. Primary data was obtained through interviews and observation, while secondary data was collected through documentation. Thus, this study will provide a detailed description of the application of the principles of good governance and the obstacles that may be encountered in preventing Fraud in managing village funds in Kedungrejo Village, Nganjuk Regency. the data obtained, choosing the main or important things, and removing unnecessary ones so that it can make it easier for researchers to draw conclusions. The results of the research are that in the village of Kedungrejo it has implemented good governance or good governance and no acts of Fraud have been found by the government of the village of Kedungrejo.</em></p> Riris Sinta Sarwendah Copyright (c) 2023 Riris Sinta Sarwendah https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3765 Tue, 26 Sep 2023 00:00:00 +0700 RASIO LIKUIDITAS, SOLVABILITAS, DAN AKTIVITAS TERHADAP KINERJA KEUANGAN PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2019-2022 https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3767 <p><em>The purpose of this study is to examine the impact of liquidity ratios represented by liquidity ratios, solvency ratios determined by debt to equity ratios, and activity ratios determined by total asset turnover ratios. , to determine financial performance, determined by partial and concurrent asset returns. The samples used in this study were 18 of 31 food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period.</em> <em>Data collection and quantitative techniques use secondary data. Multiple regression analysis was used in this study. The results showed that the results of the current ratio, debt to equity ratio, and total asset turnover ratio affect investment returns if tested at the same time or at the same time. In part, liquidity ratios and asset turnover ratios affect ROA. While the debt-to-equity ratio may not have a significant impact on ROA.</em></p> Fikri Ardan Isnaini, Sugeng Sugeng, Puji Astuti Copyright (c) 2023 Fikri Ardan Isnaini, Sugeng Sugeng, Puji Astuti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3767 Tue, 26 Sep 2023 00:00:00 +0700 BUDAYA TAREK PUKAT DALAM MANAJEMEN STRATEGI KEPEMIMPINAN MASYARAKAT PESISIR https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3769 <p><em>This paper explores the Tarek Pukat Culture from Aceh to interpret local wisdom-based leadership performance practices for coastal communities in Indonesia. The informants were five fishermen on Ujong Blang Beach, Lhokseumawe, North Aceh. Alfred Schutz's phenomenological research approaches through in-depth interviews. This study shows that fishermen consider the meaning of loyalty not limited to material gain or position at work, but also presents a new view of the values of wisdom in human resource management strategies. Tarek Pukat's dance and poetry represent a strategy to maintain their enthusiasm and loyalty based on spiritual values. The unique character which is not included in conventional leadership concepts recommends increasing leadership strategies with the meaning of Tarek Pukat Culture to the community, especially coastal communities in Indonesia. Community groups can achieve sustainable performance as large as transformational leadership even though pursuing material gain is not their main goal to maintain their loyalty to community groups, especially in coastal areas.</em></p> Dennik Febriana, Dhiyan Septa Wihara, Poniran Yudho Leksono Copyright (c) 2023 Dennik Febriana, Dhiyan Septa Wihara, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3769 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK, HARGA, LOKASI, DAN KUALITAS PELAYANAN PADA COFFESHOP BELIKOPI NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3787 <p><em>This research is motivated by the community's culture of drinking coffee which was developed by the younger generation and packaged to be more modern by creating a business in the field of selling coffee. Especially at the Belikopi Nganjuk coffee shop, which has many devotees from all walks of life. The purpose of this research is to find out how the influence of product quality, price, location and service quality in increasing customer satisfaction. The respondents of this study were consumers of Belikopi Nganjuk who were randomly selected as many as 50 respondents. The method used in this research is quantitative which uses a questionnaire and is processed using SPSS v.23. The result of this study is that product quality partially has a significant effect on customer satisfaction. Price partially has a significant effect on consumer satisfaction. Location partially has a significant effect on customer satisfaction, service quality partially has no significant effect on customer satisfaction, the four variables simultaneously influence customer satisfaction.</em></p> Fitri Ani Kusnia Ningrum, Gesty Ernestivita Copyright (c) 2023 Fitri Ani Kusnia Ningrum, Gesty Ernestivita https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3787 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ONLINE SHOP CALLATHRIF NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3801 <p><span style="font-size: 14px;"><em>The main objective of this research is to assess the impact of different factors like service quality, pricing, and promotions on the purchasing decisions made by customers at the online shop, Callathrift Nganjuk. The research adopts a quantitative approach with a focus on establishing causal relationships. A total of 40 consumers were selected for the study using the accidental sampling method. Data analysis involved a range of statistical techniques, including validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing through SPSS version 25. The findings indicate that service quality has a significant partial influence on purchasing decisions. However, price does not exert a significant impact on purchasing decisions when considered individually. Similarly, promotions also do not significantly influence purchasing decisions when examined separately. Nevertheless, when considered together, service quality, pricing, and promotions collectively demonstrate a significant influence on purchasing decisions.</em></span></p> <p><span style="font-size: 14px;"><em>Keywords: Service Quality, Price, Promotion, Purchase DecisionThe main objective of this research is to assess the impact of different factors like service quality, pricing, and promotions on the purchasing decisions made by customers at the online shop, Callathrift Nganjuk. The research adopts a quantitative approach with a focus on establishing causal relationships. A total of 40 consumers were selected for the study using the accidental sampling method. Data analysis involved a range of statistical techniques, including validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing through SPSS version 25. The findings indicate that service quality has a significant partial influence on purchasing decisions. However, price does not exert a significant impact on purchasing decisions when considered individually. Similarly, promotions also do not significantly influence purchasing decisions when examined separately. Nevertheless, when considered together, service quality, pricing, and promotions collectively demonstrate a significant influence on purchasing decisions.<br>Keywords: Service Quality, Price, Promotion, Purchase Decision</em></span></p> Dina Olivia Nur Erlisa, Dyah Ayu Paramitha Copyright (c) 2023 Dina Olivia Nur Erlisa https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3801 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT CAHAYA KANDIL JAGAT RAYA MOJOKERTO https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3809 <p><em>Purposeful research (1) Work discipline has a substantial effect on the performance of PT Cahaya Kandil Jagat Raya Mojokerto personnel, according to this study. (2) Work motivation has a significant impact on PT Cahaya Kandil Jagat Raya Mojokerto employees' work performance. (3) Job satisfaction has a substantial impact on PT Cahaya Kandil Jagat Raya Mojokerto employees' performance. (4) At the same time, </em>discipline work, motivation and satisfaction <em>happiness all have a substantial impact on PT Cahaya Kandil Jagat Raya Mojokerto employees' work results. This study's population </em>belonging<em> PT Cahaya Kandil Jagat Raya Mojokerto employees. To use population sampling, this study has 40 participants. And multiple linear regression was used to examine the data using the SPSS Version 29 tool. (1) Partial work discipline has a significant influence the effect on the performance PT Cahaya Kandil Jagat Raya personnel, according to the findings of this study. Mojokerto. (2) Work motivation has a major influence on PT Cahaya Kandil Jagat Raya Mojokerto employees' work performance. (3) Partially satisfied staff at PT Cahaya Kandil Jagat Raya Mojokerto perform significantly better. (4) At the same time, work discipline, motivation, and job happiness all have a substantial impact on PT Cahaya Kandil Jagat Raya Mojokerto employees' work results.</em></p> Tiyas Rahayu Ningsih Copyright (c) 2023 Tiyas Rahayu Ningsih https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3809 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENERAPAN KOMPENSASI, LINGKUNGAN, DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DITOKO BAHAN BANGUNAN SAHABAT NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3812 <p>The goal of this study is to determine whether (1) compensation has a substantial impact on the performance of Nganjuk Sahabat Building Materials Store employees. (2) The environment has a substantial impact on the performance of Nganjuk Sahabat Building Materials Store personnel. (3) Workload has a substantial impact on the performance of Nganjuk Sahabat Building Materials Store personnel. (4) Compensation, atmosphere, and workload all have a substantial impact on the performance of Nganjuk Sahabat Building Materials Store personnel. Employees of the Sahabat of Nganjuk Building Materials Store were the subjects of this study. The total sampling approach was used in this investigation, which yielded 40 respondents. Multiple linear regression become used to have a look at the facts the use of the SPSS Version 26 tool. (1) Partial remuneration has a substantial effect on the performance of employees at the Nganjuk Sahabat Building Materials Store, according to the findings of this study. (2) The environment has a substantial impact on the performance of Nganjuk Sahabat Building Materials Store personnel. (3) Workload has a substantial impact on the performance of Nganjuk Sahabat Building Materials Store personnel. (4) Compensation, atmosphere, and workload all have a substantial impact on the performance of Nganjuk Sahabat Building Materials Store personnel.</p> SELVI ADILIA PUTRI Copyright (c) 2023 SELVI ADILIA PUTRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3812 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH HARGA, STRATEGI PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN AYAM POTONG DI PASAR KERTOSONO https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3814 <p><em>This study aims to determine the effect of price, promotion strategy, and place either partially or simultaneously on purchasing decisions of broiler chicken. This research uses a quantitative approach and is casual research. The population in this study are all consumers of broiler chicken whose number is unlimited or uncountable. The sample was determined as many as 40 respondents who were taken using an accidental sampling technique. The data collection technique using questionnaire and data analysis used in this study is multiple linear regression analysis. The results showed that price, promotion strategy and place had a significant effect on purchasing decisions, while simultaneously price, promotion strategy and place had a significant effect on purchasing decisions of broiler chicken.</em></p> Sena Mahardika Copyright (c) 2023 Sena Mahardika https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3814 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH INSENTIF, LINGKUNGAN KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN CV PENTOL BAKSO OYE NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3830 <p><em>Faced with competition in this era of globalization, companies are forced to work more efficiently to maximize business expansion and improve employee performance. The purpose of this study is to analyze (1) Incentives have a significant effect on employee performance at CV Pentol Bakso OYE Nganjuk. (2) work environment has a significant effect on employee performance CV Pentol Bakso OYE Nganjuk. (3) Communication has a significant effect on employee performance CV Pentol Bakso OYE Nganjuk. (4) Concurrent incentives, working environment and communication have a significant effect on the performance of CV Pentol Bakso OYE Nganjuk employees. The population of this study included CV Pentol Bakso OYE Nganjuk employees. Respondents for this study were 32 to use the total sampling method. And analyzed by multiple linear regression using SPSS Version 29 application. The conclusion of this study is that (1) Partial incentives have a significant effect on the performance of CV Pentol Bakso OYE Nganjuk employees. (2) Working environment has a significant influence on employee performance CV Pentol Bakso OYE Nganjuk. (3) Partial communication has a significant effect on the performance of CV Pentol Bakso OYE Nganjuk employees. (4) Concurrent incentives, working environment and communication have a significant effect on the performance of CV Pentol Bakso OYE Nganjuk employees.</em></p> Finna Sulistiani Copyright (c) 2023 Finna Sulistiani https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3830 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH JAMINAN SOSIAL, KESELAMATAN DAN KESEHATAN KERJA SERTA PERAN AHLI K3 TERHADAP KINERJA KARYAWAN PT SUKSES MITRA SEJAHTERA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3836 <p>Tujuan penelitian ini adalah untuk menganalisis apakah ada pengaruh signifikan dari variabel Jaminan sosial, keselamatan dan Kesehatan kerja, serta peran ahli K3 secara parsial maupun simultan terhadap kinerja karyawan PT. Sukses Mitra Sejahtera. Peneliti menggunakan teknik pendekatan kuantitatif dengan jenis penelitian hubungan kausalitas. Populasi dalam penelitian ini sebanyak 1.303 karyawan produksi PT Sukses Mitra Sejahtera. Dengan memakai teknik sampling berupa rumus slovin, banyak sampel yang di dapat untuk penelitian ini sebanyak 100 karyawan. Peneliti menggunakan teknik analisis data berupa statistik deskriptif, uji asumsi klasik, regresi linier berganda, koefisien determinasi, dan uji hipotesis dengan alat bantu software SPSS Versi 23. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara variabel jaminan sosial, Keselamatan dan Kesehatan Kerja serta peran ahli K3 baik secara simultan ataupun parsial terhadap kinerja karyawan PT Sukses Mitra Sejahtera.</p> Yessy Liana Rachmawati Copyright (c) 2023 Yessy Liana Rachmawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3836 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS DISIPLIN KERJA, MOTIVASI, DAN LOYALITAS TERHADAP KINERJA KARYAWAN PADA KANTOR PERTANAHAN KABUPATEN KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3870 <p><em>The background of this research is that agency employee performance appraisal needs to be carried out in order to know how an agency's ability to improve employee performance. This performance assessment needs to be done to determine the development of employee performance. In order for agencies to achieve the expected performance, an organization should consider the factors influencing employee performance. The aim of this research is to ascertain the impact of work discipline, motivation, and loyalty on employee performance, whether individually or collectively, at the Kediri Regency Land Office. This study uses a causality quantitative approach. The research sample encompassed the entire staff of the Kediri District Land Office and was subjected to analysis through multiple linear regression using SPSS for Windows version 23 software. The findings of this study indicated that (1) collectively, work discipline, motivation, and loyalty exert a positive and noteworthy impact on employee performance within the Kediri District Land Office. (2) Individually, work discipline, motivation, and loyalty hold a positive and significant influence on employee performance at the Kediri Regency Land Office.