Vol. 4 (2026): Proceeding Kilisuci International Conference on Economic and Business
Published:
2026-04-29
Full Issue
Articles
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Green Investment and Iran-Israel Escalation: Potrait of Share Price of Environmentally Based Company in ASEAN and The Views Sharia Investment on Energy Scarcity
Ilyas Adhi Purba IAI Badrus Sholeh Kediri IndonesiaResearch aim : This research aims to analyze the impact of the escalation of the Iran–Israel conflict on share price movements of environmentally based companies in the ASEAN region, as well as assessing whether this event has significant information content for investors in the context of green investment. Apart from that, this research also aims to examine this phenomenon from a sharia investment perspective, especially in understanding the issue of energy scarcity and the importance of sustainability in resource management.
Design/Methode/Approach : This research uses a quantitative design with an event study approach to analyze the stock market reaction to the escalation of the Iran–Israel conflict. This approach was chosen because it is able to directly measure the information content of an event through changes in abnormal returns on shares of environmentally based companies in the ASEAN region.
Research Finding : Based on an analysis of the capital market reaction of four environmentally based companies in the ASEAN region, all of them did not have a significant influence on stock returns due to the Iran-Israel escalation. Environmentally based companies have better resilience to global external risks. Investments in the renewable energy sector not only support environmental sustainability, but also provide stability in conditions of geopolitical uncertainty.
Theoretical contribution/Originality : This research provides a theoretical contribution by expanding the literature on the relationship between geopolitical risk, green investment, capital market reaction and sharia investment.
Practitionel/Policy implication : This research provides practical implications for investors, market players and policy makers in understanding the dynamics of green investment amidst global geopolitical risks.
Research limitation : The event study method used focuses on quantitative stock price data, so it does not fully consider company fundamental factors or other macroeconomic conditions. And the analysis of the sharia investment perspective in this research is still conceptual and has not been tested empirically using specific sharia financial data.
Pages: 228 - 253Views: 116 Downloads: 38Supply Chain Risk Mitigation Strategies in Catfish Farming Using the House of Risk and Interpretive Structural Modeling Approaches
Muhammad Bilal Universitas Islam Kadiri Kediri Indonesia , Lina Saptaria Universitas Islam Kadiri Kediri IndonesiaResearch aim : This study aims to formulate risk mitigation strategies in the supply chain of catfish farming in Kediri City.
Design/Methode/Approach : This study employs a descriptive-analytical design with a quantitative approach based on expert judgment to analyze risks in the catfish farming supply chain. The methods used are House of Risk (HOR) and Interpretive Structural Modeling (ISM). The HOR method is applied to identify and prioritize risk sources as well as to formulate risk mitigation strategies, while the ISM method is used to analyze the relationships among mitigation strategies and to determine their implementation priorities systematically.
Research Finding : This study finds that risks in the catfish farming supply chain are predominantly driven by internal operational factors, particularly unstable water quality, suboptimal feed management, and dependence on feed suppliers. Further analysis indicates that the most effective mitigation strategies based on the ETD ratio are feed management training and the standardization of aquaculture SOPs, as they provide significant impact with relatively low implementation difficulty. ISM analysis reveals that mitigation strategies form a hierarchical structure, with aquaculture SOPs acting as the main driving factor.
Theoretical contribution/Originality :
This study provides a theoretical contribution to the development of supply chain risk management studies in the agribusiness sector, particularly catfish farming, through the integration of the House of Risk (HOR) and Interpretive Structural Modeling (ISM) methods.
Practitionel/Policy implication :
Practically, the results of this study can serve as a guideline for catfish farming enterprises in designing risk mitigation strategies that are effective, efficient, and applicable. The prioritized strategies identified, such as the standardization of aquaculture SOPs and feed management training, can be directly implemented to improve production stability and operational efficiency.
Research limitation :
This study is limited in scope as it focuses on a single catfish farming business unit, so the findings cannot yet be widely generalized. In addition, the assessments in the HOR and ISM methods rely heavily on expert judgment, which may introduce subjectivity.
Keywords :
risk management, supply chain, catfish farming, House of Risk, Interpretive Structural Modeling, risk mitigation strategies
Pages: 254 -268Views: 39 Downloads: 19Analysis Of Optimal Production Capacity Determination To Improve Operational Efficiency At Prune Home Baked
Dyah Hayyuning Kinanthi Universitas Nusantara PGRI Kediri Indonesia , Diah Ayu Septi Fauji Universitas Nusantara PGRI Kediri IndonesiaResearch aim : Aiming to determine and analyze the optimal production capacity in improving operational efficiency at Prune Home Baked through the application of Stopwatch Time Study.
Design/Methode/Approach : A quantitative descriptive approach is applied in this research. The research object is Prune Home Baked as a small-scale bakery business. Data were collected through direct observation and time measurement of each production work element, including weighing, mixing, shaping, frying, and packaging. Standard time was calculated using performance rating adjustment and allowance determination. Production capacity analysis was conducted by comparing effective working time with standard time.
Research Finding : The research indicates that the actual production capacity is still below market demand due to the absence of standardized work time measurement. The shaping process was identified as the bottleneck in the production flow. The determination of standard time provides a more accurate basis for workforce allocation and capacity planning.
Theoretical contribution/Originality : This research contributes to the application of work measurement and capacity planning theory in small-scale manual production-based SMEs, particularly in the bakery sector.
Practitionel/Policy implication : The findings are expected to help Prune Home Baked improve operational efficiency by optimizing workforce allocation and reducing production gaps without requiring additional capital investment.
Research limitation : The study is limited to one SME and focuses only on manual production activities without integrating digital production monitoring systems.
Pages: 269 -280Views: 61 Downloads: 15Local Wisdom Commodification as a Branding Strategy to Attract Generation Z tourists: Evidence From Jombang Batik
Ousama Arrahman Institut Teknologi dan Bisnis Dewantara Jombang Indonesia , Nuri Purwanto Institut Teknologi dan Bisnis Dewantara Jombang IndonesiaResearch aim : This study examines the role of local wisdom commodification in Jombang as a branding strategy to attract Generation Z tourists toward sustainable tourism, using Jombangan batik with Arimbi motif as the cultural medium.
Design/Methode/Approach : A quantitative explanatory approach was applied using SEM-PLS. Data were collected from 100 Generation Z respondents through purposive sampling and analyzed using a five-point Likert scale questionnaire.
Research Finding : The findings show that local wisdom commodification significantly influences branding strategy. Branding also has a strong positive effect on tourist interest and partially mediates the relationship, with indirect effects stronger than direct effects.
Theoretical contribution/Originality : This study integrates cultural commodification, branding strategy, and Generation Z behavior into a unified framework. Its novelty lies in positioning batik as a medium for sustainable tourism branding.
Practitionel/Policy implication : Tourism stakeholders should adopt innovative, digital-based branding strategies that preserve cultural authenticity to enhance destination competitiveness and sustainability.
Research limitation : The study is limited by sample size and local scope. Future research should expand samples and include variables such as digital engagement and perceived authenticity.
Pages: 281- 294Views: 62 Downloads: 12Implementation of Statistical Quality Control in Managing Product Defects in a Thrift Store
Marsanda Eka Fasaningtiyas Universitas Nusantara PGRI Kediri Indonesia , Diah Ayu Septi Fauji Universitas Nusantara PGRI Kediri IndonesiaThis study aims to analyze the implementation of quality control in maintaining the quality of thrift products at AG SECOND Thrift Store, Kediri, Indonesia, by applying Statistical Quality Control (SQC) tools to identify dominant defect types, evaluate process stability, and examine the effectiveness of existing inspection procedures.
This research employed a quantitative descriptive approach using Statistical Quality Control (SQC). Data were collected through direct observation of inspection processes, in-depth interviews with store owners and employees, and secondary data derived from monthly records of defective products over an eleven-month period. The analysis utilized five SQC tools: check sheets to record defect frequency, histograms to visualize defect distribution, Pareto charts to determine dominant defects, p-control charts to assess process stability, and fishbone diagrams to identify root causes of defects.
The study identified three dominant defect types—missing buttons, tears, and stains. Although the quality control process was statistically under control, recurring defects indicate the need for systematic improvement in inspection procedures.
This research extends the application of Statistical Quality Control from manufacturing contexts to thrift retail businesses characterized by high product variability and non-standardized inputs.
Practically, the findings provide actionable insights for thrift business owners to enhance quality inspection procedures, establish clearer quality standards, and improve employee training to reduce defect rates and ensure product consistency. From a policy perspective, the results may inform small and medium-sized retail enterprises and local business development programs on the importance of implementing systematic quality control practices to support sustainable thrift business operations.
This study is limited to one thrift store and focuses only on physical defect categories, which may restrict the generalizability of the findings.
Pages: 310 - 317Views: 83 Downloads: 29The Role of Attitude Toward Using as a Mediation of the Influence of Perceived Usefulness and Perceived Ease of Use on Actual System Use of Tiktok Consumer (Study on Students of ITEBIS PGRI Dewantara Jombang)
Ira Fironica ITEBIS PGRI Dewantara Jombang Indonesia , Indra Kurniawan Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaResearch Aim: This study aims to analyze the role of Attitude Toward Using as a mediating variable in the relationship between Perceived Usefulness and Perceived Ease of Use toward Actual System Use of TikTok among students of ITEBIS PGRI Dewantara Jombang.
Design/Method/Approach: This research employs a quantitative approach with an explanatory research design. The population consists of 1,295 active students, with the sample determined using the Slovin formula. Data were collected through questionnaires and analyzed using mediation regression analysis, including hypothesis testing with t-test and coefficient of determination (R²).
Research Findings: The results indicate that Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on Actual System Use. Both variables also significantly influence Attitude Toward Using. Furthermore, Attitude Toward Using has a not significant effect on Actual System Use and acts as a mediating variable in the relationship between Perceived Usefulness and Perceived Ease of Use toward Actual System Use.
Theoretical Contribution/Originality: This study contributes to the development of the Technology Acceptance Model (TAM) by emphasizing the mediating role of Attitude Toward Using in the context of social commerce, particularly TikTok Shop. It also addresses inconsistencies in previous research findings regarding the influence of perceived usefulness and perceived ease of use.
Practical/Policy Implication: The findings suggest that application developers and platform providers should enhance system usability and functionality to improve user experience. For business actors and marketers, optimizing features that are easy to use and beneficial can increase user engagement and purchasing behavior on TikTok.
Research Limitation: This study is limited to students of one institution, which may affect generalizability. Additionally, the study only focuses on TAM variables without incorporating other potential factors such as trust, perceived risk, or social influence.
Pages: 318 - 330Views: 126 Downloads: 36Green Marketing Strategies in Building Brand Loyalty for Wonosalam Fresh Milk Products: The Mediating Role of Environmental Awareness among Generation Z Consumers in Jombang Regency
RISKA AGUSTINA IRAWATI INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG Indonesia , Nuri Purwanto INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG IndonesiaResearch aim : This study examines the effect of green marketing
on brand loyalty in local products, specifically Wonosalam fresh
milk, focusing on Generation Z as environmentally conscious
consumers in Jombang Regency.
Design/Methode/Approach : This study uses a quantitative
explanatory approach. Data were collected through Likert-scale
questionnaires and analyzed using SEM-PLS with SmartPLS 3.
The sample consisted of 115 purposively selected respondents.
Research Finding : The findings reveal that green marketing has a
positive and significant effect on brand loyalty. It also
significantly influences environmental awareness, which in turn
affects brand loyalty. Environmental awareness partially
mediates the relationship between green marketing and brand
loyalty.
Theoretical contribution/Originality : This study enriches
sustainable marketing literature by providing empirical evidence
from local agribusiness products. Its novelty lies in integrating
green marketing, environmental awareness, and brand loyalty
among Generation Z in a local context.
.Practitionel/Policy implication : The results suggest that
businesses, particularly local producers and SMEs, should
implement authentic and transparent green marketing strategies
to enhance consumer loyalty. The findings also support policies
promoting sustainable business practices.
Research limitation : This study is limited by a small sample size
and a single geographic focus. Future research should include
additional variables such as green trust, perceived value, and
brand image.
Keywords : Green Marketing; Brand Loyalty; Environmental
Awareness; Generation Z; Local Product.
Pages: 331-341Views: 81 Downloads: 19Digital Marketing Communication Strategy Based On Local Values In Encouraging Sustainable Consumption Behavior Among Gen Z (Study On Sido Muncul Products)
Aurelina Jelita Institut Teknologi dan Bisnis PGRI Dewantara Indonesia , Nuri Purwanto Institut Teknologi dan Bisnis Dewantara IndonesiaResearch aim : This study aims to analyze the effect of digital marketing communication strategies based on local values on sustainable consumption behavior among Generation Z, as well as to examine the mediating role of subjective norms within the Theory of Planned Behavior framework.
Design/Method/Approach : This study employs a quantitative explanatory approach. Data were collected from 100 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).
Research Finding : The results indicate that digital marketing communication based on local values has a positive and significant effect on subjective norms (β = 0.648; p < 0.05) and sustainable consumption behavior (β = 0.312; p < 0.05). Furthermore, subjective norms significantly influence sustainable consumption behavior (β = 0.467; p < 0.05) and act as a partial mediating variable (β = 0.303; p < 0.05). These findings highlight the important role of social influence in strengthening the impact of digital marketing communication on sustainable consumption behavior among Generation Z.
Theoretical contribution/Originality : This study extends the Theory of Planned Behavior by integrating local values into digital marketing communication and highlighting the dominant role of subjective norms in shaping sustainable consumption behavior among Generation Z.
Practical/Policy implication : The findings provide insights for businesses to develop digital marketing strategies that incorporate local values and strengthen social influence to effectively promote sustainable consumption behavior.
Research limitation : This study is limited to Generation Z respondents within a specific region and does not include other potential variables influencing sustainable consumption behavior.
Keywords : Digital Marketing Communication, Local Values, Subjective Norms, Sustainable Consumption Behavior, Generation Z, Theory of Planned Behavior
Pages: 349-365Views: 109 Downloads: 14Tourism Marketing Strategies and Their Impact on Customer Loyalty: Evidence from a Systematic Literature Review
Dewi Artika Sari Universitas Islam Kadiri Indonesia , Rafikhein Novia Ayuanti, S.E., M.M Universitas Islam Kadiri IndonesiaResearch aim: This study aims to examine tourism marketing strategies and their impact on customer loyalty through a Systematic Literature Review (SLR). The research focuses on identifying dominant marketing strategies and analyzing how these strategies influence tourist behavior, engagement, and long-term loyalty.
Design/Methode/Approach: This study adopts a Systematic Literature Review (SLR) approach using data obtained from the Scopus database. The search was conducted using the keywords “digital marketing” AND “tourism destination.” The initial search identified 86 articles, which were screened based on relevance, publication year (2020–2025), and document type. A total of 36 articles were selected and analyzed using qualitative content analysis.
Research Finding: The findings reveal that digital marketing strategies play a significant role in enhancing customer loyalty in tourism destinations. Key strategies identified include social media marketing, content marketing through user-generated content (UGC), and integrated digital marketing strategies. These strategies contribute to improving destination visibility, customer engagement, and brand perception. Furthermore, consistent and high-quality digital marketing practices are proven to influence tourists’ intention to revisit and provide positive online recommendations.
Theoretical contribution/Originality: This study contributes to the literature by integrating digital marketing and customer loyalty perspectives within the tourism context. The novelty of this research lies in providing a comprehensive synthesis of marketing strategies and their impact on loyalty, as well as identifying key thematic clusters in tourism marketing research.
Practitioner/Policy implication: The findings offer practical insights for tourism managers and policymakers in developing effective digital marketing strategies to enhance destination competitiveness and customer loyalty. Strengthening digital engagement and personalized marketing approaches can improve long-term sustainability in tourism.
Research limitation: This study is limited to articles indexed in the Scopus database and a specific time period (2020–2025), which may limit the generalizability of the findings.
Keywords: Tourism Marketing; Digital Marketing; Customer Loyalty; Tourism Destination; Social Media Marketing; Systematic Literature Review.
Pages: 366-378Views: 98 Downloads: 17The Influence of Product Quality, Price, and Bundling Strategy on Consumer Satisfaction of Seblak Goyang Lidah
Supiyanti Supiyanti Universitas Nusantara PGRI Kediri Indonesia , Zulistiani Zulistiani Universitas Nusantara PGRI Kediri IndonesiaResearch aim :
This study aims to analyze the influence of product quality, price, and bundling strategy on consumer satisfaction at Seblak Goyang Lidah.
Design/Methode/Approach :
This study used a quantitative approach with a correlational method, collecting data through questionnaires distributed to Seblak Goyang Lidah consumers. The sample was determined using a purposive sampling technique. Data analysis was performed using multiple linear regression supported by the classical assumption test, t-test, F-test, and coefficient of determination to determine the partial and simultaneous effects of product quality, price, and bundling strategy on consumer satisfaction.
Research Finding :
The results of the study indicate that product quality, price, and bundling strategy simultaneously have a significant effect on consumer satisfaction at Seblak Goyang Lidah. Partially, product quality and bundling strategy are proven to have a significant influence on consumer satisfaction. This indicates that the better the product quality and the more attractive the bundling strategy offered, the higher the level of consumer satisfaction. However, the price variable does not show a significant effect on consumer satisfaction. This indicates that consumers do not consider price as the main factor in determining satisfaction, but rather consider product quality and the added value obtained through the bundling strategy.
Theoretical contribution/Originality :
The theoretical contribution of this research is to enrich studies in the field of marketing management, particularly consumer satisfaction theory, by providing empirical evidence that product quality and bundling strategies are important factors influencing consumer satisfaction in the culinary business, while price is not always the dominant factor. This research confirms that consumer satisfaction is formed from perceptions of quality and perceived added value, not solely from the price aspect. These findings can serve as an academic reference for the development of conceptual models that involve innovative marketing strategies such as bundling in increasing customer satisfaction.
Practitionel/Policy implication :
The practical implications of this research provide input for Seblak Goyang Lidah's management to focus more attention on improving and maintaining product quality consistency and developing attractive bundling strategies. Offering menu packages that provide added value has been proven to increase customer satisfaction. Meanwhile, although price does not have a significant impact, pricing should still be maintained within reasonable limits to align with consumers' perceived value.
