Strengthening Local Wisdom through Artificial Intelligence and Green Innovation: A Case Study of Grebek Apem Jombang for Sustainable Cultural Tourism
DOI:
https://doi.org/10.29407/0j986k77Abstract
Research aim : To explore strategies for strengthening local wisdom through the integration of artificial intelligence and green innovation, using Grebek Apem Jombang as a case study to support sustainable cultural tourism in ASEAN.
Design/Methode/Approach : This study uses a qualitative case study approach with data collected through literature review, observation of the Grebek Apem event, documentation, and interviews. Data were analyzed using reduction, categorization, and triangulation techniques.
Research Finding : The study finds that Grebek Apem has strong cultural value but limited visibility. AI based digital branding can enhance promotion and engagement, while green innovation supports environmental sustainability. The integration of these elements can strengthen its potential as a tourism destination.
Theoretical contribution/Originality : This research proposes an integrated framework combining local wisdom, artificial intelligence, and green innovation in cultural tourism, offering a holistic and interdisciplinary approach.
Practitionel/Policy implication : The findings suggest the need for AI-driven digital marketing, community-based tourism development, and sustainable event management supported by government policies and infrastructure.
Research limitation : The study is limited to a single case and qualitative analysis. Future research is recommended to use quantitative methods and comparative studies across regions.
Keywords:
Local wisdom, artificial intelligence, green innovation, cultural tourism, ASEAN sustainable economy, Grebek ApemDownloads
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