</em></p> Desi Fitriana Copyright (c) 2023 Desi Fitriana https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3870 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENGARUH KEPUASAN MASYARAKAT DITINJAU DARI MOTIVASI KERJA, LINGKUNGAN KERJA, DAN GAYA KEPEMIMPINAN KEPALA DESA (Studi Kasus di Kantor Desa Ngepung Kabupaten Nganjuk) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3873 <p>Penelitian ini bertujuan untuk menganilis dan mengetahui kepuasan masyarakat terhadap motivasi kerja,lingkungan kerja, dan gaya kepemimpinan. Pendekatan yang digunakan adalah pendekatan kuantitatif kausalitas. Jumlah responden dalam penelitian ini yaitu 40 responden. Metode yang digunakan adalah analisis regresi linier berganda diolah dengan bantuan aplikasi SPSS versi 23.0. Hasil penelitian ini menunjukkan nilai koefisien determinasi sebesar 0,741. Gaya kepemimpinan Kepala Desa Ngepung brepengaruh posiitif dan signfikan trhadap kepuasan masyarakat. Hal itu dipreoleh hasil uji t 2,613 siignifikansi 0,040, kofesien rgresi 0,158. Motivasi brepengaruh psoitif dan signifikan kepuasan masyarakat. Dari hsil uji t hitung=2,489 signnifikansi 0,020, dan koefsien rgeresi sebesar 0.238. Lingkungan kerja berpeengaruh posittif dan signifikan terhadap kpeuasan. Ditunjukkan dari hasil uji t hitung=3,675 dengan signiffikansi 0,001, dan koefisien regresi=0.373. Hal ini berarti 74,1% kepuasan masyarakat di Kantor Desa Ngepung Kabupaten Nganjuk disbeabkan gaya kepemmimpinan, motivasi dan lingkungan kerrja. Sedngkan sisanya yaitu 25,9% akbiat dpengaruhi variabel lainnya yang tidak diteliti</p> Riko Sudarsono, Samari, Poniran Yudho Leksono Copyright (c) 2023 Riko Sudarsono, Samari, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3873 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH INOVASI PRODUK, KUALITAS PELAYANAN DAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAKPIA KREZMERA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3878 <p><em>This study aims to analyze and determine people's satisfaction with work motivation, work environment, and leadership style. The approach used is a quantitative causality approach. The number of respondents in this study is 40 respondents. The method used is multiple linear regression analysis processed with the help of the SPSS version 23.0 application. The results of this study indicate a coefficient of determination of 0.741. The leadership style of the Head of Ngepung Village has a positive and significant effect on community satisfaction. This is shown from the results of the t-test of 2.613 with a significance of 0.040, and a regression coefficient of 0.158. Employee work motivation has a positive and significant effect on community satisfaction. This is shown from the t-test results of 2.489 with a significance of 0.020, and a regression coefficient of 0.238. The work environment has a positive and significant effect on people's satisfaction. This is shown from the results of the t-test of 3.675 with a significance of 0.001, and a regression coefficient of 0.373. This means that 74.1% of community satisfaction at the Ngepung Village Office, Nganjuk Regency is influenced by leadership style, work motivation and work environment. While the remaining 25.9% of community satisfaction is influenced by other variables not examined in this study.</em></p> Enfrada Aurora Putri Sonata, Gesty Ernestivita, Sigit Wisnu Setya Bhirawa Copyright (c) 2023 Enfrada Aurora Putri Sonata, Gesty Ernestivita, Sigit Wisnu Setya Bhirawa https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3878 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PBB, PAJAK RESTORAN DAN PAJAK HIBURAN TERHADAP PAD KOTA KEDIRI TAHUN 2018-2022 https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3880 <p><em>The purpose of this research are: (1) to determine the effect of Property Tax (PBB) on Local Revenue (PAD) of Kediri City from 2018 to 2022, (2) to determine the effect of restaurant tax on Local Revenue (PAD) of Kediri City from 2018 to 2022, (3) to determine the effect of entertainment tax on Local Revenue (PAD) of Kediri City from 2018 to 2022, (4) to determine the effect of Property Tax (PBB), restaurant tax, and entertainment tax on Local Revenue (PAD) of Kediri City from 2018 to 2022. This research employs a quantitative causal approach using secondary data sources. The data collection technique used in this research is documentation and analysis using multiple linear regression analysis. The results of this research conclude that Property Tax (PBB) does not have a significant effect on Local Revenue (PAD), while restaurant tax and entertainment tax have a significant partial effect on Local Revenue (PAD), and simultaneously, Property Tax (PBB), restaurant tax, and entertainment tax have a significant effect on Local Revenue (PAD). In this study, an additional independent variable was introduced, which is Property Tax (PBB), whereas the previous study conducted by Permadi &amp; Salam (2022) only involved local taxes in the tourism sector. Furthermore, the technique of normality testing in this research used the Jarque-Bera statistical analysis method, with the intention of demonstrating any differences compared to the commonly used techniques in previous research.</em></p> Agustiana Ayu Susanti, Diah Nurdiwaty, Andy Kurniawan Copyright (c) 2023 Agustiana Ayu Susanti, Diah Nurdiwaty, Andy Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3880 Tue, 26 Sep 2023 00:00:00 +0700 IMPLEMENTASI COST PLUS PRICING PENDEKATAN FULL COSTING PENENTU HARGA JUAL PADA PABRIK MEKAR JAYA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3895 <p><em>P</em></p> <p><em>This study aims to analyze how to calculate the cost of production through the full costing approach and determine the selling price of the desert Krecek using the cost plus pricing method compared to that based on the Mekar Jaya Krecek Factory method. This research is a descriptive type of research using a quantitative approach. Data were obtained through field studies (interviews, observation, and documentation), literature studies, and internet research. In this study, quantitative descriptive analysis is the data analysis method used. The results show that there is a difference in the calculation of the selling price, with the Mekar Jaya Krecek factory method the selling price is lower than the cost plus pricing method with the full costing approach. For white krecek the price difference is Rp. 1,142, and Rp. 1225</em><em> for outside red krecek</em><em>. Thus, the calculation using the cost plus pricing method of the full costing approach can be used as a material consideration by the Mekar Jaya Krecek Factory in deciding the selling price of its products.</em></p> Erika Tri Septiani, Diah Nurdiwaty, Andy Kurniawan Copyright (c) 2023 Erika Tri Septiani, Diah Nurdiwaty, Andy Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3895 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH SOCIAL MEDIA MARKETING, EVENT MARKETING, DAN CELEBRITY ENDORSEMENT DALAM MENINGKATKAN CUSTOMER LOYALTY (STUDI KASUS PADA NONGKASKI COFFEE & EATERY WATES) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3904 <p><em>This study aims to determine the relationship between social media marketing, event marketing, and celebrity endorsement partially and simultaneously towards customer loyalty of Nongkaski Coffee &amp; Eatery Wates. This type of research is quantitative causality. The population in this study were all visitors to Nongkasi Coffee &amp; restaurant. Determination of the sample using a simple random sampling technique with a total sample of 150 people by multiplying 15 indicators by 10 times. Data collection using a questionnaire. The analytical tool used is multiple linear regression analysis. The results of the study are that social media marketing partially has no effect on customer loyalty, while event marketing and celebrity endorsements partially and significantly affect customer loyalty. Simultaneously social media marketing, event marketing, and celebrity endorsements have a significant and significant effect on customer loyalty by 29.5%.</em></p> Ridwan Wirawan, Basthoumi Muslih, Edy Djoko Suprajitno Copyright (c) 2023 Ridwan Wirawan, Basthoumi Muslih, Edy Djoko Suprajitno https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3904 Tue, 26 Sep 2023 00:00:00 +0700 PEMODELAN TAX AVOIDANCE BERDASARKAN KOMISARIS INDEPENDEN, LEVERAGE, DAN KOMITE AUDIT https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3932 <p><em>The purpose of this study was to determine the effect of independent commissioners, leverage, and audit committees on tax evasion either partially or simultaneously in automotive companies listed on the Indonesia Stock Exchange. This study uses a quantitative approach with ex post facto methods. The sample used in this study included 16 automotive companies and was analyzed using multiple linear regression with SPSS version 21 software. The conclusions of the result of this study were; (1) the independent commissioner variable [artially has no significant effect on tax avoidance in automotive sector companies listed on the IDX for the 2020-2022 period. (2) The leverage variable partially has no significant effect on tax evasion in automotive sector companies listed on the IDX for the 2020-2022 period. (3) The audit committee variable partially influences tax evasion in automotive sector companies listed on the IDX for the 2020-2022 period. (4) The independent commissioner, leverage, and audot committee variables simultaneously influence tax avoidance in automotive sector companies listed on IDX for the 2020-2022.</em></p> Weninda Rizky Amelia, Amin Tohari, Andy Kurniawan Copyright (c) 2023 Weninda Rizky Amelia, Amin Tohari, Andy Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3932 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KUALITAS PELAYANAN, KEPUASAN DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH SIMPAN PINJAM PADA KUD “TANI JAYA” KECAMATAN PUNCU https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4025 <p><em>This study generally aims to determine the effect of service quality, satisfaction and value of savings and loan customers on customer loyalty at the Village Unit Cooperative "TANI JAYA" Puncu sub-district. The research approach used is quantitative. The population of this study is a portion of savings and loan customers who are active as cooperative customers as many as 40 people. The sample of this study has a population of less than 100 people, so the total sample is taken as a whole. Data collection used a questionnaire which was analyzed using multiple linear analysis. The results of this study the researchers revealed that service quality, satisfaction and customer value partially were only satisfaction variables which did not have a significant effect, but simultaneously all variables had a significant effect on customer loyalty.</em></p> Kharisma Nurfadila Copyright (c) 2023 Kharisma Nurfadila https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4025 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK SHOP https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4031 <p><em>The development of technology and the internet which is currently increasingly advance and better, makes digital marketing even faster and better.The purpose of this study was to analyze the effect of online customer reviews, online customers rating and cash on delivery on purchasing decisions at TikTok Shop application.This type of research is quantitative using non-probability sampling techniques with a purposive sampling.The results of the analysis in this study indicate that Online Customer Review partially has no effect on purchasing decisions, partially Online Customer Rating has a significant effect on purchasing decisions. Cash On Delivery partially has a significant effect on purchasing decisions. Simultaneously, Online Customer Review, Online Customer Rating and Cash On Delivery has a significant effect on purchasing decisions at TikTok Shop application.</em></p> Anis Novianti, Dhiana Ekowati, Winanto Nawarcono, Sapta Aji Margiutomo Copyright (c) 2023 Anis Novianti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4031 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP TURNOVER INTENTION https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4035 <p><em>This study aims to: (1) examine the effect of career development on turnover intention; and (2) examine the effect of compensation on turnover intention. The population in this study were 123 employees of PT. Telkom Access Yogyakarta. The data collection technique used a questionnaire, while the data analysis technique used multiple linear regression. The research results found that career development had an influence on turnover intention and compensation had no influence on turnover intention.</em></p> Handarini Cinta Wati, Fajar Ardiansyah, Burhanudin Burhanudin Copyright (c) 2023 Handarini Cinta Wati, Fajar Ardiansyah, Burhanudin Burhanudin https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4035 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEPUASAN KERJA KARYAWAN, PRODUKTIVITAS, MOTIVASI TERHADAP KINERJA OUTSOURCING KARYAWAN YANTEK (PELAYANAN TEKNIK) DI PLN ULP BLORA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4039 <p><em>This research aims to determine the effect of 1) job satisfaction on employee performance, 2) work productivity on employee performance, and 3) work motivation on employee performance. This type of research is quantitative research. The sampling technique used is a saturated sample. The sample for this research was all 38 employees of YANTEK PT PLN Blora. Data processing uses IBM SPSS Statistics 24 software. Data analysis techniques use validity and reliability test results, classical assumption test results, and hypothesis testing results. The research results show that partially job satisfaction has a positive and significant influence on employee performance, work productivity has a positive and significant influence on employee performance, motivation has a positive and significant influence on employee performance. Simultaneously, satisfaction, productivity and motivation of monkeys have a significant effect on employee performance.