Kilisuci International Conference on Economic & Business

The Differentiation Of Marketing Strategies To Increase Sales Volume CGV Kediri Mall

Bimantara Diaz Pamungkas, Subagyo Subagyo — Fri, 19 Apr 2024 00:00:00 +0700

Research aim: This research aims to identify and analyze differentiation in marketing strategies at CGV Kediri Mall.

Design/Method/Approach: Using qualitative descriptive research methods, data was collected through interviews, observation, and analysis of research-related documents. In this research, the data source comes from the marketing strategy differentiation process while the research object is CGV Kediri Mall.

Research Findings: The findings in this research reveal how differentiation elements, especially product and customer service, in marketing strategies can increase sales of CGV Kediri Mall.

Theoretical contribution/Originality: This research contributes theoretically by aligning the findings with relevant marketing theories and models, providing insight into the effectiveness of differentiation strategies.

Practitionel/Policy implications :Practical implications include recommendations for optimizing differentiation strategies, enhancing brand image, and gaining competitive advantage.

Research limitations:The main focus of research is product and service differentiation in increasing sales.

Service Quality, Price Perception and Promotion Influence on Purchasing Decisions at Raxgacloth Screen Printed T-Shirt Convection

Muhammad Fitroh Afrizal Priadi, Bambang Agus Sumantri — Fri, 19 Apr 2024 00:00:00 +0700

Research aim : The aim of this research is to identify the influence of service quality, price perception and promotion on purchasing decisions at the Raxgacloth screen-printed t-shirt convection, either partially or simultaneously.

Design/Methode/Approach : The approach used in this research is a quantitative approach, causal research type, the sampling technique used was 40 respondents, and the data analysis technique used descriptive statistics, classical assumption tests, multiple linear. Regression, coefficient of determination, and hypothesis testing with SPSSv25 tools.

Research Finding : The research results show that there is a significant influence between service quality, price perception and promotion simultaneously on purchasing decisions

Emotional Intelligence And Behavioral Bias On Stock Trading Decisions In Robo Advisor Moderation In The Millennial Generation

Arista Widya Rahman, Nindi Vaulia Puspita — Sat, 27 Apr 2024 00:00:00 +0700

Research aim : To understand the investment behavior of the millennial generation in the Indonesian stock market with a focus on the relationship between Emotional Intelligence (EI), behavioral bias, and stock trading decisions.

Design/Methode/Approach : Using a quantitative descriptive approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data was collected through an online survey targeting 100 millennials.

Research Finding : Emotional Intelligence and Behavioral Bias positively influence Stock Trading Decisions. Robo Advisor also has a positive impact.

Theoretical contribution/Originality : This research presents a new contribution by delving into the complex interaction between EI, behavioral bias, and the moderating impact of Robo Advisor on stock trading decisions for the millennial generation.

Practitionel/Policy implication : Practical recommendations are provided for market players, robo advisors, and millennials. Policy implications relate to understanding and implementing adaptive investment solutions

Research limitation : Sample limitations, external factors, and advantages/disadvantages of the PLS-SEM method

The Role of MSME Business Development Training on Increasing Business Performance of BMT Beringharjo Ponorogo Partners

Fri, 19 Apr 2024 00:00:00 +0700

Research aim : This research aims to determine the role of MSME business development training on improving the business performance of BMT Beringharjo Ponorogo partners.

Design/Methode/Approach : In this research and service, we use direct observation methods in the field and use training and mentoring methods for BMT Beringharjo Ponorogo partners.

Research Finding : The result of carrying out this research and service is that the MSME partners of BMT Beringharjo are able to understand and implement the concepts of financial recording, marketing methods through normal means and digital marketing, warehousing operations and HR management within the scope of their respective MSMEs

Analysis of Consumer Perception Regarding Wardani Collection's Digital Marketing Content in the Bestee Program

Zeptanus Ricky Vernando Rudianto — Sat, 27 Apr 2024 00:00:00 +0700

Research aim: To analyze customers' perception of Wardani Collection’s digital marketing content on Instagram @pasardaya.

Design/Method/Approach: Qualitative study using in-depth interviews to explore perceptions of digital marketing.

Research Finding: Interviews revealed despite using social media, Wardani Collection did not have an increase in sales.

Theoretical contribution/Originality: To increase the understanding of consumer perception on digital marketing on social media.

Practitionel/Policy implication: Improving content quality, exploring diverse networks, and to consider the existence of online marketplace. Policymakers could use the findings of this study to better push digital literacy on the SMEs Community.

Research limitation: short time span, limited resources, and a small data pool highlight the need for more extensive, longitudinal research

The Impact of Tiktok Shop Closure on Generation Z's Buying Interest

Ghinareeshma Drana Yuningpra, Ema Nurzainul Hakimah — Sat, 27 Apr 2024 00:00:00 +0700

Research aim : This research is motivated by the official government closure of the latest feature of TikTok or the so-called TikTok Shop feature, since November 4, 2023. The closure of this feature is due to a prohibition contained in the Revision of the Minister of Trade Regulation number 50 of 2020 concerning Provisions for Business Licensing, Advertising, Coaching and Supervision of Business Actors in Trading Through Electronic Systems.

Design/Methode/Approach: This study aims to show the impact of closing Tiktok Shop on Generation Z's buying interest. This research is a qualitative study, where the main data is obtained from Tiktok Shop users who point to Generation Z. This research uses phenomonological phenomena as a research method to reveal the impact and phenomena experienced by Generation Z when searching for and meeting their needs.

Research Finding: The results of initial observations and data obtained from interviews of sources and opinions of generation z in the comment column of the Tiktok platform are, they feel very disappointed with the closure of this Tiktok Shop feature because in their opinion this feature really helps them to save expenses and facilitate shopping without having to open and close other social media platforms.

Theoretical contribution/Originality : Buying interest can broaden understanding of the tendencies and passions that strongly drive a person to buy a product. Measure the impact and buying preferences of Generation Z on the TikTok Shop Platform and dig deeper into how impactful these TikTok Shop closures are on Generation Z's buying interest.

Practitionel/Policy implication : This research provides practical implications for the TikTok platform about how much influence generation Z's buying interest has on the online shopping system and what aspects can influence that buying interest.

Research limitation : This study only discusses the buying interest of generation z, as well as the impact experienced on closing TikTok Shop

Analysis of Marketing Strategies to Increase Competitiveness in Micro, Small and Medium Enterprises (MSMEs) Shoe Industry Ortins Namaste Art Kediri Regency

Rohmat Khasan Bisri Bisri — Fri, 19 Apr 2024 00:00:00 +0700

Purpose of the study: The purpose of this study is to analyze Marketing Strategy as an effort to increase competitiveness in micro, small and medium enterprises (MSMEs) of the Ortins Namaste Art shoe industry, Kediri Regency.

Design / Method / Approach: This study uses a qualitative approach, where I obtained information through conservation activities in the place of business and interviews with 4 informants, namely owners, and employees, as well as 2 consumers from the ortins namaste art shoe industry.