Research limitation :
This study has several limitations. First, it only examined three independent variables: product quality, price, and bundling strategy. Therefore, other factors such as service quality, digital promotion, and location were not analyzed. Second, the study was conducted on only one business, Seblak Goyang Lidah, so the results may not be fully generalizable to other culinary businesses with different characteristics.
Pages: 388-401Views: 109 Downloads: 19Online Customer Review, Influencer, and Content Marketing Analysis on Impulse Buying on TikTok (Study on Skintific Skincare Products)
Fadia Shafa Martisha Universitas Nusantara PGRI Kediri Indonesia , Poniran Yudho Leksono Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to analyze the relationship between online customer reviews, Influencers, and content marketing with impulse buying behavior in Skintific skincare products on the TikTok platform.
Design/Method/Approach: This study uses a quantitative approach with a correlational design. Data was collected through a five-point Likert scale questionnaire that was distributed online to 40 TikTok user respondents who had been exposed to online customer reviews, Influencer content, and Skintific content marketing and had experience buying the product. The collected data were analyzed using multiple linear regression with IBM SPSS Statistics version 27 through t-tests and F-tests.
Research Finding: The results of the study show that online customer reviews and content marketing do not have a significant relationship with impulse buying behavior, while Influencers have a positive and significant relationship. Simultaneously, the three variables have a significant relationship with impulse buying behavior.
Theoretical contribution/Originality: This study shows that in short video-based social commerce, the relationship between Influencers and impulse buying is more dominant than online customer reviews and content marketing.
Practitionel/Policy implication: The results of the research can be the basis for skincare industry players in designing digital marketing strategies that emphasize the selection of credible Influencers for TikTok users.
Research limitation: This study was limited to a relatively small number of respondents and focused on one skincare brand, so the results of the study could not be generalized widely.
Keywords: Online Customer Review, Influencer, Content Marketing, and Impulse Buying.
Pages: 402-412Views: 110 Downloads: 43The Influence of Location, Price, and Product Quality on PurchaseDecisions in The Hermawan Village Housing, Kediri Regency
REZKY AGHA BACHTIAR Universitas Nusantara PGRI Kediri IndonesiaResearch aim:
This study aims to analyze how location, price, and product quality individually and collectively influence the decision to purchase a housing unit at The Hermawan Village Kediri. Another objective is to identify which factors have the most dominant influence on the buyer's decision-making process.
Design/Method/Approach:
This research employs a quantitative approach using a causal research design. The population of the study consists of all consumers who have purchased housing units at The Hermawan Village residential area in Kediri, totaling 85 respondents. A saturated sampling technique was adopted, in which the entire population was included as the research sample. Data were gathered through a structured questionnaire measured using a five-point Likert scale. The data obtained were subsequently analyzed using multiple linear regression analysis. In order to ensure the accuracy and reliability of the research data, the analysis was supported by instrument validity and reliability tests, as well as classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests.
Research Finding:
The findings reveal that, when examined individually, the variables of location and price do not have a significant effect on purchasing decisions. In contrast, product quality demonstrates a positive and statistically significant effect and emerges as the most influential factor in shaping purchasing decisions. Simultaneously, the variables of location, price, and product quality collectively exert a significant influence on purchasing decisions, with an adjusted coefficient of determination (R²) of 58.8%.Theoretical contribution/Originality:
This research provides additional understanding and insight related to the importance of product quality compared to location and price in influencing consumer decisions in the residential property market. The integration of these three variables within one housing project provides novelty for regional property studies.Practitioner/Policy implication:
The results can help housing developers improve their marketing strategies by focusing on product quality, as better building features and facilities can increase buyer trust and boost sales.Research limitation:
The limitation of this study lies in the restricted research area, which focuses only on one housing project, and the limited number of variables. Future research is suggested to include wider locations and additional variables such as promotion, brand image, or perceived value.Keywords: Location, Price, Product Quality, Purchasing Decision, Housing, The Hermawan Village Kediri.
Pages: 413-428Views: 103 Downloads: 15The Role of Cooperatives in Rural Economic Development: Challenges and Opportunities"
Bahru Ulum universitas islam lamongan Indonesia , Mohammad Yaskun Universitas Islam Lamongan Indonesia , Evi Fitrotun Universitas Islam Lamongan Indonesia , Abdul Ghofur Universitas Islam Lamongan IndonesiaResearch Aim:
To analyze the role of cooperatives in rural economic development using Structural Equation Modeling (SEM), focusing on factors like human resources, management, capital access, and market access.Design/Method/Approach:
This study uses SEM to examine relationships between key factors influencing cooperatives' success. Data was gathered from rural cooperatives in Indonesia through surveys, exploring how internal and external factors affect cooperative performance.Research Findings:
· Human Resources: Strong skills and training are crucial for cooperative success.- Cooperative Management: Effective management improves decision-making and resource use.
- Access to Capital: Adequate funding is essential for growth and product improvement.
- Market Access: Better market access leads to higher income for members.
Theoretical Contribution/Originality:
The study contributes by providing an SEM model that identifies key factors affecting cooperative performance in rural areas, offering new insights into their role in rural economic development.Practical/Policy Implications:
Policy: Focus on improving access to capital and markets through partnerships and financial inclusion programs. Practical: Cooperatives should invest in member training and digital platforms to expand market reach.Research Limitations: Geographic: Limited to rural areas in Indonesia. Cross-sectional: Data only provides a snapshot, not long-term trends. Measurement Bias: Relies on self-reported data from cooperative members.
Pages: 342-348Views: 141 Downloads: 19Comparison of Financial Performance, Dividend Payout Ratio, Corporate Tax Expense Before and After The Increase in Value Added Tax in Automotive: Evidence From Indonesia
Erika Fitria Universitas Islam Kadiri Indonesia , Marhaendra Kusuma Kadiri Islamic University (Indonesia) Indonesia , Eny Srihastuti Kadiri Islamic University (Indonesia) IndonesiaThis study aims to analyze the differences in financial performance, Dividend Payout Ratio, and Corporate Tax Expense in automotive and property sector companies before and after the increase in value-added tax rates in 2024-2025. This study uses a quantitative approach with a comparative study method, by processing secondary data from financial statements for the 1st, 2nd and 3rd quarters through the Paired Sample T-Test. The results of the study showed that there were significant differences in all variables due to changes in value-added tax rates. There was a decline in profitability and dividend withholding in early 2025 in response to changes in tax rates, but by the middle of the year, the company began to show its recovery
Pages: 379-387Views: 71 Downloads: 29The Effect of Brand Image, Product Quality, and Influencer Marketing on Purchase Decision of Le Minerale Mineral Water
Brian Fajar Maulana Universitas Nusantara PGRI Kediri Indonesia , Sigit Wisnu Setya Bhirawa Universitas Nusantara PGRI Kediri Indonesia , Ema Nurzainul Hakimah Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This study aims to examine the partial and simultaneous effects of Brand Image, Product Quality, and Influencer Marketing on purchase decision of Le Minerale mineral water among students of the Management Study Program class of 2022 at Universitas Nusantara PGRI Kediri
Design/Method/Approach : This research employs a quantitative causal research design. The population consists of students of the Management Study Program class of 2022 at Universitas Nusantara PGRI Kediri. The sampling technique used is probability sampling with random sampling method. Based on the data collection process, 94 respondents were obtained and analyzed. Data analysis was conducted using SPSS version 25, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination , and hypothesis testing.
Research Finding : The findings reveal that of Brand Image and Product Quality and Influencer Marketing have a positive and significant partial Simultaneously effect on purchase decision of Le Minerale mineral water. indicating that these variables collectively play an important role in shaping consumer purchasing behavior.
Theoretical contribution/Originality : This study contributes to marketing and consumer behavior literature by providing empirical evidence on the combined effect of Brand Image, Product Quality, and Influencer Marketing on purchase decision within the bottled mineral water industry. The originality of this research lies in its focus on university students as a specific and its simultaneous in the context of Le Minerale products.
Practitionel/Policy implication : The results suggest that companies, particularly bottled water producers such as Le Minerale, should prioritize strengthening brand image, maintaining consistent product quality, and utilizing credible influencers to enhance consumer purchase decision.
Research limitation : This study is limited to Management students from class of 2022 at a single university, which may restrict the generalizability of the findings. In addition, the study only examines three independent variables, while other factors may also influence purchase decision.
Pages: 429-441Views: 172 Downloads: 53The Influence of Digital Promotion, Product Quality, and Service Quality on Increasing Sales of Rinings Fried Shallots
Dina Andriana Universitas Nusantara PGRI Kediri Indonesia , Hery Purnomo Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to explore how online ads, product quality, and service quality impact the sales growth at Brambang Goreng Rinings, a company located in Nganjuk..
Design/Methode/Approach: This research used numbers to understand customer opinions. It included asking people who had seen online ads and had bought things before. Information was gathered using a set questionnaire and looked at with a method called multiple linear regression.
Research Finding: The findings show that online advertising and the quality of the products have a big effect on sales growth. Effective online ads, like those on social media, can raise awareness of the brand and influence people's buying choices, which can lead to higher sales. High-quality products also help increase sales by making customers happier and building their trust. On the other hand, the quality of service did not have a big impact on sales growth. This means that, in this case, the service provided is viewed as just meeting the basic expectations.
Theoretical contribution/Originality: This study contributes to the marketing literature by focusing on local food products, highlighting the importance of integrated marketing elements in driving business growth in the digital era. The research also identified digital promotional strategies and product quality as key drivers of effective sales growth.
Practitioner/Policy implication: These findings provide practical recommendations for business owners to leverage digital promotions and improve product quality to achieve increased sales.
Research limitation: This study was limited to one type of food product and one location, so the results may not be fully generalized to other businesses. Future research suggests expanding the research area or comparing businesses from different industries.
Pages: 442-451Views: 153 Downloads: 22The Influence of Content Marketing, Word of Mouth, and Consumer Trust on Purchase Interest: A Study of Warung Sate Bu Jumangin
Diana Aprilia Universitas Nusantara PGRI Kediri Indonesia , Forijati Forijati Universitas Nusantara PGRI Kediri IndonesiaResearch Aim: This study aims to analyze the partial and simultaneous effects of Content Marketing, Word of Mouth, and Consumer Trust on Consumer Purchasing Interest in Warung Sate Bu Jumangin.
Design/Methode/Approach: This study used a quantitative approach, surveying 100 consumers of Warung Sate Bu Jumangin. The research data were collected using a Likert scale questionnaire and analyzed using multiple linear regression.
Research Finding: The results show that content marketing and word of mouth partially have a significant positive effect on purchase intention, but consumer trust partially has no significant effect on purchase intention. Simultaneously, these three variables have a significant effect on consumer purchase intention.
Theoretical Contribution/Orginality: This study contributes to the marketing literature by providing empirical evidence on the role of digital content marketing and word of mouth in influencing purchase interest within traditional culinary MSMEs.
Practitionel/Policy Implication: The findings suggest that improving content quality, encouraging positive word of mouth, and maintaining consistent product and service quality are essential strategies to increase consumer purchase interest.
Research Limitation: This study is specific to a case study (Warung Sate Bu Jumangin) and cross-sectional (one-time), therefore the generalization of its findings is limited. In addition, this study only tested three independent variables, such that the influence of consumer purchasing interest by other factors is not covered in this analysis.
Keywords: Content Marketing, Word of Mouth, Consumer Trust, Purchase Interest.
Pages: 452-466Views: 117 Downloads: 34The Influence of Brand Image, Digital Marketing, and Price Perception on Customer Loyalty Aqila Snack
Anastasya Dinda Pramesti University of Nusantara PGRI Kediri Indonesia , Hery Purnomo University of Nusantara PGRI Kediri IndonesiaResearch Aim : This study concentrates on researching and evaluating the influence of brand image, digital marketing, and price perception on Aqila Snack customer loyalty. Also, look for these variables that have the greatest impact on customer loyalty.
Design/Method/Approach : This research used a quantitative approach supported by causality analysis was applied. One hundred respondents were selected through targeted purposive sampling. Data were processed using IBM SPSS v23 Statistics, using classical assumption tests, multiple linear regression, the coefficient of determination (R²) and hypothesis testing with t-tests and f-tests.
Research Findings : The research analysis reveals that Brand Image (X1) has a positive effect on customer loyalty (Y) with a score of 0.490. Digital marketing (X2) has little positive impact with a value of 0.003. Price perception (X3) also has a positive impact on customer loyalty with a value of 0.468. Overall, brand image, digital marketing, and price perception significantly impact Aqila Snack customer loyalty.
Theoretical Contribution/Originality : Existing literature provides minimal insight into the combined effects of brand image, digital marketing and price perception on customer loyalty, especially in the context of the local snack market. This would expand our comprehension of three factors that interact and influence customer loyalty in the local food service sector, particularly in the snack industry such as Aqila Snack.
Practitionel/Policy implication : Aqila Snack needs to improve its brand image through consistent product quality, optimize digital marketing using social media platforms (Instagram, TikTok and WhatsApp Business), and maintain the perception of affordable, value-based pricing to increase customer loyalty.
Research Limitations : The research was conducted with a relatively small sample and focused exclusively on Aqila Snack customers in certain regions. To obtain more comprehensive results, future studies should include larger sample sizes, broaden geographical coverage, and include additional variables such as customer satisfaction or quality of service.
Pages: 597-608Views: 85 Downloads: 32The Influence Of Korean Entertainment, Lifestyle, And Cuisine On Gen Z Consumer Behavior In The Bts Army Heaven Community
Vanda Surya Putri University of Nusantara PGRI Kediri Indonesia , Rony Kurniawan University of Nusantara PGRI Kediri IndonesiaResearch Aim:
This study aims to analyze the influence of Korean entertainment, lifestyle, and culinary aspects on Generation Z's consumer behavior, both partially and simultaneously, in the context of the development of the Korean Wave in Indonesia.
Design/Method/Approach:
A quantitative approach was used by distributing an online Likert-based questionnaire to 50 members of the BTS ARMY Heaven community. Analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression to examine the influence of the three independent variables on consumer behavior.
Research Findings:
The results of the study indicate that Korean entertainment, lifestyle, and cuisine each have a positive and significant influence on consumer behavior. Simultaneously, these three variables explain a significant proportion of the variation in consumer behavior among Generation Z.
Theoretical Contribution/Originality:
The novelty of the research lies in the integration of the three main aspects of the Korean Wave – entertainment, lifestyle, and culinary – into one comprehensive analytical model, which has not previously been widely tested simultaneously.
Practical/Policy Implications:
The research findings provide implications for creative industry players, marketers, and policy makers in designing more targeted marketing and consumer education strategies.
Research Limitation:
Research limitations include the scope of variables that do not include external factors as well as limitations in the number and characteristics of samples, so that further research needs to use a wider model and scope of respondents.
Pages: 609-622Views: 150 Downloads: 52Analysis of the Influence of Social Media Marketing, Online Customer Ratings, and Brand Image on Consumer Purchasing Interest at Fukutani.id Kediri
Ima Nurhidayah University of Nusantara PGRI Kediri Indonesia , Restin Meilina University of Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to examine the effects of social media marketing, online customer ratings, and brand image on consumers’ purchase intention for Fukutani.id products on TikTok Shop. Additionally, it seeks to identify which variable has the most dominant impact on purchase intention.
Design/Method/Approach: A quantitative approach with a causal research design was employed. The population included consumers who had interacted with Fukutani.id’s marketing content on TikTok and made at least one purchase in the past six months. Forty respondents were selected through purposive sampling. Data were collected via a structured questionnaire using a five-point Likert scale and analyzed with multiple linear regression in SPSS. The analysis was supported by validity and reliability tests, along with classical assumption checks, including normality, multicollinearity, and heteroscedasticity.
Research Findings: Results show that, individually, social media marketing and brand image significantly and positively influence purchase intention, while online customer ratings do not have a significant partial effect. Simultaneously, all three variables significantly affect consumer purchase intention, with brand image being the most dominant factor.
Theoretical contribution/Originality: This study contributes to digital marketing literature by providing empirical evidence on consumer purchase intention in the context of a local fashion brand on TikTok Shop. Examining social media marketing, online customer ratings, and brand image together in a single model offers an original perspective, particularly in Indonesia’s rapidly growing social commerce environment.
Practitioner/Policy implication: The findings offer practical insights for local fashion businesses, suggesting that strengthening brand image and optimizing social media marketing strategies can enhance consumer purchase intention on TikTok Shop.
Research limitation: he study is limited by a small sample size and its focus on a single local brand. Future research should consider larger samples, multiple product categories, and additional variables such as consumer trust, perceived value, or promotional strategies.
Pages: 623-636Views: 89 Downloads: 24Implementation of STP Strategies (Segmenting, Targeting, and Positioning) in Increasing Sales at Zoya Kediri Store
Nur Kolifah University of Nusantara PGRI Kediri Indonesia , Sigit Wisnu Setya Bhirawa University of Nusantara PGRI Kediri IndonesiaResearch aim : To analyze the implementation of the STP (Segmenting, Targeting, and Positioning) marketing strategy at Zoya Kediri Store, with the goal of increasing product sales after store relocation.
Design/Methode/Approach : A descriptive qualitative approach using in-depth interviews, observation, and documentation involving the head of store, employee, and customers of Zoya Kediri Store.
Research Finding : The research findings reveal that Toko Zoya Kediri applies demographic, geographic, and psychographic segmentation, with the primary target market. Specifically, the company can benefit from a differentiated targeting strategy, which involves focusing on multiple potential segments. Additionally, a positioning strategy successfully establishes its brand image as a premium Muslim fashion retailer, high-quality materials, modern design, and consistent product standards aligned with the central Zoya brand. The STP strategy strengthened brand image, increased customer loyalty, and supported sales recovery at the new location.
Theoretical contribution/Originality : This study enriches the literature on the application of STP strategies in the Muslim fashion retail sector, especially in the context of store relocation and market.
Practitionel/Policy implication : The practical implications of this study provides insights for retail businesses on optimizing segmentation accuracy, targeted promotions, and effective positioning to enhance competitiviness and customer retention.
Research limitation : The research a limited by a small number of informants and focus on a single retail store, which may affect generalizability.