</em></p> Anis Safitri Damayanti Copyright (c) 2023 Anis Safitri Damayanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4039 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENILAIAN KINERJA BERBASIS KEY PERFORMANCE INDICATOR, KESEJAHTERAAN DAN MOTIVASI KERJA TERHADAP SEMANGAT KERJA KARYAWAN PADA PT KEBON AGUNG PABRIK GULA TRANGKIL PATI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4045 <p><em>The problem in this research is the decline in employee morale at PT Kebon Agung Sugar Factory Trangkil Pati. This study aims to determine the effect of performance appraisal based on key performance indicators, welfare and work motivation on employee morale at PT Kebon Agung Trangkil Pati Sugar Factory. This study uses </em>quantitative<em> research methods. The types of data used are primary and secondary data. This research uses probability sampling techniques and simple random sampling techniques. The samples in this study are permanent employees of PT Kebon Agung Trangkil Gula Pati Factory in 2023 with a total of 250 respondents. The measurement of this study used a Likert scale which was then processed using the IMB SPSS Statistics Version 26 analysis tool. Data analysis consisted of validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, F tests, t tests, and coefficient of determination of variables. Key performance indicators have a positive and significant effect on employee morale at PT Kebon Agung Trangkil Pati Sugar Factory, of 33,7% &nbsp;significance value of 0.000. The welfare variable influences employee job satisfaction at PT Kebon Agung Trangkil Pati Sugar Factory, with a significance value of 0.014. The variable of work motivation influences the morale of employees at PT Kebon Agung Trangkil Pati Sugar Factory amounted to a significance of 0.010. The results of this study indicate that simultaneously the key performance indicator variables, welfare and work motivation affect the morale of the employees of PT Kebon Agung Trangkil Pati Sugar Factory, indicating that 34.6% of the variable morale is influenced by key performance indicator variables, welfare and work motivation and 65.4% is influenced by other variables not present in this study.</em></p> Alina Marlinawati, Qristin Violinda Copyright (c) 2023 Alina Marlinawati, Qristin Violinda https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4045 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4047 <p><em>This research aims to determine the effect of compensation, workload, and work stress on employee performance with job satisfaction as an intervening variable. The sampling technique in this research used the total sample.The results of this research show that compensation affects employee performance with a P-value value (0.000). workload does not affect employee performance with a P-value value (0.563). Work stress does not affect employee performance with a P-value value of (0.468). Compensation influences job satisfaction with a P-value (0.004). Workload has no effect on job satisfaction with a P-value value (0.058). Job stress influences job satisfaction with a P-value (0.013). Job satisfaction influences employee performance with a P-value (0.001). Compensation affects employee performance which is mediated by job satisfaction with a P-value value (0.039). Workload does not affect employee performance which is mediated by job satisfaction with a P-Value value (0.072). Job stress affects employee performance which is mediated by job satisfaction with a P-value value (0.046).</em></p> Ratih Hesty, Sutrisno Sutrisno, Lindah Pratiwi Copyright (c) 2023 Ratih Hesty, Sutrisno Sutrisno, Lindah Pratiwi https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4047 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH BEBAN KERJA TERHADAP NIAT BERPINDAH DIMEDIASI OLEH STRES KERJA PADA PERAWAT https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4049 <p><em>This research examines the effect of workload on desire to change mediated by work stress in nurses at a one of the private hospital in Kediri. The population in this study were all nurses in one of the private hospitals in Kediri. This research is explanatory research with a quantitative approach where data collection was carried out by distributing questionnaires to 126 respondents. Data analysis uses Partial Least Square (SEM-PLS). The research results show that workload and work stress have a significant effect on turnover intention. Likewise, workload has a significant effect on work stress. The results of this study also show that work stress has a significant influence on turnover intention. Furthermore, job stress partially mediates the influence of job insecurity and workload on intention to leave. The results of this research indicate that one of the private hospitals in Kediri can improve its strategy to retain and retain its nurses so they remain in their jobs.</em></p> Sasi Utami, Budi Rahayu Copyright (c) 2023 Sasi Utami, Budi Rahayu https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4049 Tue, 26 Sep 2023 00:00:00 +0700 STRATEGI INTERNAL RELATIONS DALAM MENINGKATKAN LOYALITAS DAN MOTIVASI KERJA KARYAWAN CV. FAMILIE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4053 <p><em>CV. Familie is a company engaged in the service sector, more precisely is hotel services, which has four hotel branches spread across the Banyuwangi area. The research is motivated by high employee loyalty to the CV. Familie companies. So, this research purpose to describe the implementation of internal relations strategy carried out by the management CV. Familie companies in increasing the loyalty and work motivation of its employees. The focus of the research is the implementation of internal relations strategy in increasing the loyalty and work motivations of CV. Familie companies.</em></p> <p><em>This research used is a descriptive qualitative research method. The data collection methods in this research is participatory observations, in-depth interviews, and documentations. While the data analysis technique used is an interactive data analysis model consisting of four paths, namely data collection, data reduction, data presentation, and drawing conclusions.</em></p> <p><em>The result of this research is the implementation of internal relations strategy in CV. Familie companies includes providing a good work environment, providing training, supervising, providing rewards, and providing motivation to move forward in order to create loyalty and work motivation for CV. Familie employees. The strategy for providing training for employees hasn’t been implemented optimally. This happens because it’s constrained by human resources that are still low.</em></p> <p><strong><em>Keywords :</em></strong><em> Internal Relations Strategy, Loyalty, Work Motivation</em></p> Dea Suida Susilowati, Ni Kadek Yuliandari, Ni Made Nadia Suta Pradhani Copyright (c) 2023 Dea Suida Susilowati, Ni Kadek Yuliandari, Ni Made Nadia Suta Pradhani https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4053 Tue, 26 Sep 2023 00:00:00 +0700 DETERMINAN STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA MASA PANDEMI COVID-19 PERIODE TAHUN 2020-2021 https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4057 <p><em>This study aims to determine the effect of four variables, namely asset structure, profitability (ROA &amp; ROE), liquidity (CR &amp; QR), and sales growth on capital structure. This type of research uses a quantitative research method. The population in this study used Manufacturing companies in the food and beverage subsector which were listed on the Indonesia Stock Exchange as many as 30 companies. The sampling technique in this study used a non-probability sampling technique with predetermined criteria and obtained a sample of 30 companies. The data analysis method used is descriptive statistical analysis, classical assumption test, and multiple linear analysis. Testing the hypothesis using the t-test and F-test. The research results obtained in this study show that Asset Structure has a significant negative effect on capital structure. Profitability (ROA) has no significant effect on capital structure. Profitability (ROE) has a significant positive effect on capital structure. Liquidity (CR) has a significant negative effect on capital structure. Liquidity (QR) has no significant effect on capital structure. Sales growth has no significant effect on capital structure. And, Asset Structure, Profitability (ROA &amp; ROE), Liquidity (CR &amp; QR), and Sales Distribution together influence the capital structure.</em></p> Tuti Susiyulianti, Meme Rukmini, I Gusti Gede Heru Marwanto Copyright (c) 2023 Tuti Susiyulianti, Meme Rukmini, I Gusti Gede Heru Marwanto https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4057 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA DAN KECERDASAN EMOSIONAL TERHADAP ORGANIZATION CITIZENSHIP BEHAVIOUR (OCB) KARYAWAN GENERASI ZILLENIAL HOTEL IJEN RESORT AND VILLAS BANYUWANGI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4060 <h1><a name="_Toc137845066"></a><em>ABSTRACT</em></h1> <p><strong><em>&nbsp;</em></strong></p> <p><em>This research aims to analyze the influence of Organizational Culture, Work Motivation and Emotional Intelligence on Organizational Citizenship Behavior (OCB) of zillennial generation employees at the Ijen Resort and Villas Banyuwangi Hotel. The sample for this research consisted of 37 respondents using a saturated sampling technique. Data collection used a Likert scale questionnaire. Data analysis uses multiple linear regression analysis. The research results obtained are F-count &gt; F-table (23.583 &gt; 2.891564) with a significance value of 0.000 &lt; 0.05, meaning that organizational culture, work motivation and emotional intelligence simultaneously have a significant effect on Organizational Citizenship Behavior (OCB) zillennial generation employee of the Ijen Hotel Resort and Villas Banyuwangi. And partially, the variables of organizational culture, work motivation and emotional intelligence have a positive and significant effect on the Organizational Citizenship Behavior (OCB) variable of the zillennial generation employees of the Ijen Hotel Resort and Villas Banyuwangi.</em></p> <h1><a name="_Toc137845065"></a>ABSTRAK</h1> <p>Penelitian ini bertujuan untuk menganalisis pengaruh Budaya Organisasi, Motivasi Kerja dan Kecerdasan Emosional terhadap <em>Organizational Citizenship Behaviour </em>(OCB) karyawan generasi zillenial Hotel Ijen Resort and Villas Banyuwangi. Sampel penelitian ini berjumlah 37 responden dengan metode pengambilan sampel teknik sampling jenuh. Pengumpulan data menggunakan kuesioner berskala likert. Analisa data menggunakan analisis regresi linier berganda. Hasil penelitian yang didapatkan yaitu F-hitung &gt; F-tabel (23,583 &gt; 2,891564) dengan nilai signifikansi 0,000 &lt; 0,05, artinya bahwa budaya organisasi, motivasi kerja dan kecerdasan emosional secara simultan berpengaruh signifikan terhadap <em>Organization Citizenship Behaviour </em>(OCB) karyawan generasi zillenial hotel ijen resort and villas Banyuwangi. Dan secara parsial variabel budaya organisasi, motivasi kerja dan kecerdasan emosional berpengaruh positif dan signifikan terhadap variabel <em>Organization Citizenship Behaviour </em>(OCB) karyawan generasi zillenial hotel ijen resort and villas Banyuwangi.</p> <p>&nbsp;</p> <p>&nbsp;</p> Yulianti R, Yovita Vivianty I Atmadjaja, Arif Rahman Hakim Copyright (c) 2023 Yulianti R, Yovita Vivianty I Atmadjaja, Arif Rahman Hakim https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4060 Tue, 26 Sep 2023 00:00:00 +0700 APAKAH SHOPPING EMOTION DALAM MEMEDIASI PENGARUH PROMOSI PENJUALAN MENINGKATKAN IMPULSE BUYING? https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4063 <p><em>This study aims to determine and explain the significant effect of sales promotion on impulse buying with shopping emotion as an intermediary variable (study on marketplace users). The research uses an explanatory research method which is carried out through data collection in the field. The population is Jombang students with a sample of 100 respondents. Data analysis uses simple linear regression statistical 4 models methods, hypothesis testing and coefficient of determination. Based on the results of data analysis and discussions that have been carried out, it can be concluded that sales promotion has a good contribution in influencing shopping emotion, so that the higher sales promotion, the higher shopping emotion of shopee marketplace consumers. Shopping emotion has a good contribution in influencing impulse buying, so the better the emotional shopping, the higher the impulse buying of consumers who use the shopee marketplace.</em></p> Chusnul Rofiah, Asya Rohmah Copyright (c) 2023 Chusnul Rofiah, Asya Rohmah https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4063 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PRIVASI, KEAMANAN DAN KEPERCAYAAN KONSUMEN TERHADAP PEMBELIAN PADA MARKETPLACE LAZADA co.id DI KABUPATEN NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4065 <p><em>This study aims to determine the Analysis of Privacy, Security and Consumer Trust in Purchases on the Lazada co.id Marketplace in Nganjuk Regency.</em> <em>The population in this study are Lazada co.id Marketplace consumers in Nganjuk Regency who have made purchases at Lazada. The data collection method used in this study was a questionnaire (questionnaire) which was distributed to 100 respondents who were selected using purposive sampling. In the study using the SPSS 25 application. Methods in data analysis using Instrument Test, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and the coefficient of determination (</em>R<sup>2</sup><em>). </em><em> </em><em>Based on testing on the F test it was concluded that there was a simultaneous effect between Privacy, Security and Trust on Purchase Decisions of Lazada co.id Marketplace and the results of the t test showed that Privacy, Security and Trust had a positive and significant effect on purchasing decisions of Lazada co.id Marketplace</em>.</p> Lusi Nofita, Muhammad Bawono, Dyan Arintowati Copyright (c) 2023 Lusi Nofita, Muhammad Bawono, Dyan Arintowati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4065 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENGARUH INTENSITAS MODAL, LIKUIDITAS, DAN LEVERAGE TERHADAP KONSERVATISME AKUNTANSI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3397 <p><em>This study aims to test whether the intensity of capital positively affects accounting conservatism, liquidity and leverage have a positive effect on accounting conservatism. Accounting conservatism is the dependent variable in this study measured by non-operational accruals. The independent variables in this research are capital intensity, liquidity and leverage. The sample in this study is a manufacturing company listed on the Indonesia Stock Exchange in 2012-2014. Samples were collected by using purposive sampling method and resulted in 74 companies to be sampled. Data analysis was done by classical assumption test and hypothesis test was done by multiple linear regression method using SPSS. This study concludes that capital intensity negatively affects accounting conservatism. However, leverage and liquidity have no positive impact on accounting conservatism.</em></p> Merry Wibisono Copyright (c) 2023 Merry Wibisono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3397 Tue, 26 Sep 2023 00:00:00 +0700 STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA KARYAWAN DI UMKM ANGKRINGAN IKI TULUNGAGUNG https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3501 <p><em>This study aims to find out how the HRM strategy in improving employee performance. In this study the authors used a type of qualitative research with a descriptive case study approach. Data collection techniques using interviews, observation, and documentation. Obtaining data from primary sources, namely the results of interviews with the Owner, Manager, and Captain of the Angkringan Iki Field. To check the validity of the data the author uses data source triangulation. Based on the research results, it can be concluded that Angkringan Iki Tulungagung is a fairly good business in implementing the HRM system. Among them are the signature of the employment contract with a matrait in the work contract agreement, briefing, evaluation, the existence of an SP (warning letter) system, training system, division of task structures and changes to the distribution of task structures every month, implementation of a family management system for employees, compensation incentives and facilities, gatherings held once every year, termination of employment due to expiration of the work contract and resignation due to the employee himself.