Research Findings: The result of this study is that MSMEs Ortins Namaste Art has implemented a 4P marketing mix strategy, where in terms of hanmade products that can be reques according to the wishes of MSME consumers this MSME also prioritizes quality both from materials and workmanship, and products can be servive back to craftsmen. In terms of price, it is quite expensive, but balanced with what consumers get, namely quality and durable products. And in terms of place, there is a weakness because it is in an alley and without an identity signpost, but the MSME Ortins Namaste Art has registered its location on google maps. And for promotion, it is still not implementing digital technology optimally, but these MSMEs work with sales sales to market their products. In addition, MSMEs Ortins Namaste Art strives to make innovations by always following existing trends, providing maximum service to consumers with an offline messaging system at the place of craftsmen and accompanied in choosing a model, this is intended so that the choice of consumers is really the best and quality. So that makes these MSMEs have superior value than other competitors. And the sales system only serves the location of craftsmen and is assisted by sales to offer their products to consumers. With these various advantages, there are still some aspects that are lacking that make the strategy in increasing the competitiveness of MSMEs Ortins Namaste Art Kediri Regency has not been maximized.

Theoretical contribution / Originality: This research is expected to be able to increase information in the field of marketing strategies, especially for shoe craftsman MSMEs. And this research is an additional insight into the treasures of Economics in the field of marketing in increasing competitiveness.

Implications of Practitionel / Policy: For MSME Owners This research is expected to be able to provide input in the form of advice and information to business owners regarding the competitive strategies carried out by these MSMEs. For Readers, this research is expected to be an additional reference for those who are interested in issues related to Competitive Strategies used by MSMEs. And for the local government, this research is expected to be an input or solution to develop MSME competitive strategy policies and the government always supports the sustainability of MSMEs, especially in the shoe industry in Kediri Regency

Limitations of this study: The limitation of this study is the lack of detailed and complete data information because business owners only do simple recording.

The Influence Of Service Quality, Product Quality And Social Media Marketing On Sound System Customer Satisfaction

Sanggita Nur Fadila, Zulistiani Zulistiani — Fri, 19 Apr 2024 00:00:00 +0700

Research objectives: The objective of this research is to ascertain and analyze the significant influence of service quality, product quality, and social media marketing on customer satisfaction with the AR Pro Nganjuk sound system partially and simultaneously.

Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study was all customers in the AR Pro Nganjuk sound system, this research instrument used a questionnaire involving 40 customer respondents in the AR Pro Nganjuk sound system. The sampling technique uses nonprobability sampling (incidental sampling), and the data analysis technique uses multiple linear regression tests. Data processing is carried out using SPSS 23.

Research Findings:The findings of this research demonstrate that service quality, product quality, and social media marketing collectively and individually influence customer satisfaction to a noteworthy degree in the AR Pro Nganjuk sound system.

Theoretical Contribution: This research contributes to the understanding and provides insight related to improving the quality of products, services, and social media marketing in order to achieve success in the market.

Policy Implications: For companies, this research can be an overview in the company's quality improvement strategy. So as to minimize the risks that may occur.

Research Limitations: This study focuses on service quality, product quality and Social Media Marketing as independent variables, as well as customer satisfaction as the dependent variable. This research was conducted on customers who purchased Nganjuk's AR Pro Sound System product directly.

Analysis of RGEC in Assessing the Health Level of Banks (Case Study on State-Owned Banks Listed on IDX for the Period 2020-2022)

Mesi Widya; Andy Kurniawan; Sigit Puji Winarko — Fri, 19 Apr 2024 00:00:00 +0700

Abstract

Research aim: The purpose of this research is to conduct an analysis of the impact of the RGEC components which include Non-Performing Loans (NPL), Good Corporate Governance (GCG),Return on Assets (ROA), and Capital Adequacy Ratio (CAR) on share prices of banking sector companies listed on the Indonesia Stock Exchange (BEI) during the 2012-2022 period.

Design/Methode/Approach:This research uses secondary data obtained from the Financial Services Authority (OJK), the Indonesian Stock Exchange (BEI), and the official websites of the companies concerned.

Research Finding: The results of the research show that overall RGEC (NPL, GCG, ROA, and CAR) has a significant impact on banking company share prices. In particular, the NPL variable has no significant impact, while GCG and ROA have a significant positive influence on stock prices. On the other hand, the CAR variable does not show a significant impact on stock prices. These findings can provide insight to stakeholders, especially investors, regulators and banking company management, to better understand the factors that influence share prices. This information can be used as a basis for making more appropriate decisions in managing investments and carrying out corporate governance.

Analysis The Implementation Of Economic Order Quantity Method In Controlling The Inventory Of Raw Materials For Screen Printing T-Shirts At Raxgacloth Printing

Mohammad Irvan, Diah Ayu Septi Fauji — Fri, 19 Apr 2024 00:00:00 +0700

Research aim : This research aims to determine the optimal amount of raw materials for screen printed t-shirts at Raxgacloth Printing using the Economic Order Quantity (EOQ) method so as to minimize inventory costs such as ordering costs and storage costs.

Design/Methode/Approach : This research uses a quantitative descriptive approach with data processing assisted by the POM QM application. The data used in this research is from December 2022 to November 2023.

Research Finding : The research results show that controlling the inventory of t-shirt raw materials based on Raxgacloth Printing's policy resulted in 6,423 t-shirt units at a cost of Rp. 6,427,847 with an order frequency of 180 times a year. Meanwhile, by calculating raw material inventory using the Economic Order Quantity method, more optimal results were obtained, including purchasing raw materials for only 1,542 units of t-shirts at a cost of Rp. 380,425 and order frequency 4 times a year. For Safety Stock 36 units were obtained and Reorder Point was 74 units.

Marketing Strategy for Semar Rice in Increasing Sales

Santo Febri Prasetyo, Dodi Kusuma Hadi Soedjoko — Fri, 19 Apr 2024 00:00:00 +0700

Research aim : The aim of this research is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in increasing sales. This research uses qualitative research using researchers as an important tool for collecting and interpreting data. This data collection method includes documentation studies, interviews and direct observation.

Design/Methode/Approach : The brand image of UD Sholeh Jaya Semar rice is well known and familiar to the public so that it does not raise public doubts about the quality of UD Sholeh Jaya's rice production to meet consumption needs. The marketing strategy for Semar UD Sholeh Jaya rice products is through direct distribution and indirect distribution. Where direct distribution is carried out with the marketed product being delivered directly to regular consumers or consumers (the general public) who immediately come to make purchases on the spot

Analysis Of Potential Financial Distress Using Altman Z-Score Method

Anggi Siska Madona, Dyah Ayu Paramitha — Fri, 19 Apr 2024 00:00:00 +0700

Research aim: The purpose of this study was to determine the company's financial condition and predict the potential for financial distress in companies listed on the LQ45 Stock Index for the 2020-2022 Period on the Indonesia Stock Exchange using the Altman Z-Score method.

Design/Methode/Approach: The approach used in this research is a quantitative approach. The use of a quantitative approach with this descriptive method emphasizes the data processed by the Altman Z-Score method which is measurable, rational and systematic.

