PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KE PEMANDIAN TIRTA RIA DI DESA SUMBEREJO KEC. NGASEM KAB. KEDIRI
Keywords:
Price, Facilities, Service Quality, Intention to VisitAbstract
This research investigates the influence of price, facilities, and service quality on revisit intention to Tirta Ria Bathing Place in Sumberejo Village, Ngasem Subdistrict, Kediri Regency. A quantitative approach was employed, utilizing multiple linear regression analysis. Data were obtained through questionnaires completed by 259 respondents and analyzed using SPSS version 31. The results demonstrate that price, facilities, and service quality each exert a positive and significant influence on revisit intention, both individually (partially) and collectively (simultaneously). Among these variables, service quality stands out as the most dominant factor. The novelty of this study lies in its contextual relevance to the post-pandemic recovery of local tourism and in its comprehensive examination of the three variables in influencing revisit behavior. These findings provide practical insights for tourism managers in crafting effective strategies to boost visitor return rates and support sustainable tourism growth.
References
[1] Munim A, Indonesia S. Measuringa The Economic Contribution of Tourism: An Improvement in Indonesia 2023. https://doi.org/10.34123/icdsos.v2021i1.187.
[2] Erinawati F, Syafarudin A. Pengaruh Kualitas Pelayanan, Harga, Promosi Terhadap Keputusan. J Valuasi J Ilm Ilmu Manaj Dan Kewirausahaan 2021;1:130–46. https://doi.org/10.46306/vls.v1i1.10.
[3] Andrea N, Sulaiman F. Pengaruh Kualitas Pelayanan dan Fasilitas Wisata terhadap Kepuasan Pengunjung di Objek Wisata Taman rekreasi dan Rumah Susu Lachio Patumbak. J-MAS (Jurnal Manaj Dan Sains) 2024;9:990. https://doi.org/10.33087/jmas.v9i2.1889.
[4] Setiawan R, Susilawati W. Revisit Intention through the Development of Tourism Components and Tourist Satisfaction at Hot Spring Tourism Destinations. Khazanah Sos 2025;7:16–31. https://doi.org/10.15575/ks.v7i1.38996.
[5] Ardiansyah Y, Ratnawili. Daya Tarik, Citra Destinasi, Dan Fasilitas Pengaruhnya Terhadap Minat Berkunjung Ulang Pada Objek Wisata Wahana Surya Bengkulu Tengah. Manaj Modal Insa Dan Bisnis 2021;2:129–37.
[6] Lestari AA, Yuliviona R, Liantifa M. Pengaruh Lokasi, Fasilitas dan Kepuasan Wisatawan Terhadap Keputusan Berkunjung Kembali. J Ekobistek 2023;12:587–92. https://doi.org/10.35134/ekobistek.v12i2.601.
[7] Retnowati W, Fadliyanti L, Sulaimiah S, Permadi LA. Kajian Teoritis Terhadap Peran Budaya Lokal Dalam Memediasi Hubungan Kualitas Pelayanan, Kepuasan Wisatawan dan Perilaku Pasca Berkunjung Ke Desa Wisata. J Sos Ekon Dan Hum 2023;9:419–26. https://doi.org/10.29303/jseh.v9i4.405.
[8] Rahmat Fajrin A, Wijayanto G, Kornita SE. Pengaruh Fasilitas dan Lokasi terhadap Kepuasan dan Minat Berkunjung Kembali Wisatawan Candi Muara Takus Kecamatan XIII Koto Kampar Kabupaten Kampar. J Ekon KIAT 2021;32:40–7. https://doi.org/10.25299/kiat.2021.vol32(1).7406.
[9] Hukma F, Nafi A, Nurcahyo MA, Cukai JK. Pengaruh Harga, Fasilitas Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Pada Hotel Chanti Semarang. 2020;07:165–81.
[10] Wulandari D, Purwanto H, Hendra Setiawan. Pengaruh Harga, Fasilitas, Dan Kualitas Pelayanan Pada Minat Kunjungan Kembali Di Objek Wisata Bumi Langit Desa Petungrejo. 2024.
[11] Ni’am ZSC, Purwanto H, Kadi DCA. Pengaruh Store Atmosphere, Fasilitas, Persepsi Harga Dan Kualitas Pelayanan Terhadap Minit Berkunjung Kembali Di Rumah Coklat Bodog Kabupaten Madiun. Semin Inov Manaj Bisnis Dan Akunt V 2023:1–10.
