Proceeding Kilisuci International Conference on Economic & Business
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field. E-ISSN : 2987-5838
Determinants of Financial Performance in Coal Energy Companies: The Role of Audit Quality, Profitability, and Sales Growth
Research aim : This study aims to examine and analyze the determinants of financial performance in coal energy companies listed on the Indonesia Stock Exchange (IDX). Specifically, it investigates the empirical effects of audit quality, profitability, and sales growth on financial performance, proxied by Gross Profit Margin (GPM). Design/Methode/Approach : A quantitative research design using an associative and descriptive approach was implemented in this study. The population comprises energy sector companies listed on the IDX, with a purposive sampling technique applied to select the final sample of coal mining firms for the observation period. Secondary data were gathered from verified financial reports and annual reports. Data analysis was conducted using Multiple Linear Regression analysis, supplemented by classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation tests) and statistical hypothesis testing (t-test, F-test, and coefficient of determination R2) to ensure model robustness. Research Finding : Audit quality (proxied by Big Four vs. Non-Big Four auditors) exhibits a positive and significant effect on financial performance, indicating that superior external oversight enhances financial presentation credibility and operational discipline Profitability shows a positive and statistically significant relationship with financial performance, demonstrating that a firm's internal capacity to generate returns directly strengthens its overall gross profit margins. Sales growth exerts a significant positive impact on financial performance, confirming that market expansion and increasing demand volumes efficiently translate into enhanced financial outcomes for coal energy firms. Simultaneously, audit quality, profitability, and sales growth significantly influence the financial performance of coal energy companies, explaining a substantial portion of the variance in Gross Profit Margin. Theoretical contribution/Originality : This study enriches the literature on agency theory and signaling theory within the extractiv industry context by demonstrating how rigorous external auditing and robust operational metrics jointly signal corporate health and mitigate information asymmetry. The novelty of this research lies in its specific integration of both governance factors (audit quality) and core marketing financial metrics (sales growth and profitability) as synchronous determinants of financial performance within the highly volatile and strictly regulated coal energy sector of an emerging market. Practitionel/Policy implication : For corporate managers in coal mining enterprises, the findings highlight the critical importance of maintaining robust sales trajectories and upgrading audit partnerships to hightier firms to boost investor confidence and financial performance. This study provides empirical insights for capital market regulators (such as the OJK and IDX) to continually encourage stringent external audit compliance and transparent financial disclosures among high externality energy sector firms. Research limitation : This study primarily evaluates financial performance through Gross Profit Margin (GPM) using a limited set of independent variables (audit quality, profitability, and sales growth), potentially omitting other critical determinants such as commodity price volatility, leverage, or ESG risk factors. The empirical focus is strictly confined to publicly traded coal energy companies in Indonesia, which may constrain the direct generalizability of the findings to unlisted mining entities or alternative energy industries operating under different regulatory frameworks.
Audit quality; profitability; sales growth; financial performance; coal energy companies
Copyright (c) 2026 Sari Rahayu, Poppy Meilina Dian Hastuti https://creativecommons.org/licenses/by-sa/4.0
Sustainable Competitive Advantage in Traditional Textile MSMEs: A VRIO Framework Approach on Medali Mas
Research aim: This study aims to analyze the strategic resources of Medali Mas Traditional Weaving MSME using the VRIO framework to identify the sources of sustainable competitive advantage within the traditional textile industry. Design/Method/Approach: This study uses a qualitative case study approach. Data collection was conducted through in-depth interviews, direct observations, and documentation involving the owner and artisans of Medali Mas MSME in Kediri. The data obtained were then analyzed using the VRIO framework, which consists of valuable, rare, inimitable, and organized resource dimensions. Research Finding: The findings indicate that Medali Mas has strategic resources that support sustainable competitive advantage, including distinctive handcrafted motifs, weaving expertise, natural dye innovation, and strong cultural heritage values. However, the business still faces challenges related to imported raw materials, limited digital marketing, and manual financial management. Theoretical contribution/Originality: This study contributes to the development of Resource-Based View (RBV) and VRIO framework literature by emphasizing intangible cultural resources and artisan capabilities as strategic assets in traditional weaving MSMEs. Practical/Policy implication: The study provides practical insights for traditional textile MSMEs in optimizing strategic resources, strengthening organizational capabilities, and improving sustainable business competitiveness through innovation and digital adaptation. Research limitation: This research is limited to a single MSME case study and relies primarily on qualitative data, which may limit the generalizability of the findings to other traditional textile industries.
Copyright (c) 2026 Elisiana Elisiana, Amelia Shinta Marina, Sheema Forry Fortuna, 董品序, 董品序, 郭羽釩, 陳聖雯, 黃鎰德 https://creativecommons.org/licenses/by-sa/4.0
Porter’s Five Forces as a Competitive Advantage Analysis Tool for Moolagi Dimsum MSMEs
Research aim: To analyze the competitive position of Moolagi Dimsum MSME in Kediri City using Porter’s Five Forces and identify the factors supporting its competitive advantage. Design/Method/Approach: This study uses a descriptive qualitative approach. Data were collected through interviews with the owner, direct observation, and documentation, then analyzed based on the five dimensions of Porter’s Five Forces. Research Finding: Moolagi Dimsum faces strong competition, especially from similar businesses and buyer bargaining power. Its competitive advantage lies in product differentiation, consistent quality, innovation, digital marketing, and customer relationship building. Theoretical contribution/Originality: This study applies Porter’s Five Forces to a local culinary MSME and highlights how quality, branding, customer loyalty, and supplier relationships create competitive advantage. Practitionel/Policy implication: Culinary MSMEs should focus on differentiation, service quality, innovation, digital marketing, and customer loyalty rather than relying solely on price competition. Research limitation: The study focuses on one MSME and relies mainly on the owner’s perspective. Future research should include customers, suppliers, and competitors and may use quantitative or mixed methods.