Research Finding: From the results of data processing, although the companies listed on the LQ45 index have good financial conditions and growth prospects, it is still possible to experience corporate threats. By looking at the company's financial statements, all information regarding the financial position will be known, the company's financial health condition and can be known the performance and changes in the company's financial position which are used for decision making by company stakeholders.

Theoretical contribution/Originality: The Altman Z-Score method is a method that can get an estimated accuracy rating of up to 95% and is the most complex method and makes calculations more effective for knowing and predicting potential financial distress.

Practitionel/Policy implication: Information obtained from the company's financial statements can be used as a reference to determine the potential for the company's bad condition. So the company can anticipate companies that may experience financial distress. With the Altman Z-Score method that is effective in predicting so that the company can improve the condition of the company so that it can bounce back.

Research limitation: More than 45 samples of companies listed in the LQ45 index for the period 2020-2022 which include companies with high levels of liquidity and market capitalization. Research limitations are companies listed in the LQ45 Index that present complete financial reports and data for the 2020-2022 period in accordance with the variables studied.

The Influence of Transformational Leadership Style, Work Stress and Work Discipline on the Performance of Employees at the Nganjuk Agricultural Service Office

Rizky Nur Afifah — Fri, 19 Apr 2024 00:00:00 +0700

Research aim: This For know and analyze Leadership Style Transformational , Stressful Work and Discipline Work On the Performance of Agricultural Service Office Employees Nganjuk .

Design/ Methode/Approach: This research uses a quantitative approach based on positivism. The data used in the research is primary data from respondents filling out questionnaires and using the SPSS application for calculations. The population used was all employees and the samples obtained were 85 samples.

Result finding: The results of multiple regression analysis show that Ha's test results were accepted, meaning , Leadership Style Transformational (X1), Stress Work (X2) has an effect in a way Partial influential to variable bound (Y) namely Employee Performance , however Discipline Work (X3) no show significant influence . It is hoped that this research will be useful to help agencies and can increase readers' insight and knowledge in making decisions. The results of this research indicate that Leadership Style Transformational (X1), Stress Work (X2) and Discipline Work (X3) against performance Nganjuk Regency Agriculture Service employee . In this research, the problem is only limited to predetermined variables which only discuss transformational leadership style, work stress, work discipline on performance at the Agricultural Service

The Effect of Live Streaming, Cashback and Online Customer Review on Purchasing Decisions on the Shopee Application

Muhamad Aris Setiawan — Fri, 19 Apr 2024 00:00:00 +0700

Research aim : This research was conducted to determine and analyse the effect of live streaming, cashback and online customer reviews on purchasing decisions partially or simultaneously.

Design/Methode/Approach : This research uses a quantitative research approach with causality techniques with multiple linear regression analysis data analysis techniques..

Research Finding : on the subject of santri Pesantren Al-Ma'ruf kedunglo kediri shows that online customer reviews are an important consideration in making online purchases rather than live streaming and cashback.

Theoretical contribution/Originality : the results of this study indicate that live streaming and cashback have no effect on purchasing decisions in contrast to the results of research that has been conducted previously by other researchers. In addition, the results showed other factors that caused the research results to be different because the research subject used Al-Ma'ruf Kedunglo Kediri santri, whose daily lives are of course different from the general public.

Practitionel/Policy implication : This research can be utilised by sellers to attract interest in buying money products on the shopee application. This is supported by a large enough opportunity that can be utilised considering that the number of santri in Indonesia reaches 3.4 million based on statistical data from the Ministry of Religion of the Republic of Indonesia dated 5 April 2022.

Research limitation : This research, of course, still has many shortcomings, one of which is the cooperation between researchers and research subjects.

The Influence of Brand Equity, Life Style, and Product Variety on Purchase Decisions for Aerostreet Shoes

Taufik Rianto, Ema Nurzainul Hakimah — Fri, 19 Apr 2024 00:00:00 +0700

Research aim : Aims to determine the influence of brand equity, life style, product variations both partially and simultaneously on the decision to purchase Aerostreet shoes.

Design/Methode/Approach : The purpose of this study was to examine the influence of product variations, lifestyle factors, and brand equity on decisions to buy Aerostreet shoes. This study is cause-and-effect in nature and employs a quantitative methodology. The population in this study refers to all Aerostreet product users, regardless of how many there are in the count. Using random sampling techniques, a sample of 40 respondents was selected for analysis. Multiple linear regression is used in this study to determine the degree to which the independent variable affects the dependent variable.

Research Finding : This research shows that brand equity, life style, and product variety have a significant influence on the decision to purchase Aerosreet brand shoes in generation z..

Theoretical contribution/Originality : Brand equity is the identity of a product that can be trusted to influence consumer behavior and purchasing decisions. Measuring the impact and preferences of consumers on life style, and digging deeper into product variations from a consumer perspective influences purchases.

Practitionel/Policy implication : This research provides practical implications for Aerostreet Shoes in improving purchasing decisions.

Research limitation : This research only discusses brand equity, life style, and product variety as independent variables. There are still other variables that influence the dependent variable that need to be researched further.

The Influence of Social Media Marketing and Brand Image on Buyer's Decision

Anggoro Bekti Sumarsono, Ema Nurzainul Hakimah — Fri, 19 Apr 2024 00:00:00 +0700

Research aim: The purpose of this study is to determine and explain the significant influence between social media marketing and brand image, both partially and stimulantly on buyer decisions on followers of Mixue Nganjuk outlet Instagram account.

Design/Methode/Approach: This study was conducted to analyze the influence of social media marketing and brand image on buyer decisions on followers of Mixue Nganjuk outlet Instagram account. This study used a quantitative approach with the population in this study all followers of the Instagram account @mixue.nganjuk which is the official social media account owned by Mixue Nganjuk. The sample was determined as many as 116 respondents taken using non-probability sampling techniques with purposive sampling. In this study using multiple linear regression to see how much influence the independent variable has on the dependent variable.

Research Findings: The result of this study is that social media marketing and brand image have a significant effect on purchasing decisions on followers of Mixue Nganjuk outlet Instagram account.

Theoretical contribution/Originality: Social media marketing can broaden the understanding of how social media as a digital marketing platform, delves deeper into the consumer's perspective in the brand image of a product to influence consumers in making purchasing decisions.

Practitionel/Policy implication: This study provides practical implications for Mixue Nganjuk in improving brand image in the influence of purchasing decisions.

Research limitation: This study discusses social media marketing and brand image as independent variables, and purchase decisions as dependent variables.

The The Influence Of Human Skill Training Of PGRI Argopuro Jember University Employees On Closing The Competency Gap And Individual Performance

Riza Wahyu Utami — Fri, 19 Apr 2024 00:00:00 +0700

Research aim : This scientific article was prepared with the aim of finding out the influence of Human Skill Training on closing the competency gap and the individual performance of PGRI Argopuro Jember University employees in carrying out their job descriptions.

