Proceeding Kilisuci International Conference on Economic & Business
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field. E-ISSN : 2987-5838
The Effect Of Price, Product Variation, And Promotion On Purchase Decisions At Niky Cokelat Kediri
Research aim :This study examines the influence of price, product variation, and promotion on purchases of UMKM Niky Cokelat Kediri. Design/Method/Approach :This study uses causal quantitative descriptive research. Sampling was done purposively. This study involved 40 customers of UMKM Niky Cokelat Kediri. This study uses SPSS 25 to measure it. Research Findings :The t-test shows that price, product variety, and promotion partially affect purchasing decisions. The F-test shows that price, product variety, and promotion simultaneously affect purchasing decisions. Theoretical contribution/Originality :UMKM Niky Cokelat Kediri must use methods such as competitive prices, a variety of goods according to needs, and attractive promotions such as discounts or loyalty programs so that its appeal is greater. Practitionel/Policy implications :UMKM Niky Cokelat Kediri, is advised to continue to improve purchasing decisions on several factors such as price, by providing discounts and special offers. Product variation factors, by creating product variants and designs according to needs. And for the promotion factor by promoting through social media, such as using digital platforms. Research limitations:This study shows that additional characteristics influence purchasing decisions, which can be used to improve future studies.
:price, product variety, promotions and purchasing decisions
Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0
Development of Technology Adoption on Purchase Decisions Among Shopee User
Research Aim : This study aims to identify the technology adoption factors that influence purchase decisions among Shopee users. Method: This study employs a quantitative methodology incorporating causality techniques. The population in this study is the community of Gejagan Village, Loceret District, Nganjuk Regency. The sampling technique used the Slovin formula with 358 respondents. The data analysis method used is multiple linear regression Results: The results show that technology adoption factors have an effect on purchase decisions among Shopee users in the community of Gejagan Village, Loceret District, Nganjuk Regency. Keywords : Theory Acceptance Model (TAM), perceived usefulness, ease of use, trust, and buying decision
Copyright (c) 2025 Tarista Indah Laila Sari, Dyah Suswanti Respatiningtiyas, Muhammad Bawono, Dyan Arintowati https://creativecommons.org/licenses/by-sa/4.0
Grabfood Application Marketing Strategy in Increasing Online Sales of Ramen Master Kediri
Research aim : Analyzing the effectiveness of digital marketing strategies through the GrabFood application in increasing sales of Ramen Master in Kediri, on factors such as discounts, ease of use of the application, product quality, and service. Design/Methode/Approach : Qualitative research method with a phenomenological approach, using in-depth interviews with 4 informants. And data analysis uses a triangulation process to ensure the validity of the research results.. Research Finding : The results show that Ramen Master's innovative marketing strategy through GrabFood has yielded impressive results by significantly increasing sales. The combination of competitive pricing, ease of use of the app, consistent product quality, and timely service has made Ramen Master the top choice for ramen lovers. Theoretical contribution/Originality : This research can provide new insights into the role of food delivery platforms in increasing culinary sales, especially in terms of choosing the right marketing strategy. Practitionel/Policy implication : The research results can be used as a reference for the development of other culinary marketing strategies and the improvement of grabfood services. Research limitation : This research only focuses on culinary trends in specific regions and may not reflect national or global trends. In addition, the influence of social media on the formation and spread of trends also needs further research.
Copyright (c) 2025 Nabila Alfina Putri, Ema Nurzainul Hakimah https://creativecommons.org/licenses/by-sa/4.0
Analysis of the factors that drive the hedonic behavior of
Research aim : To analyze the factors driving hedonic behavior among students and its impact on academic performance and psychosocial conditions. Design/Method/Approach : The study employs a Mix Method Sequential Explanatory approach, consisting of qualitative data collection followed by quantitative surveys and in-depth interviews. Research Finding :Ten main factors influencing hedonic behavior were identified, including social media influence, social pressure, and lack of financial literacy, based on literature and survey data from 100 students. Theoretical Contribution/Originality : This research provides new insights into student consumptive behavior in the digital era by examining the role of social media and digitalization. Practical/Policy Implication : The findings can inform educational institutions, parents, and students in developing financial education and lifestyle management policies. Research Limitation : The study is limited to students in Yogyakarta and may not be generalizable to other regions or populations.
Copyright (c) 2025 Cornellan Hayden Setya Prasna, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Impact of Organizational Structure Flexibility on SchoolStakeholders: A Study on Schools in Sleman Regency, DIY
Research aim : This study aims to analyze the impact of organizational structure flexibility on school stakeholders in Sleman Regency, Special Region of Yogyakarta. It investigates how flexible structures affect learning effectiveness, school administrative efficiency, instructional innovation, and stakeholder engagement. Design/Methode/Approach : The research employs a qualitative case study approach. Data were collected through in-depth interviews and direct observation involving school principals, teachers, students, administrative staff, parents, and school committee representatives. Thematic analysis was conducted to interpret the findings. Research Finding : The results show that organizational flexibility positively influences the quality of teaching and learning, supports administrative efficiency, encourages innovation in instruction, and promotes active stakeholder participation. However, bureaucratic procedures remain a significant barrier to the optimal implementation of flexibility. Theoretical contribution/Originality : This study contributes to the discourse on educational management by highlighting how adaptive structures can drive school transformation toward becoming more innovative, collaborative, and stakeholder-oriented learning organizations. Practitionel/Policy implication : The study suggests the need for adaptive policies and responsive management systems to overcome bureaucratic rigidity and support sustainable school development. Research limitation : The scope of the study is limited to selected public schools in Sleman Regency using qualitative methods. Future research may include broader areas and mixed-method approaches to enhance generalizability.