Copyright (c) 2026 Maylinda Nur Aini Ali, Atika Sifa Harum Ridhani, Febriani Saraswati Wijaya, 郭玟彤, 楊紫絜, 林宛穎, 施乃榕, 陳裕升, 石孟璁 https://creativecommons.org/licenses/by-sa/4.0
Competitive Advantage Analysis of Warung Brader Kediri Using the Value Proposition Canvas
Research aim: This study aims to analyze the competitive advantage of Warung Brader Kediri through the application of the Value Proposition Canvas (VPC) and to formulate value-based strategies that enhance customer satisfaction, product differentiation, and loyalty. Design/Method/Approach: A qualitative case study approach was employed. Data were collected via in-depth interviews with customers and employees, direct observations at the café, and internal documentation. The analysis focused on mapping Customer Jobs, Pains, Gains, and the Value Map, as well as evaluating the alignment between customer needs and the business offerings. Research Finding: The analysis revealed that Warung Brader successfully aligns its products and services with customer needs, providing home-style meals at affordable prices, fast and friendly service, convenient online ordering, and attractive promotions. The VPC framework helped identify and address customer pains while enhancing gains, creating a tangible competitive advantage. Theoretical contribution/Originality: This study demonstrates the practical application of the VPC in traditional culinary UMKM, highlighting the integration of customer-centric strategies to optimize value propositions. The novelty lies in contextualizing the VPC for a local food stall in a mid-sized city, which has not been widely explored in the international literature. Practitioner/Policy implication: The findings provide actionable insights for owners and managers of culinary MSMEs, guiding the design of customer-centric, innovative, and adaptive business strategies that enhance customer satisfaction and loyalty. Research limitation: The study is limited to a single location (Warung Brader in Kediri) with a relatively small number of interview respondents. Future research could expand the geographic scope, increase the sample size, and include additional variables such as digital ordering trends and broader customer demographics.
Copyright (c) 2026 Prisca Osani Ta'ek, Sofia Maulida Yubaida, Siti Luthfiana Putri Dewi, Drickus Coetzer, 馮標青, 范福鵬, 黃畇凱, 曹晉源 https://creativecommons.org/licenses/by-sa/4.0
Strengthening Local Wisdom through Artificial Intelligence and Green Innovation: A Case Study of Grebek Apem Jombang for Sustainable Cultural Tourism
Research aim : To explore strategies for strengthening local wisdom through the integration of artificial intelligence and green innovation, using Grebek Apem Jombang as a case study to support sustainable cultural tourism in ASEAN. Design/Methode/Approach : This study uses a qualitative case study approach with data collected through literature review, observation of the Grebek Apem event, documentation, and interviews. Data were analyzed using reduction, categorization, and triangulation techniques. Research Finding : The study finds that Grebek Apem has strong cultural value but limited visibility. AI based digital branding can enhance promotion and engagement, while green innovation supports environmental sustainability. The integration of these elements can strengthen its potential as a tourism destination. Theoretical contribution/Originality : This research proposes an integrated framework combining local wisdom, artificial intelligence, and green innovation in cultural tourism, offering a holistic and interdisciplinary approach. Practitionel/Policy implication : The findings suggest the need for AI-driven digital marketing, community-based tourism development, and sustainable event management supported by government policies and infrastructure. Research limitation : The study is limited to a single case and qualitative analysis. Future research is recommended to use quantitative methods and comparative studies across regions.
Local wisdom, artificial intelligence, green innovation, cultural tourism, ASEAN sustainable economy, Grebek Apem
AI-driven branding; local wisdom; digital tourism; cultural heritage marketing; ASEAN sustainable economy; green innovation
Copyright (c) 2026 Ninis Umnastuti https://creativecommons.org/licenses/by-sa/4.0
Enhancing Supply Chain Efficiency Through WMS Implementation In Warehouse Management
Research aim : This study aims to analyze the existing warehouse management conditions at Istika Grosir Kediri, identify the main problems affecting inventory accuracy and picking speed, design and implement a simple and adaptive Warehouse Management System (WMS) based on Excel and barcode technology suitable for micro-scale retail operations, and evaluate the impact of WMS implementation on inventory accuracy, picking speed, and overall supply chain efficiency. Design/Methode/Approach : This research employs a mixed-methods case study with a before–after (pre-post) design conducted over a two-month period at the warehouse of Istika Grosir Kediri. Quantitative data were collected through direct observation, time studies, inventory audits, and performance measurements (inventory accuracy, picking time, error rates, delivery delays, and customer satisfaction). Qualitative data were obtained via in-depth interviews with warehouse staff and management. Data were analyzed descriptively and statistically using paired-sample t-tests to measure the significance of improvements after WMS implementation. Research Finding : This study shows that implementing a simple, low-cost WMS can effectively improve warehouse efficiency and contribute to improved supply chain performance, particularly in micro-retail environments. The implementation of this system has successfully improved the accuracy of completeness, accelerated the picking process, and substantially reduced operational errors and delivery delays. Furthermore, these operational improvements have also positively impacted customer satisfaction. Theoretical contribution/Originality : This research contributes to warehouse management and supply chain literature by demonstrating that a low-cost, Excel-and-barcode-based WMS can deliver significant performance improvements in micro-scale retail enterprises — a context often overlooked in previous studies that primarily focus on large companies with complex ERP systems. The findings reinforce the Technology Acceptance Model (TAM) in resource-constrained SME settings and provide empirical evidence of lean warehousing principles successfully applied through simple digital tools. Practitionel/Policy implication : The study provides practical guidance for micro and small retail businesses in Indonesia and other emerging markets to adopt affordable WMS solutions without large capital investment. It emphasizes the importance of location coding, barcode integration, real-time recording, and SOP standardization in improving operational efficiency, reducing errors, and enhancing customer service. The results can also serve as a reference for policymakers and industry associations to develop digital transformation programs supporting SMEs in the retail and distribution sector. Research limitation : This study has several limitations. First, the implementation period was relatively short (only two months), so it cannot fully demonstrate the long-term sustainability of the WMS performance. Second, the research used a single-case study approach, which limits the generalizability of the findings to other companies or broader contexts. Third, the developed WMS is still a basic version and does not yet include advanced features such as automatic integration with sales systems (POS) or predictive analytics Keywords : Warehouse Management System (WMS), supply chain efficiency, inventory accuracy, picking time, micro-enterprise, Excel-based WMS, retail logistics, Indonesia
Warehouse Management System (WMS), supply chain efficiency, inventory accuracy, picking time, micro-enterprise, Excel-based WMS, retail logistics, Indonesia
Copyright (c) 2026 Sherafin Sweetana Rifka Puri, Lina Saptaria https://creativecommons.org/licenses/by-sa/4.0
The Effect Of Wood Production Costs And Machine Spare Parts Costs On Wood Product Defects In PT AKJSA Gresik Indonesia
Research aim : This study aims to analyze the effect of quality control costs, production costs, and spare parts costs on product defects in PT AKJSA Usaha. The first purpose of this study is to find out and analyze the simultaneous influence between the two independent variables on product defects. The second objective is to analyze the partial influence of each independent variable, namely production costs and spare parts costs on product defects. The third objective is to find out which variables are the most dominant to product defects Design/Methode/Approach : The method used in this study is multiple linear regression analysis to test the relationship between independent and dependent variables Research Finding : The results of the study show that simultaneously, production costs and spare parts costs have a significant effect on product defects. However, the partial influence shows that only the cost of production which has a significant influence, while the cost of spare parts does not have a significant impact on product defects. Among the two independent variables, production costs have a more dominant influence on product defects. Theoretical contribution/Originality : Heizer & Render (2017) Practitionel/Policy implication : This research provides implications for companies to focus more on managing production costs in an effort to reduce product defects and improve the quality of production results. Research limitation : affected by production cost Keywords : Production cost Spare parts cost, Product Defects
Production cost Spare parts cost, Product Defects
Copyright (c) 2026 Dwi Dewianawati, Ratna Agustina, Adhis Helsa Aurellia, Sari Rahayu https://creativecommons.org/licenses/by-sa/4.0
THE EFFECT OF THE USE OF INVENTORY METHODS AND PRODUCTION PROCESSES ON THE COST OF PRODUCTION UD AZZAHRA JAYA (Slap Rope Making Company)
The method of inventory of goods is one of the elements in determining the cost of production. In addition to the inventory method, the production process can also affect the cost of production. In this study, the aim is to find out whether the use of inventory methods and production processes affects the cost of production at UD Azzahra Jaya. According to the results of the research, the use of the inventory method at UD Azzahra Jaya applies fifo. Because the purchase of raw materials is carried out when an order has been received from the customer, then the production process is carried out after the raw materials are sufficient. On process 1 in the June 2024 period with the use of 4,663 kg of raw materials, the use of raw materials used is raw materials that come on June 3 to 5, 2024, namely real incoming goods of 323 kg, 2,450 kg and 1,890 kg. In reality, the use of raw materials is not real, just because in the production process, the company does not re-weigh the raw materials to be processed. In process 1, after re-weighing, a different number was obtained from the number used by the company. The quantity issued was 322.9 kg, 2,450 kg and 1,889.7 kg with a total of 4,662.6 kg. These differences are called variences. This affects the cost of raw materials incurred for determining the cost of production.
