ANALISIS MAKNA DAN MOTIF KEPUTUSAN PEMBELIAN OFFICIAL MERCHANDISE BTS PADA ARMY KEDIRI
Article Sidebar
Main Article Content
Abstract
It is interesting for researchers to analyze the purchase decision of BTS's official merchandise at ARMY Kediri. The purpose of this study is to analyze the meaning and motives of BTS's official merchandise purchase decisions at ARMY Kediri. The method in this study is qualitative with a phenomenological paradigm. The data collection process was carried out by conducting interviews with Kediri ARMYs who have an official BTS merchandise collection of five people.
In this study, data analysis was carried out using working papers to facilitate the mapping of noema, epoche, noesis, intentional analysis, and eidetic reduction. This research resulted in the decision to purchase BTS's official merchandise at ARMY Kediri as a form of support and appreciation for BTS's work. By purchasing official BTS merchandise, fans feel satisfaction because their wishes are fulfilled. In addition, ARMY Kediri purchases official BTS merchandise as a form of identity that he is a BTS fan. The purchase of BTS official merchandise is done as a form of investment, some BTS official merchandise collections can be sold again in the future at a higher price.
Article Details
References
. Kase MS, Babulu NL, Redjo PRD. Perbedaan Omzet Penjualan Umkm Sebelum Dan Selama Pandemi Covid-19 Di Kabupaten Timor Tengah Utara. Sebatik. 2022;26(1):300–5.
. Nurmawati. Perilaku Konsumen da Keputusan Pembelian. 1st ed. Amirullah, editor. MALANG: Media Nusa Creative; 2018. 45 p.
. Humairoh, Hartono D. Analisis Perilaku Belanja Online Terhadap Keputusan Pembelian Konsumen Di Marketplace Shopee Pada Masa New Normal (Studi Kasus Pada Konsumen Shopee Indonesia di Kota Tangerang). J Innov Res Knowl. 2022;2.
. Pahlevi R. Penjualan Album KPOP Tembus Rekor Baru dalam 5 tahun [Internet]. Databoks. 2022. Available from: https://databoks.katadata.co.id/datapublish/2022/01/10/penjualan-album-fisik-k-pop-tembus-rekor-baru-dalam-5-tahun
. Nurani RI. Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Album Musik Kpop Terhadap Keputusan Pembelian Penggemar Di D.I Yogyakarta. 2022;
. Salsabila Q, Nurfadhilah LD. Analisis Konsumerisme Pasif Para Penggemar Fanatik Idol Grup Bts Di Kediri Dalam Pembelian Merchandise. LoroNG Media Pengkaj Sos Budaya. 2022;11(1):1–16.
. Nurcholis M. Studi Fenomenologi : Efektivitas Co-Branding Dan Fanatisme Sebagai Strategi Pemasaran Mcdonald’s Pada Bts Meal. Suparyanto dan Rosad (2015. 2020;5(3):248–53.
. Ananda M, Hadi N, Meiji NHP. Di balik perilaku konsumtif NCTZEN dalam pembelian merchaindise NCT (studi kasus komunitas NCTzen Malang). J Integr dan Harmon Inov Ilmu-Ilmu Sos. 2021;
. Roselina MA, Niati A. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Elsa Hijab Semarang. Solusi. 2019;17(3):221–34.
. Shrotriya V. Time Value of Money: The Concept and its utility. Int J Res Anal Rev [Internet]. 2019;6(1):85–92. Available from: https://www.researchgate.net/publication/337464889
FAUJI, D. A. S., & PUSPASARI, I. D. (2021). Analisis Data Penelitian Manajemen: Studi Fokus Analisis Kualitatif.