ANALISIS KUALITAS PRODUK, HARGA, DAN PROMOSI SEBAGAI UPAYA MENSTIMULUS KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MINYAK GORENG SOVIA DI ALFAMART GONDANG NGANJUK

Main Article Content

Hesti Mayangsari
Ichsannudin Ichsannudin
Rony Kurniawan

Abstract

To determine whether a company is making progress toward its current and future goals, it is important to analyze the factor is that influence purchasing decisions. This study aims to determine the partial and simultaneous significance of Product Quality, Price, and Promotion on consumers of Sovia cooking oil at Alfamart Gondang Nganjuk. The research data of this research are numbers that are described quantitatively and analyzed statistically at the technical level. Questionnaires were used to collect data on this investigation. The research sample of 54 participants was analyzed using multiple linear regression, hypothesis testing, and analysis of the coefficient of determination using SPSS for Windows version 23 software (R2). Based on the results of the calculated F test of 17.681 and a significance level of 0.000<0.05, the conclusion of the study is that product quality, price, and promotion have a significant effect on consumer purchasing decisions for Sovia cooking oil product. at Alfamart Gondang Nganjuk.

Article Details

How to Cite
Mayangsari, H., Ichsannudin, I., & Kurniawan, R. (2022). ANALISIS KUALITAS PRODUK, HARGA, DAN PROMOSI SEBAGAI UPAYA MENSTIMULUS KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MINYAK GORENG SOVIA DI ALFAMART GONDANG NGANJUK. Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 578–583. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2048
Section
Articles

References

Andi. Strategi Pemasaran . Yogyakarta: Andi Offset; 2018.

Assauri, S. Manajemen Pemasaran . Jakarta: PT Raja Grafindo Persada; 2018.

Kotler, & Armstrong. Memasarkan edisi kedua belas Introducing Prentice Hall . London: Pearson Education, Inc; 2018.

Kotler, & Keller. Manajemen Pemasaran . Jakarta: Erlangga; 2019.

Kotler, P., & Armstrong. Analisis Manajemen Pemasaran, Perencanaan, Pelaksanaan dan

Pengendalian . Jakarta: PT Prenhalindo; 2021.

Kotler, P., & Armstrong, G. Prinsip Pemasaran . Jakarta: Erlangga; 2019.[7] Kotler, P., & Armstrong, G. Prinsip Pemasaran . Jakarta: Erlangga; 2019.

Tjiptono, F. Pemasaran Layanan – Prinsip, Aplikasi, dan Riset . Yogyakarta: Andi Offset; 2019.

Tjiptono, F. Strategi Pemasaran . Yogyakarta: CV. Andi Offset; 2020.

[ 10] Wahyudi, L. Peranan Harga sebagai Indikator Perceived Quality dan Pengaruhnya Terhadap

Kemungkinan Pembelian Konsumen. Fokus Manajerial , Vol. 2; 2017.

Most read articles by the same author(s)

1 2 3 > >>