Burger Resilien : Strategi Inovasi Personal Branding Guru BK melalui Kesenian Jaranan

Abstract

The urgency of shifting the role of Guidance and Counseling (GC) teachers from the negative stigma of school police to an anticipated, welcoming figure underpins the conceptualization of the "Resilient Burger". This initiative aims to formulate a strategy for strengthening GC teachers' personal branding and resilience through the philosophical reconstruction of Kediri's traditional Jaranan art. This is achieved by mapping the values of five main Jaranan dance movements (singget, pacak gulu srimpet, srimpet, bukak kalangan, and gejugan) onto psychological resilience indicators (adaptability, self-compassion, self-awareness, emotional stability, growth mindset, and positive perspective).  The "Resilient Burger" provides a three-layered structure—comprising appreciation/self-awareness (top bun), objective correction (filling), and appreciation/solution (bottom bun)—which is integrated with encouragement-based counseling communication to effectively enhance the resilience of GC teachers. Ultimately, assimilating Kediri's local wisdom into this framework not only transforms cultural entertainment into character guidance but also builds a humane, innovative, and culturally sensitive image for counselors.