PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK SHOP
Keywords:
Manajemen, Ekonomi, Pemasaran DigitalAbstract
The development of technology and the internet which is currently increasingly advance and better, makes digital marketing even faster and better.The purpose of this study was to analyze the effect of online customer reviews, online customers rating and cash on delivery on purchasing decisions at TikTok Shop application.This type of research is quantitative using non-probability sampling techniques with a purposive sampling.The results of the analysis in this study indicate that Online Customer Review partially has no effect on purchasing decisions, partially Online Customer Rating has a significant effect on purchasing decisions. Cash On Delivery partially has a significant effect on purchasing decisions. Simultaneously, Online Customer Review, Online Customer Rating and Cash On Delivery has a significant effect on purchasing decisions at TikTok Shop application.
References
Amelia, S., FAUJI, D. A. S., & SARDANTO, R. (2022). Analisis Shopee Paylater Dan Shopee Game Terhadap Keputusan Pembelian Pada E-Commerce Shopee Pada Pengguna Aplikasi Shopee Mahasiswa Universitas Nusantara Pgri Kediri (Doctoral dissertation, Universitas Nusantara PGRI Kediri).
Faisol, Mariana, Christina HTR, Dahlia Amelia, Erviva F IM. Kewirausahaan Berbasis UMKM. pertama. SEVAL, 2023.
Adiek Astika Clara Sudarni, Faisol, Suhadarliyah, Rudy Irwansyah, Yudi NS A. Manajemen Strategik (Teori dan Analisis). pertama. SEVAL, 2023.
Faisol F, Sri Aliami, Samari. Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri. Efektor 2022; 9: 35–47.
Istiasih H, Faisol F. THE ROLE OF RELIGIOSITY IN THE CONTEXT OF THE ANXIETY TOWARD PANIC BUYING AND COMPULSIVE BUYING IN THE COVID-19 PANDEMIC. J Apl Manaj 2022; 20: 983–1000.
Wiyanti, L. N. E. . (2022). PENGARUH MARKETING VIRAL DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DALAM APLIKASI TIKTOK SHOP. Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 529–538. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2271