</em></p> Nova Farizal Azis, Diah Ayu Septi Fauji, Poniran Yudho Leksono Copyright (c) 2023 Nova Farizal Azis, Diah Ayu Septi Fauji, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3501 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PERHITUNGAN HARGA POKOK PRODUKSI DAN HARGA JUAL DENGAN METODE JOB ORDER COSTING PADA UMKM PANGESTU PRODUCTION DI GROGOL TAHUN 2022 https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3546 <p><em>This research is motivated by problems that UMKM has in financial accounting calculations due to limited knowledge about cost classification, which must be included in the calculation of the cost of production so that the resulting selling price is less than optimal. This study aims to determine the accuracy in classifying costs in calculating the cost of production and determining the selling price of the screen printing t-shirt product applied by Pangestu Production whether or not it is appropriate with cost accounting. The research object focused on cost reports during the screen printing t-shirt production process. This research uses a quantitative approach with descriptive methods. The conclusion of this study is that the calculations applied by Pengstu Production and the calculations by the researchers have a slight difference, this is because the company has several costs when production is not included, this results in the selling price applied by the company being less than optimal. For manual t-shirt screen printing, based on analysis calculations, the selling price is IDR 61,800 while the company selling price is IDR 61,000. The cause of the difference in selling prices is that the company does not calculate depreciation costs and some costs of auxiliary raw materials are ignored.</em></p> Rika Safitri, Badrus Zaman, Linawati Linawati Copyright (c) 2023 Rika Safitri, Badrus Zaman, Linawati Linawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3546 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PENERAPAN SISTEM E-FILING, E-BILLING DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPATUHAN WPOP DI KABUPATEN NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3549 <p><em>The background of this research is that there has been a continuous downward trend in the level of taxpayer compliance in Nganjuk Regency in the last four years. This is important for further scrutiny and research. Therefore, the aim of the research is to determine the effect of the E- Filling system, E-Billing System, and knowledge of taxation on individual taxpayer compliance, both socially and simultaneously in Nganjuk Regency. This research uses the quantitative approach. Sample which is used in this study covers 100 individual taxpayers who are domiciled in Nganjuk Regency and analyzed using multiple linear regression with SPSS software for Windows version 23. The result found that (1) the E-filling system has a positive effect on individual taxpayer compliance. (2) E-Billing System has no effect on individual taxpayer compliance. (3) Tax knowledge has a positive effect on individual compliance. (4) Simultaneously, E- Filling system, E-Billing system, and tax knowledge have a positive effect on individual taxpayer compliance. The findings of this study are expected to expand previos research, namely adding new information and presenting a comprehensive review of the taxpayer compliance framework in the field of academic research. </em></p> Sri Wahyuni, Faisol Faisol, Sugeng Sugeng Copyright (c) 2023 Sri Wahyuni, Faisol Faisol, Sugeng Sugeng https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3549 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PROFITABILITAS, AUDIT TENURE DAN SOLVABILITAS TERHADAP AUDIT DELAY (Studi pada Sektor Pertambangan yang terdaftar di Bursa Efek Indonesia Periode 2018-2022) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3572 <p><em>This study aims to find out how profitability, audit tenure, and solvency affect audit delay in mining sector companies listed on the IDX for the 2018-2022 period. The variables to be tested in this study are audit tenure, profitability, solvency, as independent variables, while audit delay is the dependent variable. The population in this study are mining sector companies listed on the IDX for the 2018-2022 period, totaling 40 companies. The sample technique used in this study is purposive sampling, so the total sample is 11 companies with secondary data on financial reports for the 2018-2022 period. While the data analysis used in this study is multiple linear regression analysis. With the classical assumption test, partial test (t test), simultaneous test (F test) and test the coefficient of determination using the SPSS version 23 program. The results of the partial test show that audit tenure and solvency have an effect on audit delay, while profitability has no effect on audit delays. In addition, the results of the study simultaneously show that profitability, audit tenure, and solvency simultaneously influence audit delay. The magnitude of the explanation of tenure audit variables, profitability, solvency in providing an explanation for audit delay is 37.9%.</em></p> <p><em> </em></p> Rino Yuli Aditia Copyright (c) 2023 Rino Yuli Aditia https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3572 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PEMBIAYAAN MUDHARABAH, MUSYARAKAH, MURABAHAH, IJARAH TERHADAP PROFITABILITAS BANK KB BUKOPIN SYARIAH https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3574 <p><em>This study aims to determine the effect of mudharabah, musyarakah, murabahah, ijarah financing on the profitability of Bank KB Bukopin Syariah from 2018-2022 partially and simultaneously. The population in this study is all financial report data of Bank KB Bukopin Syariah. The sample selection was carried out by purposive sampling with monthly data for the 2018-2022 period with a total sample of 60 data. The method in this study is a quantitative approach using causality techniques. This study uses data analysis methods, a classical assumption test, a multiple linear regression test and hypothesis testing. The results in this study indicate that Mudharabah Financing has an effect on profitability with sig. 0.005 &lt; 0.05. Musyarakah has no effect on profitability indicated by sig. 0.312 &gt; 0.05. Murabahah has an effect on profitability with sig. 0.002 &lt;0.05. The Ijarah effect on profitability is indicated by sig. 0.012 &lt;0.05. Simultaneously, Mudharabah, Musyarakah, Murabahah, Ijarah financing affects the profitability of Bank KB Bukopin Syariah for the 2018-2022 period.</em></p> Febri Lestikasari, Badrus Zaman, Linawati Linawati Copyright (c) 2023 Febri Lestikasari, Badrus Zaman, Linawati Linawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3574 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENERAPAN METODE FULL COSTING UNTUK PENETAPAN HARGA JUAL DAN LABA (STUDI KASUS DI UMKM SAMPUL CAK BER) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3586 <p><em>The aim of this study is to compare the profits made by business owners using the cost-plus pricing method with the benefits obtained using the full costing method in determining the price of production commodities. This study belongs to the category of quantitative descriptive studies. The study was conducted in Gurah Kediri district, in the UMKM neighborhood of Cover Cak Ber in Bangkok. This research concludes that (1) the full cost approach is not used by companies to set the price of products. (2) The production cost is minimal because the company is only a factor in the price of raw materials and auxiliary materials. (3) By basing the sale price on the market price and not on the cost of the product, the company produces a higher sale price than would be done with the cost plus pricing method. (4) The calculation of profit based on sales depends on the reduction of material costs and not the cost plus price, so that the resulting profit climbs relative to the actual net profit.</em></p> Adinda Putri Oktavia, Sigit Puji Winarko, Andy Kurniawan Copyright (c) 2023 Adinda Putri Oktavia, Sigit Puji Winarko, Andy Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3586 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH FASILITAS KERJA, KOMPETENSI DAN MOTIVASI KERJA TERHADAP PRESTASI KERJA PEGAWAI CV. LANGIT SORE INDONESIA KABUPATEN BANGKALAN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3589 <p><em>The background of this research is that there are facilities in an organization or company that need to be improved in order to improve the performance or work performance of its employees. In order for the company to achieve the aims and objectives of the company's goals that have been formulated, the company must pay attention to the factors that affect the work performance of its employees, both in the form of work facilities, competence and motivation, so that the company's goals are achieved and employees are increasingly improving their work performance. The purpose of this study was to determine the effect of work facilities, competencies, and motivation on employee performance at CV. Langit Sore Indonesia Bangkalan. This research uses a quantitative approach with descriptive quantitative. The sample used in this study included 33 employees of CV. Langit Sore Indonesia Bangkalan and analyzed using multiple linear regression with SPSS software for windows version 26. The conclusions of the results of this study are (1) work facilities do not affect the work performance of employees CV. Langit Sore Indonesia Bangkalan. This can be seen from the results of the t test that the significance value of the work facility variable is 0.855 &gt; 0.05 and tcount: 0.184 &lt;2.048. (2) Competence has no effect on the work performance of employees CV. Langit Sore Indonesia Bangkalan. 3) Work motivation has no effect on work performance of employees in CV. Langit Sore Indonesia Bangkalan. (4) work facilities, competence and work motivation together have an influence on the work performance of employees in CV. Bangkalan Indonesian Evening Sky.</em></p> Linda Dwi Mayangsari Copyright (c) 2023 Linda Dwi Mayangsari https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3589 Tue, 26 Sep 2023 00:00:00 +0700 PARTISIPASI MASYARAKAT DAN EFEKTIVITAS PELAKSANAAN PROGRAM (PTSL) DI DESA RINGINPITU, KEC. PLEMAHAN, KAB. KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3594 <p><em>The problems raised in this study are (1) What is the role/participation of the community in optimizing the implementation of the PTSL program properly? (2) How is the effectiveness of the PTSL program in Ringinpitu Village? This study uses descriptive qualitative research using interview survey methods, and qualitative methods. Researchers also use source triangulation. Sources of data were obtained by interviewing informants. The results of this study show that the participation of the Ringinpitu village community is quite active, which can be proven when I conducted interviews with several informants who stated that the community was very enthusiastic about welcoming the PTSL program. The PTSL program that took place in Ringinpitu village was considered effective despite being constrained by the COVID-19 pandemic.</em></p> Manggala Bagus Alvidianto Copyright (c) 2023 Manggala Bagus Alvidianto https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3594 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP LOYALITAS KERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING PADA UD. SINAR HARAPAN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3598 <p><strong><em>Abstract</em></strong></p> <p><em>This research is motivated by the importance of the role of a leader in a company which is required to be able to manage all its employees and all production activities so that production results are maximized. However, the many activities of the leadership outside the company make the leadership not often within the scope of the company. This has an impact on the lack of communication between employees and leaders, has an impact on employee motivation which can result in decreased employee loyalty. The purpose of this study was to determine how much influence the variables of leadership and communication have on employee loyalty through motivation as an intervening variable at UD. Ray of hope. In this study, researchers used a causality quantitative approach by processing data using SPSS 23.0. The sampling used in this study was a purposive sampling technique, and the data collection technique in this study was based on questionnaires distributed to 40 UD employees. Sinar Harapan as a respondent. The results of this study are that the leadership and communication variables partially have a significant influence on motivation. Variables of motivation and leadership partially have a significant influence on work loyalty. Communication variable has no significant effect on work loyalty. "leadership has a significant effect on work loyalty through motivation" is rejected. "communication has a significant effect on work loyalty through motivation" is rejected. leadership and communication in this study have a significant influence on employee loyalty through motivation as an intervening variable.</em></p> <p><strong><em>Keywords</em></strong><strong>:</strong> <em>Leadership, Communication, Work Loyalty, and Motivation.</em></p> <p><strong>Abstrak</strong></p> <p>Penelitian ini dilatar belakangi oleh pentingnya peran seorang pemimpin di perusahaan yang di tuntut untuk dapat mengatur seluruh karyawannya dan seluruh kegiatan produksi agar hasil produksi maksimal. Namun, banyaknya kegiatan pimpinan diluar perusahaan membuat pimpinan tidak sering berada di lingkup perusahaannya. Hal tersebut berdampak pada kurangnya komunikasi karyawan dengan pimpinan, berdampak pada motivasi kerja karyawan yang dapat berakibat menurunnya loyalitas kerja karyawan. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh variabel kepemimpinan dan komunikasi terhadap loyalitas kerja karyawan melalui motivasi sebagai variabel <em>intervening</em> pada UD. Sinar Harapan. Dalam penelitian ini, peneliti menggunakan pendekatan kuantitatif kausalitas dengan pengolahan data menggunakan spss 23.0. <em>Sampling</em> yang digunakan pada penelitian ini adalah teknik <em>purposive sampling</em>, dan teknik pengambilan data pada penelitian ini adalah berdasar dari kuesioner yang telah disebar untuk 40 Karyawan UD. Sinar Harapan sebagai responden. Hasil penelitian ini adalah variabel kepemimpinan dan komunikasi secara parsial memiliki pengaruh yang signifikan terhadap motivasi. Variabel motivasi dan kepemimipinan secara parsial memiliki pengaruh yang signifikan terhadap loyalitas kerja. Variabel komunikasi memiliki pengaruh yang tidak signifikan terhadap loyalitas kerja. “kepemimpinan berpengaruh signifikan terhadap loyalitas kerja melalui motivasi” ditolak. “komunikasi berpengaruh signifikan terhadap loyalitas kerja melalui motivasi” ditolak. kepemimpinan dan komunikasi dalam penelitian ini memiliki pengaruh yang signifikan terhadap loyalitas kerja karyawan melalui motivasi sebagai variabel <em>intervening</em>.</p> <p><strong>Kata Kunci:</strong> Kepemimpinan, Komunikasi, Loyalitas Kerja, dan Motivasi.</p> Tiarayani Nurrachmawati Copyright (c) 2023 Tiarayani Nurrachmawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3598 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS MAKNA DAN MOTIF KEPUTUSAN PEMBELIAN OFFICIAL MERCHANDISE BTS PADA ARMY KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3600 <p><em>It is interesting for researchers to analyze the purchase decision of BTS's official merchandise at ARMY Kediri. The purpose of this study is to analyze the meaning and motives of BTS's official merchandise purchase decisions at ARMY Kediri. The method in this study is qualitative with a phenomenological paradigm. The data collection process was carried out by conducting interviews with Kediri ARMYs who have an official BTS merchandise collection of five people.