Pages: 637-651Views: 69 Downloads: 39Consumer Buying Interest Reviewed from Location, Price, and Service Quality in the Digitalization Era (Study on Edi Jaya Cell Nganjuk)
Moh. Alif Roykhan University of Nusantara PGRI Kediri Indonesia , Poniran Yudho Leksono University of Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to analyze the influence of location, price, and service quality on consumer buying interest in Edi Jaya Cell Nganjuk in the digitalization era.
Design/Methode/Approach: A causal quantitative approach is the basis of this research. The study population is consumers who have made at least one purchase at Edi Jaya Cell Nganjuk. The research sample totaled 40 respondents and was determined by accidental sampling technique. Data was obtained through a Likert scale questionnaire which was distributed using Google Form to Edi Jaya Cell Nganjuk consumers, then analyzed using multiple linear regression with the help of IBM SPSS Statistics version 27.
Research Finding: This study provides empirical evidence regarding the influence of location, price, and service quality on consumer buying interest, both partially and simultaneously, in the context of credit counters in the midst of digital purchase competition.
Theoretical contribution/Originality: The contribution of this research lies in the simultaneous testing of location, price, and service quality on buying interest in the context of micro-scale credit counter business in the era of digitalization, thereby strengthening the study of retail marketing of services in MSMEs. The study also confirms that conventional marketing factors remain relevant even though consumers have app-based purchasing alternatives.
Practitionel/Policy implication: The research findings are expected to be a reference for Edi Jaya Cell in strengthening the ease of location access, arranging a competitive price strategy, and improving the service quality so that consumer buying interest remains formed in the midst of digital purchasing alternatives.
Research limitation: The research was limited to one object, namely Edi Jaya Cell Nganjuk, and focused on three independent variables, namely location, price, and service quality, with consumer respondents having made a purchase at least once.
Pages: 652-662Views: 120 Downloads: 21Dissecting the Effectiveness of Operational Management: The Key to Successful Seed Product Marketing at CV Halbanero
Sally Adilia University of Nusantara PGRI Kediri Indonesia , Hery Purnomo University of Nusantara PGRI Kediri IndonesiaResearch Aim: This study wanted to see how the management at CV Halbanero contributed greatly to the success of the sale of vegetable seed products, especially chili seeds.
Design/Method/Approaches: This study uses a qualitative descriptive approach by collecting data through direct observation, in-depth interviews with key people (Head of Marketing, Digital Marketing Staff, and Marketing Admin), and collection of company documents such as records of production, distribution, and marketing activities.
Research Findings: The results of this study show that CV Halbanero has conducted effective operational operations with market demand planning, is well organized of all divisions, and conducts regular inspections involving many people. Each department has a role to help each other to maintain product quality, ensure delivery runs smoothly, and support consistency in the digital world. The combination of manufacturing, shipping, and marketing has been shown to improve work efficiency and make products more competitive in agribusiness. However, companies are still experiencing a shortage of manpower to manage digital platforms and logistics systems to remote areas.
Theoretical contribution/originality: This research improves understanding of the importance of operational functions and marketing strategies for small and medium-sized enterprises in agribusiness. This research provides clear evidence that alignment between manufacturing, distribution, and marketing can improve a company's competitiveness and efficiency. In addition, the study also emphasizes that the use of an integrated and data-driven management system is a major factor influencing success in improving performance in a highly competitive market.
Practitioner/Policy Implications: The results of this study highlight the importance of managing digital production, distribution, and marketing strategies, using performance indicators (KPIs) to monitor operational activities, and developing seed types to remain competitive in the market.
Research limitations: This study focused only on one subject with a qualitative approach, so it did not include analytical calculations or comparisons with others.
Pages: 663-675Views: 66 Downloads: 16The Effect of Entrepreneurship Learning and Digital Marketing on Entrepreneurial Interest of Magistra Utama Kediri Students Batch 2022
Titis Falufi University of Nusantara PGRI Kediri Indonesia , Zainal Arifin University of Nusantara PGRI Kediri Indonesia , Bayu Surindra University of Nusantara PGRI Kediri IndonesiaResearch aim: To identify the impact of entrepreneurship and digital marketing education on the 2022 cohort of Master’s students at Magistra Utama Kediri.
Design/Method/Approach: This study will employ a quantitative approach using causal analysis. The target population consists of 50 master’s students at the University of Kediri from the 2022 cohort. A saturated sampling method was used, in which all members of the population were included as the sample. Data collection was conducted by distributing a questionnaire that had been tested for validity and reliability prior to distribution. For data analysis, this study uses SPSS version 23 software to perform classical assumption tests, multiple linear regression analysis, calculation of the coefficient of determination, and hypothesis testing.
Research finding: The results of the study indicate that entrepreneurship education has a direct, positive, and significant effect on entrepreneurial interest, and that digital marketing has a direct, positive, and significant effect on students’ entrepreneurial interest. Therefore, it can be concluded that entrepreneurship education and digital marketing together have a direct, positive, and significant effect on the entrepreneurial interest of students in the 2022 cohort at Magistra Utama Kediri.
Theoretical contribution/Originality: This study makes a theoretical contribution by demonstrating that a strong indicator in entrepreneurship education is a sense of enjoyment. Students who have a positive attitude toward entrepreneurship will be more inclined to start a business, while the prevalence of digital information makes students feel more comfortable, as social media is more accessible and flexible in terms of time. Therefore, entrepreneurship education combined with digital marketing can influence the entrepreneurial interest of students at Magistra Utama Kediri.
Practitionel/Policy implication: The practical implications of this study indicate that an increase in entrepreneurship and digital marketing education can foster a younger generation interested in entrepreneurship. Consequently, the findings of this study can serve as a reference and point of comparison for other researchers to expand their knowledge.
Research limitation: This study involved only a few independent variables and respondents due to the limited number of students in the sample.
Pages: 676-686Views: 42 Downloads: 13The Effect Of Electronic Word Of Mouth On Green Brand Image Of Wonosalam Organic Coffee Among Generation Z In Jombang
Retno Putri Agustin Institute of Technology and Business PGRI Dewantara Jombang Indonesia , Nuri Purwanto Institute of Technology and Business PGRI Dewantara Jombang IndonesiaResearch aim: this study aims to analyze the effect of electronic word of mouth (E-WOM) on social media on the green brand image of Wonosalam organic coffee products, focusing on Generation Z consumers in Jombang Regency.
Design/Method/Approach: this study employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 100 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software to evaluate validity, reliability, and hypothesis testing.
Research Finding: The results indicate that electronic word of mouth (E-WOM) has a positive and significant effect on green brand image, with a path coefficient of 0.899, T-statistic of 16.147, and P-value of 0.000. This finding shows that higher intensity, quality, and credibility of information shared through social media lead to a stronger green brand image
Theoretical contribution/Originality: This study contributes to the development of digital marketing and green marketing literature by confirming the role of E-WOM in shaping green brand image. The originality of this research lies in its focus on local agricultural products, specifically Wonosalam organic coffee, and Generation Z as digital-native consumers, which has received limited attention in previous studies.
Practical/Policy implication: The findings suggest that business actors should optimize digital communication strategies, particularly through social media, by leveraging consumer-generated content to strengthen green brand image and enhance market competitiveness.
Research limitation: This study is limited by the sample size of 100 respondents and the use of a single independent variable (E-WOM). Additionally, the research is confined to Jombang Regency, which may limit the generalizability of the findings.
Pages: 687-697Views: 73 Downloads: 27Sustainability Practices in Agricultural and Mining Companies: Do Political Connections Strengthen The Role of The Board of Commissioners?
Lita Arfah University of Riau Indonesia , Armadani STAI Al-Kifayah Riau IndonesiaResearch aim : The purpose of this study is to empirically test the moderating role of political connections on the role of the board of commissioners in the sustainability practices of agricultural and mining companies listed on the Indonesia Stock Exchange.
Design/Method/Approach : This study uses moderating regression analysis (MRA) analysis techniques. The data consists of agricultural and mining companies listed on the Indonesia Stock Exchange (IDX) from 2010 to 2023.
Research Finding : The findings of this study reveal that boards of commissioners improve corporate sustainability practices. Furthermore, political connections strengthen boards of commissioners' ability to improve sustainability practices.
Theoretical contribution/Originality : To the best of our knowledge, this study is the first to explore such a model, making a significant contribution to the growing literature. Furthermore, the comprehensive analysis provides a broad and in-depth perspective on the theme of sustainability practices in companies.
Practitionel/Policy implication : This research can be used as a consideration for taking policies at the highest level of the company, namely by encouraging adequate supervision by the BOC so that the company's sustainability practices are high.
Research limitation : The data used in this research is limited to agricultural and mining companies only.
Pages: 698-710Views: 67 Downloads: 20Analysis Of The Influence Of Risk Management (Credit, Liquidity, Operational) On The Financial Performance Of Banking Companies Listed On The IDX For The Period 2020-2024
One Prya Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Agus Taufik Hidayat Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaResearch aim: This study analyzes the influence of risk management practices, specifically credit risk, liquidity risk, and operational risk, on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) during 2020–2024 in the context of post-pandemic recovery and evolving OJK regulations.
Design/Method/Approach: This research employs a quantitative approach using panel data regression (SPSS) on secondary data from 37 IDX-listed banks, with NPL as a proxy for credit risk, LDR for liquidity risk, provision for operational losses for operational risk, and ROA as the measure of financial performance, while controlling for bank size, leverage, and GDP growth.
Research Finding: The results show that credit risk (NPL) has a significant negative effect on ROA, liquidity risk management (LDR) is positively related to ROA, and operational risk has mixed effects on ROA, which are influenced by the strength of bank governance mechanisms.
Theoretical contribution/Originality: This study extends the risk–performance literature in emerging markets by providing empirical evidence from Indonesian banks in the post-Covid-19 period and highlights the relevance of agency theory in explaining how risk oversight mechanisms can align management actions with stakeholder interests.
Practitionel/Policy implication: The findings suggest that Indonesian banks and regulators should strengthen credit risk monitoring, optimize liquidity management policies, and enhance governance frameworks for managing operational risk to support more resilient and sustainable financial performance.
Research limitation: This research is limited to listed banks on the IDX from 2020–2024, uses ROA as a single proxy for financial performance, and relies on publicly available secondary data, which may not fully capture all dimensions of bank risk and internal governance practices.
Pages: 711-721Views: 57 Downloads: 31The Influence Of Financial Technology Payment And Financial Literacy On The Financial Behavior Of Students At ITEBIS PGRI Dewantara Jombang
Inelys Junisa Salwa Prawita ITEBIS PGRI Dewantara Jombang Indonesia , Novita Mardiani ITEBIS PGRI Dewantara Jombang IndonesiaResearch aim : This research aims to analyze the influence of Financial Technology Payment and Financial Literacy on the Financial Behavior of ITEBIS PGRI Dewantara Jombang Students.
Design/Method/Approach : This research uses a quantitative approach with explanatory types and verifiable methods. The population in this study amounted to 1,295 active students of ITEBIS PGRI Dewantara Jombang. The sampling technique used probability sampling using the proportionate stratified random sampling method, with a sample of 93 respondents. Data analysis techniques using multiple linear regression with IBM SPSS 24 software.
Research Finding : The results of this research show that Financial Technology Payment has a positive but insignificant effect on Financial Behavior, while Financial Literacy has a positive and significant effect on Financial Behavior.
Theoretical contribution/Originality : This research can be a reference and reference for future researchers who are interested in researching similar topics, regarding the relationship between financial technology payment and financial literacy to financial behavior.
Practitionel/Policy implication : This research is expected to help increase student awareness in financial literacy and the wise use of fintech, become a reference for fintech providers in developing features to support healthy financial behavior, as well as a consideration for the government in formulating financial literacy policies and supervision of fintech services that are inclusive and sustainable.
Research limitation : This research focuses on analyzing how financial technology payment and financial literacy affect the financial behavior of ITEBIS PGRI Dewantara Jombang students.
Pages: 722-739Views: 75 Downloads: 40Analysis of Village Government Management Based on The Concept of Good Village Government (GVG) in Bedahlawak Village, Tembelang District
Rio Faldek Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Nur Anisah Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaResearch aim: This study aims to analyze the implementation of Good Village Governance (GVG) principles including community participation, accountability, transparency, responsiveness, rule of law, and efficiency in the governance of Bedahlawak Village, Tembelang District, to evaluate its compliance with regulations such as Permendagri No. 20/2018 and PMK No. 145/2023.
Design/Method/Approach: Using a descriptive qualitative approach with data collection techniques in the form of in-depth interviews (village heads, village officials, community leaders), participatory observation (deliberation and development), and documentation (financial reports, village regulations); data analysis follows the interactive model of Miles and Huberman (data reduction, narrative/table presentation, verification through source triangulation).
Research Finding: Active citizen participation in infrastructure, accountability of quarterly LPJ via Siskeudes (BPD verification, monthly audit) achieved 95% ADD absorption and restored trust after the PUPR controversy; transparency and efficiency remain major challenges, although generally in accordance with regulations.
Theoretical contribution/Originality: Enriching the GVG literature with local empirical evidence in the post-controversy village context, confirming the correlation between accountability and transparency and the reduction of village financial irregularities, as well as the application of the Miles-Huberman model to the ADD management cycle.
Practitionel/Policy implication: Recommendations for optimizing digital information transparency and budget efficiency for inclusive villages; encouraging the implementation of mandatory Village Finance System (Siskeudes) with independent audits to increase Village Fund (ADD) absorption by >95% and public trust.
Research limitation: The single focus on one village (Bedahlawak) limits generalizability; it relies on subjective interviews without longitudinal quantitative data, so triangulation is limited to primary sources.
Pages: 741-752Views: 75 Downloads: 40The Influence of Product Quality, Influencer Marketing, and Electronic Word of Mouth (EWOM) on The Decision to Use CV. KOMA’s Photography and Videography Services (A Case Study on Generation Z Consumers in Trenggalek Regency)
Ayu Alfyya Fathinasari Universitas Nusantara PGRI Kediri Indonesia , Dr. Hermin Istiasih, S.T, M.M, M.T Universitas Nusantara PGRI Kediri IndonesiaResearch aim:
This study aims to analyze the partial and simultaneous influence of Product Quality, Influencer Marketing, and Electronic Word of Mouth (EWOM) on the decision to use CV. KOMA’s photography and videography services among Generation Z consumers in Trenggalek Regency.
Design/Methode/Approach:
This study uses a quantitative associative descriptive approach with purposive sampling techniques on Generation Z consumers who have used CV. KOMA’s services, by collecting data through a Likert scale online questionnaire and analyzed using multiple linear regression starting with a classical assumption test.
Research Finding:
The results of the study show that Product Quality (Sig. = 0.003; B = 0.352) and EWOM (Sig. = 0.000; B = 0.586) has a positive and significant effect on the decision to use services, while Influencer Marketing (Sig. = 0.823; B = –0.037) had no significant effect; simultaneously the three variables had a significant effect with values F = 35.637, Sig. = 0.000, and R² = 0.601.
Theoretical contribution/Originality:
This study provides a theoretical contribution by integrating three digital marketing variables simultaneously in the context of the creative services industry in non-metropolitan areas and showing the inconsistency of influencer marketing effectiveness in Generation Z decision-making.
Practitionel/Policy implication :
The findings of the study indicate that CV. KOMA needs to prioritize improving product quality and strengthening EWOM through digital platforms rather than relying on influencer promotions to optimize decisions to use consumer services.
Research limitation:
This study was limited to Generation Z consumers in one geographic area and covered only three marketing variables, so further research is recommended to involve a broader demographic and additional variables related to digital interaction.
Pages: 153-164Views: 120 Downloads: 24The Effect of Social Media Marketing, Price, and Location on Generation Z’s Purchasing Decisions at a Local Coffee Shop (A Case Study of Sinonamanis Cafe)
SITI ALIFAH NUR ADILLA Universitas Nusantara PGRI Kediri Indonesia , Restin Meilina, M.M. Universitas Nusantara PGRI Kediri IndonesiaResearch objectives: This study aims to examine both the partial and simultaneous effects of social media marketing, price, and location on the purchasing decisions of Generation Z consumers at Sinonamanis Cafe, a local coffee shop that actively utilizes TikTok as its primary marketing platform.
Design/Method/Approach : This study uses a quantitative approach with a causality approach. The research population consists of all 388 followers of the TikTok account @sinonamaniscafe, with a sample of 197 respondents determined using the Slovin formula and purposive sampling technique. Data collection was conducted through questionnaires, while data analysis used classical assumption tests, multiple linear regression analysis, determination coefficients, and hypothesis testing (t-test and F-test) with the help of SPSS version 23.
Research Findings : The results showed that social media marketing, price, and location simultaneously had a significant effect on Generation Z's purchasing decisions. Partially, the three independent variables also had a positive and significant effect on purchasing decisions, with location being the most dominant factor. The coefficient of determination (R) value of 0.325 indicates that 32.5% of the variation in purchasing decisions can be explained by these three variables, while the rest is influenced by other factors outside the scope of this study
Theorical contribution/ Originality : Theoretical contribution/Originality: This study integrates digital marketing factors (social media marketing) and conventional factors (price and location) in explaining Generation Z's purchasing decisions. The novelty lies in the focus on local coffee shops actively utilizing TikTok as a marketing medium.
Practitioner/Policy Implications: The results of this study can be used as a reference for coffee shop businesses in developing effective marketing strategies through social media optimization, value-based pricing, and strategic location selection in line with the characteristics of Generation Z.
Research Limitations : This study is limited to a single object and uses a quantitative approach. Further research is recommended to expand the object, add variables, and use more diverse research methods.
Pages: 753-766Views: 122 Downloads: 41The Influence of Financial Literacy, Financial Behavior, and Utilization out from Financial Technology on Investment Decisions of Students of the Faculty out from Economics and Business, Universitas Nusantara PGRI Kediri
Febry Putra Krisna Pratama Universitas Nusantara PGRI kediri Indonesia , Ismayantika Dyah Puspasari Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This research aims to analyze the clout out from monetary literacy, monetary presence, and the use out from monetary technical knowledge on the investment decisions out from undergraduates out from the Faculty out from Economics and Business, Universitas Nusantara PGRI Kediri, both partially and simultaneously
Design/Methode/Approach: A quantitative approach with causal associative design is used. The research population is active undergraduates out from the Faculty out from Economics and Business, Universitas Nusantara PGRI Kediri who have invested and have taken investment courses. A sample out from 85 respondents was selected by stratified random sampling. Data were collected through a Likert scale-based questionnaire and analyzed using multiple linear regression with the help out from SPSS version 27.