Design/Methode/Approach : As supporting data, the authors made 58 UNIPAR Jember employees as respondents based on the results of employee assessments and performance measurements in June 2023 as a result of employee participation in Human Skill Training which was held from February to April 2023. The Human Skill Training which was held was in the form of Training on Communication Effectiveness and Increased Self-Motivation at Work. The collected data is then analyzed using regression after validity-reliability, then observing the suitability and relationship between the variables measured. From the results of employee assessments and comparisons between employee performance before and after participating in Human Skills training, it can be seen and concluded that the influence between each variable measured

Research Finding : Based on the results of the analysis of the relationship between the variables tested, it can be concluded that employee participation in Human Skill Training significantly influences increasing individual competency and performance in carrying out the job description, respectively, with a sig value of 0.001 (< 0.05) and with a correlation value. (R) is 0.42 and the amount (R2) is 0.301, so it can be interpreted that the results of Human Skill Training in closing the competency and individual performance gap are 15.8%. From these conclusions it can be recommended that to improve employee competency and individual performance, Human Skill Training is needed which must also be combined with other training on Conceptual Skills and Technical Skills so that closing the competency and individual performance gaps can be achieved perfectly.

Green Marketing Influence: Examining Its Impact On Purchase Decision In Sustainable Halal Cosmetics

Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This study aims to determine the influence of Green Marketing on purchasing literature through brand awareness as a mediator.

Design/Methode/Approach: This research used quantitative methods and took a sample of 121 respondents in Semarang who used Wardah halal cosmetics. Data management using SEM. Help. 4.0. The data obtained comes from primary data. The data collection technique using questionnaire distribution is a data collection method that is carried out by giving a collection of questions or written statements to respondents.

Research Finding: The result of this study is that based on the composite reliability value of each variable, it is proven that all research variable indicators have a composite reliability value greater than (0.7). And this research that the hypothesis can be accepted and there is a relationship between variables, especially in (Product Green Marketing → Brand Awareness), (Product Green Marketing → Purchase Decision), (Price Green Marketing → Purchase Decision) and (Brand Awareness → Purchase Decision). So, halal cosmetics have a significant effect on the product, price and purchasing decision

Investment Opportunities Through BSI Cicil Emas Financing Product

Esy Nur Aisyah, Bagus Hermawan — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : This research aims to determine what creates opportunities for long-term investment through the BSI Cicil Emas Financing product at Bank Syariah Indonesia, Turen Malang Sub-Branch Office.

Design/Methode/Approach : This qualitative research method uses a descriptive approach with data collection techniques using interviews, documentation and observation.

Research Finding : The research results show that the BSI Cicil Emas financing product has the opportunity to become a long-term investment instrument because of the ease of applying for financing, the benefits of investing in gold, and the ease of buying and selling gold, precious metals, the continued increase in gold prices and low competition.

The Influence of Locus of Control, Work Environment, and Organizational Support on Performance Through Dynamic Capability as An Intervening Variable in Employees of CV. Berkah Abadi Plywood Kendal

Indah Listya Rini, Qristin Violinda, Rita Meiriyanti — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This study aims to determine empirically the effect of locus of control, work environment, and organizational support on performance through dynamic capability as an intervening variable in employees of CV. Berkah Abadi Plywood Kendal.

Design/Methode/Approach: This research is a type of quantitative research that uses primary data in the form of company annual reports. The population in this study was 130 employees of CV. Berkah Abadi Plywood Kendal with all members of the population used as samples using saturated sampling techniques. Techniques used in data collection by distributing questionnaires as data collection instruments. The data analysis technique used in this study is PLS-SEM (Partial Least Square- Structural Equation Modeling) with data processing using Smart PLS 4.0 tools.

Research Finding: Based on the results of data analysis, the research

findings are (1) locus of control has a positive effect on employee performance (2) work environment has no effect on employee performance, (3) organizational support has a positive effect on employee performance, (4) locus of control has a positive effect on dynamic capability, (5) work environment has no effect on dynamic capability, (6) organizational support has a positive effect on dynamic capability, (7) dynamic capability has a positive effect on employee performance, (8) locus of control has a positive effect on employee performance, (9) work environment has no effect on employee performance, (10) organizational support has a positive effect on employee performance mediated by dynamic capability.

The Influence Of Organizational Culture, Job Insecurity, And Job Satisfaction On Employee Productivity

Sinta Wulandari, Qristin Violinda, Rita Meiriyanti — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This research aims to determine the influence of organizational culture, job insecurity, and job satisfaction on employee work productivity at PDAM Tirta Amerta, Blora Regency.

Design/Methode/Approach: This type of research is quantitative research that uses statistical analysis. The population in this study was 174 employees and the sample determined in this study was 121 employees with a sampling technique using the Slovin formula. This research uses SPSS software to answer the main facts using a list of questionnaires that respondents have answered.

Research Finding: The findings in this research are that organizational culture influences employee work productivity at PDAM Tirta Amerta, job insecurity influences employee work productivity at PDAM Tirta Amerta, and job satisfaction influences employee work productivity at PDAM Tirta Amerta, Blora Regency.

The Influence of Halal Labeling, Packaging Design, and Product Variations on Consumer Purchasing Decisions of Kanzler Chicken Nuggets at Happy Frozen &; Fresh 2 Kediri

Dheriska Ima Rossynanda, Dian Kusumaningtyas — Tue, 02 Apr 2024 00:00:00 +0700

Research Objective: The purpose of this study is to determine the effect of halal labeling, packaging design, and product variations partially and simultaneously on consumer purchasing decisions of Kanzler chicken nuggets in Happy Frozen &; fresh 2 Kediri

Design/method/approach: This study uses a quantitative approach with causal research techniques. The population in this study is consumers who have purchased Kanzler chicken nugget products and the sample used in this study was 40 respondents who had made purchases and data collection through observation, questionnaires, interviews, and literature studies. The analysis techniques used are classical assumptions, multiple linear regression, hypothesis tests (T-test and F-test), and determinant coefficients.

Research findings: The results of this study are halal labeling, packaging design, and product variations have a partial and simultaneous effect on consumer purchasing decisions for Kanzler chicken nuggets at Happy Frozen & fresh 2 Kediri.

Research Limitations: a limitation of this study is the difficulty of retrieving consumer data.

Price, Customer Experience, and Customer Satisfaction and Its Influence on Customer Loyalty at Yon’s Body Repair, Kediri

Niken Elsania, Bambang Agus Sumantri — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This study has the objective of how the influence of price, customer experience, and customer satisfaction on customer loyalty at Yon’s Body Repair Kediri.

Design/Methode/Approach: In taking this sample using the technique of total sample by using a causal quantitative approach and calculation based on the Cochran formula that sample of 70 respondents was taken. This Study makes use of Google Forms and questionnaire paper which has been tested for its validity and reliability to distribute questionnaires for data collection. The data analysis technique employed in the research involved using the SPSS version 23 program to test hypotheses and calculate the coefficient of determination.

Research Finding: The obtained results demonstrate that price, customer experience, and customer satisfaction all exert a significant positive influence on customer loyalty at Yon's Body Repair. It is hoped that this research, will make customers feel loyal in using it and the company can also improve its competitiveness.

