ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK
Vol. 7 (2022), Articles
Vol. 7 (2022)

ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK

Articles
Published 2022-09-17
Prasetya Tri Mahendra
Sekolah Tinggi Ilmu Ekonomi Nganjuk
Muhammad Bawono
Universitas Nusantara PGRI Kediri
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Keywords

green purchase; kesadaran lingkungan; kesehatan; sikap

How to Cite

Mahendra, P. T. ., & Bawono, M. . (2022). ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK. Prosiding Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 1135–1143. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2642
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Abstract

This study aims to analyze the purchase and use of environmentally friendly products (green purchase) among STIE Nganjuk students through socialization of awareness in being friendly to the environment, health, and attitudes. The researcher used the causal associative method using 100 students as respondents. For data collection using observation and questionnaire techniques, while to test the variables using multiple regression analysis through t test and F test (to test the hypothesis). The results of this research review using multiple linear analysis test which shows that of the variables of environmental awareness, health, and attitude, only the first variable positively and significantly affects the purchase intention of environmentally friendly products (green purchase) on STIE Nganjuk students.

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