Keywords
How to Cite
Abstract
This observation was conducted to see whether marketing strategy, lifestyle, and consumer behavior may influence
customer satisfaction at Kedai Saerah Bandar Kidul Kediri. This study uses a quantitative research approach and
a simple random sampling technique using the Slovin formula. From the calculation with the Slovin formula, a total
sample of 80 respondents was obtained. This study used multiple linear regression analysis. This study found that
marketing strategy, lifestyle, and consumer behavior had a significant effect on customer satisfaction partially. In
contrast, simultaneously, marketing strategy, lifestyle, and consumer behavior significantly affected customer
satisfaction.
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