</em></p> <p><em>In this study, data analysis was carried out using working papers to facilitate the mapping of noema, epoche, noesis, intentional analysis, and eidetic reduction. This research resulted in the decision to purchase BTS's official merchandise at ARMY Kediri as a form of support and appreciation for BTS's work. By purchasing official BTS merchandise, fans feel satisfaction because their wishes are fulfilled. In addition, ARMY Kediri purchases official BTS merchandise as a form of identity that he is a BTS fan. The purchase of BTS official merchandise is done as a form of investment, some BTS official merchandise collections can be sold again in the future at a higher price.</em></p> Mei Pravitasari, Diah Ayu Septi Fauji, Rony Kurniawan Copyright (c) 2023 Mei Pravitasari, Diah Ayu Septi Fauji, Rony Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3600 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS SISTEM INFORMASI AKUNTANSI PERSEDIAAN DAN PENJUALAN UD. PODO JOYO FARM https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3602 <p><em>The purpose of this study is to evaluate the sales and inventory accounting information system at UD. Podo Joyo Farm Kediri. This research uses a qualitative approach with a descriptive type of research. Data mining methods with interviews, and observations as primary data, as well as secondary data from the researcher's documentation. Data analysis by data collection, data reduction, data presentation, and conclusions. With 5 informants based on their respective fields. The results of this study show that (1) Inside UD. Podo Joyo Farm Kediri has all procedures, documents, and functions that are in the sales and inventory accounting information system and all by theory, (2) In recording sales and inventory of goods still using manual methods and in the warehouse function there is a function conflict with the delivery function. From the results of this study, researchers recommend UD. Podo Joyo Farm Kediri for Functions must be carried out by their respective job desks so that work efficiency and employee performance can be maximized in terms of recording using modern computerized technology to facilitate performance and increase employee work effectiveness and efficiency. Therefore, recruitment is needed that considers skills in operating computers such as Microsoft Excel applications, google drives, spreadsheets, and other applications that can support recording UD logging. Podo Joyo Farm Kediri. The last is the use of documents that are listed in the theory of accounting information systems that have not been used in the company in the future can be used to support UD's credibility. Podo Joyo Farm Kediri.</em></p> Rose Putri Dwi Seruni, Puji Astuti, Mar’atus Solikah Copyright (c) 2023 Rose Putri Dwi Seruni, Puji Astuti, Mar’atus Solikah https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3602 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KOMUNIKASI,MOTIVASI, DAN DISIPLIN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA KANTOR POS CABANG PARE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3612 <p><em>In this research, the background is the results of research and the experience of researchers. That the factors that play a role in work productivity are communication, motivation and discipline. The research objective was to determine the effect of communication, motivation, discipline on employee work productivity. This research technique is to use quantitative techniques. The population in this study were all employees of the Pare branch of the post office. The sample used in this study was 40 people at the Pare branch post office. The sampling method used in this study was accidental sampling. The data analysis technique used in this study is multiple linear regression, t test, f test. The results of this study state that 1) communication has an effect on the work productivity of the Pare branch post office employees. 2) Motivation has a significant effect on the work productivity of the Pare branch post office employees. 3) Communication, motivation, discipline simultaneously affect the dependent variable, namely employee work productivity</em></p> <p><strong>Keywords:</strong> <em>Communication, Motivation, Discipline, Employee Productivity</em></p> Muhamad Arief Kurniawan Copyright (c) 2023 Muhamad Arief Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3612 Tue, 26 Sep 2023 00:00:00 +0700 PENILAIAN FINANCIAL PERFORMANCE PERUSAHAAN MANUFAKTUR KIMIA DITINJAU DARI LIKUIDITAS, SOLVABILITAS DAN COMMON SIZE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3632 <p><em>This study aims to determine the effect of liquidity ratios, solvency ratios and common size financial performance both partially and simultaneously on chemical manufacturing entities listed on the IDX 2018-2022. Comparative causal quantitative techniques. The sample in this study are chemical manufacturing entities listed on the IDX 2018-2022 that have met the criteria. The conclusion from this study is that Liquidity and Common Size partially affect the financial performance of chemical manufacturing companies listed on the IDX in 2018-2022. Partially, solvency has no effect on the financial performance of chemical manufacturing companies listed on the IDX in 2018-2022. Liquidity, Solvency, and Common Size in profit and loss simultaneously affect the financial performance of chemical manufacturing entities listed on the IDX 2018-2022</em><em>.</em></p> Nadya tri arinda Nadya tri arinda, Diah Nurdiwaty, Amin Tohari Copyright (c) 2023 Nadya tri arinda Nadya tri arinda, Diah Nurdiwaty, Amin Tohari https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3632 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PERILAKU KONSUMEN DALAM BERBELANJA PADA PEDAGANG KELILING DAN PEDAGANG PASAR DI DESA KARANGREJO KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3644 <p><em>The study aims to analyze the factors affecting consumers in shopping for traveling traders and market traders in Karangrejo Village based on cultural, social, personal, and psychological factors. This study is a descriptive qualitative study using a phenomenological approach. It uses qualitative research methods, by conducting observations, interviews, and documentation as data collection techniques. The informant selection uses 3R criteria: Relevance, Representation, Realignment. Triangulation used is source triangulation. The results of this study explain the behavior of consumers with 5 informants, from the research results with 5 informants, it is mostly due to time factors with time differences in shopping at traveling traders and market traders. This study recommendation is given to traveling traders and market traders, as well as for future researchers.</em></p> Wahyu Pebrianti, Dodi Kusuma Hadi Seodjoko Copyright (c) 2023 Wahyu Pebrianti, Dodi Kusuma Hadi Seodjoko https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3644 Tue, 26 Sep 2023 00:00:00 +0700 EFEKTIVITAS PENERAPAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI STUDY KASUS TOKO PLASTIK GENTONG SAKTI KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3646 <p><em>The purpose of this study was to find out and analyze how effective the application of work discipline is on the performance of employees at the Gentong Sakti Kediri plastic shop. This type of research is a descriptive study using a qualitative approach. Data collection techniques are by observing, interviewing and documenting. The informants in this study were shop owners, 2 employees and 2 buyers. Based on the results of the study it was concluded that the lack of discipline among employees at the Gentong Sakti Kediri store was due to a lack of cooperation between employees which caused social jealousy among fellow employees which triggered conflict within the company.</em></p> Novi Fitriana Dewi, Zulistiani Zulistiani, Susi Damayanti Copyright (c) 2023 Novi Fitriana Dewi, Zulistiani Zulistiani, Susi Damayanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3646 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH CITRA MEREK, DESAIN PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS PADA “MARKETPLACE TOKOPEDIA” https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3654 <p><em>This study aims to analyze the effect of brand image, product design, and price on the purchasing decision of Compass shoes. Brand image is the consumer's perception of a particular brand, while product design refers to the physical and aesthetic characteristics of Compass shoes. The price reflects the value that consumers have to pay to obtain Compass shoes. The research sample consists of consumers who have the potential to buy Compass shoes. The data obtained were analyzed using multiple regression analysis techniques to examine the relationship between the independent variables (brand image, product design, and price) and the dependent variable (purchasing decision). The results of the study show that brand image, product design, and price have a significant influence on the decision to purchase Compass shoes. A positive and strong brand image, attractive product design, as well as reasonable prices and in accordance with the perceived value of consumers, can increase the consumer's tendency to buy Compass shoes. This finding has important implications for the shoe company Compass in developing their marketing.</em></p> <!--EndFragment--> Rendi Rendi, Gesty Copyright (c) 2023 Rendi Rendi, Gesty https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3654 Tue, 26 Sep 2023 00:00:00 +0700 PREDIKSI KEBANGKRUTAN PADA PERUSAHAAN FOOD & BEVERAGE MODEL ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI (Studi Kasus Pada PT. FKS Food Sejahtera Tbk Tahun 2020-2022) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3657 <p><em>This study aims to analyze the prediction of potential bankruptcy at PT. FKS Food Sejahtera Tbk, a company in the food and beverage sector which is listed on the Indonesia Stock Exchange (IDX) during the 2020-2022 period. The analysis was carried out using three prediction models, namely Altman Z-Score, Springate, and Zmijewski. The research method used is descriptive with a quantitative approach. The results of the study show that the three prediction models provide different results regarding the potential for corporate bankruptcy. Based on the Altman Z-Score and Springate models, the company is predicted to be unhealthy or has the potential to experience bankruptcy. However, based on Zmijewski's model, the company is categorized as a healthy company. The main difference between this research and previous studies is the place and time of research, as well as the data studied. This shows that the bankruptcy prediction results may vary depending on the model used and the condition of the company in a certain period.</em></p> Lia Erliana, Mar’atus Solikah, Puji Astuti Copyright (c) 2023 Lia Erliana, Mar’atus Solikah, Puji Astuti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3657 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH INSENTIF, SIKAP, KESADARAN, PENGETAHUAN DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WPOP UMKM KABUPATEN TULUNGAGUNG https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3686 <p>Testing of tax incentive variables, attitudes, awareness, knowledge and tax sanctions to determine their effect on MSME WPOP compliance in Tulungagung Regency. This research uses 100 MSME actors who registered with the Cooperatives and Micro Enterprises Office of Tulungagung Regency in 2022. Causal quantitative techniques were chosen as analytical tools by collecting data using questionnaires and using statistical tools SPSS version 27 to analyze data with multiple linear analysis. The results of this study show that (1) Tax incentives have a partial effect on MSME WPOP compliance. (2) Attitude does not have a partial effect on MSME WPOP compliance. (3) Awareness does not have a partial effect on MSME WPOP compliance. (4) Knowledge has a partial effect on MSME wpop compliance. (5) Tax sanctions do not have a partial effect on MSME WPOP compliance.</p> Nadila Aprilia Yustika, Diah Nurdiwati, Andy Kurniawan Copyright (c) 2023 Nadila Aprilia Yustika, Diah Nurdiwati, Andy Kurniawan https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3686 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS STRATEGI PENGEMBANGAN BISNIS ALEN – ALEN MBAK SRIPIT MELALUI BUSINESS MODEL CANVAS https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3706 <p><em>UMKMs in Trenggalek Regency are developing very rapidly. However, Alen-alen Mbak Sripit's business is still not widely known in the consumer market. So it hasn't developed much like other home industry businesses. This research aims to find out the analysis of the business strategy "Alen-alen Mbak Sripit" through the Business Model Canvas. Researchers used a qualitative approach with descriptive methods. The object of the research is devoted to UMKM Alen-alen Mbak Sripit in Pojok Village, Pogalan sub-district, Trenggalek Regency. Data collection procedures, namely observation, interviews, and documentation. Data analysis techniques are using data reduction, data presentation, drawing conclusions, and the SWOT matrix. The results of data analysis using the Business Model Canvas on Mbak Sripit's Alen-alen business show that there are things that need to be added to the customer segment, namely expanding customer targets by identifying new customer segments. Value proposition by adding marketing channels such as Shopee, TikTok, and Tokopedia. The facilities that need to be improved are customer relationships, the development of key resources, and key partnerships that are professionals in their fields in order to minimize operational costs.</em></p> Sherly Yulia Putri, Dian Kusumaningtyas, Susi Damayanti Copyright (c) 2023 Sherly Yulia Putri, Dian Kusumaningtyas, Susi Damayanti https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3706 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH LINGKUNGAN KERJA, KEMAMPUAN KERJA DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN STUDI KASUS PADA PT. JACCS MPM FINANCE INDONESIA CABANG KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3728 <p><em>The purpose of this study is to identify the variables that influence employee performance. This study was carried out. at PT JACCS MPM Finance Indonesia Kediri Branch. Employee performance is the study's dependent variable, whereas the work </em><em>environment and independent variables are work abilities and individual characteristics. Data was obtained from employees of PT </em><em>JACCS MPM Finance Indonesia Kediri Branch. With the saturated sampling technique, 40 employees were sampled. To </em><em>create a thorough picture of the link between one variable and another, the study strategy employed multiple linear regression </em><em>analysis techniques with a 5% confidence level. According to the findings of the t-test research, work environment variables, </em><em>work abilities, and individual traits, all have a substantial effect on employee performance. According to the F test results, the </em><em>variables of work environment, job ability, and individual characteristics all have a substantial effect on employee performance </em><em>at the same time. The modified R Square value is 0.573, indicating a 57.3% influence of the work environment, job aptitude, </em><em>and individual attributes on employee performance. </em></p> Mefrinta Nadya H.M, Restin Meilina, Itot Bian Raharjo Copyright (c) 2023 Mefrinta Nadya H.M, Restin Meilina, Itot Bian Raharjo https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3728 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA USAHA MIKRO UD. AL MUBAROKAH PARE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3732 <p><em>This study aims to determine the marketing strategy carried out by UD. AL Mubarokah Pare, inhibiting and supporting factors, and also designing superior marketing strategies to increase competitiveness. In this research the method used is qualitative by using descriptive research type aiming to gain a deep understanding of the situation at hand. The taking of informants was </em><em>based on purposive sampling </em><em>and the number of informants taken was 3 people. The results of this study indicate that the</em> <em>marketing strategy carried out by UD. AL Mubarokah Pare uses a marketing mix with the 4P technique (product, price, place, and promotion). Various products, affordable prices, strategic locations, and good promotions are the advantages of UD. AL </em><em>Mubarokah in order to compete with similar businesses.