Theoretical contribution/Originality: Simultaneous measurement of price, customer experience, customer satisfaction variables on customer loyalty

Practitioner/Policy implication: It is anticipated that readers will gain a deeper understanding of how price, customer experience, and customer satisfaction impact customer loyalty, ultimately enhancing the business's competitive edge.

Research limitation: This research only focuses on the variables price, customer experience, customer experience, and customer satisfaction regarding customer loyalty.

The Influence Of Electronic Marketplace Marketing, Online Customer Review, And Live Streaming On The Decision To Purchase Ventela Shoes Product In Nusantara PGRI Kediri University Students

Tri Subekti Mei Kusumaning Putri, Ismayantika Dyah Puspasari — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This study aims to test and analyze the effects of Marketplace Marketing, Online Consumer Review, and Live Streaming on Consumer Purchasing Decisions through the Shopee Marketplace.

Design/Methode/Approach: This research is a type of quantitative causality research with an associative causality approach. The sampling technique uses the accidental sampling method. The population of this research is all active students of Nusantara PGRI Kediri University, with a sample of 40 respondents. This research was conducted using a survey method on Active Students of Nusantara PGRI Kediri University who had purchased Ventela shoe products from the Shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests, coefficient of determination, and t (partial) and F (simultaneous) hypothesis tests.

Research Finding: The results of this research prove that the variables Marketplace Marketing, Online Customer Review, and Live Streaming simultaneously and partially have a significant influence on the decision to purchase Ventela shoe products through the Shopee Marketplace among active students at Nusantara PGRI Kediri University. Of the three independent variables, the one that has the most influence on the dependent variable is the live streaming variable with a coefficient of determination value of 0.737.

The Use Of Quizizz And Youtube To Improve The Accounting Literacy Of Vocational Students During Industrial Work Practices

Hafis Muaddab — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The purpose of this study is to identify resistance to change and recommend one or more methods to manage that resistance. Group and Google Classroom media, making financial accounting subjects easy for students to understand.

Design/Methode/Approach: This research used quantitative methods through descriptive data analysis techniques and experimental approaches. Conducted experimental research in the form of Pre-Experimental Designs with One-Group Pretest-Posttest. The sample used in this research was 27 students from class XI AK 1, using a purposive sampling technique. Data analysis was carried out using the Wilcoxon test and N-Gain test. Conducted online learning during fieldwork practices of second-year vocational high school.

Research Finding: Important research results found that the use of Quizizz media was quite effective in learning accounting material. Wilcoxon test data concluded that the Ho result was declared correct and Ha was rejected with Asymp. Sig. (2-tailed) 0.001 < 0.05. The N-gain test found that the N-gain analysis results were at 58.4921% which was concluded to be quite effective. Statically the findings showed that Quizizz and YouTube keep students motivated, and make them pay attention during online learning.

Theoretical contribution/Originality :

The study adds to the discourse on the usefulness of social platforms in vocational education learning.

Practitioner / Policy implication :

The study adds to the discourse on the usefulness of Quizizz and YouTube platforms in vocational education settings during fieldwork practices.

Research limitation :

As this paper focuses on one school, the findings may not be generalizable. In addition, the relatively small sample size could be another limitation.

The Influence of Trust, Customer Satisfaction, and Service Quality on Gen Z Loyalty to the Shopee Application

Dias Ro'ul Afifa, Zulistiani Zulistiani — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This research aims to test and analyze the significant influence of the variables of trust, customer satisfaction and service quality on the Loyalty of the Generation Z Management Study Program, Universitas Nusantara PGRI Kediri on the Shopee Application partially or simultaneously.

Design/Method/Approach: This research uses a quantitative approach and the technique used is associative causal. The population for this research is all customers who have made transactions on the Shopee application and the sample used in this research is 100 respondents who have made at least one transaction on the Shopee application and were analyzed using the multiple linear method.

Research Findings: The results of this research are that the partial trust variable does not have a significant effect on loyalty. Customer satisfaction has a positive and significant effect on loyalty. Service quality has a positive and significant effect on loyalty. The variables of trust, customer satisfaction and service quality simultaneously have a significant effect on the loyalty of the Generation Z Management Study Program at Nusantara University PGRI Kediri on the Shopee Application.

Theoretical contribution/Originality: research on the influence of trust, customer satisfaction and service quality on Gen Z loyalty in the Shopee application has several theoretical contributions that can provide a better understanding of the relationship between variables.

Practitioner/Policy implications : This research provides practical implications for the Shopee Application in increasing customer satisfaction and loyalty

Research limitations: limitations in this research were that it was conducted on a limited sample, so the results cannot be generalized to the entire generation z population.

The Influence of Social Media Marketing, Brand Awareness and Product Quality on Purchasing Decisions at Mie Djoetek

Aprilisa Frincessa Syifa Ferdiana, Zulistiani Zulistiani — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The purpose of this research is to analyze whether there is a significant influence between social media variables, brand awareness, and product quality simultaneously and partially on purchasing decisions at the Djoetek noodle shop.

Design/Method/Approach: This research uses a quantitative approach and nonprobability sampling techniques. The population for this research is all customers who have purchased products at Kedai Mie Djoetek and the sample used in this research is 40 respondents who have made purchases at Mie Djoetek and analyzed using the classic assumption test, multiple linear regression method, coefficient of determination and hypothesis testing with SPSSv23 tools

Research Findings: The results of this research are that social media marketing and brand awareness partially influence purchasing decisions at Mie Djoetek. Meanwhile, product quality has no partial effect on purchasing decisions. Simultaneously, social media marketing, brand awareness, and product quality have a significant influence

Theoretical contribution/Originality: Social media marketing can expand understanding of how social media as a digital marketing platform influences consumer behavior and purchasing decisions. Measuring the impact and consumer preferences on brand awareness, and digging deeper into the concept of product quality from a consumer perspective influences purchases.

Practitioner/Policy implications: This research provides practical implications for Mie Djoetek in improving purchasing decisions

Research limitations: This research only discusses social media marketing and brand awareness as independent variables, and product quality as the dependent variable. Other variables still influence the dependent variable that need to be researched further

Determinants of Profitability of Health Companies Listed on the Indonesia Stock Exchange

Dinar Rika Septyaningtyas, IGG Heru Marwanto — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The study aimed to identify the effect of leverage, liquidity, and company size on the profitability of health companies listed on the Indonesia Stock Exchange.

Design/Methode/Approach: This research is a type of explanatory research using a quantitative approach. The study population is all health companies listed on the Indonesia Stock Exchange in 2017 – 2021. Purposive sampling techniques were used in this study so 12 companies were used as research samples. The data analysis method used the multiple linear regression test using SPSS

Research Finding: The results showed that Leverage negatively affects the Profitability of Health companies on the Indonesia Stock Exchange 2017-2021. Liquidity has a significant positive effect on profitability. The size of the company has a significant positive impact on the Profitability of the Company.

Research limitation: The variables of this study are only limited to Leverage, Liquidity, and Company Size.