Copyright (c) 2025 Jamel Fasha Samanhudi, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Form and Impact of Airfare Discrimination in Indonesia
Research aim : To analyze the forms of price discrimination in the airline industry in Indonesia and its impact on consumers and business actors. Design/Methode/Approach : The research method used is a qualitative approach with a descriptive method through literature studies from academic journals, policy reports, and official government publications. Research Finding : Based on the results of data analysis, the research findings are (1) various forms of price discrimination exist, including based on time of purchase, class of service, location of purchase, payment method, and customer loyalty programs, (2) the impacts on consumers include price uncertainty, unfair access to transportation, and potential price exploitation through price adjustment algorithms, (3) the impacts on businesses include revenue optimization but also increased regulatory risks and decreased customer loyalty if perceived as unfair. Theoretical contribution/Originality : This paper highlights how price discrimination strategies in the airline industry impact the balance between business optimization and consumer protection in the Indonesian context. Practitionel/Policy implication : More transparent and fair policies are needed in the implementation of pricing strategies to protect consumer rights without hindering fair business competition in the aviation sector. Research limitation : Limited to literature studies without direct empirical analysis of airline pricing behavior in Indonesia.
Copyright (c) 2025 Halasson Simamora, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of Management Information System Design in Pre-Recruitment HR Planning Based on Flowchart
Research aim : This study aims to design and develop an effective management information system to support the pre-recruitment planning process in Human Resources (HR) management using a flowchart-based approach. Design/Method/Approach : This study uses the Research and Development (R&D) method with the ADDIE model, which includes five stages: analysis, design, development, implementation, and evaluation. Data were collected through interviews and literature studies to identify needs and challenges in pre-recruitment HR planning . Research Findings : The results of the study indicate that the developed system can integrate candidate data management, job analysis, and job description preparation systematically. The use of flowcharts as a visualization tool improves understanding and efficiency in the pre-recruitment HR planning process. Theoretical contribution/Originality : This study contributes to the literature on management information systems by emphasizing the importance of information technology integration in the pre-recruitment HR planning process, as well as demonstrating how flowcharts can be used to visualize HR planning workflows . Practitionel/Policy implications: This research provides practical guidance for organizations to improve efficiency and accuracy in candidate data management and formulate more effective and transparent recruitment strategies. Research limitations: This research focuses on system design and does not include the direct implementation stage, so the results need to be tested further in real practice.
Copyright (c) 2025 Priyo Yulianto, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Designing a Performance Evaluation and Payroll System Using the ADDIE Model
Research aim : This research aims to design and develop an information system that integrates performance evaluation and payroll to enhance efficiency, transparency, and accuracy in human resource management. Design/Methode/Approach : This study uses the ADDIE model to design a performance evaluation and payroll system without full implementation. Research Finding : This research designs an integrated performance evaluation and payroll system to improve efficiency, transparency, and accuracy in HR management using the ADDIE model. Theoretical contribution/Originality : This research proposes a new conceptual model that integrates performance evaluation and payroll in one digital system, overcoming the limitations of previous studies with AI and data-driven approaches. Practitionel/Policy implication : This research is expected to create a more efficient, transparent, and data-based performance evaluation and payroll system to evaluate performance and improve compensation fairness. Research limitation : This research is only limited to discussing the evaluation and payroll system and only focuses on planning related to system creation.
Copyright (c) 2025 Rizky Kurnia Manggala, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Designing Recruitment Automation System to Reduce Gender, Age, Race, and Educational Background Bias in Indonesia
Research aim: This research aims to design a fair, technology-based recruitment system by eliminating bias and assessing candidates solely based on their competence. Design/Method/Approach: This research utilizes the ADDIE model to develop a bias-free recruitment system. Research Finding: The system effectively identifies and minimizes bias in candidate selection by prioritizing relevant qualifications and competencies, while excluding non-work-related factors. Theoretical contribution/Originality: This research enhances the understanding of automation in employee recruitment in developing countries, particularly Indonesia, by introducing innovative recruitment algorithms that promote diversity and inclusivity across various companies. Practical/Policy Implication: This research suggests that companies adopt a more equitable automation system to foster a diverse and innovative work environment. Research limitation: This study requires further validation with large-scale, real-world data. Future research should utilize more diverse datasets and explore the system’s impact in a broader context.