Research Finding : his research shows that: (1) Monetary literacy has a important negative effect on investment decisions, indicating that higher knowledge leads to more prudent presence, (2) Monetary presence has a positive and important effect and is the most dominant factor, (3) The use out from monetary technical knowledge does not have a important effect on investment decisions, (4) All three variables simultaneously have a important effect on investment decisions with a contribution out from 57.2%.
Theoretical contribution/Originality : This research contributes by integrating three main variables (literacy, presence, and technical knowledge) in one model to explain the investment decisions out from the digital generation, as well as expanding the application out from Presenceal Finance theory, Technical knowledge Acceptance Model (TAM), and Theory out from Planned Presence (TPB) in the context out from undergraduates.
Practitionel/Policy implication : Research can be a reference for educational institutions to focus not only on knowledge transfer but also on character building (monetary presence). For regulators (OJK/BI) and fintech industry players, conclusions suggest that providing access to technical knowledge alone is not enough to drive investment without addressing presenceal aspects.
Research limitation : This research was limited to undergraduates from one faculty at one university, so generalizations to the broader undergraduate population need to be done carefully. Other variables outside the model cloutd investment decisions by 42.8%.
Pages: 767-778Views: 91 Downloads: 30The Influence of Digital Lifestyle, Fear of Missing Out, and Discount Promotions on Personal Financial Management (Study at ITEBIS PGRI Dewantara Jombang Students Using the Qpon Application)
Niken Rahmawati ITEBIS PGRI DEWANTARA JOMBANG Indonesia , Novita Mardiani Institut Teknologi dan Bisnis Dewantara IndonesiaResearch Aim : To analyze the influence of digital lifestyle, fear of missing out, and discount promotions on the personal financial management of students who use the Qpon application.
Design/Methode/Approach : A quantitative approach with an explanatory research design was employed, utilizing a questionnaire survey administered to 93 respondents. Data were analyzed using multiple linear regression with IBM SPSS Statistics 24.
Research Finding : Digital lifestyle has a negative and significant effect; fear of missing out has no significant effect; and discount promotions have a significant effect on personal financial management.
Theoretical contribution/Originality: This study extends the literature on students’ financial behavior in the digital era, with a specific focus on the use of the local promotional application Qpon.
Practitionel/Policy implication : This study provides valuable insights for students, application developers, and policymakers in improving digital financial literacy.
Research limitation: This study employs a single sample from one institution and includes only three independent variables; therefore, the generalizability of the findings remains limited.
Pages: 779-794Views: 139 Downloads: 30Analysis Of Capital Structure And Sales Growth On Financial Performance(A Study of Manufacturing Companies Listed on the Indonesia Stock Exchange in 2024)
Imelda Laras Ati ITEBIS PGRI DEWANTARA JOMBANG Indonesia , Novita Mardiani ITEBIS PGRI DEWANTARA JOMBANG IndonesiaResearch aim : The aim of this study is to examine how the money a company has and how fast it is selling its products affect the financial performance of manufacturing firms that are listed on the Indonesia Stock Exchange.
Design/Methode/Approach : This study employs a quantitative methodology, using multiple linear regression analysis as its primary analytical technique. The study relies on secondary data sources, specifically derived from corporate financial statements and published annual reports. The study incorporates the debt to equity ratio to represent the capital structure, utilizes sales growth as an indicator of the expansion in sales, and employs return on assets a stand in for evaluating financial results.
Research Finding : The empirical result indicate that capital structure does not exert a statistically significant ifluence on financial performance. In contrast, sales growth demonstrates a positive and significant effect. These outocomes imply that an increase in sales enhances the firm’s capacity to generate higher levels of profitability.
Theoretical contribution/Originality : This study makes a theoretical contribution by reinforcing the role of sales growth in financial performance.
Practitionel/Policy implication : In practical terms, the findings of this study can serve as a basis for management and investors in their decision-making.
Research limitation : A limitation of the present study is its reliance on a restricted set of variables; accordingly, subsequent research is encouraged to incorporate a broader range of variables to enhance the comprehensiveness of analysis.
Keywords : Capital Structure, Sales Growth, Financial Performance, Manufacturing Companies
Pages: 795-806Views: 61 Downloads: 21The Effect of Brand Image, Electronic Word Of Mouth, and Brand Awareness on The Brand Loyalty to Ortuseight Sports Shoes
Alvin Syaputra Universitas Nusantara PGRI Kediri Indonesia , Sigit Wisnu Setya Bhirawa Universitas Nusantara PGRI Kediri Indonesia , Ema Nurzainul Hakimah Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This research examines the partial and simultaneous effects of brand image, e-WOM, and brand awareness on brand loyalty for Ortuseight products. The analysis is conducted among the class of 2022 students within the Physical Education, Health, and Recreation Department at University Nusantara PGRI Kediri.
Design/Methode/Approach: This quantitative study involved 91 respondents chosen via simple random sampling. Data were collected through Likert-scale questionnaires and analyzed using SPSS 25, including validity and reliability checks, classical assumption tests, multiple linear regression, (R²), and hypothesis testing.
Research Finding: The results demonstrate that the variables significantly and positively affect brand loyalty on both a partial and simultaneous basis. Specifically, the (R²) value of 0.484 indicates that 48.4% of the fluctuations in brand loyalty are driven by these three factors. The other 51.6% of the variance is attributed to external variables not included in the current analytical framework
Theoretical contribution/Originality: This study contributes to the development of consumer behaviour studies, particularly in the context of the local sports footwear industry. The findings reinforce empirical evidence that brand image, e-WOM, and brand awareness are important factors in building brand loyalty to local brands in the digital era.
Practitionel/Policy implication: The results of this study can be used as a reference for companies, particularly Ortuseight, in designing more effective marketing strategies by strengthening brand image, managing e-WOM positively, and increasing brand awareness about the brand
Research limitation: Certain constraints exist within this research, notably the demographic focus which was restricted to a single cohort from one specific academic program. Consequently, the findings may not be fully representative of a broader population. Additionally, the model’s scope was limited to three specific variables, omitting other potential determinants of brand loyalty that could be explored in future investigations
Keywords : Brand Image, Electronic Word of Mouth, Brand Awareness, Brand Loyalty, OrtuseightPages: 807-820Views: 94 Downloads: 32The Effect of Green Innovation in Ecoprint Fashion Product Packaging on Generation Z Purchase Intention: Evidence from Msmes in Jombang
Aldi Aldi Santoso ITEBIS PGRI DEWANTARA JOMBANG Indonesia , Nuri Purwanto ITEBIS PGRI DEWANTARA JOMBANG IndonesiaResearch aim : This research investigates how green innovation in packaging influences the purchase intention of Generation Z consumers, particularly in the context of fashion ecoprint products produced by micro, small, and medium enterprises (MSMEs) in Jombang.
Design/Method/Approach: The study employs a quantitative research design using a survey-based approach. Data were collected through an online questionnaire distributed to 100 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software to evaluate validity, reliability, and hypothesis testing.
Research Finding : The findings reveal green innovation has a positive and significant effect on purchase intention, with a path coefficient of 0.880, t-statistic of 8.450, and p-value of 0.000. The R-square value of 0.520 suggests that green innovation explains 52% of the variance in purchase intention. Additionally, the F-square value of 0.350 indicates a strong effect size, and the Q-square value of 0.270 confirms good predictive relevance of the model.
Theoretical contribution/Originality : This study contributes to the literature on green innovation and sustainable marketing by emphasizing the role of eco-friendly packaging in influencing consumer behavior. The originality of this research lies in its focus on green packaging innovation within the context of fashion ecoprint MSMEs and relationship with Generation Z purchase intention.
Practitionel/Policy implication : The findings provide practical implications for MSME practitioners to enhance product competitiveness by adopting environmentally friendly packaging innovations. It also encourages businesses to align their marketing strategies with sustainability values to attract environmentally conscious consumers, especially Generation Z.
Research limitation : This study is limited to a single independent variable and focuses only on Generation Z respondents in a specific region. Future research is suggested to include additional variables and broader samples to obtain more comprehensive results.
Keywords : Green Innovation, Sustainable Packaging, Purchase Intention, Generation Z, Ecoprint, MSMEs
Pages: 821-831Views: 55 Downloads: 18The Influence of Training, Teamwork, and The Role of Health Workers on The Performance of Posyandu Cadres in Tarokan Village
Galang Jagat Satria Universitas Nusantara PGRI Kediri Indonesia , Dyah Ayu Paramitha Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to analyze and determine the influence of training, teamwork, and the role of health workers on the performance of Posyandu cadres in Tarokan Village, Tarokan District, Kediri Regency, both partially and simultaneously..
Design/Method/Approach: This research employs a quantitative associative approach with a non-experimental design. The study was conducted from October to December 2025, involving a population of 83 active Posyandu cadres. Saturated sampling was used, meaning all members of the population served as respondents. Data analysis was performed using multiple linear regression analysis via SPSS
Research Finding: The results indicate that training, teamwork, and the role of health workers simultaneously have a significant effect on cadre performance (F = 19.760, p < 0.001). Partially, training has a significant positive effect (β = 0.285, t = 3.327, p = 0.001). However, teamwork (β = -0.255, t = -2.839, p = 0.006) and the role of health workers (β = -0.412, t = -4.612, p < 0.001) unexpectedly show significant negative effects on performance. The model explains 42.6% of the variance in cadre performance (R² = 0.426).
Theoretical contribution/Originality: This study contributes to community health management literature by revealing a paradoxical pattern: while training enhances capabilities, excessive teamwork and health worker involvement in this specific rural context may lead to over-dependency and reduced autonomy, challenging conventional human resource assumptions.
Practitioner/Policy implication: The findings suggest that policymakers should focus not just on the presence of support, but on the quality and structure of interventions. There is a need to balance supervision with cadre empowerment to avoid undermining self-efficacy and independent decision-making
Research limitation: The study is limited to a specific geographic scope (Tarokan Village), which may limit generalizability. Additionally, the cross-sectional design does not capture how these relationships evolve over time, and 57.4% of the variance is influenced by unmeasured factors like motivation and financial incentives..
Keywords : Training, Teamwork, Role of Health Workers, Posyandu Cadre Performance.
Pages: 832-844Views: 61 Downloads: 18Optimization of Digital Marketing to Increase the Competitiveness of MSMEs Weaving Ikat Kodok Ngorek 1 Kediri
Rizqa Putri Hartutik Universitas Nusantara PGRI Kediri Indonesia , Restin Meilina Universitas Nusantara PGRI Kediri IndonesiaResearch aim :
This study aims to analyze the implementation of digital marketing, identify the challenges faced by MSME Tenun Ikat Kodok Ngorek 1 Kediri, and examine optimization strategies that can improve the competitiveness of the business through digital marketing.
Design/Method/Approach :
This study uses a qualitative descriptive approach. Data were collected through observation, interviews, and documentation involving three key informants consisting of the business owner, social media manager, and consumers. Data analysis was carried out through data reduction, data presentation, and conclusion drawing, while data validity was ensured using source and time triangulation.
Research Finding :
The results show that digital marketing in Tenun Ikat Kodok Ngorek 1 Kediri has been implemented through digital platforms such as Instagram and WhatsApp Business to promote products and communicate with consumers. However, the implementation has not been fully optimized due to several obstacles, including limited digital literacy, lack of time and human resources in managing social media, and limited capital for paid digital promotion. In addition, content management is still simple and does not yet use a structured content planning strategy.
Theoretical contribution/Originality :
This study contributes to the development of digital marketing studies in MSMEs by highlighting the role of culture-based digital marketing strategies in strengthening the competitiveness of traditional craft products such as tenun ikat. The research also enriches the understanding of how local cultural values can be integrated into digital marketing content strategies.
Practical/Policy implication :
The findings suggest that MSMEs need to improve consistency in digital content creation, enhance visual content quality, utilize digital marketing features such as reels and digital catalogs, and collaborate with local communities, influencers, and government institutions to expand product promotion and strengthen market competitiveness.
Research limitation :
This study is limited to a single MSME case study in Tenun Ikat Kodok Ngorek 1 Kediri, so the findings cannot be generalized to all MSMEs. Future research is recommended to involve more MSMEs and use broader analytical approaches.
Pages: 845-855Views: 99 Downloads: 11Marketing Strategy Formulation for Poultry Business Stability: Case Study of CV Kuda Hitam Perkasa
Bima Lazuardi Wira Atmaja Universitas Islam Kediri Indonesia , Rafikhein Novia Ayuanti Universitas Islam Kadiri Indonesia , Diana Ambarwati Universitas Islam Kadiri IndonesiaResearch aim: This research aims to analyze the marketing strategy implemented by CV Kuda Hitam Perkasa in maintaining business stability in the poultry industry.
Design/Method/Approach: This study uses a qualitative descriptive approach with data collection through interviews, observations, and documentation. The analysis employs Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT analysis.
Research Finding: The results show that CV Kuda Hitam Perkasa has strong internal capabilities supported by business experience and a wide distribution network. The SWOT analysis indicates that the appropriate strategy is to optimize distribution networks and improve marketing strategies to capture market opportunities.
Theoretical contribution/Originality: This study contributes to the development of strategic management literature in agribusiness, particularly in the poultry sector.
Practical/Policy implication: The findings provide practical insights for poultry entrepreneurs in developing effective marketing strategies to maintain business sustainability.
Research limitation: This research focuses on a single case study, which may limit generalization to other poultry businesses
Pages: 856-863Views: 54 Downloads: 12Building a Sustainable Economy in ASEAN Through Local Product Marketing: A Case Study of Gen Z Jombang’s Loyalty Toward Green Brand Laminated Bamboo Products
Chafi Briarti Nur Qolida ITEBIS PGRI Dewantara Jombang Indonesia , Dr. Nuri Purwanto, SST., MM. ITEBIS PGRI Dewantara Jombang IndonesiaResearch aim: This study aims to analyze the influence of product quality, brand image, and green awareness on Generation Z consumer loyalty toward green brands of laminated bamboo products in Jombang within the context of sustainable marketing, as well as their contribution to sustainable economic development in ASEAN.
Design/Method/Approach: This study employs a quantitative approach with an explanatory research design. Data were collected from 100 respondents using purposive sampling and analyzed using SEM-PLS with SmartPLS software, including outer and inner model evaluation.
Research Finding: The results indicate that product quality, brand image, and green awareness have a positive and significant effect on consumer loyalty, with product quality as the most dominant factor. The model explains 62% of the variance in consumer loyalty, indicating strong explanatory power.
Theoretical contribution/Originality: This study contributes to green marketing literature by confirming the central role of product quality and integrating brand image and green awareness in explaining loyalty within a sustainable local product context.
Practical/Policy implication: The findings suggest that businesses should prioritize product quality while strengthening branding and environmental awareness strategies, and policymakers should support sustainable local industries through standardization and consumer education.
Research limitation: This study is limited by its sample size and geographic scope, suggesting future research should include broader samples and additional variables.
Pages: 864-875Views: 83 Downloads: 7Artificial Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable ProductsArtificial Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable Products
Rizal Efendi Institut Teknologi dan Bisnis Dewantara Jombang Indonesia , Nuri Purwanto Institut Teknologi dan Bisnis Dewantara Jombang IndonesiaResearch aim : This study analyzes the role of Artificial Intelligence (AI) in creating marketing personalization to increase Generation Z’s purchase intention toward eco-friendly reusable bottles in Jombang.
Design/Methode/Approach : A quantitative explanatory approach using SEM-PLS was applied to data from 100 Generation Z respondents selected through purposive sampling with a five-point Likert scale questionnaire.
Research Finding : AI has a positive and significant effect on marketing personalization and purchase intention. Personalization also significantly affects purchase intention and acts as a partial mediator, with the strongest influence on consumer interest.
Theoretical contribution/Originality : This study integrates AI, marketing personalization, and sustainable consumer behavior in a single framework, highlighting AI-driven personalization in promoting eco-friendly products among Generation Z. Practitionel/Policy implication : Businesses should adopt AI-based, personalized marketing strategies to improve engagement and competitiveness of sustainable products.
Research limitation : The study is limited by sample size and local scope; future research should expand samples and include variables such as trust and user experience.
Pages: 876-885Views: 84 Downloads: 16The Impact of E-WOM on Purchase Decisions: The Mediating Roles of Marketplace Trust and Brand Image Evidence from Skintific on Shopee
Nasywa Hanum Salsabila Universitas Islam Kadiri Indonesia , Lina Saptaria Universitas Islam Kadiri IndonesiaResearch aim: This study aims to analyze the influence of electronic word of mouth (E-WOM) on purchasing decisions for Skintific products on the Shopee platform. Additionally, this study aims to examine the role of marketplace trust and brand image as mediating variables in this relationship.
Design/Method/Approach: This study employed a quantitative approach using a survey design. Data were collected by distributing a questionnaire to 108 respondents who were Shopee users and consumers of Skintific products. The data analysis technique used was Partial Least Squares-based Structural Equation Modeling (SEM-PLS) to test the relationships among variables and the mediating role in the research model.
Research Finding: The results of the study indicate that brand image has a positive and significant influence on purchase decisions. E-WOM was found to have a positive and significant influence on brand image and marketplace trust. E-WOM and marketplace trust do not have a significant direct influence on purchase decisions. In the mediation analysis, it was found that marketplace trust does not mediate the relationship between E-WOM and purchase decisions. Brand image was found to significantly mediate the relationship between E-WOM and purchase decisions.
Theoritical contribution/Originality: Brand image acts as a significant mediator (full mediation), reinforcing the perspective that brand perception is key to translating external information (E-WOM) into consumer behavior.
Practitionel/Policy implication: In practical terms, the findings of this study have implications for businesses—particularly the Skintific brand on Shopee—suggesting that marketing strategies should not only focus on increasing E-WOM but also on strengthening brand image as a key factor driving purchasing decisions.