Copyright (c) 2026 Erry Setiawan, Agnes Nadya Pitaloka, Agus Sunaryo https://creativecommons.org/licenses/by-sa/4.0
The Effect of Digital Competence And Self-Efficacy on Innovative Work Behaviour: The Moderating Role of Digital Culture at PT Pegadaian Manukan Branch Surabaya
Research aim: This study aims to examine the influence of digital competence and self-efficacy on innovative work behaviour, as well as the role of digital culture moderation in employees of PT Pegadaian Manukan Surabaya Branch. Design/Method/Approach: The study used a quantitative approach with a saturated sampling technique (census) of 40 employees. Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with SmartPLS 4.1.1.7. Research Finding: Digital competence has a significant positive effect on innovative work behaviour (β=0.671; p=0.004). Self-efficacy had no significant effect directly (β=0.324; p=0.154). Digital culture moderated significantly positively the relationship between digital competence → innovative work behaviour (β=0.558; p=0.021), but moderated significantly negatively the relationship between self-efficacy → innovative work behaviour (β=-0.614; p=0.022). Theoretical contribution/Originality: This study fills the literature gap by explicitly examining the role of digital culture moderation in the relationship between digital competence and self-efficacy to innovative work behaviour. The findings of negative moderation of digital culture on self-efficacy are a new contribution that enriches the theory of Job Demands-Resources (JD-R). Practitioner/Policy implication: Organizations need to prioritize the development of employees' digital competencies and maintain a balance between strengthening a digital culture and giving autonomy to individual initiatives. Research limitation: The study was cross-sectional, using self-report, conducted on a single branch with a limited sample (n=40), so generalizations need to be done carefully.
Copyright (c) 2026 Dendy Maulana Yusuf; Dhiyan Septa Wihara, M. Zanuar Fikri Maulana https://creativecommons.org/licenses/by-sa/4.0
Enhancing Access to Financing for MSMEs through Digital Platforms in Indonesia
Research Aim: The aim of this research is to explore how digital platforms can improve access to financing for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, the study investigates the challenges and opportunities presented by these platforms in facilitating financial inclusion for MSMEs and enhancing their growth potential. Design/Method/Approach: This study adopts a mixed-methods approach, combining both qualitative and quantitative research. The qualitative component involves in-depth interviews with MSME owners and stakeholders in the financial sector to understand their experiences with digital platforms. The quantitative component uses survey data from MSMEs across various sectors to analyze the impact of digital financing platforms on business performance and access to funding. Data analysis will be conducted using descriptive and inferential statistical methods. Research Findings: The research found that digital platforms significantly enhance access to financing for MSMEs in Indonesia by offering more accessible, faster, and more affordable loan options. These platforms also provide greater financial transparency and accountability. However, challenges such as limited digital literacy, lack of trust in online financial services, and regulatory issues still hinder MSMEs from fully utilizing these platforms. Despite these obstacles, MSMEs that embrace digital platforms report higher business growth, increased market reach, and improved financial stability. Theoretical Contribution/Originality: This research contributes to the theoretical understanding of digital financial inclusion, particularly in the context of emerging markets like Indonesia. It expands existing theories on financial inclusion by examining how digital platforms reshape traditional financing models for MSMEs. The study also provides an original framework for understanding the barriers and facilitators to digital financing adoption in MSMEs, highlighting the role of trust, literacy, and government policy. Practical/Policy Implications: The findings offer important insights for policymakers, financial institutions, and MSME owners. For policymakers, the research suggests the need for targeted initiatives to improve digital literacy and trust in digital financial services. It also calls for regulatory frameworks that can support the growth of digital financing platforms while protecting MSME interests. Financial institutions can use these insights to design more user-friendly digital financing products that address the specific needs of MSMEs. For MSME owners, the study emphasizes the importance of embracing digital tools for financial management and accessing funding opportunities. Research Limitations: This study is limited by its geographic focus on Indonesia, and its findings may not be directly applicable to other regions with different regulatory or economic contexts. Additionally, the research relies on self-reported data from MSMEs, which may introduce bias. The sample size and scope of the study may also limit the generalizability of the results to all sectors of MSMEs.