Copyright (c) 2025 Nur Aeinun Nisya, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Application of Mundel Theory in Measuring Operational Productivity at Waroeng Tenda Gaul Restaurant, UGM Valley Branch
Research aim : To analyze the factors affecting operational productivity at Waroeng Tenda Gaul Restaurant, Lembah UGM branch, using Mundel’s Theory as a framework, and to provide strategic recommendations for optimizing labor utilization, improving service efficiency, and minimizing raw material waste Design/Methode/Approach : This research adopts a descriptive case study approach with a combination of qualitative and quantitative methods to analyze operational productivity at Waroeng Tenda Gaul Restaurant, Lembah UGM branch. The study is designed to explore, describe, and evaluate the factors affecting productivity by using Mundel’s Theory, which focuses on the relationship between inputs (resources) and outputs (results) in operational systems. Research Finding : The analysis of operational productivity at Waroeng Tenda Gaul Restaurant, Lembah UGM branch, reveals several key findings based on data collected through observation, interviews, documentation, and time-motion study. These findings are categorized based on Mundel’s productivity dimensions: effectiveness, efficiency, and utilization. Theoretical contribution/Originality : This study contributes to the existing literature on operational productivity by applying Mundel’s Theory of Productivity in a context that has received limited academic attention: a mid-scale, fast-service restaurant specializing in traditional Indonesian cuisine. While previous studies have broadly discussed operational efficiency in the food and beverage industry, this research offers a more focused and practical application of Mundel’s framework in a real-world SME setting. Practitionel/Policy implication : The findings of this study offer several practical implications for both business practitioners and policymakers, particularly in the context of small and medium-sized enterprises (SMEs) in the culinary sector Research limitation : While this study provides valuable insights into the operational productivity of Waroeng Tenda Gaul Restaurant using Mundel’s Theory, several limitations should be acknowledged
Copyright (c) 2025 Radjandra Putra, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Rupiah weakens further: an analysis of export challenges and opportunities
Research Aim: This study aims to analyze the impact of Rupiah depreciation on Indonesia's export sector, highlighting both its risks and opportunities for trade competitiveness and economic resilience. Design/Method/Approach: The study adopts a qualitative descriptive approach using secondary data analysis from economic reports, policy briefs, and trade statistics. Research Findings: Rupiah depreciation increases import costs for raw materials and technology, raising production expenses and potentially weakening global competitiveness. It may also trigger inflation and reduce consumer purchasing power. However, a weaker currency improves export price competitiveness, boosts demand for commodities such as palm oil and coal, encourages the use of domestic raw materials, and can attract foreign investment. Theoretical Contribution/Originality: This research contributes to the discourse on exchange rate policy by emphasizing the dual nature of currency depreciation in developing economies, providing a balanced view of its macroeconomic implications. Practical/Policy Implications: Policymakers are encouraged to diversify export destinations, strengthen domestic supply chains, and enhance industrial efficiency to maximize the benefits of currency depreciation. Research Limitations: The analysis is limited to secondary data and does not include empirical modeling or case-specific data from individual exporting firms.
Copyright (c) 2025 Ahmad Aji Syafi'i Wibowo, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of Transparency Strategies and Challenges as a form of school accountability commitment: a literature study
Research aim : The purpose of this study was to evaluate different approaches to implementing transparency, which is a form of commitment to being for school management, and to discover the problems that arise when implementing it. Design/Methode/Approach : This research used the literature study method by reviewing various academic references, education policies and best practices in implementing transparency in schools. Data were collected and analyzed in three stages: data reduction, categorization, and interpretation. Research Finding : The results show that several key approaches can be used to achieve successful school transparency. These strategies include increasing stakeholder awareness and understanding, building an infrastructure that supports information disclosure, and implementing transparency gradually to reduce resistance. Theoretical contribution/Originality : This study enriches the existing body of knowledge by systematically evaluating various strategies for implementing transparency within school management. Unlike prior research that may have focused on singular approaches or lacked a comprehensive framework, this study synthesizes multiple methodologies, offering a holistic perspective on achieving transparency. Practitionel/Policy implication : In , to maintain sustainable transparency, schools should adopt a more accountable financial system, increase community participation in decision-making, and balance privacy and openness with applicable regulations. Schools can increase accountability, improve education governance and strengthen community relations by applying the right approach. Research limitation : The absence of empirical data means that the practical effectiveness of the proposed strategies remains to be validated in real-world settings.
Copyright (c) 2025 Paryono, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Bubble Assets Phenomenon in Yogyakarta
Research aim : Study This aiming For analyze the bubble assets phenomenon in Yogyakarta, especially driving factors​ inflation price property as well as impact socio-economic to public local . Design/Method/ Approach : research This use approach descriptive qualitative with method studies literature , statistical data analysis , and interview deep with stakeholders interest main , including resident local , investors, and makers policy . Research Finding : Research results show that surge price properties in Yogyakarta especially driven by increasing interest investment , behavior speculative , as well as weakness regulation market control . Phenomenon This cause problem accessibility housing area for public local as well as potential risk crisis economy if the bubble bursts . Theoretical contribution/ Originality : Study This contribute to understanding about bubble assets in the economy urban development​ growing , especially in cities with growth rapid in the sector tourism and urbanization . This study highlight role investment speculative and loopholes policy in to worsen property market imbalance . Practitionel /Policy implications : Findings study This show the need more spatial planning policies​ strict , regulation tax For reduce purchase speculative , as well as housing programs affordable use ensure development inclusive economy . Intervention​ government area is very much needed For stabilize the market and protect public prone to from impact negative phenomenon This . Research limitations: This study own limitations in approach qualitative as well as property market data availability in real-time. Research furthermore can combining quantitative models as well as studies more cases​ wide For increase accuracy prediction .