Research limitation: This study is limited to consumers in Kediri Regency and focuses solely on Skintific products available on Shopee. Further research is recommended to expand the sample size and include additional variables to provide more comprehensive results.
Pages: 886-897Views: 92 Downloads: 43The Influence Of Application Ease Of Use And Perceived Benefits On The Use Of The Tiktok Shop Application Through Consumer Trust
Octavia Budiarti Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Indra Kurniawan Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaResearch aim :
This study examines the influence of perceived ease of use and perceived usefulness on sustainable usage intention of TikTok Shop, mediated by consumer trust, based on the Technology Acceptance Model (TAM) among young active users at ITEBIS PGRI Dewantara Jombang, Indonesia.
Design/Methode/Approach :
Quantitative research utilizing Structural Equation Modeling-Partial Least Square (SEM-PLS) analyzed data from active young TikTok Shop users. Constructs measured included perceived ease of use (intuitive interface, simple checkout), perceived usefulness (live streaming discounts, real-time cashback), consumer trust as mediator, and sustainable app usage intention.
Research Finding :
Perceived ease of use significantly builds consumer trust through intuitive navigation, quick checkout, and easy product search. Perceived usefulness strongly influences trust via added value from interactive live shopping and real-time promotions. Consumer trust fully mediates the relationship between both factors and sustainable usage intention, confirming TAM's applicability in social commerce contexts.
Theoretical contribution/Originality :
Validates TAM framework in Indonesian social commerce (TikTok Shop), demonstrating consumer trust as a complete mediator between ease of use/usefulness and sustained platform adoption among digital-native youth, enriching technology acceptance theory for live shopping ecosystems.
Practitionel/Policy implication :
TikTok Shop should optimize user interface with AI personalization, transparent live streaming pricing, enhanced data privacy guarantees, and seamless transaction flows to boost retention. Educators/policymakers can leverage findings for digital literacy programs addressing social commerce addiction risks.
Research limitation :
Sample limited to young active users at single institution (ITEBIS PGRI Dewantara Jombang), potentially limiting generalizability. Cross-sectional design captures intentions rather than long-term behavior. Self-reported data may introduce common method bias.
Pages: 898-910Views: 116 Downloads: 33Analysis of TikTok's Digital Marketing Strategy in Increasing Impulsive Buying Behavior of Young Consumers
Nova Nor Kholila Nusantara PGRI University Kediri Indonesia , Dyah Ayu Paramitha Nusantara PGRI University Kediri IndonesiaResearch aim: Analyzing TikTok Shop's marketing strategy through free shipping, flash sales, and online customer reviews to increase impulsive buying behavior.
Design/Method/Approach: This study uses primary and secondary data available online and processes them using statistical methods.
Research Finding: Free shipping and online customer reviews positively affect impulsive buying behavior, whereas flash sales negatively affect it.
Theoretical contribution/Originality: Integrating free shipping, flash sales, and online customer reviews relates to young consumers' impulsive purchasing behavior and addresses gaps in previous research.
Practitioner/Policy implication: Business actors in TikTok Shop need to know the appropriate strategies to increase impulsive purchases.
Research limitation: Focusing on one subject and object, namely management students at Nusantara PGRI Kediri University, perhaps in further research, the population can be expanded, and quantitative methods can be used.
Pages: 911-924Views: 132 Downloads: 45The Meaning Of Leadership in Building Organizational Members’ Motivasion: A Qualitative Study of Pik-R Perisai Nusantara at UNP Kediri
Arvina Ansori Universitas Nusantara PGRI Kediri Indonesia , Poniran yudho leksono Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to describe the leadership style implemented within the PIK-R Perisai Nusantara organization, to explain how organizational members interpret and give meaning to this leadership style, and to explore the role of leadership in enhancing members’ motivation within a student organization engaged in adolescent counseling.
Design/Methode/Approach: This study employed a qualitative approach using a phenomenological method. Data were collected through in-depth interviews, observations, and documentation involving organizational leaders and members of PIK-R Perisai Nusantara at Universitas Nusantara PGRI Kediri. The data were analyzed by identifying themes and meanings derived from the participants’ lived experiences.
Research Finding: The findings indicate that leadership whithin PIK-R Perisai Nusantara is perceived by members as participative, communicative and supportive, emphasizing role modeling and emotional closeness authority in decision-making, but as a process of guidance and personal engagement. This leadership style plays an important role in fastering members’ motivation, particulary intrinsic motivation, as reflected in increased participation, commitment, and a sense of belonging to the organization.
Theoretical contribution/Originality: This study provides a theoretical contribution by enriching the understanding of leadership meaning from a phenomenological perspective within the context of student organizations. The originality of this research lies in its examination of leadership as a lived experience that shapes members’ motivation in student organizations focused on adolescent counseling, an area that has received relatively limited attention in previous studies.
Practitionel/Policy implication: The findings of this study provide practical implications for student organization leaders and university stakeholders in developing leadership approaches that emphasize participation, communication, emotional support in order to enhance members’ motivation and ensure organizational sustainability.
Research limitation: This study is limited to a single study is limited to a single student organization; therefore, the findings cannot be broadly generalized. Future research is recommended to examine the meaning of leadership across various types of student organizations or within different institutional contexts.
Keywords: Leadership; member motivation; student organization; phenomenology; PIK-R
Pages: 925-940Views: 47 Downloads: 7The Impact of Price, Product Variation, and Digital Marketing on Purchasing Decisions at Cilok Umi Asih Business
Luthfiatul Fuadah Universitas Nusantara PGRI Kediri Indonesia , Subagyo IndonesiaAbstract
Research aim : The goal of this study is to ascertain and examine the ways in which price, product variety, and digital marketing affect consumers' decisions to buy at Usaha Cilok Umi Asih, either partially or simultaneously.
Design/Methode/Approach : utilizing a quantitative explanatory method. Customers of Cilok Umi Asih were part of the study population. Purposive sampling was used to choose a sample of 40 respondents based on the following criteria: (1) was at least 17 years old, and (2) had made at least one purchase of Cilok Umi Asih items. A Likert scale-based questionnaire was used to gather primary data, and multiple linear regression was used for analysis.
Research Finding : The results show that price and product variation have a significant effect on purchasing decisions at Umi Asih Cilok Business. Meanwhile, digital marketing does not have a significant effect on purchasing decisions.
Theoretical contribution/Originality : Enriching the literature on marketing management, particularly in the context of micro-scale traditional culinary businesses, which is still relatively limited.
Practitionel/Policy implication : This research can serve as a basis for managerial decision-making for the owner of Cilok Umi Asih to prioritize competitive pricing strategies and evaluate and adjust product variations to better suit consumer needs and preferences, accompanied by the optimization of digital marketing to support promotion.
Research limitation : The study's findings could not be extensively applied due to the comparatively small sample size and the research's narrow emphasis on a single company.
Keywords : price; product variation; digital marketing; purchasing decisions.
Pages: 941-951Views: 58 Downloads: 30The Role of Perceived Value Mediation in the Relationship of Service Quality and Café Atmosphere to Consumer Satisfaction at Café Paddy Breeze Nganjuk
Naila Rahma Praningtyas Universitas Nusantara PGRI Kediri Indonesia , Amin Tohari Universitas Nusantara PGRI Kediri IndonesiaResearch Aim: The purpose of this research is to examine Cafe Paddy Breeze Fine Dining & Specialty Coffee in Warujayeng, Nganjuk to determine how service quality, café environment, and perceived value affect customer satisfaction.
Design/Method/Approach: A causal associative research strategy is used in this quantitative investigation. A standardized questionnaire with a Likert scale from 1 to 5 was given to 170 people to get data from. Using the SmartPLS 4.0 software, the data is analyzed using SEM-PLS.
Research Findings: Perceived value (β = 0.447; p < 0.001) and customer satisfaction (λ = 0.366; p < 0.01) were positively and significantly impacted by service quality, according to the findings. Both customer happiness (β = 0.214; p < 0.05) and perceived value (β = 0.328; p < 0.001) were positively and significantly impacted by the café's environment. Furthermore, the study found that perceived value positively and substantially impacted customer satisfaction (β = 0.341; p < 0.01) and served as a mediator between service quality and contentment, as well as between café environment and satisfaction.
Theoretical Contribution/Originality: This research contributes to the theoretical framework by illustrating the mediating effect of perceived value on the link among service quality, café ambiance, and customer happiness in non-metropolitan locations with fine dining cafés that provide specialty coffee.
Practical/Policy Implication: The results of this study provide practical implications for café managers to prioritize improving service quality and managing the café atmosphere that is oriented towards creating value that is perceived by consumers to increase business satisfaction and competitiveness.
Research Limitation: This study was limited to one café object and used a cross-sectional survey approach, so the results of the study could not be generalized widely and did not capture changes in consumer perception in the long term.
Pages: 952-967Views: 116 Downloads: 22Impulse Buying Among Generation Z on Shopee: The Effects of FoMO, PayLater, Social Media, and Scarcity Marketing
Syalsabillah Oktavianti Universitas Nusantara PGRI Kediri Indonesia , Poniran Yudho Leksono, M.M Universitas Nusantara PGRI Kediri IndonesiaResearch aim: The purpose of this study is to empirically investigate the determinants of impulsive purchasing behavior among Generation Z users on the Shopee app.
Design/Method/Approach: This research employs a correlational design within a quantitative framework. The study population consists of Generation Z users who have previously used the Shopee app for shopping. These samples comprised 50 participants, and were selected using a purposive sampling technique. All data were collected through an online survey using a Likert-scale questionnaire via Google Forms. To test the simultaneous and partial effects of each variable, multiple linear regression analysis was applied using IBM SPSS version 27.
Research Finding: The findings indicate that, partially, FoMO, PayLater usage, and social media engagement don't have a substantial effect on impulsive buying. In contrast, scarcity marketing emerges as the primary driver of this behavior. Simultaneously, however, these three variables collectively have a significant impact on Generation Z's impulsive buying decisions on Shopee.
Theoretical contribution/Originality: This study contributes to the existing body of research on impulsive buying behavior by examining the influence of psychological factors, digital payment methods, and marketing stimuli on Generation Z consumers in Indonesia. The analysis is carried out within the Stimulus Organism Response (SOR) framework, which serves as its theoretical foundation.
Practitionel/Policy implication: These findings provide valuable insights for e-commerce platforms and digital marketers to design more effective, targeted, and accountable promotional strategies, particularly in leveraging scarcity-based marketing without encouraging excessive impulse buying. Additionally, the results offer implications for regulators in developing PayLater policies and reinforcing consumer protections for young consumers in the digital marketplace.
Research limitation: This study is limited to Generation Z consumers on a single e-commerce platform (Shopee), with a relatively small sample size, and relies on self-reported questionnaire data, which may not fully reflect actual consumer behavior.
Pages: 968-981Views: 171 Downloads: 84The Role of Human Resource Management in Enhancing MSME Sustainability: A Systematic Literature Review Based on Scopus Database
Aghisna Ala Najwa Universitas Islam Kadiri Indonesia , Rafikhein Novia Ayuanti Universitas Islam Kadiri Indonesia , AM.Maqdum Biahmada Univesitas Islam Kadiri IndonesiaResearch aim : This study aims to examine the role of human resource
management (HRM) in enhancing the sustainability of Micro, Small, and
Medium Enterprises (MSMEs) through a systematic literature review.
Design/Methode/Approach : This study adopts a systematic literature
review (SLR) approach using data from the Scopus database. The initial
search identified 69 articles, which were screened based on relevance,
publication year (2015–2025), and document type. A total of 9 articles
were selected and analyzed using qualitative content analysis.
Research Finding : The findings reveal that HRM practices play a
significant role in enhancing MSME sustainability. Key HRM practices
identified include training and development, human capital capability,
leadership, knowledge sharing, and employee engagement. These
practices contribute to improving innovation capability, organizational
performance, and long-term business sustainability. Additionally, green
HRM practices were found to support environmental sustainability in
MSMEs.
Theoretical contribution/Originality : This study contributes to the
literature by integrating HRM and sustainability perspectives within the
MSME context. The novelty of this research lies in proposing a
conceptual model that explains the relationship between HRM practices,
human capital capability, innovation, and MSME sustainability.
Practitionel/Policy implication : The findings provide practical insights
for MSME owners and policymakers to develop effective HRM
strategies that support sustainable business development. Strengthening
HRM practices can enhance competitiveness and long-term resilience of
MSMEs.Research limitation : This study is limited to Scopus-indexed articles
and a relatively small sample of selected studies, which may limit
generalizability.
Keywords : Human Resource Management; MSMEs; Sustainability;
Human Capital; Innovation; Systematic Literature ReviewPages: 982-998Views: 92 Downloads: 24Generation Z Preferences for MSME Products in Jombang: The Role of Local Values and Sustainable Innovation (A Case Study of Griya Manik in Transforming Glass Waste into Beads)
Gigih Gloria Setyopranoto ITEBIS PGRI Dewantara Jombang Indonesia , Nuri Purwanto IndonesiaResearch Aim: This study aims to analyze the influence of local values and sustainable innovation on Generation Z preferences toward MSME products, particularly in the context of waste-based creative industries.
Design/Method/Approach: This research employs a quantitative explanatory approach using a survey method. Data were collected from 117 Generation Z respondents in Jombang through structured questionnaires measured on a Likert scale. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the SmartPLS software.
Research Findings: The results indicate that both local values and sustainable innovation have a positive and significant effect on Generation Z preferences. The path coefficient values (β = 0.335; β = 0.521), t-statistics (> 1.96), and p-values (< 0.05) confirm significant relationships. Additionally, the R-square value of 0.648 shows that 64.8% of consumer preferences can be explained by the independent variables.
Theoretical Contribution/Originality: This study contributes to the literature by integrating local values and sustainable innovation into a unified framework to explain Generation Z consumer preferences, particularly within MSMEs adopting circular economy practices.
Practical/Policy Implication: The findings suggest that MSME practitioners should integrate local cultural values with continuous sustainable innovation to enhance product attractiveness and competitiveness, especially in targeting Generation Z consumers.
Research Limitation: This study is limited by the scope of variables and geographical coverage. Future research is recommended to include additional variables such as price, brand image, and digital marketing, as well as broader research areas.
Pages: 999-1011Views: 69 Downloads: 14The Effect of Self-Control and Income Level on The Personal Financial Management of Students at Itebis Pgri Dewantara Jombang
Lintang Agustin Itebis PGRI Dewantara Jombang Indonesia , Novita Mardiani IndonesiaResearch aim: This study aims to analyze the influence of self-control and income level on the personal financial management of working students at ITEBIS PGRI Dewantara Jombang
Design/Methode/Approach: This research employs a quantitative approach with an explanatory design using a verificative method. The population consists of 1,295 active students, with a sample of 93 respondents selected using the Slovin formula and stratified random sampling technique. Data were collected through questi onnaires and analyzed using multiple linear regression with SPSS version 24.
Research Finding: The results indicate that self-control has a positive and significant effect on personal financial management. Similarly, income level also has a positive and significant effect on personal financial management.
Theoretical contribution/Originality: This study contributes to the development of financial behavior theory by emphasizing the role of psychological factors (self-control) and economic factors (income level) in shaping personal financial management among working students, particularly at ITEBIS PGRI Dewantara Jombang an area that has received relatively limited attention in previous research and reinforces the relationship between these two variables in fostering more purposeful financial behavior.
Practitionel/Policy implication: The findings indicate that students need to improve their self-control and manage their income effectively to enhance their financial management. Educational institutions may also consider integrating financial literacy and self-control development programs into the curriculum to foster more disciplined and responsible financial behavior.
Research limitation: This study is limited to students at a single institution, which may affect the generalizability of the findings. Additionally, the use of self-reported questionnaires may introduce response bias.
Pages: 1012-1024Views: 89 Downloads: 27The Influence of Business Strategy on SME Performance with Digital Technology as a Mediator
Dewi Istika Universitas Islam Lamongan Indonesia , Muhamad Imam Syairozi Indonesia , Abid Muhtarom Indonesia , Nurul Badriyah IndonesiaResearch Aim: This study aims to investigate the influence of business strategy on the performance of SMEs, with digital technology acting as a mediator. It explores the role of digital technology in enhancing the impact of business strategy on SME performance, providing empirical insights for SMEs operating in diverse sectors.
Design/Method/Approach: A quantitative approach is adopted using Structural Equation Modeling (SEM) to test the hypothesized relationships between business strategy, digital technology, and SME performance. Data was collected through surveys from 200 SME owners and managers across the manufacturing, retail, and services sectors. SEM was used to analyze the direct and indirect effects of business strategy on SME performance, mediated by digital technology.
Research Findings: The findings suggest that business strategy, specifically strategies focused on innovation and market orientation, has a positive and significant effect on SME performance. Furthermore, digital technology was found to mediate the relationship between business strategy and SME performance. This indicates that the effective use of digital tools enhances the implementation of business strategies and boosts SME performance.
Theoretical Contribution/Originality: This study contributes to the existing literature by empirically testing the mediating role of digital technology in the relationship between business strategy and SME performance. While previous studies have explored the separate impacts of strategy and technology, this research uniquely integrates them and highlights the synergistic effects of combining business strategy with digital technology for improved performance outcomes.
Practical/Policy Implications: For practitioners, this study provides insights into the importance of aligning business strategy with digital transformation initiatives. SME owners should invest in digital tools and platforms to support their strategic objectives, particularly in marketing and customer engagement. Policymakers can encourage the digital transformation of SMEs through subsidies, training programs, and infrastructure support to improve competitiveness and sustainability in the digital economy.
Research Limitations: This study is limited by its cross-sectional nature, which only captures the relationships at one point in time. Additionally, the research sample is confined to SMEs from specific sectors in one region, limiting the generalizability of the findings to other geographical areas or industries. Future studies could adopt a longitudinal approach and include a broader range of industries and regions.
Pages: 1025-1034Views: 126 Downloads: 21Enhancing Supply Chain Efficiency Through WMS Implementation In Warehouse Management
Sherafin Sweetana Rifka Puri Universitas Islam Kadiri Indonesia , Lina Saptaria Universitas Islam Kadiri IndonesiaResearch aim : This study aims to analyze the existing warehouse management conditions at Istika Grosir Kediri, identify the main problems affecting inventory accuracy and picking speed, design and implement a simple and adaptive Warehouse Management System (WMS) based on Excel and barcode technology suitable for micro-scale retail operations, and evaluate the impact of WMS implementation on inventory accuracy, picking speed, and overall supply chain efficiency.
