ANALISIS STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO KAKI EMPAT PETCARE
Vol. 7 (2022), Articles
Vol. 7 (2022)

ANALISIS STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO KAKI EMPAT PETCARE

Articles
Published 2022-09-17
Christina Omega Agustin
Universitas Nusantara PGRI Kediri
Samari
Universitas Nusantara PGRI Kediri
Rino Sardanto
Universitas Nusantara PGRI Kediri
cov
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Keywords

store atmosphere
kualitas pelayanan
keputusan pembelian

How to Cite

Agustin, C. O. ., Samari, & Sardanto, R. (2022). ANALISIS STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO KAKI EMPAT PETCARE. Prosiding Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 295–302. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2173
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Abstract

This study aims to analyze whether the store atmosphere and service quality partially or simultaneously influence purchasing decisions at Kaki Empat Petcare. The selected population are consumers who have purchased products or service users at Kaki Empat Petcare. The total sample is 30 people by collecting data by using questionnaires. The method applied is quantitative causality by using accidental sampling. In this study, the results obtained indicate that the store atmosphere has a positive and significant effect on purchasing decisions of 0.004. Service quality also has a positive and significant effect on 0.006. Store atmosphere simultaneously with service quality has a significant and positive effect

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References

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