The Influence of Financial Literacy, Financial Accounting Learning and Lifestyle on Student Financial Behavior

Siti Khotimah Purwoningsih, Mar'atus Solikah, Linawati Linawati — Tue, 02 Apr 2024 00:00:00 +0700

Research objectives: The purpose of this study is to examine the influence of financial literacy, financial accounting learning, and lifestyle on financial behavior in students, especially students of the Faculty of Economics and Business at the Accounting Study Program of Universitas Nusantara PGRI Kediri

Design/Method/Approach: The method in this study is quantitative-based. The sample was taken using a nonprobability sampling technique of purposive sampling type and a sample of 124 respondents from accounting students of Universitas Nusantara PGRI Kediri batch 2020-2021. Data analysis and processing using the software SPSS

Research Findings: Findings from the study show that there is a partial and simultaneous influence of financial literacy, financial accounting learning, and lifestyle on financial behavior

Theoretical Contribution: This research is expected to develop knowledge and reference sources as well as scientific development regarding financial behavior in students.

Practitioner Implications: This research is expected to be used as evaluation material for financial assessment as well as consideration and input to provide socialization about finance, especially among students.

Research Limitations: The limitations of this research are the data source used was only a questionnaire and the sample limit only included accounting study program students

Financial Distress Analysis Using the Altman Z-Score Method at PT. Indofarma Tbk Period 2019 to 2022

Muhammad Rofi Ussan Al Mutasimbillah, Dyah Ayu Paramitha — Tue, 02 Apr 2024 00:00:00 +0700

Research objectives: This research aims to measure the level of financial distress and the potential for bankruptcy that may occur at PT. Indofarma Tbk.

Design/Method/Approach: The research method applied is quantitative descriptive, using a population consisting of the financial statements of PT. Indofarma Tbk., accessed through the website www.idx.co.id, particularly in the form of financial reports from 2019 to 2022. The analysis technique employed is the Altman Z-Score method, utilizing five ratios: the ratio of working capital to total assets, the ratio of retained earnings to total assets, the ratio of earnings before interest and taxes to total assets, the ratio of equity book value to total debt book value, and the ratio of sales to total assets.

Research Findings: The research results indicate that PT. Indofarma Tbk. is predicted to face financial distress and the risk of bankruptcy from 2019 to 2022. Z-Score values for those years below 1.8 indicate that PT. Indofarma Tbk. is estimated to experience bankruptcy or financial distress.

The Influence of Leverage Ratio, Capital Intensity Ratio, and Market Share on the Profitability of Cooperatives in Kediri City

Shintya Mellinia Rani, Sigit Puji Winarko, Erna Puspita — Tue, 02 Apr 2024 00:00:00 +0700

Research objectives: This research is motivated by the fact that the profitability obtained in cooperatives varies. This is what attracts investors when they want to invest. Stable profitability will attract investors to invest their capital by seeing how profitability develops each year. To achieve the expected profitability, it is necessary to know the factors that influence profitability. This research aims to determine the effect of the leverage ratio, capital intensity ratio, and market share on the profitability of cooperatives in the city of Kediri.

Design/Method/Approach: This research is a type of quantitative causality research. The population used in the research was 317 cooperatives using a purposive sampling technique which used several criteria to obtain a sample of 30. This research used the classical assumption test, multiple linear regression, coefficient of determination test, and hypothesis testing using the SPSS application.

Research Findings: The research results show that leverage, capital intensity, and market share partially have a significant effect on profitability. Simultaneously, leverage, capital intensity, and market share have a significant effect on profitability. Based on the results of the analysis and conclusions, the author provides suggestions for investors to pay attention to before investing, for cooperatives it can be used as a guide in increasing cooperative profitability, and for further researchers they can add other variables that can influence cooperative profitability.

The Effect of Islamic Advertising and Brand Image on Sasha Toothpaste Product Purchase Decision

Hamidah Tussifah, Gina Atikah Hasni, Anisa Nur Hasanah — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The purpose of this study was to find out the effect of Islamic advertising and brand image on Sasha's toothpaste product purchase decision on students at the University of Darussalam Gontor Female Campus.

Design/Methode/Approach: The research method used was quantitative, the sample was used by 143 respondents. Data collection techniques with questionnaire deployment and data analysis techniques use multiple linear regression analysis.

Research Finding: The results of this study showed that there was a positive and significant effect between Islamic advertising and brand image variables on the purchase decision of Sasha toothpaste products.

Theoretical contribution/Originality: Islamic advertising is one of the advertising offerings that are often used today. A brand image reflects a consumer's perception of a product or brand.

Practitioner/Policy implication: The important role of Islamic advertising and Brand image can influence a consumer's purchase decision, therefore this must be very concerning for companies to form an image and determine target consumers.

Research limitation: The limitations of this research are does not account for unexpected events like the current pandemic, this affects the limited number of respondents, so the respondents are only female students from the University of Darussalam Gontor.

Application of Break Even Point Method as Profit Planning at UD Sinar Harapan Cracker Krecek Factory

Islami Dien Azizah, Diah Ayu Septi Fauji, Hery Purnomo — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: analyze break even points at UD Sinar Harapan as a profit planning tool.

Design / Method / Approach: this study uses a descriptive quantitative approach with survey, interview, and observation methods.

Research aim: This research aims to analyze break-even points at UD Sinar Harapan as a profit planning tool.

Design / Method / Approach: This study uses a descriptive quantitative approach with survey, interview, and observation methods.

Research Finding: the results of the study obtained profit planning calculations by referring to the previous year's profit with a future profit target of 20%. So, for this target to be realized, UD Sinar Harapan must sell 123,682 kg in 2023 with a revenue of Rp. 1,793,592,778. From the results of the application of the Break Even Point method conducted by researchers, UD Sinar Harapan's contribution margin shows that it can cover fixed costs in getting business profit or profit. UD Sinar Harapan sales also reached the Break Even Point or broke even from 2020, 2021, to 2022 in units and rupiah. From here UD Sinar Harapan gets its profit.

E-commerce Knowledge, Accounting Information Systems, Entrepreneurship science towards Entrepreneurial Interests ( Study of UNP Kediri Accounting Students )

Siti Aminah, Mar'atus Solikah, Sigit Puji Winarko — Tue, 02 Apr 2024 00:00:00 +0700

Research Objectives: The purpose of this research is to determine the influence of e-commerce knowledge accounting information systems entrepreneurship science on interest in entrepreneurship

Research Method: This research uses quantitative research. The sampling technique uses a purposive sampling technique with sample calculation using the Slovin formula. The population in this study were students from the 2020 and 2021 Nusantara University PGRI Kediri Accounting Study Program. The sample obtained was 124 respondents. This research data uses SPSS version 27 analysis techniques

Research Findings: The results of this research show that the influence of e-commerce knowledge, accounting information systems, and entrepreneurship science has a positive effect on interest in entrepreneurship

Theoretical Contribution: It is hoped that this research can illustrate e-commerce knowledge and scientific development regarding accounting information systems, and entrepreneurship science and also serve as reference material for future researchers

Practitioner Implications: It is hoped that this research can be used as evaluation material for e-commerce knowledge as well as material for consideration and input to provide outreach regarding entrepreneurship knowledge in the environment students

Researcher Limitations: The limitations of this researcher are that the data source was obtained only from questionnaires from accounting study program students

The impact of ROE, NPM, DER, and EPS on the stock price of food and beverage subsector firms in 2020-2022

Riska Ulfa Wulandari; Amin Tohari; Hestin Sri Widiawati — Tue, 02 Apr 2024 00:00:00 +0700

Research Objective: The overall objective of this study is to evaluate the link between four key indicators and stock prices: ROE, NPM, DER, and EPS.