Design/Methode/Approach : This research employs a mixed-methods case study with a before–after (pre-post) design conducted over a two-month period at the warehouse of Istika Grosir Kediri. Quantitative data were collected through direct observation, time studies, inventory audits, and performance measurements (inventory accuracy, picking time, error rates, delivery delays, and customer satisfaction). Qualitative data were obtained via in-depth interviews with warehouse staff and management. Data were analyzed descriptively and statistically using paired-sample t-tests to measure the significance of improvements after WMS implementation.
Research Finding : This study shows that implementing a simple, low-cost WMS can effectively improve warehouse efficiency and contribute to improved supply chain performance, particularly in micro-retail environments. The implementation of this system has successfully improved the accuracy of completeness, accelerated the picking process, and substantially reduced operational errors and delivery delays. Furthermore, these operational improvements have also positively impacted customer satisfaction.
Theoretical contribution/Originality : This research contributes to warehouse management and supply chain literature by demonstrating that a low-cost, Excel-and-barcode-based WMS can deliver significant performance improvements in micro-scale retail enterprises — a context often overlooked in previous studies that primarily focus on large companies with complex ERP systems. The findings reinforce the Technology Acceptance Model (TAM) in resource-constrained SME settings and provide empirical evidence of lean warehousing principles successfully applied through simple digital tools.
Practitionel/Policy implication : The study provides practical guidance for micro and small retail businesses in Indonesia and other emerging markets to adopt affordable WMS solutions without large capital investment. It emphasizes the importance of location coding, barcode integration, real-time recording, and SOP standardization in improving operational efficiency, reducing errors, and enhancing customer service. The results can also serve as a reference for policymakers and industry associations to develop digital transformation programs supporting SMEs in the retail and distribution sector.
Research limitation : This study has several limitations. First, the implementation period was relatively short (only two months), so it cannot fully demonstrate the long-term sustainability of the WMS performance. Second, the research used a single-case study approach, which limits the generalizability of the findings to other companies or broader contexts. Third, the developed WMS is still a basic version and does not yet include advanced features such as automatic integration with sales systems (POS) or predictive analytics
Keywords : Warehouse Management System (WMS), supply chain efficiency, inventory accuracy, picking time, micro-enterprise, Excel-based WMS, retail logistics, Indonesia
Pages: 480-494Views: 165 Downloads: 51Strengthening Local Wisdom through Artificial Intelligence and Green Innovation: A Case Study of Grebek Apem Jombang for Sustainable Cultural Tourism
Ninis Umnastuti Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaResearch aim : To explore strategies for strengthening local wisdom through the integration of artificial intelligence and green innovation, using Grebek Apem Jombang as a case study to support sustainable cultural tourism in ASEAN.
Design/Methode/Approach : This study uses a qualitative case study approach with data collected through literature review, observation of the Grebek Apem event, documentation, and interviews. Data were analyzed using reduction, categorization, and triangulation techniques.
Research Finding : The study finds that Grebek Apem has strong cultural value but limited visibility. AI based digital branding can enhance promotion and engagement, while green innovation supports environmental sustainability. The integration of these elements can strengthen its potential as a tourism destination.
Theoretical contribution/Originality : This research proposes an integrated framework combining local wisdom, artificial intelligence, and green innovation in cultural tourism, offering a holistic and interdisciplinary approach.
Practitionel/Policy implication : The findings suggest the need for AI-driven digital marketing, community-based tourism development, and sustainable event management supported by government policies and infrastructure.
Research limitation : The study is limited to a single case and qualitative analysis. Future research is recommended to use quantitative methods and comparative studies across regions.
Pages: 467 - 479Views: 61 Downloads: 9The Effect of Digital Competence And Self-Efficacy on Innovative Work Behaviour: The Moderating Role of Digital Culture at PT Pegadaian Manukan Branch Surabaya
Dendy Maulana Yusuf Universitas Negeri Surabaya Indonesia , Dhiyan Septa Wihara Universitas Negeri Surabaya Indonesia , M. Zanuar Fikri Maulana Universitas Negeri Surabaya IndonesiaResearch aim: This study aims to examine the influence of digital competence and self-efficacy on innovative work behaviour, as well as the role of digital culture moderation in employees of PT Pegadaian Manukan Surabaya Branch.
Design/Method/Approach: The study used a quantitative approach with a saturated sampling technique (census) of 40 employees. Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with SmartPLS 4.1.1.7.
Research Finding: Digital competence has a significant positive effect on innovative work behaviour (β=0.671; p=0.004). Self-efficacy had no significant effect directly (β=0.324; p=0.154). Digital culture moderated significantly positively the relationship between digital competence → innovative work behaviour (β=0.558; p=0.021), but moderated significantly negatively the relationship between self-efficacy → innovative work behaviour (β=-0.614; p=0.022).
Theoretical contribution/Originality: This study fills the literature gap by explicitly examining the role of digital culture moderation in the relationship between digital competence and self-efficacy to innovative work behaviour. The findings of negative moderation of digital culture on self-efficacy are a new contribution that enriches the theory of Job Demands-Resources (JD-R).
Practitioner/Policy implication: Organizations need to prioritize the development of employees' digital competencies and maintain a balance between strengthening a digital culture and giving autonomy to individual initiatives.
Research limitation: The study was cross-sectional, using self-report, conducted on a single branch with a limited sample (n=40), so generalizations need to be done carefully.
Pages: 1025-1038Views: 89 Downloads: 30Digital Financial Behavior among University Students: The Impact of Financial Literacy, Financial Attitude, and Fintech Payment
Marcelina Angraini Universitas Bina Darma Indonesia , Dewi Sartika Universitas Bina Darma Palembang Indonesia , Bagus Endrawan Universitas Bina Darma Palembang Indonesia , Dini Komalasari Universitas Bina Darma Indonesia , Irwansyah Universitas Bina Darma IndonesiaThe rapid growth of financial technology has changed the way university students manage their finances. The convenience of digital payment systems often encourages impulsive spending behavior, especially among students who have limited financial knowledge and poor financial attitudes. This study aims to examine the influence of financial literacy, financial attitude, and fintech payment on financial management among students participating in the KKNT Kampus Berdampak program at Universitas Bina Darma. The study employed a quantitative approach using a survey distributed to 61 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that financial literacy has a positive and significant effect on financial management, whereas financial attitude and fintech payment do not significantly affect students’ financial management. The findings suggest that students’ ability to manage their finances is primarily influenced by their financial knowledge and understanding rather than their attitudes or the use of digital payment systems. Therefore, universities should strengthen financial literacy programs to improve students’ financial management capabilities.
Pages: 295-309Views: 76 Downloads: 13The Effect Of Wood Production Costs And Machine Spare Parts Costs On Wood Product Defects In PT AKJSA Gresik Indonesia
Dwi Dewianawati Universitas Mayjen Sungkono Indonesia , Ratna Agustina Universitas Mayjen Sungkono Indonesia , Adhis Helsa Aurellia Universitas Wijaya Putra Indonesia , Sari Rahayu Universitas Mayjen Sungkono IndonesiaResearch aim : This study aims to analyze the effect of quality control costs, production costs, and spare parts costs on product defects in PT AKJSA Usaha. The first purpose of this study is to find out and analyze the simultaneous influence between the two independent variables on product defects. The second objective is to analyze the partial influence of each independent variable, namely production costs and spare parts costs on product defects. The third objective is to find out which variables are the most dominant to product defects
Design/Methode/Approach : The method used in this study is multiple linear regression analysis to test the relationship between independent and dependent variables
Research Finding : The results of the study show that simultaneously, production costs and spare parts costs have a significant effect on product defects. However, the partial influence shows that only the cost of production which has a significant influence, while the cost of spare parts does not have a significant impact on product defects. Among the two independent variables, production costs have a more dominant influence on product defects.
Theoretical contribution/Originality : Heizer & Render (2017)
Practitionel/Policy implication : This research provides implications for companies to focus more on managing production costs in an effort to reduce product defects and improve the quality of production results.
Research limitation : affected by production cost
Keywords : Production cost Spare parts cost, Product DefectsViews: 71 Downloads: 18The Influence of Service Quality, Human Resources, and Regulationon Financial Performance at Pusri Hospital
Meini Aryanti Universitas Bina Darma Palembang Indonesia , Dewi Sartika Universitas Bina Darma Palembang Indonesia , Trisninawati Universitas Bina Darma Palembang Indonesia , Emilia Gustini Universitas Bina Darma Palembang IndonesiaResearch aim : This study aims to analyze the effect of service quality, human resources, and regulation on the financial performance of Pusri Hospital. Financial performance of a hospital is an important indicator in assessing the effectiveness of organizational management, which is influenced by the quality of services provided, the competence of human resources, and the implementation of applicable regulations
Design/Methode/Approach:.The study employs a quantitative approach using primary data collected through questionnaires distributed to 200 respondents consisting of officials within Pusri Hospital and patients. The sampling technique used was purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the relationships among the research variables.
Research Finding : The results of the study indicate that service quality, human resources, and regulations do not have a significant direct effect on the financial performance of Pusri Hospital, either partially or simultaneously.
Theoretical contribution/originally : These findings support the argument that the relationship between service quality, human resources, and regulations on financial performance is indirect and requires intermediary mechanisms to have an impact on financial indicators.
Pratctitionel/Policy implication : These findings imply that hospital management should prioritize improving employee competencies and service quality to strengthen financial performance.
Research limitation : with this variable is still carried out in the hospital scope
Keywords : service quality, human resources, regulation, financial performance, hospital, SEM-PLS
Pages: 1039-1052Views: 20 Downloads: 10Competitive Advantage Analysis of Warung Brader Kediri Using the Value Proposition Canvas
Prisca Osani Ta'ek University of Nusantara PGRI Kediri Indonesia , Sofia Maulida Yubaida University of Nusantara PGRI Kediri Indonesia , Siti Luthfiana Putri Dewi University of Nusantara PGRI Kediri Indonesia , Drickus Coetzer National Yunlin University of Science and Technology Taiwan, Province of China , 馮標青 National Yunlin University of Science and Technology Taiwan, Province of China , 范福鵬 National Yunlin University of Science and Technology Taiwan, Province of China , 黃畇凱 National Yunlin University of Science and Technology Taiwan, Province of China , 曹晉源 National Yunlin University of Science and Technology Taiwan, Province of ChinaResearch aim: This study aims to analyze the competitive advantage of Warung Brader Kediri through the application of the Value Proposition Canvas (VPC) and to formulate value-based strategies that enhance customer satisfaction, product differentiation, and loyalty.
Design/Method/Approach: A qualitative case study approach was employed. Data were collected via in-depth interviews with customers and employees, direct observations at the café, and internal documentation. The analysis focused on mapping Customer Jobs, Pains, Gains, and the Value Map, as well as evaluating the alignment between customer needs and the business offerings.
Research Finding: The analysis revealed that Warung Brader successfully aligns its products and services with customer needs, providing home-style meals at affordable prices, fast and friendly service, convenient online ordering, and attractive promotions. The VPC framework helped identify and address customer pains while enhancing gains, creating a tangible competitive advantage.
Theoretical contribution/Originality: This study demonstrates the practical application of the VPC in traditional culinary UMKM, highlighting the integration of customer-centric strategies to optimize value propositions. The novelty lies in contextualizing the VPC for a local food stall in a mid-sized city, which has not been widely explored in the international literature.
Practitioner/Policy implication: The findings provide actionable insights for owners and managers of culinary MSMEs, guiding the design of customer-centric, innovative, and adaptive business strategies that enhance customer satisfaction and loyalty.
Research limitation: The study is limited to a single location (Warung Brader in Kediri) with a relatively small number of interview respondents. Future research could expand the geographic scope, increase the sample size, and include additional variables such as digital ordering trends and broader customer demographics.
Pages: 1065-1073Views: 82 Downloads: 10Porter’s Five Forces as a Competitive Advantage Analysis Tool for Moolagi Dimsum MSMEs
Maylinda Nur Aini Ali University of Nusantara PGRI Kediri Indonesia , Atika Sifa Harum Ridhani University of Nusantara PGRI Kediri Indonesia , Febriani Saraswati Wijaya University of Nusantara PGRI Kediri Indonesia , 郭玟彤 National Yunlin University of Science and Technology Taiwan, Province of China , 楊紫絜 National Yunlin University of Science and Technology Taiwan, Province of China , 林宛穎 National Yunlin University of Science and Technology Taiwan, Province of China , 施乃榕 National Yunlin University of Science and Technology Taiwan, Province of China , 陳裕升 National Yunlin University of Science and Technology Taiwan, Province of China , 石孟璁 National Yunlin University of Science and Technology Taiwan, Province of ChinaResearch aim: To analyze the competitive position of Moolagi Dimsum MSME in Kediri City using Porter’s Five Forces and identify the factors supporting its competitive advantage.
Design/Method/Approach: This study uses a descriptive qualitative approach. Data were collected through interviews with the owner, direct observation, and documentation, then analyzed based on the five dimensions of Porter’s Five Forces.
Research Finding: Moolagi Dimsum faces strong competition, especially from similar businesses and buyer bargaining power. Its competitive advantage lies in product differentiation, consistent quality, innovation, digital marketing, and customer relationship building.
Theoretical contribution/Originality: This study applies Porter’s Five Forces to a local culinary MSME and highlights how quality, branding, customer loyalty, and supplier relationships create competitive advantage.
Practitionel/Policy implication: Culinary MSMEs should focus on differentiation, service quality, innovation, digital marketing, and customer loyalty rather than relying solely on price competition.
Research limitation: The study focuses on one MSME and relies mainly on the owner’s perspective. Future research should include customers, suppliers, and competitors and may use quantitative or mixed methods.
Pages: 1074-1086Views: 49 Downloads: 15Sustainable Competitive Advantage in Traditional Textile MSMEs: A VRIO Framework Approach on Medali Mas
Elisiana Elisiana University of Nusantara PGRI Kediri Indonesia , Amelia Shinta Marina University of Nusantara PGRI Kediri Indonesia , Sheema Forry Fortuna University of Nusantara PGRI Kediri Indonesia , 董品序 National Yunlin University of Science and Technology Taiwan, Province of China , 董品序 National Yunlin University of Science and Technology Taiwan, Province of China , 郭羽釩 National Yunlin University of Science and Technology Taiwan, Province of China , 陳聖雯 National Yunlin University of Science and Technology Taiwan, Province of China , 黃鎰德 National Yunlin University of Science and Technology Taiwan, Province of ChinaResearch aim: This study aims to analyze the strategic resources of Medali Mas Traditional Weaving MSME using the VRIO framework to identify the sources of sustainable competitive advantage within the traditional textile industry.
Design/Method/Approach: This study uses a qualitative case study approach. Data collection was conducted through in-depth interviews, direct observations, and documentation involving the owner and artisans of Medali Mas MSME in Kediri. The data obtained were then analyzed using the VRIO framework, which consists of valuable, rare, inimitable, and organized resource dimensions.
Research Finding: The findings indicate that Medali Mas has strategic resources that support sustainable competitive advantage, including distinctive handcrafted motifs, weaving expertise, natural dye innovation, and strong cultural heritage values. However, the business still faces challenges related to imported raw materials, limited digital marketing, and manual financial management.Theoretical contribution/Originality: This study contributes to the development of Resource-Based View (RBV) and VRIO framework literature by emphasizing intangible cultural resources and artisan capabilities as strategic assets in traditional weaving MSMEs.
Practical/Policy implication: The study provides practical insights for traditional textile MSMEs in optimizing strategic resources, strengthening organizational capabilities, and improving sustainable business competitiveness through innovation and digital adaptation.
Research limitation: This research is limited to a single MSME case study and relies primarily on qualitative data, which may limit the generalizability of the findings to other traditional textile industries.
Pages: 1087-1095Views: 112 Downloads: 25Enhancing Access to Financing for MSMEs through Digital Platforms in Indonesia
Fakih Fakih universitas islam lamongan Indonesia , Ratna Handayani Indonesia , Lilik Nurcholida Indonesia , Evi Fitrotun Najjah IndonesiaResearch Aim:
The aim of this research is to explore how digital platforms can improve access to financing for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, the study investigates the challenges and opportunities presented by these platforms in facilitating financial inclusion for MSMEs and enhancing their growth potential.Design/Method/Approach:
This study adopts a mixed-methods approach, combining both qualitative and quantitative research. The qualitative component involves in-depth interviews with MSME owners and stakeholders in the financial sector to understand their experiences with digital platforms. The quantitative component uses survey data from MSMEs across various sectors to analyze the impact of digital financing platforms on business performance and access to funding. Data analysis will be conducted using descriptive and inferential statistical methods.Research Findings:
The research found that digital platforms significantly enhance access to financing for MSMEs in Indonesia by offering more accessible, faster, and more affordable loan options. These platforms also provide greater financial transparency and accountability. However, challenges such as limited digital literacy, lack of trust in online financial services, and regulatory issues still hinder MSMEs from fully utilizing these platforms. Despite these obstacles, MSMEs that embrace digital platforms report higher business growth, increased market reach, and improved financial stability.Theoretical Contribution/Originality:
This research contributes to the theoretical understanding of digital financial inclusion, particularly in the context of emerging markets like Indonesia. It expands existing theories on financial inclusion by examining how digital platforms reshape traditional financing models for MSMEs. The study also provides an original framework for understanding the barriers and facilitators to digital financing adoption in MSMEs, highlighting the role of trust, literacy, and government policy.Practical/Policy Implications:
The findings offer important insights for policymakers, financial institutions, and MSME owners. For policymakers, the research suggests the need for targeted initiatives to improve digital literacy and trust in digital financial services. It also calls for regulatory frameworks that can support the growth of digital financing platforms while protecting MSME interests. Financial institutions can use these insights to design more user-friendly digital financing products that address the specific needs of MSMEs. For MSME owners, the study emphasizes the importance of embracing digital tools for financial management and accessing funding opportunities.Research Limitations:
This study is limited by its geographic focus on Indonesia, and its findings may not be directly applicable to other regions with different regulatory or economic contexts. Additionally, the research relies on self-reported data from MSMEs, which may introduce bias. The sample size and scope of the study may also limit the generalizability of the results to all sectors of MSMEs.Pages: 1096-1106Views: 83 Downloads: 16Analysis Of The Financial Performance of PT. Sumber Alfaria Trijaya Tbk. Period 2021 - 2025
Ayu Mega Purnamasari Universitas Nusantara PGRI Kediri Indonesia , Zulistiani Universitas Nusantara PGRI Kediri Indonesia , Aulia Annisa Izzati Universitas Nusantara PGRI Kediri Indonesia , Moch. Wahyu Widodo Universitas Nusantara PGRI Kediri IndonesiaResearch Objective: This study aims to analyze the financial performance of PT Sumber Alfaria Trijaya Tbk during the period 2021–2025 by using a comprehensive approach based on the integration of six financial ratio groups in a longitudinal analysis framework.
