Pengaruh Penggunaan Media Sosial terhadap Minat Baca Mahasiswa Prodi PBSI Semester 2 UNP Kediri

Abstract

Social media is now popular with many people because it offers various benefits in life. However, social media also has several negative impacts, such as a decrease in reading interest, especially students of the Indonesian Language and Literature Education study program who should have a high interest in literacy. This study aims to describe the influence of social media use on the reading interest of PBSI students, the importance of reading interest, and strategies for managing time between social media and academics. This study used qualitative methods with observation and interviews. The results show that social media has a dual influence on reading habits. On the one hand, social media such as Instagram, TikTok, and YouTube have a positive impact when used to access educational content related to literacy. However, on the other hand, social media also has a negative impact because the habit of consuming fast and instant content in a short duration makes students tend to lose interest in reading long or in-depth texts. Reading interest is very important in supporting PBSI students' learning. Therefore, students have begun to implement strategies such as limiting social media time, the Pomodoro technique, following educational accounts, and joining reading communitie.