Methodology: This study employs a quantitative approach. Purposive sampling was employed to choose the sample, which resulted in 34 firms. Secondary sources are utilized to collect data using file and literature research methods. Multiple linear regression analysis is used in the study, which runs on SPSS version 25.

Research Findings: The research results show that (1) ROE, NPM, DER, EPS all have a significant influence on stock prices; and (2) ROE, NPM, DER, and EPS simultaneously influence stock prices.

Theoretical Contribution/Originality: This study is aimed to shed light on the relationship between ROE, NPM, DER, EPS, and stock prices among Indonesian enterprises listed on the Indonesian Stock Exchange (BEI).

Practical/Policy Implications: It is believed that this research would provide a foundation for assessing the impact of ROE, NPM, DER, and EPS on stock prices.

Research Limitations: One constraint of this study is that the data were obtained from the annual financial reports of food and beverage subsector manufacturing businesses listed on the IDX, which include information on ROE, NPM, DER, EPS, and stock prices.

Factors that Influence Fluctuations in Employee Commitment

Nike Norma Epriliyana, Yunita Puspa Dewi — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : The purpose of this study is to explore factors that can influence fluctuations in employee commitment

Design/Methode/Approach : This study was conducted qualitative approach through a review of 30 articles published in the last 10 years between 2013 – 2023.

Research Finding : The employee organizational commitment able to fluctuate along with company developments and policies. Some factors that influence fluctuations in employee commitment include job satisfaction, leadership, organizational culture, work motivation, job stress, compensation, career development.

Theoretical contribution/Originality : this study explore factors that influence fluctuations in employee commitment include job satisfaction, leadership, organizational culture, work motivation, job stress, compensation, career development.

Practitionel/Policy implication : The results provide information to managers related to factors that influence fluctuations in employee commitment. The results of the study are expected to be a suggestion for company managers to establish policies that able to maintain the stability of organizational commitment

Research limitation : This study used secondary data through systematic literature review of articles for the last 10 years

Factors Affecting Financial Performance in Banking Companies 2020-2022

Maf'ulatul Fa'ida, Amin Tohari, Erna Puspita — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this study is (1) to investigate the partial effects of Corporate Social Responsibility, independent commissioners, and Company Size on Financial Performance. (2) to examine the combined effects of independent commissioners, corporate social responsibility, and company size on financial performance.

Research Method: This study employs a quantitative approach. The sample consists of 30 companies selected through purposive sampling method. Multiple Linear Regression Analysis Technique is utilized for analysis, employing SPSS software version 23.

Research Findings: The findings reveal that (1) Corporate Social Responsibility and company size individually exert a significant impact on the company's financial performance, whereas independent commissioners show no significant partial effect on financial performance. (2) Corporate social responsibility, independent commissioners, and company size collectively demonstrate a significant effect on the company's financial performance.

Stock Price Regression Model Based On Current Ratio, Earnings Per Share, Price Book Value, And Total Asset Turnover Of Properties And Real Estate Companies For The 2020-2022 Period

Putri Rizki Nurjanah; Amin Tohari; Diah Nurdiwaty — Tue, 02 Apr 2024 00:00:00 +0700

Research Objectives: The purpose of this study is to determine the partial and simultaneous influence of the Current Ratio, Earning Per Share, Price Book Value and Total Asset Turnover variables on share prices in Property and Real Estate companies listed on the IDX for the 2020-2022 period.

Research Method: This research uses quantitative research methods. The data used in this research is secondary data in the form of financial reports of Properties and Real Estate companies listed on the IDX for the 2020-2022 period. The sampling technique used was a purposive sampling technique with samples obtained from 21 companies. The data analysis techniques used are classical assumption testing, multiple linear regression and hypothesis testing using SPSS 23 software.

Research Findings: The results of this research show that partially Earning Per Share and Price Book Value have a significant effect on Stock Prices, while the Current Ratio and Total Asset Turnover do not have a significant effect on Stock Prices. Simultaneously Current Ratio, Earning Per Share, Price Book Value, and Total Asset Turnover together have a significant effect on Share Prices.

Keywords: Current Ratio, Earning Per Share, Price Book Value, Total Asset Turnover, Stock Price

Analysis of Product Quality, Price Suitability, Product Variation, and Brand Image on Purchase Satisfaction at the ASIKIE BAKERY Bread Factory, Ngronggot District, Nganjuk Regency.

Nikken putri octapia Tahammy, Ema Nurzainul Hakimah — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to measure or analyze whether there is an influence of product quality, price suitability, product variety and Brand Image simultaneously and partially on purchase satisfaction at the ASIKIE BAKERY bread

Design/Method/Approach : This research uses a quantitative approach and uses nonprobability sampling techniques. The population in this study are all buyers who have tasted bread from ASIKIE BAKERY and the sample used in this study is 100 respondents who have made purchases at the ASIKIE BAKERY bread factory which will be analyzed using the classic assumption test method, multiple linear regression method , coefficient of determination and test. hypothesis with a tool called SPSSv23. By using this application you will be able to calculate the data in this research.

Research Findings : The results of this research are that product quality and brand image partially influence purchasing satisfaction at the ASIKIE BAKERY bakery , while price suitability and product variety do not partially influence purchasing satisfaction. However, simultaneously the variables of product quality, price suitability, product variety and brand image have a positive and significant effect on purchase satisfaction.

Theoretical contribution/Originality: Product quality can increase sales of ASIKIE BAKERY bread in terms of marketing such as brand image seen from the attractive side or not in the bread packaging. Meanwhile, price suitability can be seen in the type of bread, usually standard prices and delicious and attractive bread sell better than bread that is expensive but the product is not good. More product variations are made so that buyers don't get bored with just the same form of bread.

Practitionel/Policy implications : This research provides practical implications for the ASIKIE BAKERY bakery .

Research limitations: This research only discusses product quality, price suitability, product variety and brand image as independent variables, while purchase satisfaction is the dependent variable.

Optimizing Raw Material Inventory Using the EOQ Method (Business Case “Madumongso Bu Binti”

Diah Ayu Wahyuningsih, Diah Ayu Septi Fauji — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : This research aims to analyze the most economical number of orders for sticky rice raw materials to fulfill supplies at the "Madumongso Bu Binti" business and determine safety stock and reorder points.
Design/Methode/Approach : This type of reseacrh is descriptive with a quantitative approach and the method used is EOQ (Economic Order Quantity). The subject of this research is “Madumongso Bu Binti” Business, and the object is the supply of sticky rice raw materials. The data collection technique was carried out using interviews, observation, and documentation.
Research Finding : The research results show that the optimal purchase of sticky rice raw materials is 786 kilograms per order with a purchase frequency of 8 times a year or once every 1.5 months. The safety stock required by the company is 127 kilograms and the Re-Order Point for sticky rice raw materials that must be reordered before stock runs out is 159 kilograms.