Design/Method/Approach: This study uses a quantitative descriptive method with a longitudinal approach. The data used is secondary data in the form of the company's annual financial statements. The analysis was carried out by integrating six groups of financial ratios, namely liquidity, solvency, activity, profitability, growth, and market ratio to evaluate the dynamics of the company's performance on an ongoing basis.
Research Findings: The results show that the company's financial performance is relatively stable with a post-pandemic upward trend, characterized by fairly good liquidity, controlled leverage, increased asset efficiency, consistent profit growth, and positive market perception.
Theoretical contribution/Originality: This research contributes through the use of an integrative approach of six financial groups in longitudinal analysis that is still rarely used simultaneously, thus providing a more holistic perspective in evaluating changes in company performance over time.
Practical/Policy Implications: The results of this study provide practical implications for company management in formulating a more balanced and sustainable financial strategy. In addition, investors and policymakers can use the results of this research as a basis for investment decision-making and evaluation of company performance, especially in the dynamic retail sector.
Research limitations: This study is limited to one corporate object and has not taken into account external factors such as macroeconomic conditions and industry competition. Further research is suggested to expand the research object and integrate external variables as well as more complex analytical methods.
Pages: 1106 - 1127Views: 73 Downloads: 22Determinants of Financial Performance in Coal Energy Companies: The Role of Audit Quality, Profitability, and Sales Growth
Sari Rahayu Universitas Mayjen Sungkono Indonesia , Poppy Meilina Dian Hastuti Universitas Mayjen Sungkono IndonesiaResearch aim : This study aims to examine and analyze the determinants of financial performance in coal energy companies listed on the Indonesia Stock Exchange (IDX). Specifically, it investigates the empirical effects of audit quality, profitability, and sales growth on financial performance, proxied by Gross Profit Margin (GPM).
Design/Methode/Approach : A quantitative research design using an associative and descriptive approach was implemented in this study. The population comprises energy sector companies listed on the IDX, with a purposive sampling technique applied to select the final sample of coal mining firms for the observation period. Secondary data were gathered from verified financial reports and annual reports. Data analysis was conducted using Multiple Linear Regression analysis, supplemented by classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation tests) and statistical hypothesis testing (t-test, F-test, and coefficient of determination R2) to ensure model robustness.
Research Finding : Audit quality (proxied by Big Four vs. Non-Big Four auditors) exhibits a positive and significant effect on financial performance, indicating that superior external oversight enhances financial presentation credibility and operational discipline Profitability shows a positive and statistically significant relationship with financial performance, demonstrating that a firm's internal capacity to generate returns directly strengthens its overall gross profit margins. Sales growth exerts a significant positive impact on financial performance, confirming that market expansion and increasing demand volumes efficiently translate into enhanced financial outcomes for coal energy firms. Simultaneously, audit quality, profitability, and sales growth significantly influence the financial performance of coal energy companies, explaining a substantial portion of the variance in Gross Profit Margin.
Theoretical contribution/Originality : This study enriches the literature on agency theory and signaling theory within the extractiv industry context by demonstrating how rigorous external auditing and robust operational metrics jointly signal corporate health and mitigate information asymmetry. The novelty of this research lies in its specific integration of both governance factors (audit quality) and core marketing financial metrics (sales growth and profitability) as synchronous determinants of financial performance within the highly volatile and strictly regulated coal energy sector of an emerging market.
Practitionel/Policy implication : For corporate managers in coal mining enterprises, the findings highlight the critical importance of maintaining robust sales trajectories and upgrading audit partnerships to hightier firms to boost investor confidence and financial performance. This study provides empirical insights for capital market regulators (such as the OJK and IDX) to continually encourage stringent external audit compliance and transparent financial disclosures among high externality energy sector firms.
Research limitation : This study primarily evaluates financial performance through Gross Profit Margin (GPM) using a limited set of independent variables (audit quality, profitability, and sales growth), potentially omitting other critical determinants such as commodity price volatility, leverage, or ESG risk factors. The empirical focus is strictly confined to publicly traded coal energy companies in Indonesia, which may constrain the direct generalizability of the findings to unlisted mining entities or alternative energy industries operating under different regulatory frameworks.
Views: 165 Downloads: 22THE EFFECT OF THE USE OF INVENTORY METHODS AND PRODUCTION PROCESSES ON THE COST OF PRODUCTION UD AZZAHRA JAYA (Slap Rope Making Company)
Erry Setiawan Universitas Mayjen Sungkono Indonesia , Agnes Nadya Pitaloka Universitas Mayjen Sungkono Indonesia , Agus Sunaryo Universitas Mayjen Sungkono IndonesiaThe method of inventory of goods is one of the elements in determining the cost of production. In addition to the inventory method, the production process can also affect the cost of production. In this study, the aim is to find out whether the use of inventory methods and production processes affects the cost of production at UD Azzahra Jaya. According to the results of the research, the use of the inventory method at UD Azzahra Jaya applies fifo. Because the purchase of raw materials is carried out when an order has been received from the customer, then the production process is carried out after the raw materials are sufficient. On process 1 in the June 2024 period with the use of 4,663 kg of raw materials, the use of raw materials used is raw materials that come on June 3 to 5, 2024, namely real incoming goods of 323 kg, 2,450 kg and 1,890 kg. In reality, the use of raw materials is not real, just because in the production process, the company does not re-weigh the raw materials to be processed. In process 1, after re-weighing, a different number was obtained from the number used by the company. The quantity issued was 322.9 kg, 2,450 kg and 1,889.7 kg with a total of 4,662.6 kg. These differences are called variences. This affects the cost of raw materials incurred for determining the cost of production.Views: 64 Downloads: 8Utilizing AI in Digital Marketing of Local Wisdom Based Products to Support a Green and Sustainable Economy in ASEAN
Muhammad Arif Zikir Risky INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG IndonesiaThe development of artificial intelligence (AI) technology has brought significant changes to digital marketing practices, particularly in increasing promotional effectiveness and analyzing consumer behavior. Meanwhile, products based on local wisdom in the ASEAN region have great potential to support a green and sustainable economy, yet still face challenges in digital marketing and global competitiveness. Therefore, the use of AI in digital marketing is a crucial issue in optimizing the potential of local products while encouraging environmentally friendly and sustainable business practices. Previous research has shown that the use of AI in digital marketing can improve content personalization, campaign efficiency, and sales conversion through real-time consumer data analysis. Furthermore, other studies have revealed that the digitalization of UMKM based on local wisdom can expand market access and increase product added value. In the context of a green economy, the integration of digital technology has also been shown to contribute to resource efficiency and reduced production waste. However, most research still focuses on the technology or sustainability aspects separately, without comprehensively examining the relationship between AI, digital marketing, and local wisdom within the framework of a green economy in ASEAN.
Furthermore, there is a research gap regarding how AI can be practically implemented in digital marketing strategies for products based on local wisdom, particularly in supporting sustainable economic principles. Previous studies have tended to focus on large industrial sectors or global e-commerce, while the context of local UMKM in ASEAN has not been explored in depth. Furthermore, there is limited research examining the integration of local cultural values and AI technology in creating marketing strategies that are not only economically effective but also environmentally sustainable. Based on this, the novelty of this research lies in its integrative approach, combining the use of AI in digital marketing with the strengthening of local wisdom as part of a green economy strategy in the ASEAN region. This research not only highlights technological aspects but also positions cultural values and sustainability as key elements in the development of digital business models. Thus, this article contributes to broadening the perspective of previous research through a multidimensional approach relevant to the ASEAN regional context.
The purpose of this research is to analyze the use of AI in digital marketing of products based on local wisdom and examine its contribution to the development of a green and sustainable economy in ASEAN. This article is structured as follows: introduction, research methods, discussion, conclusions, and recommendations.
Pages: 1-8Views: 19 Downloads: 14The Influence Of Financial Literacy And Lifestyle On Student Consumptive Behavior In The Digital Era (A Study of Students at ITEBIS PGRI Dewantara Jombang)
Risma Suci Ariani ITEBIS PGRI Dewantara Jombang Indonesia , Novita Mardiani ITEBIS PGRI Dewantara Jombang IndonesiaResearch aim :
This study analyzes the influence of financial literacy and lifestyle on consumer behavior among college students at ITEBIS PGRI Dewantara Jombang, Indonesia, in the context of digital transformation driven by e-commerce and social media platforms. Design/Methode/Approach :
Quantitative research using purposive sampling surveyed 93 active college students. Financial literacy was measured via validated scales assessing knowledge, behavior, and attitudes; lifestyle covered social orientation, activities, and interests; consumer behavior included impulsivity, online spending, and brand loyalty. Data collected through questionnaires were analyzed using SPSS for direct and indirect effects testing.
Research Finding :
Financial literacy negatively moderates impulsive buying while lifestyle positively influences digital consumption patterns. Students with higher financial literacy demonstrate more rational spending habits that offset lifestyle-driven excessive consumption in online shopping environments.
Theoretical contribution/Originality :
Contributes to consumer behavior theory in emerging markets by demonstrating financial literacy's moderating role against lifestyle pressures in digital consumption contexts, particularly among digitally-native college students in Indonesia.
Practitionel/Policy implication :
Universities should implement targeted financial education programs emphasizing rational decision-making to counter digital temptations. Policymakers and educators need to promote financial well-being initiatives addressing impulsivity and lifestyle influences on young consumers.
Research limitation :
Limited to 93 students from single institution (ITEBIS PGRI Dewantara Jombang), potentially affecting generalizability. Self- reported questionnaire data may introduce response bias. Study focuses specifically on college students, excluding broader demographic segments.Pages: 9-20Views: 76 Downloads: 17The Influence of Brand Awareness and Brand Association on Repurchase Intention (A Study of the Scarlet Beauty Brand at ITEBIS PGRI Dewantara Jombang)
Neny Renata Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Indra Kurniawan Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaResearch aim :
This study examines the influence of brand awareness and brand association on repurchase intention for Scarlet beauty products among female students at ITEBIS PGRI Dewantara Jombang.
Design/Methode/Approach :
Quantitative research using survey method with purposive sampling targeted female students. Primary data collected via questionnaires analyzed through multiple linear regression using SPSS software.
Research Finding :
Brand awareness positively and significantly affects repurchase intention. Brand association also shows positive significant influence on repurchase intention. Both factors simultaneously contribute significantly to repurchase intention for Scarlet beauty products.
Theoretical contribution/Originality :
Enriches brand equity theory application in local beauty product context, demonstrating effectiveness of awareness and association constructs among digitally-native young female consumers in Indonesia's competitive beauty market.
Practitionel/Policy implication :
Scarlet should strengthen brand image through targeted advertising, influencer collaborations, and superior customer experience programs. Beauty brands need to prioritize consistent brand recall strategies and positive association building for enhanced customer retention.
Research limitation :
Limited to female students at single institution (ITEBIS PGRI Dewantara Jombang), potentially restricting generalizability. Cross-sectional design captures intentions rather than actual repurchase behavior. Self-reported data may introduce response bias.
Pages: 21-33Views: 126 Downloads: 19Analysis of the Influence of Lifestyle, Price, and Fashion Trends on Thrift Clothing Purchasing Decisions in Kediri City
Adella Tri Sadewo Universitas Nusantara PGRI Kediri Indonesia , Rony Kurniawan Universitas Nusantara PGRI Kedirii IndonesiaResearch aim : This research aims to analyze the influence of lifestyle, prices, andtrend fashionon clothing purchasing decisionsthriftin Kediri City, both partially and simultaneously.
Design/Methode/Approach : This research utilizes a questionnaire instrument distributed to forty respondents with experience in purchasing thrifted apparel within the Kediri City. Moreover, gathered information was examined through multiple linear regression and standard diagnostic tests using the SPSS software.
Research Finding : This study found that only lifestyle variables partially influenced the decision to purchase thrift clothing in Kediri City, while price and fashion trends had no partial influence. However, all three variables lifestyle, price, and fashion trend significantly influenced purchasing decisions simultaneously.
Theoretical contribution/Originality : This study provides a theoretical contribution by combining three main variables, namely lifestyle, price, andfashion trendsin the context of clothing purchasing decisionsthriftin the Kediri City market. This study adds to our understanding of the factors that influence Kediri City consumers' decisions in purchasing products.thrift.
Practitionel/Policy implication : This research can be explained by business actorsthriftin Kediri City to create a more targeted marketing strategy. This strategy can include pricing, product selection, and implementing promotional tactics that followfashion trendsand consumer lifestyle preferences.
Research limitation : The research was restricted to forty participants and utilized non-probability convenience sampling methods for data collection, so the results cannot be widely generalized. Furthermore, the study only examined three variables: lifestyle, price, andtrend fashionwhile other factors that may have an influence were not analyzed.
Pages: 34-47Views: 103 Downloads: 30The Influence of Digital Content Based on Local Wisdom on Gen Z's Purchase Decisions for Wonosalam Coffee Products in Jombang Regency in the Era of Artificial Intelligence
eka ameliaputri Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Nuri Purwanto Institute of Technology and Business PGRI Dewantara IndonesiaResearch aim : This study aims to examine the impact of Digital Content Based on Local Wisdom on Purchase Decisions of Wonosalam Coffee among Generation Z in Jombang and the moderating role of Artificial Intelligence (AI).
Design/Method/Approach : A quantitative approach with a survey design was used, involving 100 respondents aged 18–24 who have purchased coffee online. Data were collected via an online questionnaire and analyzed using Partial Least Squares (PLS).
Research Finding : Research findings indicate that digital content based on local wisdom has a positive and significant influence on purchasing decisions regarding Wonosalam coffee products. Furthermore, AI was found to play a significant moderating role in enhancing the influence of local wisdom-based content on purchasing decisions, thereby strengthening consumer engagement. This research contributes to the understanding of how local cultural elements in digital marketing affect consumer behavior, with an innovative integration of AI and local wisdom.
Practitionel/Policy implication : For practitioners, this study highlights the importance of integrating local wisdom into digital marketing strategies to strengthen consumers' emotional connection with local products. It also underscores the role of AI in creating more personalized consumer experiences, which can enhance marketing effectiveness. For policymakers, this study suggests the importance of supporting the incorporation of cultural values into the marketing of local products to boost consumer loyalty and support local businesses.
Research limitation : This study has limitations in that the sample size was limited to 100 respondents from a single location, Jombang Regency, and focused on a single local product, namely Wonosalam coffee. Future research could expand the sample size and explore other local products to broaden the generalizability of the findings.
Keywords : Digital Content Based on Local Wisdom, Purchase Decisions, Artificial Intelligence, Digital Marketing, Local Products, Generation Z.
Pages: 48-58Views: 33 Downloads: 18The Influence of Green Marketing on Purchase Intention of AQUA Life: The Mediating Role of Environmental Awareness
Putri Apriliyana Uniska Indonesia , Lina Saptaria Uniska IndonesiaResearch aim : Drawing on the Theory of Planned Behavior (TPB) and signaling theory, this study examines how green marketing influences environmental awareness and purchase intention, and explores the mediating role of environmental awareness in shaping the relationship between green marketing and purchase intention
Design/Methode/Approach : This study employs a quantitative associative approach using PLS-SEM (SmartPLS 4.0) to examine the relationships among green marketing, environmental awareness, and purchase intention. Data were collected from 160 purposively selected consumers in Kediri who are familiar with AQUA Life through a structured questionnaire using a five-point Likert scale. The analysis involved evaluating the measurement model (validity and reliability) and the structural model (R², f², and path coefficients). Hypothesis testing and mediation analysis were conducted using bootstrapping with a 5% significance level.
Research Finding : The results show that green marketing has a positive and significant effect on both purchase intention and environmental awareness. Environmental awareness also significantly influences purchase intention. however, it does not act as a mediating variable, indicating that green marketing has a direct effect on purchase intention.
Theoretical contribution/Originality : This study examines the role of environmental awareness as a mediating variable in the relationship between green marketing and purchase intention, utilizing consumer data from AQUA Life in Indonesia, and shows that green marketing has a direct effect on purchase intention without going through environmental awareness as a mediator.
Practitionel/Policy implication : This study suggests that companies should strengthen green marketing strategies to directly enhance consumer purchase intention. Additionally, governments and relevant stakeholders need to improve environmental education to increase public awareness and encourage the adoption of eco-friendly products.
Research limitation : This study has several limitations. First, the sample is limited to consumers in Kediri City and Regency, so the results cannot be widely generalized. Second, the study only focuses on green marketing, environmental awareness, and purchase intention. Third, the use of questionnaires may lead to biased responses.
Pages: 59-69Views: 63 Downloads: 20Analysis of Mistin Store Development Strategies Toincrease Sales and Competitive Advantage in Trenggalek
Raditya Sotya Nusantara PGRI Kediri Universitas Indonesia , Restin Meilina Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This study aims to identify internal and external factors
affecting the performance of the Toko Mistin SME and to formulate business development strategies to increase sales and competitiveness.
Design/Methode/Approach : The study employs a case study design with a qualitative descriptive approach. Data were collected through interviews, observations, and document analysis, and subsequently analyzed using SWOT, IFE, EFE, IE, and QSPM.
Research Finding : The findings indicate that Toko Mistin’s primary strengths lie in its proximity to consumers and customer loyalty, while its main limitations are in the areas of digitalization and human resource management.