Digital Platforms, MSME Financing, Financial Inclusion, Indonesia, Digital Literacy, Financial Transparency, Government Policy, Small Business Growth, Access to Credit, Digital Transformation
Copyright (c) 2026 Fakih Fakih, Ratna Handayani, Lilik Nurcholida, Evi Fitrotun Najjah https://creativecommons.org/licenses/by-sa/4.0
The Role of Cooperatives in Rural Economic Development: Challenges and Opportunities"
Research Aim: To analyze the role of cooperatives in rural economic development using Structural Equation Modeling (SEM), focusing on factors like human resources, management, capital access, and market access. Design/Method/Approach: This study uses SEM to examine relationships between key factors influencing cooperatives' success. Data was gathered from rural cooperatives in Indonesia through surveys, exploring how internal and external factors affect cooperative performance. Research Findings: · Human Resources: Strong skills and training are crucial for cooperative success. Cooperative Management: Effective management improves decision-making and resource use. Access to Capital: Adequate funding is essential for growth and product improvement. Market Access: Better market access leads to higher income for members. Theoretical Contribution/Originality: The study contributes by providing an SEM model that identifies key factors affecting cooperative performance in rural areas, offering new insights into their role in rural economic development. Practical/Policy Implications: Policy: Focus on improving access to capital and markets through partnerships and financial inclusion programs. Practical: Cooperatives should invest in member training and digital platforms to expand market reach. Research Limitations: Geographic: Limited to rural areas in Indonesia. Cross-sectional: Data only provides a snapshot, not long-term trends. Measurement Bias: Relies on self-reported data from cooperative members.
Cooperatives, Rural Development, Structural Equation Modeling (SEM), Human Resources, Market Access, Policy Implications
Copyright (c) 2026 Bahru Ulum, Mohammad Yaskun, Evi Fitrotun, Abdul Ghofur https://creativecommons.org/licenses/by-sa/4.0
The Influence of Business Strategy on SME Performance with Digital Technology as a Mediator
Research Aim: This study aims to investigate the influence of business strategy on the performance of SMEs, with digital technology acting as a mediator. It explores the role of digital technology in enhancing the impact of business strategy on SME performance, providing empirical insights for SMEs operating in diverse sectors. Design/Method/Approach: A quantitative approach is adopted using Structural Equation Modeling (SEM) to test the hypothesized relationships between business strategy, digital technology, and SME performance. Data was collected through surveys from 200 SME owners and managers across the manufacturing, retail, and services sectors. SEM was used to analyze the direct and indirect effects of business strategy on SME performance, mediated by digital technology. Research Findings: The findings suggest that business strategy, specifically strategies focused on innovation and market orientation, has a positive and significant effect on SME performance. Furthermore, digital technology was found to mediate the relationship between business strategy and SME performance. This indicates that the effective use of digital tools enhances the implementation of business strategies and boosts SME performance. Theoretical Contribution/Originality: This study contributes to the existing literature by empirically testing the mediating role of digital technology in the relationship between business strategy and SME performance. While previous studies have explored the separate impacts of strategy and technology, this research uniquely integrates them and highlights the synergistic effects of combining business strategy with digital technology for improved performance outcomes. Practical/Policy Implications: For practitioners, this study provides insights into the importance of aligning business strategy with digital transformation initiatives. SME owners should invest in digital tools and platforms to support their strategic objectives, particularly in marketing and customer engagement. Policymakers can encourage the digital transformation of SMEs through subsidies, training programs, and infrastructure support to improve competitiveness and sustainability in the digital economy. Research Limitations: This study is limited by its cross-sectional nature, which only captures the relationships at one point in time. Additionally, the research sample is confined to SMEs from specific sectors in one region, limiting the generalizability of the findings to other geographical areas or industries. Future studies could adopt a longitudinal approach and include a broader range of industries and regions.
Business Strategy, SME Performance, Digital Technology, Mediator, Structural Equation Modeling (SEM)
Copyright (c) 2026 Dewi Istika, Muhamad Imam Syairozi, Abid Muhtarom, Nurul Badriyah https://creativecommons.org/licenses/by-sa/4.0
Utilizing AI in Digital Marketing of Local Wisdom Based Products to Support a Green and Sustainable Economy in ASEAN
The development of artificial intelligence (AI) technology has brought significant changes to digital marketing practices, particularly in increasing promotional effectiveness and analyzing consumer behavior. Meanwhile, products based on local wisdom in the ASEAN region have great potential to support a green and sustainable economy, yet still face challenges in digital marketing and global competitiveness. Therefore, the use of AI in digital marketing is a crucial issue in optimizing the potential of local products while encouraging environmentally friendly and sustainable business practices. Previous research has shown that the use of AI in digital marketing can improve content personalization, campaign efficiency, and sales conversion through real-time consumer data analysis. Furthermore, other studies have revealed that the digitalization of UMKM based on local wisdom can expand market access and increase product added value. In the context of a green economy, the integration of digital technology has also been shown to contribute to resource efficiency and reduced production waste. However, most research still focuses on the technology or sustainability aspects separately, without comprehensively examining the relationship between AI, digital marketing, and local wisdom within the framework of a green economy in ASEAN. Furthermore, there is a research gap regarding how AI can be practically implemented in digital marketing strategies for products based on local wisdom, particularly in supporting sustainable economic principles. Previous studies have tended to focus on large industrial sectors or global e-commerce, while the context of local UMKM in ASEAN has not been explored in depth. Furthermore, there is limited research examining the integration of local cultural values ​​and AI technology in creating marketing strategies that are not only economically effective but also environmentally sustainable. Based on this, the novelty of this research lies in its integrative approach, combining the use of AI in digital marketing with the strengthening of local wisdom as part of a green economy strategy in the ASEAN region. This research not only highlights technological aspects but also positions cultural values ​​and sustainability as key elements in the development of digital business models. Thus, this article contributes to broadening the perspective of previous research through a multidimensional approach relevant to the ASEAN regional context. The purpose of this research is to analyze the use of AI in digital marketing of products based on local wisdom and examine its contribution to the development of a green and sustainable economy in ASEAN. This article is structured as follows: introduction, research methods, discussion, conclusions, and recommendations.
