PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO AN NUR

Main Article Content

Denik Nureta Liansari
Samari
Rino Sardanto

Abstract

This study aims to determine and analyze how the influence of product quality, service quality and price on consumer satisfaction at An Nur Stores. The study was conducted using a quantitative approach with the causality method, with primary data from research questionnaires given to 40 respondents according to the criteria. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test including t test and f test, and coefficient of determination with the help of SPSSv23. The results of this study indicate that product quality has a positive effect on consumer satisfaction, service quality has a positive effect on consumer satisfaction, and price has a negative effect on consumer satisfaction, while product quality, service quality and price simultaneously affect consumer satisfaction.

Article Details

How to Cite
Liansari, D. N., Samari, & Sardanto, R. (2022). PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO AN NUR . Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 539–547. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2031
Section
Articles

References

Pedia 2021. https://kompaspedia.kompas.id/baca/paparan-topik/industri-ritel-di-indonesia-regulasi-sejarah-potret-dan-tantangan?track_source=kompaspedia-paywall&track_medium=login-paywall&track_content=https%3A%2F%2Fkompaspedia.kompas.id%2Fbaca%2Fpaparan-topik%2Findus (diakses 18 April 2022).

Statistik BP. banyaknya-desa-kelurahan-menurut-sarana-perdagangan-dan-akomodasi-2018. Badan Pus Stat 2019. https://jatim.bps.go.id/statictable/2019/10/10/1756/banyaknya-desa-kelurahan-menurut-sarana-perdagangan-dan-akomodasi-2018-.html (diakses 21 Juni 2022).

Halim, Kurniullah, Effendi D. Manajemen Pemasaran dan Pemasaran Jasa. 2021.

Daga R. Kualitas Produk dan Kepuasan Pelanggan. 1 ed. Makassar: GLOBAL RESEARCH AND CONSULTING INSTITUTE; 2017.

Indrasari M. PEMASARAN DAN KEPUASAN PELANGGAN: pemasaran dan kepuasan pelanggan - Dr. Meithiana Indrasari - Google Books. 1 ed. Surabaya: UNITOMO PRESS; 2019.

Ritonga HM, Fikri M, Siregar N, Agustin RR, Hidayat R. Manajemen pemasaran. Medan: 2018.

Dahmiri D, Bhayangkari SKW. Pengaruh Store Atmosphere, Etika Bisnis dan Kualitas Produk Terhadap Kepuasan Konsumen. Eksis J Ilm Ekon dan Bisnis 2020;11:1. https://doi.org/10.33087/eksis.v11i1.177.

Yulanda F. Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Minimarket Indomaret Gunung Sindur Cabang Parung. J Ekobis Ekon Bisnis Manaj 2020;9:56–70. https://doi.org/10.37932/j.e.v9i1.49.

Sianipar GJ. Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Alfamart. J Ilm Simantek 2019;3:1–10.

Most read articles by the same author(s)

1 2 > >>