Copyright (c) 2025 Elisa Aura Maharani, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of Indonesia's Protectionism Policy Challenges Amidst the Rise of Imported Products from China
Research aim : This paper aims to determine empirically the challenges of protectionist policies set by the Indonesian government to protect the interests of local producers and consumer needs due to the rampant products imported from China. Design/Methode/Approach : This research uses a literature study method (library research) with an approach using secondary data from various credible written sources and relevant to Economics and Free Trade, especially Imports from China. The data analysis technique uses content analysis techniques and qualitative descriptive analysis. Research Finding : Based on the results of the data analysis, this study found that various complex challenges faced in line with the context of globalization and free trade agreements that limit Indonesia's space to implement protectionist policies. Theoretical contribution/Originality : This research deepens the knowledge of free trade policy literature by highlighting the complexity of protectionism implementation challenges in developing countries, namely Indonesia. Practitionel/Policy implication : This research underlines the need for a strategy to strengthen domestic industries before implementing protectionism in order to be more competitive in the global market, one of which is to avoid the negative impact of trade retaliation. Research limitation : As this research only focuses on analyzing protectionism policies between Indonesia and imported products from China.
Copyright (c) 2025 Nugraheni Setyowati, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Multiplier Effect of Geopolitical Conflict on the Indonesian Economy and its Mitigation Strategy
Research aim : The main objective of this study is to deeply analyze the multiplier effect of geopolitical conflicts on Indonesia's economic balance. This research specifically focuses on critical sectors such as international trade, finance, and real industry. Design/Methode/Approach : This research uses a literature review method with a descriptive qualitative approach. Literature review was chosen because this research aims to analyze the impact of geopolitical conflicts on Indonesia's economic balance through the study of various scientific sources, secondary data, and economic reports. The descriptive qualitative approach is used to understand and explain the relationship patterns between geopolitical conflicts and national economic Research Finding : This study shows that global geopolitical conflicts have a significant impact on the Indonesian economy. Preliminary findings show that there are serious disruptions to global supply chains, which then trigger an increase in domestic inflation. In addition, the geopolitical conflict also contributed to the weakening of the rupiah exchange rate. Overall, these impacts collectively negatively affect people's purchasing power and hamper the pace of national economic growth. Theoretical contribution/Originality : This study analyzes the multiplier effects of geopolitical conflict in the specific context of Indonesia, which may contribute to further understanding of how global instability affects emerging economies. Its originality lies in analyzing the impact in the specific context of Indonesia and possibly in integrating various interrelated economic impacts. Practitionel/Policy implication : This research clearly underscores the importance of developing and implementing effective mitigation strategies to maintain Indonesia's economic stability. The research results are expected to provide valuable insights for policymakers and economic actors in formulating adaptive, resilient and sustainable policies in the face of global geopolitical challenges. It shows significant practical implications for economic policy-making in Indonesia. Research limitation : The limitations of this study include the complexity and variability of geopolitical conflicts that make it difficult to accurately measure the impact, challenges in the availability of specific data for multiplier effects, potential dependence on economic model assumptions, possible scope limitations on specific sectors or timeframes, as well as limitations in Indonesia's economic policy mitigation strategies.
Copyright (c) 2025 Anang Nur Makruf, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of International Aspects on the Balance of Supply and Demand in the Domestic Market
Research aim: This study aims to analyze the impact of international factors on the balance of supply and demand in the Indonesian domestic market. The main focus of this study is changes in trade policy, fluctuations in the rupiah exchange rate, and global price dynamics in influencing the domestic market. In addition, the study identifies adaptation strategies that can be implemented by governments and the private sector to address global economic challenges. Design/Method/Approach: This study uses a qualitative approach with a literature study method. Various data sources such as scientific journals, policy reports, and data from official institutions such as Bank Indonesia and the WTO were analyzed using a thematic synthesis approach to identify patterns and relationships between international factors and the balance of supply and demand in Indonesia. Research Finding: The analysis shows that international factors such as fluctuations in global commodity prices, trade partner policies, the rupiah exchange rate, the global economic crisis, and geopolitical stability have a significant impact on the balance of supply and demand in the domestic market. Adaptation strategies such as diversifying export markets, increasing the competitiveness of local products, and responsive monetary and fiscal policies can help Indonesia face global economic challenges. Theoretical contribution/Originality: This research offers a new perspective by integrating international factors in a comprehensive analysis of the balance of supply and demand in Indonesia. By highlighting the linkages between global monetary policy, the structure of international supply chains, and the response of domestic markets to external shocks, this study enriches the economic literature in the context of an open economy. Practitionel/Policy implication: The results of this research can be used by policymakers to design economic regulations that are more adaptive to global dynamics. For the private sector, the insights from this research can be fundamental in business decision-making strategies, especially in the face of global market fluctuations. Research limitation: This study is limited to a literature-based analysis, so it does not include more specific empirical data. Further studies with quantitative approaches or econometric models are needed to measure the direct impact of international factors on the balance of supply and demand in Indonesia.
