ANALISIS PENGGUNAAN MEDIA SOSIAL, POTONGAN HARGA DAN PELAYANAN PRIMA TERHADAP KEPUTUSAN PEMBELIAN TOKO RCK

Authors

  • Aidha Bella Pratiwi Universitas Nusantara PGRI Kediri
  • Dhiyan Septa Wihara Universitas Nusantara PGRI Kediri
  • Edy Djoko Universitas Nusantara PGRI Kediri

Keywords:

Media sosial, potongan harga, pelayanan prima, keputusan pembelian

Abstract

The background of this research is that buying decision research needs to be done to find out how much influence the use of social media, discounted prices and excellent service have. So that it can be used to reach the target market and increase sales. This study uses a sample of 40 people who make up the whole population. The source of the data used is primary data obtained directly by giving questionnaires to buyers of Canon brand cameras at RCK Stores as respondents. This study uses a quantitative approach with multiple linear regression analysis method in SPSS for windows version 25. The conclusion of this research is (1) The use of social media partially has a significant effect on purchasing decisions of Canon brand cameras. (2) The partial price discount has a significant effect on purchasing decisions for Canon brand cameras. (3) Partially excellent service has no significant effect on purchasing decisions for Canon brand cameras. (4) The use of social media, discounted prices and excellent service simultaneously have a significant effect on purchasing decisions for Canon brand cameras.

References

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Kotler P, Amstrong G. Principles of Marketing. Harlow: Prentice Hall; 2016.

Sugiatmono. Pengaruh Atmosfer Toko, Potongan Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko ACE HARDWARE Cabang BG JUNCTION SURABAYA (Doctoral dissertation, STIE MAHARDHIKA SURABAYA) 2020.

Ningsih NW. … Suasana Toko (Store Atmosphere) Dan Pelayanan Prima (Service Exellence) Terhadap Keputusan Pembelian Produk Rabbani Di Kota … 2019.

Batee MM. Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli. Jesya (Jurnal Ekon Ekon Syariah) 2019;2:313–24. https://doi.org/10.36778/jesya.v2i2.108.

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Published

2022-09-17

How to Cite

ANALISIS PENGGUNAAN MEDIA SOSIAL, POTONGAN HARGA DAN PELAYANAN PRIMA TERHADAP KEPUTUSAN PEMBELIAN TOKO RCK. (2022). Prosiding Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 469-473. https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2244

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