Copyright (c) 2026 Muhammad Arif Zikir Risky https://creativecommons.org/licenses/by-sa/4.0
The Meaning Of Leadership in Building Organizational Members’ Motivasion: A Qualitative Study of Pik-R Perisai Nusantara at UNP Kediri
Research aim: This study aims to describe the leadership style implemented within the PIK-R Perisai Nusantara organization, to explain how organizational members interpret and give meaning to this leadership style, and to explore the role of leadership in enhancing members’ motivation within a student organization engaged in adolescent counseling. Design/Methode/Approach: This study employed a qualitative approach using a phenomenological method. Data were collected through in-depth interviews, observations, and documentation involving organizational leaders and members of PIK-R Perisai Nusantara at Universitas Nusantara PGRI Kediri. The data were analyzed by identifying themes and meanings derived from the participants’ lived experiences. Research Finding: The findings indicate that leadership whithin PIK-R Perisai Nusantara is perceived by members as participative, communicative and supportive, emphasizing role modeling and emotional closeness authority in decision-making, but as a process of guidance and personal engagement. This leadership style plays an important role in fastering members’ motivation, particulary intrinsic motivation, as reflected in increased participation, commitment, and a sense of belonging to the organization. Theoretical contribution/Originality: This study provides a theoretical contribution by enriching the understanding of leadership meaning from a phenomenological perspective within the context of student organizations. The originality of this research lies in its examination of leadership as a lived experience that shapes members’ motivation in student organizations focused on adolescent counseling, an area that has received relatively limited attention in previous studies. Practitionel/Policy implication: The findings of this study provide practical implications for student organization leaders and university stakeholders in developing leadership approaches that emphasize participation, communication, emotional support in order to enhance members’ motivation and ensure organizational sustainability. Research limitation: This study is limited to a single study is limited to a single student organization; therefore, the findings cannot be broadly generalized. Future research is recommended to examine the meaning of leadership across various types of student organizations or within different institutional contexts. Keywords: Leadership; member motivation; student organization; phenomenology; PIK-R
Leadership; member motivation; student organization; phenomenology; PIK-R
Copyright (c) 2026 Arvina Ansori, Poniran yudho leksono https://creativecommons.org/licenses/by-sa/4.0
Analysis of Village Government Management Based on The Concept of Good Village Government (GVG) in Bedahlawak Village, Tembelang District
Research aim: This study aims to analyze the implementation of Good Village Governance (GVG) principles including community participation, accountability, transparency, responsiveness, rule of law, and efficiency in the governance of Bedahlawak Village, Tembelang District, to evaluate its compliance with regulations such as Permendagri No. 20/2018 and PMK No. 145/2023. Design/Method/Approach: Using a descriptive qualitative approach with data collection techniques in the form of in-depth interviews (village heads, village officials, community leaders), participatory observation (deliberation and development), and documentation (financial reports, village regulations); data analysis follows the interactive model of Miles and Huberman (data reduction, narrative/table presentation, verification through source triangulation). Research Finding: Active citizen participation in infrastructure, accountability of quarterly LPJ via Siskeudes (BPD verification, monthly audit) achieved 95% ADD absorption and restored trust after the PUPR controversy; transparency and efficiency remain major challenges, although generally in accordance with regulations. Theoretical contribution/Originality: Enriching the GVG literature with local empirical evidence in the post-controversy village context, confirming the correlation between accountability and transparency and the reduction of village financial irregularities, as well as the application of the Miles-Huberman model to the ADD management cycle. Practitionel/Policy implication: Recommendations for optimizing digital information transparency and budget efficiency for inclusive villages; encouraging the implementation of mandatory Village Finance System (Siskeudes) with independent audits to increase Village Fund (ADD) absorption by >95% and public trust. Research limitation: The single focus on one village (Bedahlawak) limits generalizability; it relies on subjective interviews without longitudinal quantitative data, so triangulation is limited to primary sources.
Copyright (c) 2026 Rio Faldek, Nur Anisah https://creativecommons.org/licenses/by-sa/4.0
The Influence of Digital Lifestyle, Fear of Missing Out, and Discount Promotions on Personal Financial Management (Study at ITEBIS PGRI Dewantara Jombang Students Using the Qpon Application)
Research Aim : To analyze the influence of digital lifestyle, fear of missing out, and discount promotions on the personal financial management of students who use the Qpon application. Design/Methode/Approach : A quantitative approach with an explanatory research design was employed, utilizing a questionnaire survey administered to 93 respondents. Data were analyzed using multiple linear regression with IBM SPSS Statistics 24. Research Finding : Digital lifestyle has a negative and significant effect; fear of missing out has no significant effect; and discount promotions have a significant effect on personal financial management. Theoretical contribution/Originality: This study extends the literature on students’ financial behavior in the digital era, with a specific focus on the use of the local promotional application Qpon. Practitionel/Policy implication : This study provides valuable insights for students, application developers, and policymakers in improving digital financial literacy. Research limitation: This study employs a single sample from one institution and includes only three independent variables; therefore, the generalizability of the findings remains limited.
Digital Lifestyle, Fear of Missing Out, Discount Promotions, Personal Financial Management
Copyright (c) 2026 Niken Rahmawati, Novita Mardiani https://creativecommons.org/licenses/by-sa/4.0
The Influence of Service Quality, Human Resources, and Regulationon Financial Performance at Pusri Hospital
Research aim : This study aims to analyze the effect of service quality, human resources, and regulation on the financial performance of Pusri Hospital. Financial performance of a hospital is an important indicator in assessing the effectiveness of organizational management, which is influenced by the quality of services provided, the competence of human resources, and the implementation of applicable regulations Design/Methode/Approach:.The study employs a quantitative approach using primary data collected through questionnaires distributed to 200 respondents consisting of officials within Pusri Hospital and patients. The sampling technique used was purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the relationships among the research variables. Research Finding : The results of the study indicate that service quality, human resources, and regulations do not have a significant direct effect on the financial performance of Pusri Hospital, either partially or simultaneously. Theoretical contribution/originally : These findings support the argument that the relationship between service quality, human resources, and regulations on financial performance is indirect and requires intermediary mechanisms to have an impact on financial indicators. Pratctitionel/Policy implication : These findings imply that hospital management should prioritize improving employee competencies and service quality to strengthen financial performance. Research limitation : with this variable is still carried out in the hospital scope Keywords : service quality, human resources, regulation, financial performance, hospital, SEM-PLS
Service Quality, Human Resources, Regulationon Financial, Performance
Copyright (c) 2026 Meini Aryanti, Dewi Sartika https://creativecommons.org/licenses/by-sa/4.0
The Effect of Self-Control and Income Level on The Personal Financial Management of Students at Itebis Pgri Dewantara Jombang
Research aim: This study aims to analyze the influence of self-control and income level on the personal financial management of working students at ITEBIS PGRI Dewantara Jombang Design/Methode/Approach: This research employs a quantitative approach with an explanatory design using a verificative method. The population consists of 1,295 active students, with a sample of 93 respondents selected using the Slovin formula and stratified random sampling technique. Data were collected through questi onnaires and analyzed using multiple linear regression with SPSS version 24. Research Finding: The results indicate that self-control has a positive and significant effect on personal financial management. Similarly, income level also has a positive and significant effect on personal financial management. Theoretical contribution/Originality: This study contributes to the development of financial behavior theory by emphasizing the role of psychological factors (self-control) and economic factors (income level) in shaping personal financial management among working students, particularly at ITEBIS PGRI Dewantara Jombang an area that has received relatively limited attention in previous research and reinforces the relationship between these two variables in fostering more purposeful financial behavior. Practitionel/Policy implication: The findings indicate that students need to improve their self-control and manage their income effectively to enhance their financial management. Educational institutions may also consider integrating financial literacy and self-control development programs into the curriculum to foster more disciplined and responsible financial behavior. Research limitation: This study is limited to students at a single institution, which may affect the generalizability of the findings. Additionally, the use of self-reported questionnaires may introduce response bias.