Copyright (c) 2025 Fidatiara Anggraini, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Sales Forecasting Analysis Using Time Series Method: A Study on Chocolate Banana Snack Business
Research aim : The purpose of this research is to analyze the sales trend of the Chocolate Banana snack business in the next period and analyze the accuracy level of chocolate banana snack sales forecasting. Design/Methode/Approach : This research is descriptive research with a quantitative approach. There are two stages of data analysis, namely calculating sales forecasting for the next period using time series methods (Moving Average, Weighted Moving Average, and Exponential Smoothing methods. There are 3 types of Exponential Smoothing methods, namely Single Exponential Smoothing (SES) with constant α 0.1 and constant α 0.4, and Linear Exponential Smoothing (LES) with constant α 0.1 / β 0.2). While the second stage is to evaluate the results of the accuracy level of the sales forecasting method with the MAPE technique. Research Finding : The result of this study is that the most effective method is the single exponential smoothing method (α 0.4) with the sales forecasting results for the next period of 594, with an accuracy level with MAPE of 5.67%. Theoretical contribution/Originality : This research contributes to the application of time series forecasting methods in small-scale food businesses, especially in improving the accuracy of sales predictions. Practitionel/Policy implication : The results of this study provide insights for small business owners in the food sector, emphasizing the importance of applying sales forecasting methods to improve decision-making. Research limitation : This research is limited to 10 weeks of sales data, making it less accurate for the long term. Further studies are recommended using longer data and more complex methods.
Copyright (c) 2025 Sheila Mitha, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis quality control of white tofu products using the seven tools method in the home industry of Mrs. Menuk.
Research aim : This study analyzes quality control in white tofu production using the Seven Tools method at Tofu Factory Ibu Menuk, Bantul, Yogyakarta. Design/Methode/Approch : A quantitative descriptive approach was used, with data collected through observations and interviews on 250 samples over 15 production cycles. Research Finding : The results show that the most dominant defects were inconsistent texture (36.84%), unpleasant odor (22.49%), dark coloration (21.05%), and mold contamination (19.62%).Control charts indicate that the process remains within statistical control, though fluctuations require monitoring.The Fishbone Diagram analysis identified key defect causes, including raw material quality, machinery, worker skills, environment, and processing methods. Theoritical contribution/Originality : This study contributes to quality management theory and practice by demonstrating how statistical tools improve product consistency and minimize defects. Practitionel/Policy implication : These findings offer practical insights for tofu producers in implementing structured quality control tools to enhance product reliability. Research limitation : Despite its limitation to a single factory, future research could extend to other industries, incorporate advanced monitoring technologies, and explore alternative quality improvement strategies.
Copyright (c) 2025 Tiara Putri Insani, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Analysis of Forms, Challenges, and Impacts of Commercialization in Education
Research aim: This research aims to analyze the forms, challenges, and impacts of commercialization in the world of education, focusing on social, economic, and academic aspects Design/Method/Approach: The research uses a qualitative approach with a literature study method. Data was collected from academic journals, policy reports, and publications of educational institutions and international organizations. Data analysis is carried out descriptively and interpretively, with the validity of the data maintained through triangulation of sources Research Finding: The results of the study identified 7 forms of commercialization of education, 6 implementation challenges, and 6 impacts arising from the commercialization of education. Forms of commercialization include privatization of educational institutions, cost recovery education, cooperation with corporations, commercialization of books and learning resources, education as digital products, exploitation of students, and commercialization of educational infrastructure Theoretical contribution/Originality: This research provides a comprehensive insight into the phenomenon of commercialization of education, systematically analyzing its various forms, challenges, and impacts. This contributes to a theoretical understanding of paradigm shifts in the modern education system Practitionel/Policy implication: Research findings can be the basis for policymakers and education practitioners in formulating strategies to balance the financial needs of educational institutions with the main mission of education as a means of developing knowledge and character Research limitation: This study was limited to a literature analysis and did not involve the collection of primary data. Follow-up studies with an empirical approach can enrich understanding of the impact of the commercialization of education in the field
Copyright (c) 2025 Nur 'Azizi, Lilia Pasca Riani https://creativecommons.org/licenses/by-sa/4.0
Role as a Companion Facilitator at PT. BTPN Syariah Tbk in Certified Independent Study Internship (MSIB) to Develop Students Critical Thinking Skills
Research aim: This study aims to explain the role of the Independent Learning Independent Dictionary(MBKM) internship program at BTPN Syariah as a facilitator for the development of students' critical thinking skills through internships. Design/Methode/Approach: The research used is qualitative descriptive qualitative with interview data collection techniques. Research Finding: The results of the study showed that students who participated in the internship program obtained the aim of examining the benefits of the Certified Independent Study Internship(MSIB) in developing students' critical thinking skills through the role of a companion facilitator in the internship program. Internship programs, particularly those involving the role of an accompanying facilitator, provide a unique opportunity for students to apply their knowledge and skills in real-world contexts. Theoretical contribution/Originality : This study makes significant theoretical contributions by examining how the Companion Facilitator role in PT. BTPN Syariah's MSIB program bridges experiential learning theory with practical workplace application in Islamic banking. Our findings demonstrate how structured mentoring, real-world problem solving, and critical reflection in certified internships uniquely develop students' higher-order thinking skills - an underexplored dimension in conventional internship research. The research introduces an innovative framework that connects industry mentorship practices with cognitive skill development, offering new insights into optimizing industry-academic partnerships for more impactful experiential learning. This work particularly