Bentuk, Strategi, dan Fungsi Tindak Tutur Direktif dalam Promosi di Media Sosial TikTok

Abstract

Language plays a major role in human life, that is, asa means of communication with others. Current technological developments enable humans to communicate through social media. The presence of social media in particular features can be used as a means of promoting. The study aims to describe the shape, strategy, and function of reflective speech used by leaders in promotions in social media outlets. The approach used in this study is the pragmatic approach. The type of research used is qualitative using descriptive methods. Research is done through a number of stages, including preparation stages, implementation stages, and reporting stages. The data-collection procedure used is the note-taking method. Studies have shown that there is: (1) forms of direct speech called for, enquiry, command, prohibit, permit, and suggest; (2) direct, unliteral, and literal action strategies; (3) the function of reflective speech calls for, invites, coerces, urges, recommends, forbids, governs.