Self-control, income level, personal financial management.
Self-control, income level, personal financial management
Copyright (c) 2026 Lintang Agustin, Novita Mardiani https://creativecommons.org/licenses/by-sa/4.0
The Influence Of Financial Literacy And Lifestyle On Student Consumptive Behavior In The Digital Era (A Study of Students at ITEBIS PGRI Dewantara Jombang)
Research aim : This study analyzes the influence of financial literacy and lifestyle on consumer behavior among college students at ITEBIS PGRI Dewantara Jombang, Indonesia, in the context of digital transformation driven by e-commerce and social media platforms. Design/Methode/Approach : Quantitative research using purposive sampling surveyed 93 active college students. Financial literacy was measured via validated scales assessing knowledge, behavior, and attitudes; lifestyle covered social orientation, activities, and interests; consumer behavior included impulsivity, online spending, and brand loyalty. Data collected through questionnaires were analyzed using SPSS for direct and indirect effects testing. Research Finding : Financial literacy negatively moderates impulsive buying while lifestyle positively influences digital consumption patterns. Students with higher financial literacy demonstrate more rational spending habits that offset lifestyle-driven excessive consumption in online shopping environments. Theoretical contribution/Originality : Contributes to consumer behavior theory in emerging markets by demonstrating financial literacy's moderating role against lifestyle pressures in digital consumption contexts, particularly among digitally-native college students in Indonesia. Practitionel/Policy implication : Universities should implement targeted financial education programs emphasizing rational decision-making to counter digital temptations. Policymakers and educators need to promote financial well-being initiatives addressing impulsivity and lifestyle influences on young consumers. Research limitation : Limited to 93 students from single institution (ITEBIS PGRI Dewantara Jombang), potentially affecting generalizability. Self- reported questionnaire data may introduce response bias. Study focuses specifically on college students, excluding broader demographic segments.
Keywords : financial literacy, lifestyle, consumer behavior, digital era, student consumption
Copyright (c) 2026 Risma Suci Ariani, Novita Mardiani https://creativecommons.org/licenses/by-sa/4.0
The Influence Of Financial Technology Payment And Financial Literacy On The Financial Behavior Of Students At ITEBIS PGRI Dewantara Jombang
Research aim : This research aims to analyze the influence of Financial Technology Payment and Financial Literacy on the Financial Behavior of ITEBIS PGRI Dewantara Jombang Students. Design/Method/Approach : This research uses a quantitative approach with explanatory types and verifiable methods. The population in this study amounted to 1,295 active students of ITEBIS PGRI Dewantara Jombang. The sampling technique used probability sampling using the proportionate stratified random sampling method, with a sample of 93 respondents. Data analysis techniques using multiple linear regression with IBM SPSS 24 software. Research Finding : The results of this research show that Financial Technology Payment has a positive but insignificant effect on Financial Behavior, while Financial Literacy has a positive and significant effect on Financial Behavior. Theoretical contribution/Originality : This research can be a reference and reference for future researchers who are interested in researching similar topics, regarding the relationship between financial technology payment and financial literacy to financial behavior. Practitionel/Policy implication : This research is expected to help increase student awareness in financial literacy and the wise use of fintech, become a reference for fintech providers in developing features to support healthy financial behavior, as well as a consideration for the government in formulating financial literacy policies and supervision of fintech services that are inclusive and sustainable. Research limitation : This research focuses on analyzing how financial technology payment and financial literacy affect the financial behavior of ITEBIS PGRI Dewantara Jombang students.
Copyright (c) 2026 Inelys Junisa Salwa Prawita, Novita Mardiani https://creativecommons.org/licenses/by-sa/4.0
Analysis Of Capital Structure And Sales Growth On Financial Performance(A Study of Manufacturing Companies Listed on the Indonesia Stock Exchange in 2024)
Research aim : The aim of this study is to examine how the money a company has and how fast it is selling its products affect the financial performance of manufacturing firms that are listed on the Indonesia Stock Exchange. Design/Methode/Approach : This study employs a quantitative methodology, using multiple linear regression analysis as its primary analytical technique. The study relies on secondary data sources, specifically derived from corporate financial statements and published annual reports. The study incorporates the debt to equity ratio to represent the capital structure, utilizes sales growth as an indicator of the expansion in sales, and employs return on assets a stand in for evaluating financial results. Research Finding : The empirical result indicate that capital structure does not exert a statistically significant ifluence on financial performance. In contrast, sales growth demonstrates a positive and significant effect. These outocomes imply that an increase in sales enhances the firm’s capacity to generate higher levels of profitability. Theoretical contribution/Originality : This study makes a theoretical contribution by reinforcing the role of sales growth in financial performance. Practitionel/Policy implication : In practical terms, the findings of this study can serve as a basis for management and investors in their decision-making. Research limitation : A limitation of the present study is its reliance on a restricted set of variables; accordingly, subsequent research is encouraged to incorporate a broader range of variables to enhance the comprehensiveness of analysis. Keywords : Capital Structure, Sales Growth, Financial Performance, Manufacturing Companies
Capital Structure, Sales Growth, Financial Performance, Manufacturing Companies.
Copyright (c) 2026 Imelda Laras Ati, Novita Mardiani https://creativecommons.org/licenses/by-sa/4.0
The Role of Attitude Toward Using as a Mediation of the Influence of Perceived Usefulness and Perceived Ease of Use on Actual System Use of Tiktok Consumer (Study on Students of ITEBIS PGRI Dewantara Jombang)
Research Aim: This study aims to analyze the role of Attitude Toward Using as a mediating variable in the relationship between Perceived Usefulness and Perceived Ease of Use toward Actual System Use of TikTok among students of ITEBIS PGRI Dewantara Jombang. Design/Method/Approach: This research employs a quantitative approach with an explanatory research design. The population consists of 1,295 active students, with the sample determined using the Slovin formula. Data were collected through questionnaires and analyzed using mediation regression analysis, including hypothesis testing with t-test and coefficient of determination (R²). Research Findings: The results indicate that Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on Actual System Use. Both variables also significantly influence Attitude Toward Using. Furthermore, Attitude Toward Using has a not significant effect on Actual System Use and acts as a mediating variable in the relationship between Perceived Usefulness and Perceived Ease of Use toward Actual System Use. Theoretical Contribution/Originality: This study contributes to the development of the Technology Acceptance Model (TAM) by emphasizing the mediating role of Attitude Toward Using in the context of social commerce, particularly TikTok Shop. It also addresses inconsistencies in previous research findings regarding the influence of perceived usefulness and perceived ease of use. Practical/Policy Implication: The findings suggest that application developers and platform providers should enhance system usability and functionality to improve user experience. For business actors and marketers, optimizing features that are easy to use and beneficial can increase user engagement and purchasing behavior on TikTok. Research Limitation: This study is limited to students of one institution, which may affect generalizability. Additionally, the study only focuses on TAM variables without incorporating other potential factors such as trust, perceived risk, or social influence.
Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Actual System Use, TikTok, Technology Acceptance Model (TAM).
Copyright (c) 2026 Ira Fironica, Indra Kurniawan https://creativecommons.org/licenses/by-sa/4.0
The Influence Of Application Ease Of Use And Perceived Benefits On The Use Of The Tiktok Shop Application Through Consumer Trust
Research aim : This study examines the influence of perceived ease of use and perceived usefulness on sustainable usage intention of TikTok Shop, mediated by consumer trust, based on the Technology Acceptance Model (TAM) among young active users at ITEBIS PGRI Dewantara Jombang, Indonesia. Design/Methode/Approach : Quantitative research utilizing Structural Equation Modeling-Partial Least Square (SEM-PLS) analyzed data from active young TikTok Shop users. Constructs measured included perceived ease of use (intuitive interface, simple checkout), perceived usefulness (live streaming discounts, real-time cashback), consumer trust as mediator, and sustainable app usage intention. Research Finding : Perceived ease of use significantly builds consumer trust through intuitive navigation, quick checkout, and easy product search. Perceived usefulness strongly influences trust via added value from interactive live shopping and real-time promotions. Consumer trust fully mediates the relationship between both factors and sustainable usage intention, confirming TAM's applicability in social commerce contexts. Theoretical contribution/Originality : Validates TAM framework in Indonesian social commerce (TikTok Shop), demonstrating consumer trust as a complete mediator between ease of use/usefulness and sustained platform adoption among digital-native youth, enriching technology acceptance theory for live shopping ecosystems. Practitionel/Policy implication : TikTok Shop should optimize user interface with AI personalization, transparent live streaming pricing, enhanced data privacy guarantees, and seamless transaction flows to boost retention. Educators/policymakers can leverage findings for digital literacy programs addressing social commerce addiction risks. Research limitation : Sample limited to young active users at single institution (ITEBIS PGRI Dewantara Jombang), potentially limiting generalizability. Cross-sectional design captures intentions rather than long-term behavior. Self-reported data may introduce common method bias.
TikTok Shop, Ease of Use, Perceived Benefits, Consumer Trust, Technology Acceptance Model
Copyright (c) 2026 Octavia Budiarti, Indra Kurniawan https://creativecommons.org/licenses/by-sa/4.0
The Influence of Brand Awareness and Brand Association on Repurchase Intention (A Study of the Scarlet Beauty Brand at ITEBIS PGRI Dewantara Jombang)
Research aim : This study examines the influence of brand awareness and brand association on repurchase intention for Scarlet beauty products among female students at ITEBIS PGRI Dewantara Jombang. Design/Methode/Approach : Quantitative research using survey method with purposive sampling targeted female students. Primary data collected via questionnaires analyzed through multiple linear regression using SPSS software. Research Finding : Brand awareness positively and significantly affects repurchase intention. Brand association also shows positive significant influence on repurchase intention. Both factors simultaneously contribute significantly to repurchase intention for Scarlet beauty products. Theoretical contribution/Originality : Enriches brand equity theory application in local beauty product context, demonstrating effectiveness of awareness and association constructs among digitally-native young female consumers in Indonesia's competitive beauty market. Practitionel/Policy implication : Scarlet should strengthen brand image through targeted advertising, influencer collaborations, and superior customer experience programs. Beauty brands need to prioritize consistent brand recall strategies and positive association building for enhanced customer retention. Research limitation : Limited to female students at single institution (ITEBIS PGRI Dewantara Jombang), potentially restricting generalizability. Cross-sectional design captures intentions rather than actual repurchase behavior. Self-reported data may introduce response bias.
brand awareness, brand association, repurchase intention, Scarlet, ITEBIS PGRI Dewantara
Copyright (c) 2026 Neny Renata, Indra Kurniawan https://creativecommons.org/licenses/by-sa/4.0
Analysis Of The Influence Of Risk Management (Credit, Liquidity, Operational) On The Financial Performance Of Banking Companies Listed On The IDX For The Period 2020-2024
Research aim: This study analyzes the influence of risk management practices, specifically credit risk, liquidity risk, and operational risk, on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) during 2020–2024 in the context of post-pandemic recovery and evolving OJK regulations. Design/Method/Approach: This research employs a quantitative approach using panel data regression (SPSS) on secondary data from 37 IDX-listed banks, with NPL as a proxy for credit risk, LDR for liquidity risk, provision for operational losses for operational risk, and ROA as the measure of financial performance, while controlling for bank size, leverage, and GDP growth. Research Finding: The results show that credit risk (NPL) has a significant negative effect on ROA, liquidity risk management (LDR) is positively related to ROA, and operational risk has mixed effects on ROA, which are influenced by the strength of bank governance mechanisms. Theoretical contribution/Originality: This study extends the risk–performance literature in emerging markets by providing empirical evidence from Indonesian banks in the post-Covid-19 period and highlights the relevance of agency theory in explaining how risk oversight mechanisms can align management actions with stakeholder interests. Practitionel/Policy implication: The findings suggest that Indonesian banks and regulators should strengthen credit risk monitoring, optimize liquidity management policies, and enhance governance frameworks for managing operational risk to support more resilient and sustainable financial performance. Research limitation: This research is limited to listed banks on the IDX from 2020–2024, uses ROA as a single proxy for financial performance, and relies on publicly available secondary data, which may not fully capture all dimensions of bank risk and internal governance practices.