advances understanding of critical thinking cultivation in non-Western business contexts and Sharia-compliant financial environments. Practitionel/Policy implication : For higher education institutions, these findings emphasize the need to develop formal partnerships with industry players like PT. BTPN Syariah to design internship curricula that systematically cultivate critical thinking through mentored projects and reflective practice. Corporations should implement structured internship guidelines featuring analytical tasks and provide mentor training programs to maximize cognitive skill development. At the policy level, MSIB organizers should incorporate critical thinking metrics into program assessments and expand this model across sectors. Students should approach internships as active learning opportunities by engaging in challenging projects and reflective discussions. These recommendations collectively enhance the transformative potential of certified internship programs in developing future-ready graduates. Research limitations: This research has limitations such as peers who are only placed 1 student in each branch so that it is difficult to find students as respondents, so that the context may not be representative of students from other universities. kills
Independent Learning Independent Campus Program
Copyright (c) 2025 Arif Permana, Efa Wahyu Prastyaningtyas https://creativecommons.org/licenses/by-sa/4.0
Green Economy Paradigm Through the Lens of Local Wisdom: Connecting Tradition and Modernity in Sustainable Development
Research Aim: This research aims to develop a conceptual framework that bridges the green economy paradigm with local wisdom, thereby achieving sustainable development. Design/Method/Approach: This conceptual research employs a constructivist approach, utilizing critical literature analysis and conceptual synthesis to develop a framework. Research Finding: The research findings present a conceptual framework that integrates green economic principles—namely, resource efficiency, emission reduction, and social justice—with elements of local wisdom, including traditional values, customary practices, and local ecological knowledge. The framework emphasizes the importance of integration mechanisms, including dialogue and collaboration, recognition and reward, adaptation and innovation, as well as justice and equality. Theoretical contribution/Originality: The theoretical contribution of this research is to offer a new perspective on the green economy by including a dimension of local wisdom, which is often overlooked in the mainstream literature Practical/Policy Implication: By practical implication, this framework can guide policymakers, development practitioners, and local communities in designing and implementing sustainable and inclusive green economy initiatives. Research limitation: The limitation of this study is that the conceptual framework developed is theoretical and requires further empirical validation.
Copyright (c) 2025 Hariyono https://creativecommons.org/licenses/by-sa/4.0
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND BUSINESS ETHICS ON SHOPEE CUSTOMER SATISFACTION AMONG ACCOUNTING STUDENTS (A STUDY OF ACCOUNTING STUDENTS AT UNP KEDIRI)
Research aim : This study aims to analyze the influence of e-service quality, brand image, and business ethics on Shopee customer satisfaction among accounting students at Universitas Nusantara PGRI Kediri Design/Methode/Approach : A quantitative approach was employed, with data collected through questionnaires from 44 accounting students using purposive sampling. Data analysis included multiple linear regression, validity and reliability tests, and hypothesis testing Research Finding : The results indicate that e-service quality (security, communication, reliability, responsiveness), brand image (corporate, user, and product image), and business ethics (transparency, fairness) significantly influence customer satisfaction. Theoretical contribution/Originality : This study contributes to the existing literature by integrating three critical factors—e-service quality, brand image, and business ethics—into a single framework to analyze their impact on customer satisfaction in the context of e-commerce. Practitionel/Policy implication : Shopee should prioritize improving e-service quality, strengthening brand image, and adhering to ethical business practices to enhance customer satisfaction Research limitation : This study focuses on e-service quality, brand image, and business ethics as independent variables, and consumer satisfaction as the dependent variable. This study was conducted on accounting students of Nusantara PGRI Kediri University who used the Shopee platform.
Copyright (c) 2025 Yogi Ardi , Puji Astuti, Mar'atus Solikah https://creativecommons.org/licenses/by-sa/4.0
The Effects of Occupational Health, Safety and Wellbeing on Operations and Performance at Gambia Ports Authority Mediated by Policy and Procedures.
Research aim: The study aims to evaluate the effectiveness of the current Occupational Health, Safety and well-being policy of the GPA. Additionally, assessed the effects of OHS on Port Operations and Employee Performance and as well as the health hazards associated with poor Occupational Health and Safety standards. Design/Methode/Approach: A descriptive and exploratory survey design was utilized with a structured questionnaire and Likert 5- point scale to collect data. The study also utilized stratified random sampling method and drawing a sample of 210 staff from the GPA staff roll provided by Human Resources. The data was analyzed using both descriptive and structural equation modelling (SEM) techniques with help of SPSS software and SmartPLS4. Research Finding: The study found out that the current OHS policy of the GPA was effective since a significant percentage of the respondents are aware and have access to such a policy. It also indicated that implementation of OHS policy was communicated to majority of the employees. The staff also agreed that the availability of effective working conditions enhance employee performance and operational efficiency. The nature of Ports Operations indicated that the most vulnerable groups experienced workplace hazards more frequently. The perception of safety standards at the Ports Authority is generally below average. Theoretical contribution/Originality: The study has contributed to knowledge by bridging the gap in establishing the relationship of OHS on employee and organisational performance. It gave a fresh perspective on Gambia Ports operations as well as the challenges in relations with employee health, safety and well-being. Practitionel/Policy implication: The Expansion of the Port infrastructure should be expedited to provide the much-needed space and avoid the presence of health hazards associated with poor standards. The Management of GPA should organize more awareness campaigns for operational staff in order to educate them about OHS and how they can practice caution on their own. The GPA leadership should facilitate the formulation of better health and safety policies and procedures. It would also assist employees to improve their welfare and ensure a safe working environment for all. Research limitation: The study conclusions cannot be generalized as its from a single entity.