</em></p> Dava Fadilah Hariyono, Ismayantika Dyah P, Dyah Ayu Paramitha Copyright (c) 2023 Dava Fadilah Hariyono, Ismayantika Dyah P, Dyah Ayu Paramitha https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3732 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN PADA KAFE GRIYO NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3738 <p><em>The research is motivated by the effort to fulfill culinary beverage needs, particularly in the form of coffee. Consumers expect to get products of good quality that match their taste preferences at an affordable price, accompanied by excellent service to achieve satisfaction. On the other hand, companies strive to design and implement appropriate strategies, especially related to the marketing mix and service concepts, to win the competition, particularly in the cafe business. This research aims to analyze the significant relationship between product quality and price, separately and together, concerning consumer demand. The research adopts a quantitative and causal approach, utilizing causal techniques and data collection through questionnaires. The majority of the sample population consists of every consumer who has visited Kafe Griyo Nganjuk at least once. In total, 40 individuals responded to the survey. Multiple regression analysis was employed as the analytical method. The findings of this research demonstrate that product quality and its pricing are directly or indirectly related to consumer needs<strong>.</strong></em></p> Nindy Kurnia Sari, Sri Aliami, Poniran Yudho Leksono Copyright (c) 2023 Nindy Kurnia Sari, Sri Aliami, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3738 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KECAP MERK WOWIN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3745 <p><em>This research was conducted because there were problems in purchasing decisions caused by problems that existed within the company, where problems were in price, product quality, and promotion by the MOWIN Brand Soy Sauce. The purpose of this study was to analyze the effect of price, product quality, and promotions partially and simultaneously on purchasing decisions of MOWIN Brand Soy Sauce. The approach used is a quantitative causality approach. The number of respondents in this study was 40 consumers. The method used is multiple linear regression analysis processed with the help of the SPSS version 23 application. The results of this study indicate a positive effect on the price variable. However, product quality and promotion do not have a positive effect on purchasing decisions. Price, product quality, and promotion have a simultaneous effect on purchasing decisions. It is expected that MOWIN brand soy sauce will pay more attention to price, product quality, and promotions in order to improve sales decisions.</em></p> Mahendra Ega Sanjaya Copyright (c) 2023 Mahendra Ega Sanjaya https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3745 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH INSENTIF, DISIPLIN KERJA DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN TOKO ANYAR NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3753 <p><em> In facing competition in this era of globalization, companies are required to work more efficiently and effectively in order to maximize the expansion of the business world and improve employee performance. The purpose of this study is to analyze (1) Incentives have a significant effect on the performance of Nganjuk Anyar Shop employees. (2) Discipline has a significant effect on the performance of Nganjuk Anyar Store employees. (3) Work experience has a significant effect on the performance of Nganjuk Anyar Store employees. (4) Incentives, Discipline, and work experience simultaneously have a significant effect on the performance of Nganjuk Anyar Store employees. The population in this study were the employees of the Friends of Nganjuk Building Materials Store. Respondents in this study were 40 using the total sampling method. And analyzed by Multiple linear regression with the help of the SPSS Version 29 application. The conclusions from this study are (1) Incentives partially have a significant effect on the performance of Nganjuk Anyar Store employees. (2) Discipline partially has a significant effect on the performance of Nganjuk Anyar Store employees. (3) Work experience partially has a significant effect on the performance of Nganjuk Anyar Store employees. (4) Incentives, Discipline, and work experience simultaneously have a significant effect on the performance of Nganjuk Anyar Store employees</em></p> Lia Septiani, Dhiyan Septa Wihara, Poniran Yudho Leksono Copyright (c) 2023 Lia Septiani, Dhiyan Septa Wihara, Poniran Yudho Leksono https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3753 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH BRAND EQUITY, KUALITAS PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BAJU MEREK ERIGO https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3760 <p><em>This study aims to determine the effect of brand equity, product quality, and lifestyle either partially or simultaneously on purchasing decisions for Erigo brand clothing. This research uses a quantitative approach and is a causal research. The population in this study are all consumers of Erigo products whose number is unlimited or uncountable. The sample was determined as many as 40 students who were taken using an accidental sampling technique. Data collection techniques using questionnaires and data analysis used in this study is multiple linear regression analysis. The results showed that brand equity, product quality and lifestyle had a significant effect on purchasing decisions, while simultaneously brand equity, product quality, and lifestyle had a significant effect on purchasing decisions for Erigo brand clothing.</em></p> Sendy Tya Pratama Copyright (c) 2023 Sendy Tya Pratama https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3760 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS REKRUTMEN, LINGKUNGAN KERJA, DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN UD AERO (SHUTTLECOCK) SUMENGKO NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3766 <p><em>The purpose of this study is to anaIyze (1) recruitment has a significant effect on the performance of UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees. (2) The work environment has a considerabIe impact on UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees' performance. (3) Training has a substantiaI impact on UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees' performance. (4) Recruitment, work environment, and training aII have a big impact on UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees' success. EmpIoyees of UD Aero (ShuttIecock) Sumengko Nganjuk participated in this study. The totaI sampIing approach was used in this investigation, which yieIded 40 respondents. MuItipIe Iinear regression was used to examine the data using the SPSS Version 23 tooI. The concIusions from this study are (1) (1) Recruitment has a marginaIIy significant effect on the performance of UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees, according to the findings of this study. (2) The work environment has a considerabIe impact on the performance of UD Aero (ShuttIecock) Sumengko Nganjuk staff. (3) PartiaI training has a major impact on UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees' performance. (4) Recruitment, work environment, and training aII have a big impact on UD Aero (ShuttIecock) Sumengko Nganjuk empIoyees' success.</em></p> Karmeylia Wulandari, Dhiyan Septa Wihara Copyright (c) 2023 Karmeylia Wulandari, Dhiyan Septa Wihara https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3766 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH HARGA, KUALITAS PRODUK, DAN SISTEM PEMBAYARAN COD (CASH ON DELIVERY) TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KECAMATAN PARE https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3768 <p><em>The purpose of this study was to determine the effect of price, quality of goods, and the COD payment system on purchasing decisions either partially or simultaneously. This study uses a quantitative approach with the regression method. The sample used in this study included 40 consumers and was analyzed using multiple linear regression with SPSS for windows version 22. The conclusions from this research are (1) price partially has no significant effect on purchasing decisions at the shopee marketplace in Pare District. Indonesia, while product quality, the COD payment system partially has a significant effect on financial performance in purchasing decisions at the shopee marketplace in Pare District. (2) product quality, and the COD payment system simultaneously and significantly influence purchasing decisions at the shopee marketplace in Pare District.</em></p> Fernanda Bagus Saputra, Samari Samari, Rino Sardanto Copyright (c) 2023 Fernanda Bagus Saputra, Samari Samari, Rino Sardanto https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3768 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEADILAN PROSEDURAL DAN PROSES REKRUTMEN TERHADAP KINERJA KARYAWAN BAKSO BAKAR AMBYAR https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3776 <p><em>This research was conducted with the aim of knowing the effect of two variables, namely procedural justice, the recruitment process and employee performance at UMKM Bakso Bakar Ambyar Ngadiluwih. The method used in this study is a quantitative research method with sampling techniques using saturated samples, namely with a total sample of 3</em><em>5</em><em> respondents which are all employees at Bakso Bakar Ambyar. Data collection in this study included observations, questionnaires, and literature studies where the results of data collection were tested using the SPSS version 25 application through validity testing, reliability testing, classical assumption testing, Kolmogorov testing, normality testing, multiple linear regression analysis, and testing. hypothesis. The results of the research tests that have been carried out conclude that the </em><em>Procedural Justice </em><em>variable is obtained by t count &gt; t table, namely 5.678 &gt; 1.684 and the variable obtained by </em><em>Recruitment Proces</em><em> obtained by t count &gt; t table, namely 3.415 &gt; 1.684. This shows that the variables of procedural justice, the recruitment process and have a positive and significant effect on employee performance.</em></p> Calvin Denny Santoso, Itot Bian Raharjo Copyright (c) 2023 Calvin Denny Santoso, Itot Bian Raharjo https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3776 Tue, 26 Sep 2023 00:00:00 +0700 Analisis Gaya Kepemimpinan Demokratis Wiek Art Wedding service Desa Puncu Kecamatan Puncu Kabupaten Kediri https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3794 <p>Penelitian ini secara umum bertujuan untuk menganalisis gaya kepemimpinan yang diterapkan oleh Wiek Art Wedding Service Puncu. Pendekatan penelitian yang digunakan adalah deskriptif kualitatif dan pengumpulan data menggunakan metode wawancara. Informan atau responden yang diwawancarai berjumlah 5 (lima) orang termasuk pimpinan perusahaan.<br>Hasil penelitian ini peneliti mengungkapkan bahwa gaya kepemimpinan yang diterapkan oleh Wiek Art Wedding Service adalah gaya kepemimpinan demokratis. Hal tersebut didukung oleh hasil wawancara responden, yaitu: (1) Pimpinan selalu melibatkan karyawan dalam mengambil setiap keputusan, (2) Pimpinan memberikan bonus sepadan untuk karyawan yang bekerja dengan baik dan maksimal, (3) Pimpinan menerapkan komunikasi yang terbuka dan langsung, (4) memberikan contoh dan arahan yang baik kepada karyawannya, dan (5) Pimpinan selalu mencarikan solusi terbuka untuk setiap konflik yang dihadapi oleh karyawan tanpa merugikan pihak manapun.</p> Bintang Satriyo Pembarep Copyright (c) 2023 Bintang Satriyo Pembarep https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3794 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PROMOTION, LOCATION, FACILITIES, DAN PRICE TERHADAP KEPUASAN CUSTOMER RUMAH KOST SAM SURYA DI KOTA KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3807 <p><em>The foundation of this research lies in the contentment with the existing promotions, the strategic assessment of the location, the perceived adequacy of facilities, and the relatively affordable pricing at the Sam Surya boarding house in Kediri. The primary objective of this study was to comprehensively assess how promotion, location, facilities, and pricing individually and collectively impact customer satisfaction at the Sam Surya boarding house in Kediri. Employing a quantitative methodology and a survey-based approach, this research aimed to gather insights. Through a non-probability sampling technique, a total of 40 respondents were included. The analysis was conducted using the SPSS version 23 software, utilizing multiple linear regression. The results of the study revealed a favorable connection between the variables of promotion, location, facilities, and pricing, and customer satisfaction at the Sam Surya boarding house in Kediri. This suggests the importance of the boarding house focusing on enhancing their promotion strategies, optimizing their location, ensuring satisfactory facilities, and maintaining competitive pricing. These actions are expected to enhance the overall quality of the Sam Surya boarding house in the future.</em></p> Puja wahyu ning Muliya Copyright (c) 2023 Puja wahyu ning Muliya https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3807 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS CITRA MEREK, KUALITAS PELAYANAN, KUALITAS PRODUK DITINJAU KEPUASAN PELANGGAN CAFE BELIKOPI BANDAR KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3810 <p><em>Cafe Belikopi is a coffee shop located in Bandar Kediri Village. In the observation, researchers found problems, namely brand image, service quality, and product quality. The purpose of this study was to find out how the influence between brand image, service quality, and product quality at Cafe Belikopi Bandar Kediri. The variables used are (1) Brand Image (2) Service Quality (3) Product Quality (4) Customer satisfaction. The sample collection method used in this study was to use a purposive sampling technique with a total of 40 respondents. The approach and analysis technique used in this study is multiple linear analysis with SPSS 23. Based on the results of the study (1) brand image has a significant effect on customer satisfaction (2) service quality has a significant effect on customer satisfaction (3) product quality has a significant effect on customer satisfaction, and (4) brand image, service quality, product quality, and customer satisfaction have a significant effect on customer satisfaction at Café Belikopi Bandar Kediri.