ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK

Article Sidebar

pdf
Published: Sep 17, 2022
Keywords:
green purchase; kesadaran lingkungan; kesehatan; sikap

Main Article Content

Prasetya Tri Mahendra
Sekolah Tinggi Ilmu Ekonomi Nganjuk
Muhammad Bawono
Universitas Nusantara PGRI Kediri

Abstract

This study aims to analyze the purchase and use of environmentally friendly products (green purchase) among STIE Nganjuk students through socialization of awareness in being friendly to the environment, health, and attitudes. The researcher used the causal associative method using 100 students as respondents. For data collection using observation and questionnaire techniques, while to test the variables using multiple regression analysis through t test and F test (to test the hypothesis). The results of this research review using multiple linear analysis test which shows that of the variables of environmental awareness, health, and attitude, only the first variable positively and significantly affects the purchase intention of environmentally friendly products (green purchase) on STIE Nganjuk students.

Article Details

How to Cite
Mahendra, P. T. ., & Bawono, M. . (2022). ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK. Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 1135–1143. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2642
Issue
Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Section
Articles

References

Abalaesei, M., & Sandu, R. M. (2015). Electronic Word of Mouth: Factors That Influence Purchase Intention. Intercultural Communication and the Future of Education, 36.

Abu Ahmadi. (2003). Psikologi Umum. Jakarta Rineka Cipta. Jurnal Cendekia : Jurnal Pendidikan Matematika.

Ahmad, A., & Thyagaraj, K. S. (2015). Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment, 10(3). https://doi.org/10.12944/cwe.10.3.18

Azizan, S. A. M., & Suki, N. M. (2013). Consumers’ intention to purchase green product: Insights from Malaysia. World Applied Sciences Journal, 22(8). https://doi.org/10.5829/idosi.wasj.2013.22.08.616

Barber, N., Taylor, C., & Strick, S. (2009). Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase. In International Journal of Wine Research (Vol. 1, Issue 1). https://doi.org/10.2147/IJWR.S4649

Berry, R. J. (2018). Environmental Attitudes through Time. In Environmental Attitudes through Time. https://doi.org/10.1017/9781107449879

Chen, Y. S., Chang, T. W., Li, H. X., & Chen, Y. R. (2020). The influence of green brand affect on green purchase intentions: The mediation effects of green brand associations and green brand attitude. International Journal of Environmental Research and Public Health, 17(11). https://doi.org/10.3390/ijerph17114089

Heberlein, T. A. (2013). Navigating Environmental Attitudes. In Navigating Environmental Attitudes. https://doi.org/10.1093/acprof:oso/9780199773329.001.0001

Kim, D. W., Thawng, C. N., Lee, K., & Cha, C. J. (2018). Revisiting polymorphic diversity of aminoglycoside N-acetyltransferase AAC(6’)-Ib based on bacterial genomes of human, animal, and environmental origins. Frontiers in Microbiology, 9(AUG). https://doi.org/10.3389/fmicb.2018.01831

Kongkajaroen, P., Panichpathom, S., & Ngarmyarn, A. (2014). The attitude of intention to purchase green condominium by Generation Y consumers. European Real Estate Society (ERES) Conference.

Kumar, S., & Sreen, N. (2019). Role of Internal and External Values on Green Purchase. https://doi.org/10.4018/978-1-5225-9558-8.ch007

Miswan, M., & Rasyid, R. (2020). Pengaruh Tingkat Pengetahuan Dan Sikap Terhadap Perilaku Penanganan Sanitasi Lingkungan Masyarakat Di Kota Palu. UNM Environmental Journals, 3(2). https://doi.org/10.26858/uej.v3i2.15032

Naidoo, V., & Verma, R. (2019). The Green Consumer Behavior. https://doi.org/10.4018/978-1-5225-9558-8.ch002

Sharma, N. K., & Kushwaha, G. S. (2018). Factors Affecting Towards Green Purchase Behavior Among Young Consumers in India. https://doi.org/10.4018/978-1-5225-5017-4.ch009

Sugiyono. (2016). Metode Penelitian dan Pengembangan (Research and Development/R&D). Bandung: Alfabeta.

Sugiyono. (2019). METODE PENELITIAN PENDIDIKAN. In Bandung:Alfabeta.

Wahyuningtias, L., & Artanti, Y. (2020). PENGARUH GREEN BRAND POSITIONING DAN GREEN BRAND KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION MELALUI SIKAP PADA GREEN BRAND SEBAGAI VARIABEL MEDIASI. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2). https://doi.org/10.24912/jmieb.v4i2.8205

Wiranto, A., & Adialita, T. (2020). PENGARUH GREEN PRODUCT KNOWLEDGE, GREEN TRUST DAN PERCEIVED PRICE TERHADAP GREEN PURCHASE INTENTION KONSUMEN AMDK MEREK AQUA DENGAN BOTOL 100% RECYCLED. Jurnal Administrasi Bisnis, 16(2). https://doi.org/10.26593/jab.v16i2.4261.174-184

Yona, R., & Thamrin, T. (2020). Pengaruh Health Consciousness, Environmental Attitudes dan Environmental Knowledge terhadap Green Purchase Intention. Jurnal Kajian Manajemen Dan Wirausaha, 2(2). https://doi.org/10.24036/jkmw0284950

Ziguras, C. (2003). Self-Care: Embodiment, Personal Autonomy and the Shaping of Health Consciousness. In Self-Care: Embodiment, Personal Autonomy and the Shaping of Health Consciousness. https://doi.org/10.4324/9780203633977