Occupational Health, Safety, Employee Performance, and Port Operations
Copyright (c) 2025 Sainabou M Ceesay, Gibriel Badjie https://creativecommons.org/licenses/by-sa/4.0
The Role of Inflation, SBI Interest Rates, and The Dollar Exchange Rate In Influencing The Composite Stock Price Index (IHSG) Study In 2020-2023
Research Objectives : This study aims to analyze the simultaneous and partial influence of macroeconomic indicators—namely inflation, SBI (Bank Indonesia Certificate) interest rates, and the USD/IDR exchange rate—on the Jakarta Composite Index (JCI) during the 2020–2023 period. Method : This quantitative study employs secondary monthly time series data (n = 43) from January 2020 to July 2023. Data were sourced from official databases (BI, BPS, IDX) and analyzed using multiple linear regression. Classical assumption tests including normality, multicollinearity, autocorrelation, and heteroscedasticity were performed to validate the model. Research Findings : The results indicate that inflation has a significant positive effect on the JCI, while the SBI interest rate and USD exchange rate have a significant negative effect. Simultaneously, the three variables significantly influence the JCI, explaining 49.7% of its variation. Theoretical Contribution / Originality : The study contributes to signaling theory by confirming that macroeconomic indicators serve as important signals to investors in stock market decision-making. It also enriches empirical literature with mixed findings on inflation’s role in equity markets. Practitioner / Policy Implications : Findings suggest that policymakers and investors should closely monitor inflation trends and interest rate movements to anticipate capital market dynamics. BI rate policy shifts and exchange rate volatility directly impact investment behavior in Indonesia. Research limitations : The study is limited by the use of monthly secondary data and a short observation period during extraordinary events (COVID-19, geopolitical tensions), which may influence generalizability.
Copyright (c) 2025 Tentria Oking Ofika, Indrian Supheni, Dwi Puji Rahayu https://creativecommons.org/licenses/by-sa/4.0
The Influence of Organizational Culture, Rewards, and Work Environment on Employee Performance at Al Falah Bakery
Research Objectives: This study aims to investigate the interaction between organizational culture, reward system, and work environment in shaping employee performance at Al Falah Bakery. Specifically, this study will: (1) analyze how organizational culture affects employee performance; (2) assess the impact of the existing reward system on employee performance; (3) identify the influence of work environment on employee performance; and (4) explore the combined effects of these three variables on employee performance. By examining these reciprocal relationships, this study seeks to provide valuable insights for Al Falah Bakery to optimize its organizational practices and improve employee performance. Design/ Method/Approach: This quantitative research is based on the philosophy of positivism, utilizing primary data collected through questionnaires and analyzed using SPSS software version 25. This study focuses on a population consisting of all employees, with a sample size of 30 participants. This approach emphasizes objective measurement and statistical analysis to draw conclusions about the phenomenon being studied. However, the limited sample size may limit the generalizability of the findings, so further research is needed a larger and more representative sample to confirm and expand the conclusions drawn from this study. Results findings: The study revealed that organizational culture, rewards, and work environment are important factors that contribute to employee performance. A strong and positive organizational culture fosters a sense of belonging and purpose, encouraging employees to perform at their best. Similarly, a well designed reward system that recognizes and rewards employee contributions motivates individuals to excel. Furthermore, a conducive work environment that enhances well being and facilitates productivity enhances employee performance. These findings underscore the importance of a holistic approach to human resource management that prioritizes creating a supportive and rewarding workplace to maximize employee potential and achieve organizational goals .
Copyright (c) 2025 Abdur Rahman, M. Muchson https://creativecommons.org/licenses/by-sa/4.0
The Influence of Facebook Ads Strategy on Increasing Brand Awareness of Products in Dunia Akrilik
Research aim : This study aims to explore and analyze the influence of Facebook Ads strategies on increasing brand awareness and product sales at Dunia Akrilik. Design/Method/Approach : This study uses a quantitative approach with a purposive sampling technique on 40 relevant respondents. Data were collected through an online questionnaire and analyzed using simple linear regression to measure the relationship between Facebook Ads strategy and brand awareness. Research Findings : The results of the analysis show that the Facebook Ads strategy has a significant influence on increasing brand awareness, with a coefficient of determination (R Square) of 0.768. Visual elements and audience segmentation have proven to be the main factors in the success of an advertising campaign. Theoretical contribution/Originality : This study extends the digital marketing literature by focusing on the creative industry, especially art and decoration-based products such as acrylic. Its originality lies in the exploration of visual elements and advertising narratives as determinants of campaign effectiveness. Practitioner/Policy Implications : This study provides recommendations for business actors in designing more effective Facebook Ads strategies, with an emphasis on visual design and audience segmentation to increase product appeal. Research limitations : This study has limitations in the small sample size and does not involve a qualitative approach, so the results may be less representative. Future research is recommended to use a mixed approach and expand the sample size.
Copyright (c) 2025 Mohammad Sulton Amirur Rizal, Ema Nurzainul Hakimah https://creativecommons.org/licenses/by-sa/4.0
The Effect of social media usage on employee performance at the Gambia Ports Authority
Design/Methode/Approach: The study used a quantitative-survey research strategy getting information from individuals within GPA. Analysis of the data was conducted using the Statistical Package for Social Sciences (SPSS) analytical and SmartPLS tool. Research Finding: The hypothesis is supported which in turn indicates the path is significant between the independent and dependent variable. H1 (0.547, p < 0.05) describes the path between social media usage and employee performance. Theoretical contribution/Originality: The study revealed the necessity for GPA to adopt social media as a strategic communication tool for efficient dissemination of information within the organization and a means to empower employees. Theoretically, informed employees are more involved and engaged to serve the organisation. Practical/Policy implication: The study will aid the implementation of a social media policy which will serve as a policy document to guide staff on how and when to use social media during official work hours. Research limitation: The findings of the study cannot be generalized with other SOEs as the study is limited to Gambia Ports Authority only. Keywords: Social Media, Gambia Ports Authority, Employee Performance.