</em></p> Wahyu Rizki Ana Copyright (c) 2023 Wahyu Rizki Ana https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3810 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS INOVASI DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA WAKEUP COFFEE KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3813 <p><em>The development of the business world is currently increasing very rapidly. One of them is in the culinary business sector. Competition is one thing that cannot be separated from business life. Currently, business competition is getting tougher and tougher, as is happening in Indonesia. Business competition in Indonesia has created many changes for business people. Many things influence the occurrence of competition, some of which are achievement targets, innovations in human life, the level of human creativity that continues to develop, the demands of life that continue to increase, and human lifestyles that continue to change in every era. The purpose of this study is to analyze (1) Innovation has a significant effect on WakeUp Coffee Kediri Consumer Satisfaction. (2) Prices significantly affect WakeUp Coffee Kediri Consumer Satisfaction. (3) Innovation and Price simultaneously significantly affect WakeUp Coffee Kediri Consumer Satisfaction. The population in this study are consumers of wakeup coffee. Respondents in this study were 40 people using the total sampling method. And analyzed by Multiple linear regression with the help of the SPSS Version 29 application. The conclusion of this study Innovation has a significant effect on WakeUp Coffee Kediri Consumer Satisfaction. (2) Prices have a significant effect on WakeUp Coffee Kediri Consumer Satisfaction. (3) Innovation and Price simultaneously have a significant effect on WakeUp Coffee Kediri Consumer Satisfaction.</em></p> <p> </p> Ahmad Sidiq Copyright (c) 2023 Ahmad Sidiq https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3813 Tue, 26 Sep 2023 00:00:00 +0700 PERSPEKTIF PELAKU UMKM DALAM UPAYA MENINGKATKAN KUALITAS PRODUK UNTUK MENCIPTAKAN KEPUASAN DAN LOYALITAS ( STUDI KASUS USAHA TAHU BAPAK MATNURI ) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3827 <p><em>This research focuses on the efforts made by Mr. Matnuri's tofu home industry in improving product quality so as to create customer satisfaction and loyalty. The aim of this research is to find out how to improve the quality of tofu products in achieving customer satisfaction. To find out whether the quality of the product can affect customer satisfaction. In this business, they always prioritize product quality. Currently, customers are increasingly selective and intelligent in making decisions because they are supported by product choices on the market. Business actors must find ways to retain their customers. Customer loyalty means a person's habit of buying products offered during the exclusive period and his loyalty following all the company's offers. To support the competitive strategy in terms of maintaining market share, decisions must be taken to increase product quality and customer satisfaction so as to attract customer loyalty in making purchasing decisions. The process of generating self-purchase satisfaction for everyone is essentially the same, however, the selection-making procedure will be accompanied by characteristics. In its development, every business actor will pay attention to the quality of the products being marketed. The research approach used in this study is a qualitative approach. The type of research used in this research is case study research. An in-depth, case study is an example that is comprehensive, intense, clearer, in-depth, and more focused as an effort to examine the latest problems or empirical. in qualitative research, researchers themselves or with the help of others are the main data collectors. In this case as stated by, the position of researchers in qualitative research. It is shown that the product was the same as the customer's expectations so it can be said that the customer is satisfied. To maintain customer satisfaction, business is the primary benchmark, namely the quality of tofu according to their expectations and how many customers have bought tofu, conveying customers use affordable prices so that customers feel that product quality has a significant effect on increasing customer loyalty.</em></p> Edy Santoso, Ema Nurzainul Hakimah, Sigit Ratnanto Copyright (c) 2023 Edy Santoso, Ema Nurzainul Hakimah, Sigit Ratnanto https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3827 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS KEPEMIMPINAN, LINGKUNGAN, DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN AR BAKERY BARON NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3833 <p><em>This study aims to investigate whether leadership, work environment, and work motivation significantly influence employee job satisfaction at AR Bakery Baron Nanjuk. The approach used in this study is a quantitative approach with a causal relationship method, which uses a sampling technique. The sample involved in this study were 40 employees, and data analysis was carried out through descriptive statistical techniques, classical assumption tests, multiple linear regression, calculation of the coefficient of determination, and hypothesis testing with the support of SPSS Version 25 software. The results of this study indicate that the variable leadership and work environment has no significant effect on job satisfaction. However, the variable of work motivation has a significant effect on job satisfaction. In addition, together, the, the variables of leadership, work environment, and work motivation significantly influenceatisfaction at AR Bakery Baron Nganjuk. </em></p> Annisa Ulfiana, Dodi Kusuma Hadi Soedjoko Copyright (c) 2023 Annisa Ulfiana, Dodi Kusuma Hadi Soedjoko https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3833 Tue, 26 Sep 2023 00:00:00 +0700 DETERMINAN TAX AVOIDANCE DENGAN PERAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3841 <p><em>This study aims to examine the effect of financial distress, profitability, firm size on tax avoidance with good corporate governance as a moderating variable in food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2022 period. The sample was determined using a purposive sampling technique, obtained as many as 10 companies with 4 years of observation so that 40 observations were obtained. The analysis technique used Moderated Regression Analysis (MRA) which was tested with SPSS software version 23. The results of this study indicate that Financial Distress and Profitability have an effect on Tax Avoidance, while Firm Size has no effect on Tax Avoidance. Good Corporate Governance variables are not able to moderate the effect of Financial Distress, Profitability, and Firm Size on Tax Avoidance.</em></p> Citra Cerya Mulya Dewi, Amin Tohari, Sugeng Copyright (c) 2023 Citra Cerya Mulya Dewi, Amin Tohari, Sugeng https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3841 Tue, 26 Sep 2023 00:00:00 +0700 STRATEGI PEMASARAN PADA UMKM BATU BATA DI KALORAN KECAMATAN NGRONGGOT https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3871 <p><em>This study aims to analyze the marketing strategy of brick SMEs in Kaloran, Ngronggot District. Data obtained from the owner, and employees. The research method used is a qualitative method. The results of the marketing strategy research implemented by Batu Bata MSMEs in Kaloran Village are quite common and fairly traditional, therefore there is a need for developments in terms of the MSME marketing strategy and the effectiveness of marketing planning at Batu Bata MSMEs in Kaloran, Ngronggot District, sales targets namely consumers who have activities or the task of building a building requires bricks, the owner has prepared a monthly and annual basic budget so the budget design for the UMKM Bricks in Kaloran Village is quite good, and prioritizes the quality of its products even though the price is different from its competitors.</em></p> Mohamad Baitul Ulum Dwi Azuhri, Gesty Ernestivita, M. Zuhdi Sasongko Copyright (c) 2023 Mohamad Baitul Ulum Dwi Azuhri, Gesty Ernestivita, M. Zuhdi Sasongko https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3871 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KELENGKAPAN PRODUK, SUASANA TOKO DAN KENYAMANAN BERBELANJA TERHADAP KEPUTUSAN PEMBELIAN PADA MINIMARKET SULTHAN MART https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3876 <p>The intense competition in the retail business in the community is the background of this research. With the intense competition, retail business actors must be extra in influencing consumers to shop at their stores. The research was conducted at the Sulthan Mart Minimarket located in Mekikis Village, Purwoasri District, Kediri Regency. This research was conducted to find out how the influence of product completeness, store atmosphere and convenience of shopping on purchasing decisions. Respondents from this study were buyers at the Sulthan Mart Minimarket randomly with a total of 40 respondents. The method<br />in this study is quantitative which uses a questionnaire and is processed with SPSS v.23. The results of this study are product completeness partially has a significant effect on purchasing decisions, shop atmosphere partially has no significant effect on purchasing decisions, shopping convenience partially has a significant effect on purchasing decisions. Product completeness, store atmosphere, and convenience of shopping together or simultaneously have a significant effect on purchasing decisions</p> Muhammad Nizar Fauzi Romzi, Subagyo, Moch. Wahyu Widodo Copyright (c) 2023 Muhammad Nizar Fauzi Romzi, Subagyo, Moch. Wahyu Widodo https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3876 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS PENJUALAN, HARGA POKOK PENJUALAN, DAN BEBAN USAHA TERHADAP LABA USAHA PADA PERUSAHAAN MANUFAKTUR BEI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3879 <p><em>Sales, Cost of Goods Sold (HPP), and Operating Expenses are some of the important factors that require attention considering that they can affect Operating Profit. The following research aims to analyze the influence of Sales, HPP, and Operating Expenses on Operating Income. This research was conducted at a manufacturing company in the food and beverage sector which is listed on the Indonesia Stock Exchange (IDX) in 2022. Testing the hypothesis used the multiple linear regression analysis methods with the T-test, F-test, and coefficient of determination (R2). The population in the following research is manufacturing companies in the food and beverage sector which are listed on the IDX in 2022. The sample selection used a purposive sampling technique, so in the following study, 40 of the 46 population of companies were found as research samples listed on the IDX in 2022. The research results explain that sales have a significant positive effect on net income while HPP and Operating Expenses have a significant negative effect on net income</em><em>.</em></p> Cahya Kusuma Nugeraheni, Sigit Puji Winarko, Badrus Zaman Copyright (c) 2023 Cahya Kusuma Nugeraheni, Sigit Puji Winarko, Badrus Zaman https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3879 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KINERJA PEMDES, KESADARAN MASYARAKAT DAN PENGETAHUAN PAJAK TERHADAP KEPATUHAN PEMBAYARAN PBB KELURAHAN BANDAR KIDUL https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3881 <p><em>This research aims to determine the influence of Village Chief (PEMDES) performance, community awareness, and tax knowledge on compliance in making Property Tax (PBB) payments in Bandar Kidul Sub-district, Bandar Kidul District, Mojoroto Regency. The research method employed is quantitative causality. The data collection technique involved the use of questionnaires through GoogleForms. The data analysis techniques utilized encompass classic assumption tests, multiple linear regression analysis, and hypothesis testing. The research findings conclude that, partially, the performance of PEMDES, awareness, and tax knowledge significantly affect PBB payment compliance. Furthermore, collectively, the performance of PEMDES, awareness, and tax knowledge significantly influence PBB payment compliance. While there have been several researchers investigating taxpayer compliance factors, few have explored the impact of PEMDES performance, community awareness, and tax knowledge in Bandar Kidul Sub-district, Mojoroto District, Kediri City.</em></p> Ajeng Nafa Dianty Rahayu, Badrus Zaman, Hestin Sri Widiawati Copyright (c) 2023 Ajeng Nafa Dianty Rahayu, Badrus Zaman, Hestin Sri Widiawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3881 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS KUALITAS PELAYANAN JASA, LOKASI DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN PELANGGAN PADA TAHUN 2022-2023 (STUDI KASUS PADA KLINIK MATA EDC WARUJAYENG) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3901 <p><em>The purpose of this study is to evaluate the effects of Warujayeng EDC Eye Clinic's service quality, location, and corporate social responsibility on client satisfaction. In terms of sampling, EDC Warujayeng Eye Clinic patients were given questionnaires to fill out. Validity tests, reliability tests, multiple regression analyses, and hypothesis testing were used in the data analysis. The findings indicated a substantial relationship between customer satisfaction with treatment and service quality. Location had a substantial impact on consumer happiness. The impact of corporate social responsibility on customer satisfaction was substantial. administered at the EDC Warujayeng Eye Clinic.</em></p> Ahmad Fauzi, Sigit Ratnanto Copyright (c) 2023 Ahmad Fauzi, Sigit Ratnanto https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3901 Tue, 26 Sep 2023 00:00:00 +0700 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT (STUDI EMPIRIS PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020-2022) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3905 <p><em>This study looked at the impact of public accounting firm size, time budget pressure, and audit tenure on the quality of audits performed on mining companies that were partially or concurrently listed on the IDX in 2020-2022. Ex post facto methodology and a quantitative technique were both used in this investigation. 32 mining companies listed on the IDX in 2020–2022 made up the samples used in this study, which used logistic regression tests and SPSS 22 for Windows for analysis. According to the study's findings, the size of the public accounting firm, time constraints, and audit tenure do not significantly affect the audit quality of mining companies that are listed on the IDX in 2020–2022.</em></p> Aulia Lutfi, Sigit Puji Winarko, Sugeng Sugeng Copyright (c) 2023 Aulia Lutfi https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3905 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND TRUST TERHADAP BRAND LOYALTY KONSUMEN PRODUK HIJAB SEGIEMPAT PADA PELANGGAN TOKO BAJU MUSLIM ISTINA BUSANA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4007 <p><em>This study aims to determine whether customers who purchase quadrilateral hijab goods are</em><br /><em>loyal to the brand. The study's objective was to examine the impacts of brand awareness, brand trust, and </em><em>brand image on customers' brand loyalty with quadrilateral hijab products. This study employs survey </em><em>techniques and a quantitative methodology. The incidental sampling approach was utilized, and there were </em><em>forty respondents. utilizing several linear regression analysis methods and the data processing software </em><em>SPSS version 23. The results of the study demonstrate that brand knowledge factors also have a detrimental </em><em>impact on brand trust and image variables. Future quadrilateral hijab products are anticipated to be able </em><em>to give brand awareness, brand image, and brand trust greater consideration in order to foster brand loyalty</em></p> Noviana Lindara Copyright (c) 2023 Noviana Lindara https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4007 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PROFESIONALISME KERJA DAN KOMITMEN TERHADAP KINERJA KARYAWAN DIVISI PENDIDIKAN PONDOK PESANTREN HAJI YA’QUB LIRBOYO KEDIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4030 <p><em>This assessment aims to determine the variables between work professionalism and commitment to employee performance at the Haj Ya'qub Lirboyo Islamic boarding school, Kediri. This study uses a quantitative approach, with primary data distributed directly to the respondents. The sample in this study was the Board of Directors of the Hajj Ya'qub Lirboyo Islamic Boarding School, Kediri, consisting of 50 people.