PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO BUNGA 3 PUTRA BARON NGANJUK
Vol. 7 (2022), Articles
Vol. 7 (2022)

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO BUNGA 3 PUTRA BARON NGANJUK

Articles
Published 2022-09-17
M.Safiq Ahlu Solah
Universitas Nusantara PGRI Kediri
392
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Keywords

Kualitas produk
harga
promosi
kepuasan konsumen

How to Cite

Solah, M. A. . (2022). PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO BUNGA 3 PUTRA BARON NGANJUK. Prosiding Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 392–398. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2209
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Abstract

The background of this research is due to the intense business competition, business people must have a strategy in defending their business. The purpose of this study was to determine the effect of product quality, price and promotion on purchasing decisions at a Toko Bunga 3 Putra. This study uses a causal causal technique with a sample of 40 respondents who were analyzed using the classical assumption test, multiple linear, coefficient of determination and hypothesis testing using SPSS version 25 software. the result that the three independent variables have a simultaneous effect on consumer satisfaction.

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References

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