Copyright (c) 2026 One Prya, Agus Taufik Hidayat https://creativecommons.org/licenses/by-sa/4.0
Digital Financial Behavior among University Students: The Impact of Financial Literacy, Financial Attitude, and Fintech Payment
The rapid growth of financial technology has changed the way university students manage their finances. The convenience of digital payment systems often encourages impulsive spending behavior, especially among students who have limited financial knowledge and poor financial attitudes. This study aims to examine the influence of financial literacy, financial attitude, and fintech payment on financial management among students participating in the KKNT Kampus Berdampak program at Universitas Bina Darma. The study employed a quantitative approach using a survey distributed to 61 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that financial literacy has a positive and significant effect on financial management, whereas financial attitude and fintech payment do not significantly affect students’ financial management. The findings suggest that students’ ability to manage their finances is primarily influenced by their financial knowledge and understanding rather than their attitudes or the use of digital payment systems. Therefore, universities should strengthen financial literacy programs to improve students’ financial management capabilities.
financial literacy; financial attitude; fintech payment; financial management; university students.
Marcelina Angraini_Dewi Sartika_Universitas Bina Darma
Copyright (c) 2026 Marcelina Angraini, Dewi Sartika, Bagus Endrawan, Dini Komalasari, Irwansyah https://creativecommons.org/licenses/by-sa/4.0
Artificial Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable ProductsArtificial Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable Products
Research aim : This study analyzes the role of Artificial Intelligence (AI) in creating marketing personalization to increase Generation Z’s purchase intention toward eco-friendly reusable bottles in Jombang. Design/Methode/Approach : A quantitative explanatory approach using SEM-PLS was applied to data from 100 Generation Z respondents selected through purposive sampling with a five-point Likert scale questionnaire. Research Finding : AI has a positive and significant effect on marketing personalization and purchase intention. Personalization also significantly affects purchase intention and acts as a partial mediator, with the strongest influence on consumer interest. Theoretical contribution/Originality : This study integrates AI, marketing personalization, and sustainable consumer behavior in a single framework, highlighting AI-driven personalization in promoting eco-friendly products among Generation Z. Practitionel/Policy implication : Businesses should adopt AI-based, personalized marketing strategies to improve engagement and competitiveness of sustainable products. Research limitation : The study is limited by sample size and local scope; future research should expand samples and include variables such as trust and user experience.
Copyright (c) 2026 Rizal Efendi, Nuri Purwanto https://creativecommons.org/licenses/by-sa/4.0
Local Wisdom Commodification as a Branding Strategy to Attract Generation Z tourists: Evidence From Jombang Batik
Research aim : This study examines the role of local wisdom commodification in Jombang as a branding strategy to attract Generation Z tourists toward sustainable tourism, using Jombangan batik with Arimbi motif as the cultural medium. Design/Methode/Approach : A quantitative explanatory approach was applied using SEM-PLS. Data were collected from 100 Generation Z respondents through purposive sampling and analyzed using a five-point Likert scale questionnaire. Research Finding : The findings show that local wisdom commodification significantly influences branding strategy. Branding also has a strong positive effect on tourist interest and partially mediates the relationship, with indirect effects stronger than direct effects. Theoretical contribution/Originality : This study integrates cultural commodification, branding strategy, and Generation Z behavior into a unified framework. Its novelty lies in positioning batik as a medium for sustainable tourism branding. Practitionel/Policy implication : Tourism stakeholders should adopt innovative, digital-based branding strategies that preserve cultural authenticity to enhance destination competitiveness and sustainability. Research limitation : The study is limited by sample size and local scope. Future research should expand samples and include variables such as digital engagement and perceived authenticity.
Local wisdom commodification; branding strategy; Generation Z; sustainable tourism; cultural tourism
Copyright (c) 2026 Ousama Arrahman, Nuri Purwanto https://creativecommons.org/licenses/by-sa/4.0
Generation Z Preferences for MSME Products in Jombang: The Role of Local Values and Sustainable Innovation (A Case Study of Griya Manik in Transforming Glass Waste into Beads)
Research Aim: This study aims to analyze the influence of local values and sustainable innovation on Generation Z preferences toward MSME products, particularly in the context of waste-based creative industries. Design/Method/Approach: This research employs a quantitative explanatory approach using a survey method. Data were collected from 117 Generation Z respondents in Jombang through structured questionnaires measured on a Likert scale. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the SmartPLS software. Research Findings: The results indicate that both local values and sustainable innovation have a positive and significant effect on Generation Z preferences. The path coefficient values (β = 0.335; β = 0.521), t-statistics (> 1.96), and p-values (< 0.05) confirm significant relationships. Additionally, the R-square value of 0.648 shows that 64.8% of consumer preferences can be explained by the independent variables. Theoretical Contribution/Originality: This study contributes to the literature by integrating local values and sustainable innovation into a unified framework to explain Generation Z consumer preferences, particularly within MSMEs adopting circular economy practices. Practical/Policy Implication: The findings suggest that MSME practitioners should integrate local cultural values with continuous sustainable innovation to enhance product attractiveness and competitiveness, especially in targeting Generation Z consumers. Research Limitation: This study is limited by the scope of variables and geographical coverage. Future research is recommended to include additional variables such as price, brand image, and digital marketing, as well as broader research areas.
Generation Z, Local Values, Sustainable Innovation, MSMEs, Consumer Preferences, Circular Economy
Copyright (c) 2026 Gigih Gloria Setyopranoto, Nuri Purwanto https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Influence of Lifestyle, Price, and Fashion Trends on Thrift Clothing Purchasing Decisions in Kediri City
Research aim : This research aims to analyze the influence of lifestyle, prices, andtrend fashionon clothing purchasing decisionsthriftin Kediri City, both partially and simultaneously. Design/Methode/Approach : This research utilizes a questionnaire instrument distributed to forty respondents with experience in purchasing thrifted apparel within the Kediri City. Moreover, gathered information was examined through multiple linear regression and standard diagnostic tests using the SPSS software. Research Finding : This study found that only lifestyle variables partially influenced the decision to purchase thrift clothing in Kediri City, while price and fashion trends had no partial influence. However, all three variables lifestyle, price, and fashion trend significantly influenced purchasing decisions simultaneously. Theoretical contribution/Originality : This study provides a theoretical contribution by combining three main variables, namely lifestyle, price, andfashion trendsin the context of clothing purchasing decisionsthriftin the Kediri City market. This study adds to our understanding of the factors that influence Kediri City consumers' decisions in purchasing products.thrift. Practitionel/Policy implication : This research can be explained by business actorsthriftin Kediri City to create a more targeted marketing strategy. This strategy can include pricing, product selection, and implementing promotional tactics that followfashion trendsand consumer lifestyle preferences. Research limitation : The research was restricted to forty participants and utilized non-probability convenience sampling methods for data collection, so the results cannot be widely generalized. Furthermore, the study only examined three variables: lifestyle, price, andtrend fashionwhile other factors that may have an influence were not analyzed.
Copyright (c) 2026 Adella Tri Sadewo, Rony Kurniawan https://creativecommons.org/licenses/by-sa/4.0