Copyright (c) 2025 Aida Kombeh Manneh, Gibriel Badjie, Tanimu Umaru Saminaka https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Role of Leadership and Work Discipline in Increasing Employee Productivity at the Nganjuk Regency Cooperative and Micro Enterprise Service
Research aim: This research aims to analyze the role of leadership and work discipline in increasing employee productivity at the Department of Cooperatives and Micro Enterprises and the extent to which leadership influences employee productivity Design/Methode/Approach: This research uses a qualitative approach with descriptive research type. Data was collected through in-depth interviews and observations. The subjects of this research were leaders and employees who were selected to gain an in-depth understanding of the dynamics of leadership and work discipline. Research Findings: The findings of this research reveal that the role of leadership and work discipline have a significant impact on increasing employee productivity. Effective leadership is able to provide clear direction and motivation to employees, while high work discipline encourages employees to be more consistent and responsible in carrying out their duties. Theoretical contribution/Originality: The theoretical contribution of this research lies in developing an understanding of the relationship between leadership, work discipline and employee productivity. This research integrates leadership theory and work discipline within a SWOT analysis framework, which provides a new perspective. These findings contribute to the development of human resource management theory in the public sector, especially in increasing employee productivity. Practitionel/Policy implications: This research recommends that organizations prioritize leadership development programs and establish a clear work discipline framework. These findings are relevant for public institutions that aim to optimize employee workforce performance. Research limitation: The limitation of this research lies in its focus only on the Nganjuk Regency Cooperatives and Micro Enterprises Service, so the results cannot be fully generalized to other agencies. Future research can expand the object of study to other agencies to compare the influence of leadership and work discipline on employee productivity in various contexts.
Copyright (c) 2025 Fitriana Dewi, Dodi Kusuma Hadi https://creativecommons.org/licenses/by-sa/4.0
How Taxes and Inflation Will Affect Economic Growth in ASEAN Emerging Markets
Research aim : The objective of this research is to examine the impact of tax revenue and inflation on the economic development of ASEAN emerging market nations from 2010 to 2023 Design/Methode/Approach : The analysis utilizes yearly secondary data acquired from diverse sources, including the World Bank, CEIC, and IMF. The chosen analytical technique is panel data regression, specifically the Random Effect Model (REM) approach, which was selected based on the Chow, Hausman, and Breusch-Pagan statistical tests. Research Finding : The research findings suggest that tax income has a detrimental and statistically significant impact on economic development. The findings suggest that fiscal and monetary policies have distinct effects on the economic development of ASEAN developing nations. Considerable tax revenue has the capacity to impede economic development, but modest inflation may stimulate economic growth Theoretical contribution/Originality :These findings enhance our knowledge of how macroeconomic factors affect economic growth in the ASEAN area. Practitionel/Policy implication : The significance of government action in controlling economic growth through taxation and inflation is supported by this study. Macroeconomic uncertainty may result in lower tax collection. This includes uncertainty about spending, investing, and saving. Economic activity is subsequently impacted, necessitating careful analysis. In order to lessen the detrimental effects on economic growth, particularly those on tax revenue and inflation, lessons learned from this study can be used to future financial crises and economic shocks. Research limitation : Due to inadequate data collection, this analysis eliminates the tax structure and is limited to looking at the tax revenue ratio. Future studies must clarify the tax systems of ASEAN countries in order to identify which taxes have a positive impact on economic growth and which have a negative one.
Copyright (c) 2025 Maretha Ika Prajawati, Putri Eliza Syahda, Basir S https://creativecommons.org/licenses/by-sa/4.0
Effect of Workplace Diversity and Inclusion on Institutional Performance in Selected Public Higher Education Institutions in the Gambia
Research aim: This study aimed to examine the effect of workplace diversity and inclusion on the performance of public higher education institutions in The Gambia. Design/Methode/Approach: A correlational research design was employed, using quantitative methods to collect data. Structural equation model (SEM) was adopted in addressing the hypothesis using Smart PLS. The study has 92.4% response rate. Research Finding: In general, the findings indicate that Workplace Diversity and Inclusion has a positive effect on the performance of Public Higher Education Institutions in The Gambia. Likewise, the result of the study also indicates that Workplace Inclusion and Organizational Culture were found to have positive effects on Organizational Performance, while Workplace Diversity was also observed to have a positive influence on Organizational Culture. However, it was discovered that there is a negative relationship between Workplace Inclusion and Organizational Culture. Practitionel/Policy implication: The study underscores the importance of prioritizing Workplace Diversity and Inclusion management for senior executives in public higher education institutions thus, emphasizes the need for clear communication channels to align diversity and inclusion management objectives with institutional goals.
Copyright (c) 2025 Mohammed Jebou, Gibriel Badjie https://creativecommons.org/licenses/by-sa/4.0