Theoretical contribution/Originality : This study provides an empirical contribution to the study of strategic management in traditional retail SMEs by systematically integrating qualitative and quantitative analysis.
Practitionel/Policy implication : The research results provide implications for SME operators in enhancing digital adaptation and for local governments in strengthening SME support policies based on local needs.
Research limitation : The study’s limitations lie in the scope of the research subjects and the relatively short observation period.
Keywords : MSMEs; development strategy; grocery store; SWOT; QSPM
Pages: 70-82Views: 56 Downloads: 36Servicecape Integration in Consumer Satisfaction Modeling Based on Price and Service Quality on Kalenan Cafe & Resto Nganjuk
Rahmadhani Oliviana Putri Universitas Nusantara PGRI Kediri Indonesia , Amin Tohari Universitas Nusantara PGRI Kediri IndonesiaResearch Aim : This study aims to analyze the effect of price and service
quality on customer satisfaction and to examine the moderating role of
servicescape in the relationship between price, service quality, and
customer satisfaction at Kalenan Cafe & Resto Nganjuk.
Design/Method/Approach : This research employs an explanatory
quantitative approach using a survey method. Primary data were
collected through questionnaires distributed to customers who had
visited Kalenan Cafe & Resto Nganjuk. The sampling technique used
was purposive sampling. Data were analyzed using Structural Equation
Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version
4.1.0.9 to test direct and moderating effects.
Research Finding : The results indicate that price has a positive and
significant effect on customer satisfaction (β = 0.254; p = 0.008), and
service quality has a stronger positive and significant effect on customer
satisfaction (β = 0.392; p = 0.000). Servicescape does not moderate the
relationship between price and customer satisfaction (p = 0.123), but it
significantly moderates the relationship between service quality and
customer satisfaction (β = 0.201; p = 0.049). The model explains 51.2%
of the variance in customer satisfaction.
Theoretical contribution/Originality : This study contributes to
service marketing literature by positioning servicescape as a moderating
variable rather than solely as an independent variable. The originality lies
in examining the moderating role of servicescape within a local café
context that emphasizes a nature-based experience, which has been
relatively underexplored in previous studies.
Practitioner/Policy implication : The findings suggest that café
managers should prioritize improving service quality supported by a
well-managed servicescape to enhance customer satisfaction. Pricing
strategies should remain fair and transparent, as servicescape alone
cannot offset negative price perceptionsPages: 96-112Views: 73 Downloads: 38Analysis of Operational Management in Culinary Business: A Qualitative Study on Production and Service Management
Maya Kartika Chandra Kirana Universitas Nusantara PGRI Kediri Indonesia , Hery Purnomo Universitas Nusantara PGRI Kediri IndonesiaResearch aim: Analyzing the micro cuisine business "Bola Bola Ubi Ungu" in Nganjuk operational management in terms of production and service management.
Design/Methode/Approach: Owners, staff, and clients were interviewed using a descriptive qualitative method. The data was analyzed using the interactive Miles and Huberman model with source triangulation.
Research Finding: The study's conclusions indicate that this company's success is built on three main pillars: consistent product quality, friendly and accommodating customer service, and the ability to adapt to shifting environmental conditions.
Theoretical contribution/Originality: These results support the theory about the importance of human capital and operational discipline in the performance of MSMEs, as well as providing helpful insights into incremental innovation and differentiation strategies for micro-enterprises in rural areas.
Practitioner/Policy implication: Providing legislators and MSME owners with a tool to enhance the operational efficiency and service quality of small-scale food businesses.
Research limitation: This research is limited to a single case study that concentrates on a single rural company
Pages: 83-95Views: 112 Downloads: 7Determinants of Investment Interest among Gen Z Students: Evidence from Robo-Advisory Adoption, Digital Financial Literacy, and Financial Inclusion
Rizki Agung Triono Universitas Nusantara PGRI Kediri Indonesia , Dyah Ayu Paramitha Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This study aims to determine and analyze the influence of Robo Advisor, Digital Financial Literacy, and Financial Inclusion on investment interest among Management Program students at Nusantara PGRI University Kediri, either partially or simultaneously.
Design/Methode/Approach : The approach in this study uses a quantitative approach with a causality research type. The population of this study were Management Program students from the 2022 cohort at Nusantara PGRI University Kediri. The sample used in this study was 40 respondents taken using cluster sampling technique. The data analysis technique used multiple linear regression tests.
Research Finding : The results of this study indicate that Robo Advisor, Digital Financial Literacy, and Financial Inclusion have a significant influence on investment interest, both partial and simultaneous, with the model explaining 68.9% of the variance (Adjusted R² = 0.689)
Theoretical contribution/Originality : This study provides insights into how Robo Advisor, Digital Financial Literacy, and Financial Inclusion collectively influence Generation Z investment interest, particularly among academically prepared students with minimal actual investment engagement.
Practitionel/Policy implication : This study offers practical implications for financial service providers and policymakers to develop targeted interventions that convert latent investment interest into actual behavior among Indonesia's Generation Z.
Research limitation : The limitation of this research is that the sample, which consists of Management Program students from the 2022 cohort at Nusantara PGRI University Kediri, cannot fully represent the entire Generation Z population, as it is limited to one specific academic program and university context
Pages: 113-123Views: 130 Downloads: 35The Influence of Service Quality, Consumer Satisfaction, and Price Perception of Facing Members at GYM Arjuna Fitnes on Fitness Competence in Nganjuk Regency
Rahma Atha Zada Aramitha Universitas Nusantara PGRI Kediri Indonesia , Hery Purnomo Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This study is all about looking into and assessing how service quality, how happy customers are, and thoughts on how loyal members are at Arjuna Fitness Gym in Nganjuk Regency. It will check these things one by one and together. The goal of the research is to give a clear idea of the main things that help build customer loyalty in this specific gym setting.
Design/Method/Approach: A way to study using numbers was applied, with questionnaires designed from key indicators of the variables. Key details were collected from individuals who have personally used the services at Arjuna Fitness Gym. Before distributing the questionnaires, they were checked to ensure they were both accurate and dependable. The information collected was examined using standard tests and multiple linear regression to determine how service quality, customer satisfaction, and perceived costs influence loyalty among gym members.
Research Finding: The research showed that the quality of service, how happy customers are, and their views on prices play a big role in making members stay loyal at Arjuna Fitness Gym in Nganjuk. This was proven by a significance level of less than 0.05 and an R² value of 17.8%. Each of these factors also positively influenced loyalty when examined on their own, which matches what we already know and provides helpful information for managers who want to boost customer loyalty.
Theoretical contribution/Originality: This research helps us understand why people keep coming back to gyms, focusing on a place in Indonesia named Nganjuk. It also updates what we know by showing how cost, service quality, and customer satisfaction interact in the local fitness community.
Practitioner/Policy implication: The findings give useful tips for gym leaders to improve their services, make smarter choices about quality and costs, and develop guidelines that motivate members to remain committed over the long term.
Research limitation: However, the research has some limitations because it only looks at three key factors and is based on just one gym. This makes it hard to apply the findings to other gyms.
Pages: 124-135Views: 69 Downloads: 19The Influence of Word of Mouth, Price Perception, and Perception of Authenticity of Product Varieties on Plant Seed Purchase Decisions in Juwet Village
MOH SAYID ALWI Universitas Nusantara PGRI Kediri Indonesia , Hery Purnomo IndonesiaResearch aim: The purpose of this investigation is to examine how customers in Juwet Village, Ngronggot District, Nganjuk Regency make choices to buy plant seedlings based on their perceptions of the variety, price, and word of mouth.
Design/Method/Approach: Within the positive paradigm, this investigation used a quantitative technique. A Likert-scale questionnaire was used to obtain data from 100 respondents who were chosen using purposive sampling approaches. The data was analyzed using SPSS software and multiple linear regression. To confirm the data was valid, classical assumption tests were also performed.
Research Finding: The findings suggest that three factors significantly impact the choice to buy plant seedlings: word of mouth (β = 0.234; p < 0.05), perception of pricing (β = 0.189; p < 0.05), and perception of product diversity (β = 0.417; p < 0.01). Among these factors, the sense of authenticity of product diversity is the most influential. With an R² value of 0.642, these three factors account for 64.2% of the variance in purchasing choices.
Theoretical contribution/Originality: This investigation adds to the growing body of marketing research that aims to better understand consumer behavior in the agricultural sector by shedding light on a crucial but understudied factor: the importance of consumers' perceptions of the authenticity of product varieties.
Practitioner/Policy implication: The findings can be utilized by agricultural business owners and seedling sellers to strengthen marketing strategies by enhancing product information transparency and setting appropriate pricing, thereby increasing consumer trust and purchase decisions.
Research limitation: This investigation is limited to Juwet Village and applies a cross-sectional approach; thus, the outcomes cannot be generalized widely and do not capture long-term changes in consumer behavior. Future investigation is recommended to expand the study area, including additional variables, and adopt a longitudinal approach.
Pages: 136-152Views: 56 Downloads: 19The Effect of Product Innovation, Product Quality, and Brand Image on Customer Loyalty of Bramasta Fried Shallots
Mahendra Fabean Jovanca Aryanto Universitas Nusantara PGRI Kediri Indonesia , Sigit Wisnu Setya Bhirawa Universitas Nusantara PGRI Kediri Indonesia , Ema Nurzainul Hakimah Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This study aims to analyze the partial and simultaneous effects of product innovation, product quality, and brand image on customer loyalty to Bramasata Fried Shallots in Rejoso District, Nganjuk Regency.
Design/Method/Approach : This study uses a quantitative approach with a causality design. The research population consists of all Bramasata Fried Shallots customers in Rejoso District who made purchases during the period from June to October 2025. The sampling technique used non-probability sampling with the purposive sampling method, resulting in 71 respondents. Data analysis was performed using SPSS version 25, which included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination testing, and hypothesis testing through t-tests and F-tests.
Research Finding : The results show that product innovation, product quality, and brand image each have a positive and significant partial effect on customer loyalty. In addition, these three variables simultaneously have a positive and significant effect on customer loyalty to Bramasata Fried Shallots.
Theoretical contribution/Originality : This study contributes theoretically to the fields of marketing management and consumer behavior by strengthening empirical evidence regarding the influence of product innovation, product quality, and brand image on customer loyalty in the processed food MSME sector. The originality of this study lies in the simultaneous testing of these three variables in the context of local food products.
Practitionel/Policy implication : The results of this study have practical implications for MSME players, particularly Bramasata Fried Shallots, to continue to improve product innovation, maintain consistent product quality, and build a positive brand image in order to create sustainable customer loyalty.
Research limitation : This study has limitations in terms of the relatively small number of respondents and the research object, which only focuses on one MSME in a specific region, so the results cannot be generalized broadly. In addition, this study only examines three independent variables, while other factors have the potential to influence customer loyalty.
Pages: 165-178Views: 90 Downloads: 32Analysis of Demand Forecasting on CV Unggul Jaya Aki Using Naïve and Exponential Smoothing Methods
Ade Nur Aeni Universitas Nusantara PGRI Kediri Indonesia , Diah Ayu Septi Fauji Indonesia , Rony Kurniawan Universitas Nusantara PGRI Kediri IndonesiaResearch aim: Analyze the demand forecasting calculation and determine the level of accuracy between the Naïve and Exponential Smoothing methods at CV Unggul Jaya Aki.
Design/Method/Approach: A Quantitative Descriptive Approach was used in this study, and the data used were historical sales data of automotive batteries from December 2024 to November 2025. Forecasting accuracy is measured using Mean Absolute Percentage Error (MAPE).
Research Finding: The Naif method yielded an estimated 460 units with a MAPE of 12.93%, while the Exponential Smoothing method produced 623.06 units with a MAPE of 14.13% based on analysis data. Thus, the Naif method has a smaller error rate and is more accurate for cases with small business scale.
Theoretical contribution/Originality: This study contributes to the literature on forecasting methods for small and medium-sized enterprises (SMEs) in the automotive sector, in particular comparing simple quantitative methods for demand fluctuations.
Practitioner/Policy implication: The results of this study provide demand forecasting for CV Unggul Jaya Aki to control inventory more effectively, minimizing the risk of overstock and understock.
Research limitation: This study is limited to historical sales data from one company (CV Unggul Jaya Aki) without considering other external factors, such as national inflation, natural disasters, or price competition between competitors that can cause changes in the historical sales data of this company.
Pages: 179 - 186Views: 73 Downloads: 15Development Strategy for The Merah Putih Cooperatives Business in Sawahan Village Based On SWOT Analysis
Elvira Yudhistia Dewanti Universitas Nusantara PGRI Kediri Indonesia , Diah Ayu Septi Fauji Universitas Nusantara PGRI Kediri Indonesia , Susi Damayanti Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of Koperasi Merah Putih, and formulate effective and efficient business development strategies for the development of cooperatives.
Design/Methode/Approach : The methode used is quantitative with an observational descriptive approach. Data was collected through interviews, observations, and documentation, and analyzed using SWOT analysis.
Research Finding : This study identifies SWOT analysis and effective business development strategies.
Theoretical contribution/Originality : This study provides a deeper understanding of the application of SWOT analysis in the context of cooperatives in Indonesia, as well as filling gaps in the literature related to business development strategies.
Practitionel/Policy implication : These findings can be used by companies to formulate more targeted business development strategies and support the development of cooperatives in Indonesia.
Research limitation : This study discusses the Merah Putih Cooperative and its development.
Keywords :Development Strategy, SWOT Analysis, Koperasi Merah Putih
Pages: 187 - 199Views: 116 Downloads: 23Analysis of Lean Canvas as a Competitive Strategy for Bhree Billiard and Caffe in Nganjuk Regency
Rintis Agung Prasetya Apritama Universitas Nusantara PGRI Kediri Indonesia , Restin Meilina Universitas Nusantara PGRI Kediri IndonesiaResearch aim: This study aims to analyze the competitive strategies of Bhree Billiard and Caffe, an entertainment business in Nganjuk Regency, which face challenges such as limited facility maintenance, limited menu availability, and intense price competition with similar competitors. Through the Lean Canvas approach, this study seeks to strengthen business competitiveness by mapping nine key elements of the business model to increase the competitive advantage of Bhree Billiard and Caffe.
Design/Method/Approach: This study used a qualitative descriptive approach with a case study design, conducted semi-structured in-depth interviews with five informants consisting of business owners, one employee, and three active customers, selected through purposive sampling techniques. Data was collected through direct observation, in-depth interviews, and documentation conducted in December 2025 at the Bhree Billiard and Caffe locations in Nganjuk Regency. The Lean Canvas analysis tool was used to systematically map nine key blocks: Customer Segments, Problem, Solution, Unique Value Proposition, Channels, Revenue Streams, Cost Structure, Key Metrics, and Unfair Advantage.
Research Finding: The results show that Lean Canvas is effective in helping businesses understand the predominantly customer segment aged 15-42 years (consisting of junior high school students, high school students, college students, freelancers, and private employees), formulate solutions in the form of regular tournaments and quality services, and develop strategies that focus on the advantages of affordable prices and adequate facilities.
Theoretical contribution/Originality: This research fills a research gap related to the application of Lean Canvas in billiard and café businesses in areas with unique market characteristics such as Nganjuk Regency. This study makes a practical contribution to the development of Bhree Billiard and Caffe competitive strategies specifically, as well as this approach makes a theoretical contribution to the literature on the competitive strategy of the entertainment business in the MSME sector. The simple yet comprehensive Lean Canvas model has proven effective as a strategic tool to help small and medium-sized businesses navigate local market challenges while formulating sustainable growth strategies. Practitionel/Policy implication: It is recommended that Bhree Billiard and Caffe implement continuous improvement in several strategic aspects. Includes menu variations, facility cleanliness, production strategies, decision-making based on strategy metrics, service quality, and price.
Research limitation : This study was limited to a single case study in Nganjuk Regency with five informants, and the metrics used were still qualitative. Research conducted in December 2025 may not capture seasonal variations or long-term trends in business performance. Future research could use a quantitative approach with a larger sample.
Pages: 200 - 211Views: 84 Downloads: 46Students Perception of Management Study Program UNP Kediri Towards KFC's Brand Image After the Boycott
Defi Dwi Andriani Universitas Nusantara PGRI Kediri Indonesia , Restin Meilina Universitas Nusantara PGRI Kediri Indonesia , Poniran Yudho Leksono Universitas Nusantara PGRI Kediri IndonesiaResearch aim : This study examines how students of the Management Study Program at Nusantara PGRI University Kediri interpret the KFC brand image after the boycott and the role of digital media in shaping these perceptions.
Design/Method/Approach : This study uses a qualitative approach with a phenomenological method through in-depth interviews with six students who were exposed to the boycott issue and had experience consuming KFC.
Research Finding : The results show that the boycott decreased the level of trust of students in the KFC brand image, while the assessment of product quality remained relatively unchanged. Students' perceptions were more influenced by digital narratives, public opinion pressure, and moral considerations than direct consumption experiences.
Theoretical contribution/Originality : The novelty of this study lies in understanding brand image as a dynamic social construction in the digital space, especially in the context of social issue-based boycotts among young consumers.
Practitioner/Policy implication : Practically, this finding emphasizes the importance of adaptive brand image communication strategies, sensitive to social values, and responsive to the dynamics of public opinion in the digital era.
Research limitation: The limitation of this research lies in the scope of informants so that further studies need to involve more diverse respondents and explore communication strategies and brand loyalty in dealing with social issues.
Pages: 212 - 227Views: 91 Downloads: 17Template
speaker
SPEAKER
commitee
Commitee :
Chairman of the committee : Dr. Dian Kusumaningtyas
Secretary : Erna Puspita, M.Ak.
Treasurer : Dr. Ismayantika Dyah Puspasari, M.B.A.
PR : Ike Cindia, M.M.
Call for Papers : Dr. Diah Ayu Septi Fauji, M.M.reviewer
REVIEWER
Dr. Muhammad Ridwan Tony Lim Abdullah (University Teknology Petronas Malaysia)
Dr. Paya Y.C. HSU (Vietnam)
Dr. Pan Weihwa (National Yunlin University of Science and Technology Taiwan)
Dr. Subagyo, M.M. (Universitas Nusantara PGRI Kediri)
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