</em></p> <p><em>By using validity, reliability, classical assumptions, multiple linear regression analysis, hypothesis testing, by using the t test and F test, with the help of the SPSS 26 program. The results of this study partially state that work professionalism with a sig value of 0.000 has an effect on employee performance and commitment with sig 0.086 has a negative effect on employee performance. Simultaneously work professionalism and commitment affect employee performance with a sig value of 0.000</em></p> Muhammad Arifin Copyright (c) 2023 Muhammad Arifin https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4030 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEGIATAN MAGANG DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA MAHASISWA STIE NUSA MEGARKENCANA YOGYAKARTA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4034 <p><em>Students need internship activities and work motivation to mentally prepare themselves to enter the real world of work. Students who have the ability and work readiness will create a professional workforce. The purpose of this research is to find out (1) To analyze the effect of internship activities on student’s readiness to enter the world of work (2) To analyze the effect of work motivation on student’s readiness to enter the world of work (3) To analyze the effect of internship activities and work motivation on student’s work readiness. The research method used in this research is a quantitative method. The sample used in this research was students of the Accounting and Management Study Program who were or had carried out internships totaling 32 respondents. The data analysis used is multiple linear regression analysis. The results showed that: (1) The results showed that internship had a partially significant effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.001 &lt; alpha 0.05. (2) The results of the study show that work motivation has a partially significant effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.034 &lt; alpha 0.05. (3) . The results showed that internship activities and work motivation had a significant simultaneous effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.001 &lt;0.05.</em></p> Lilin Riani Romadoni, Luluk Kholisoh, Supardi Supardi, Rini Susilawati Copyright (c) 2023 Lilin Riani Romadoni, Luluk Kholisoh, Supardi Supardi, Rini Susilawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4034 Tue, 26 Sep 2023 00:00:00 +0700 Apakah Kepercayaan dan Ketergantungan Berpengaruh Terhadap Repurchase Intention Hand and Body Lotion Citra? https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4036 <p>The aim of this research is to determine the influence of trust on repurchase intention of Citra hand body lotion and the influence of dependence on repurchase intention of Citra hand body lotion. Primarily, this is a quantitative research design. To determine whether or not there is an influence of trust and dependence, research data analysis was carried out using multiple linear regression analysis. The result is that trust and dependence influence Citra hand body lotion repurchase intention, both partially and simultaneously. These results contribute to the novelty that several consumers of Citra hand body lotion actually have a sense of trust and dependence on this skin care product.</p> Mustafidah Mahardhika Copyright (c) 2023 Mustafidah Mahardhika https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4036 Tue, 26 Sep 2023 00:00:00 +0700 The FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS KERJA PADA KARYAWAN CV. WORKSHOP CHAMPION LEST DI KOTA AMBARAWA https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4040 <p><em>This study aims to determine the effect of Selection and Competence on Employee Productivity at CV. Champion Lest Workshop in Ambarawa city. This study uses a quantitative research method. The population used in this study are all employees who work at CV. Lest Champion Workshop in Ambarawa city in 2023. The sample used in this research was Saturated Sampling which is included in Non Probability Sampling, which means that all members of the population were sampled, namely 103 employees. Analysis of research data using SPSS For Windows software version 24. The results of this research show that there is a&nbsp; Selection (X1) has a positive and significant effect on Employee Work Productivity (Y), partially the t count is 2.091 and the significance value is 0.039 with an increase in Selection which can influence the Employee Work Productivity variable by 21.8%. Competence (X2) has a positive and significant effect on Employee Productivity (Y) partially t count 5.287 and a significance value of 0.000 with an increase in Competence can affect the Employee Productivity variable by 42.3%. The test results for the Coefficient of Determination (R2) obtained an Adjusted R Square value of 0.519 or 51.9%, indicating that the Employee Productivity variable is influenced by the Selection and Competence variables while the remaining 0.481 or 48.1% is influenced by other variables which is not in this study. </em></p> Princesa Angieska Copyright (c) 2023 Princesa Angieska https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4040 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH BIAYA PRODUKSI DAN HARGA JUAL BAWANG MERAH TERHADAP PENDAPATAN PETANI PADA POKTAN SUMBER REJEKI DI DESA REJOSO KABUPATEN NGANJUK https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4046 <p><em>This research aims to determine the effect of production costs and selling prices on the income of shallot farmers. Nganjuk Regency was chosen as the research location because it is one of the national shallot stock areas. The influence you want to know is direct or indirect influence. This type of research is quantitative research which is an empirical research approach where the data is in the form of something that can be calculated/numbered. The respondents in this research were 91 POKTAN Sumber Rejeki farmers in Rejoso Village, Nganjuk Regency. Research data was obtained from questionnaires distributed to respondents. From the results of this test it can be concluded that production costs have a significant influence on farmer income. Meanwhile, the selling price has an insignificant influence on farmer income. The test results also show that production costs and selling prices have a simultaneous and joint influence on farmer income. </em></p> Rima Novita Almatari, bothy dewandaru, Afif Nur Rahmadi, M Dian Ruhamak Copyright (c) 2023 Rima Novita Almatari, bothy dewandaru, Afif Nur Rahmadi, M Dian Ruhamak https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4046 Tue, 26 Sep 2023 00:00:00 +0700 PERAN MOTIVASI KERJA SEBAGAI MEDIASI PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA PEGAWAI (Pada Dinas Perdagangan dan Perindustrian Kabupaten Jombang) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4048 <p><em>This study aims to determine, analyze, and explain the influence of Transformational Leadership Style and Work Motivation on Employee Performance, Transformational Leadership Style on Work Motivation, and the mediating role of Work Motivation in the influence of Transformational Leadership Style on Employee Performance. Sample of 47 employees at the Department of Trade and Industry of Jombang Regency. Research data was obtained from distributing questionnaires using a Likert scale. The data analysis technique uses SEM-PLS (Structural Equation Modeling Partial Least Square) with the help of the SmartPLS application. The results of this study indicate that Transformational Leadership Style can increase employee performance, Transformational Leadership Style can increase work motivation, work motivation can increase employee performance, and work motivation can partially mediate the relationship between Transformational Leadership Style and Employee Performance</em></p> Mardi Astutik, Novia Laras Ati, Widy Copyright (c) 2023 Mardi Astutik, Novia Laras Ati, Widy https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4048 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEPUASAN KERJA,MOTIVASI DAN KOMITMEN ORGANISASIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4052 <p><em>This study aims to analyze the effect of job satisfaction, motivation and organizational commitment on organizational citizenship behavior of teachers (Non PNS) SMKN 1 Banyuwangi. This type of quantitative descriptive research with explanatory research design. The number of respondents in this study were 35 teachers. Sampling technique Nonprobability sampling, Saturated Sampling sampling method. Data collection techniques using observation, interviews and questionnaires. Data analysis techniques used instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and the coefficient of determination. The data processing tool uses SPSS Version 25 software.</em></p> <p><em>h</em><em>e results of this study indicate that the variables of job satisfaction and organizational commitment have a positive and significant effect on organizational citizenship behavior while motivation has no effect on organizational citizenship behavior. Evidenced by the calculated F value of 28.972 greater than the F table of 2.911, the t count for job satisfaction is 3.569 greater than the t table of 1.695 with a significant (0.01 &lt;0.05), so that Ho is rejected and H1 is accepted, The calculated t for motivation of -0.801 is greater than the t table of -1.695 significantly (0.429 &gt; 0.05), so Ho is rejected and H2 is accepted, and the calculated t for organizational commitment of 6.318 is significantly greater than the t table of 1.695 ( 0.00 &lt; 0.05) so that Ho is rejected and H3 is accepted</em></p> Vina Fitriani, Yovita V. I. Atmadjaya, Wardha Nilawati Copyright (c) 2023 Vina Fitriani, Yovita V. I. Atmadjaya, Wardha Nilawati https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4052 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH KEPRIBADIAN, LINGKUNGAN KELUARGA, DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA MANAJEMEN UNIVERSITAS KADIRI https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4054 <p><em>This research aims to evaluate the impact of Personality, Family Environment, and Entrepreneurship Education on Entrepreneurial Interest in Management Students at Kadiri University. The research approach was quantitative with 92 respondents from a total population of 1,241 selected randomly. The results of multiple linear regression analysis show that Personality (X1) has a positive and significant effect on Entrepreneurial Interest, with a calculated T value of 5.945 and a significance of 0.000. Likewise, Family Environment (X2) also has a positive and significant effect on Interest in Entrepreneurship, with a calculated T value of 4.262 and a significance of 0.000. However, Entrepreneurship Education (X3) does not have a significant influence, with a calculated T value of 1.350 and a significance of 0.180. Simultaneously, these three factors have a positive and significant influence on the Entrepreneurial Interest of Kadiri University Management.</em></p> Marina Dwi Astutik, Enni Sustiyatik, Meme Rukmini Copyright (c) 2023 Marina Dwi Astutik, Enni Sustiyatik, Meme Rukmini https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4054 Tue, 26 Sep 2023 00:00:00 +0700 STUDI KUALITATIF DESK COLLECTION PADA PERUSAHAAN AGENT AND ANCO https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4059 <p><em>Research on desk collection and employee performance is a step taken to analyze and find problems that occur and to find solutions to the problems faced. This is a series of processes to determine and obtain effective model formulas that can be applied to Agent&amp;Anco company employees in handling customers. and to improve the performance of company employees. This study used a descriptive qualitative method. The participants in this research were employees of the desk collection division at the Agent&amp;Anco Company Yogyakarta. This research used interviews, observation, documentation and literature study as data collection techniques. From the results of research that had been carried out, the work model had been running well. This could be seen from the increase in the smoothness of installments in the last </em><em>two </em><em> years at the Agent&amp;Anco Company and of course, this could also be achieved because it was supported by good</em> <em>procedure operation standards</em><em>, efficient and effective methods.</em></p> Maria Goreti Tuto, Ferri Kuswantoro, Bimo Harnaji Copyright (c) 2023 Maria Goreti Tuto, Ferri Kuswantoro, Bimo Harnaji https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4059 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH BEBAN KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA KARYAWAN ( STUDI KASUS PADA KURIR DI PT. RAJAWALI JAYA EXPRESS) https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4062 <p><em>The purpose of this study was to determine the effect of workload and work ability on employee performance at PT. Rajawali Jaya Express. Data collection is done by distributing questionnaires. This study uses a quantitative approach with explanatory research methods which are carried out through data collection in the field. The population studied were employees of the courier delivery department, totaling 37 employees. The sampling technique used was the saturated sample technique. The data analysis method used validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and coefficient of determination (R2). This study obtained the results that workload has a negative and significant effect on employee performance, while work ability has a positive and significant effect on the performance of courier employees at PT. Rajawali Jaya Express.</em></p> <p><em> </em></p> Kristin Juwita Copyright (c) 2023 Kristin Juwita https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4062 Tue, 26 Sep 2023 00:00:00 +0700 PENGARUH PEMAHAMAN SISTEM AKUNTANSI DAN SAK EMKM TERHADAP USAHA MIKRO KECIL DAN MENENGAH (UMKM) OTOMOTIF KECAMATAN KASIHAN https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4064 <p><em>Accounting Information Systems are very useful as a basis for decision-making for companies and external parties. The Accounting Information System can provide a variety of important company accounting information and can determine the company's sustainability. This research aims to determine the influence of understanding the EMKM accounting system and SAK on automotive small and medium enterprises (UMKM) in Kasihan District, Bantul Regency, Yogyakarta Special Region.</em> <em>Using quantitative research methods with primary data from the Automotive MSME population in Kasihan District. The sample selection used the Non-Random Sampling Technique with a quota determined to be a research sample of 33 SMEs. Data analysis used the Multiple Linear Regression Analysis method with SPSS 20. The results of the study show that understanding of the accounting system influences the management of automotive SMEs. The results of simultaneous data analysis of the Understanding of the Accounting System and SAK EMKM have an effect on the Management of Automotive MSME. Meanwhile, SAK EMKM has no effect on MSME Management.</em></p> Agnes Mbadhi, Maria Magdalena PD, Eliya Isfaatun, Wendri Sukmarani Copyright (c) 2023 Agnes Mbadhi, Maria Magdalena PD, Eliya Isfaatun, Wendri Sukmarani https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/4064 Tue, 26 Sep 2023 00:00:00 +0700