Keywords : inventory, EOQ, and sticky rice raw material

The Influence of Price, Service Quality and Promotion on Customer Satisfaction of Make Up Services at Elma Wedding Nganjuk

Dyah Siti Ayu Larasati, Restin Meilina — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to analyze the influence of price, service quality and promotion partially and simultaneously on user satisfaction of make-up services at Elma Wedding Nganjuk.

Design/Method/Approach: This research uses a quantitative approach and the technique used is causality. The population of this research is all Elma Wedding consumers in 2023 and the sample used in the research was 50 respondents and analyzed using the multiple linear regression method.

Research Findings: The results of this research are that the price variable does not have a partially significant effect, but the service quality and promotion variables have a partially significant effect. Price, service quality and promotion simultaneously have a significant influence on customer satisfaction.

Theoretical Contribution/Originality: Not much research has discussed the marketing of MUA services.

Practical/Policy Implications: Can be useful for marketing make up services.

Research Limitations: The limitation of this research is the lack of sampling time because it has entered the rainy season.

The Impact of Training and Mentoring on Empowering MSMEs through the Bestee Program at Bank BTPN Syariah MMS Bandar Kedungmulyo Jombang

Antik Wahyu Sri Murningsih — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: To analyze the impact of training and mentoring on empowering MSMEs through the bestee program at the BTPN Syariah bank.

Design/Methode/Approach: this research uses qualitative methods that focus on in-depth observation.

Research Findings: The results of the research show that the impact of training and mentoring on empowering MSMEs is very influential on business development, thereby creating a stronger business environment and advancing local economic growth.

Theoretical contribution/Originality: The impact of training and mentoring on empowering MSMEs through the Bestee program.

Practitionel/Policy implications: Training and mentoring for MSMEs has a big influence on business development.

Research limitation: The distance to the research location is quite far and sometimes customers are difficult to contact.

Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs

Nur Lailla — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to increase the understanding of MSME owners regarding optimizing digital marketing so they can develop their business.

Design/Method/Approach: This research uses observation and interview methods (qualitative).

Research Finding: The results of implementing Digital Marketing and developing Pawon Encus MSME business products are able to increase buyer attraction.

Research limitation: The limitation of this research is the lack of time for sampling because MSME product owners are very difficult to find.

Loan Interest of KUR at PT Pegadaian UPC Trenggalek: The Role of Cross Selling, Word of Mouth, and Social Media

Putri Dwi Agnes Kartika, Basthoumi Muslih — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : The purpose of this study was to test and analyze the effect of cross selling, word of mouth, and social media partially and simultaneously on the interest in loan people's business credit (KUR) at PT Pegadaian UPC Trenggalek.

Design/Methode/Approach : This research is a type of quantitative research with a causality approach. The population of this study were all customers at Pegadaian UPC Trenggalek, this research instrument used a questionnaire involving 140 KUR customer respondents at Pegadaian UPC Ttrenggalek. The sampling technique uses simple random sampling, and the data analysis technique uses multiple linear regression tests. Data processing was carried out using SPSS 23.

Research Finding : The results of this study prove that cross selling, word of mout, and social media partially and simultaneously affect KUR interest at Pegadaian UPC Trenggalek.

Theoretical contribution/Originality : This research contributes to understanding and provides insight related to cross selling, word of mouth, social media and interest in KUR loans at Pegadaian.

Practitionel/Policy implication : For companies, this research can be an illustration in the strategy of increasing interest in KUR loans at Pegadaian.

Research limitation : This research only discusses cross selling, word of mouth, social media. Time constraints for distributing questionnaires which must involve 140 respondents but only 100 respondents were collected.

The Role of Webqual 4.0: Shopee User Satisfaction in Munjungan District

Muhammad Riyan Prasetyo, Basthoumi Muslih — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : Aims to analyze Shopee web user satisfaction based on WebQual 4.0 in Munjungan District, Trenggalek Regency, East Java.

Design/Methode/Approach : This research is causal quantitative research. The population of this study were Shopee application users in Munjungan District, Trenggalek Regency who had made purchase transactions. The sampling technique used simple random sampling, the number of respondents was 160 people, determined based on the theory of Hair et al. Data was collected by utilizing a questionnaire as an instrument. The data analysis technique enables multiple linear regression which is processed with the help of the SPSS application.

Research Finding : This research proves that WebQual 4.0 has a positive and significant influence on Shopee web user satisfaction in Munjungan District, Trenggalek Regency, East Java.

Theoretical contribution/Originality : This research contributes to the understanding and provides insight into usability, service interaction, information quality, and customer satisfaction in shopping.

Practitionel/Policy implication : For companies, it can improve user experience, increase customer retention, and strengthen brand image. As for consumers, the benefits include easier navigation, a responsive interface, better product selection, and an overall more satisfying online shopping experience.

Research limitation : The study was limited by the lack of respondents, reaching only 102 out of a target of 160. This was due to the unwillingness of some respondents to complete the online form and time constraints.

Digital Corporate Governance and Sustainability Reporting's Effect on Cash ETR and Firm Value

Eko Wahyudi Antoro, Stevanus Gatot Supriyadi, Rahmad Harddian — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : The goal of this research is to investigate and assess the impact of digital corporate governance and sustainability reporting on cash ETR as a proxy for tax planning and business value, as well as cash ETR's effect on firm value.

Design/Methode/Approach : This is a quantitative causal research approach. Secondary data was gathered from annual reports and other pertinent papers available on the Indonesian stock exchange's website. The population of this study is digital consumer goods companies that go public on the Indonesian stock exchange between 2017 and 2022, and the sampling technique used is purposive sampling with the criteria 1) consumer goods companies that always gain and do not lose between 2015 and 2019, and 2) to develop digital-based companies. This probe is centered on the corporation. The analytical technique used is path analysis.

Research Finding : According to the study's findings, digital good corporate governance and sustainability reporting have a positive and significant impact on Cash ETR and firm value. Then there's Cash ETR, which has a significant and favorable firm value.

Theoretical contribution/Originality : In order to better comprehend corporate governance elements, this research studies two theories: agency theory, which investigates the agent-principal relationship, and information asymmetry theory, which examines the inequality in knowledge possessed by individuals or parties. The former originated as a result of contemporary enterprises' separation of corporate ownership and management, whilst the latter focuses on capital market data analysis.

Practitionel/Policy implication : Tax planning is especially critical for consumer products firms at this time, as many are growing into the internet industry. Because the firm must effectively manage the income shared between the holding company and the company, as well as its tax obligations. As a result, these businesses must have strong governance.

Research limitation : Only consumer goods firms that have implemented digital corporate governance and digital-based sustainability reporting were studied in this study.

The Effect of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions Through The Shopee Marketplace

Tasya Nurisma Alviana, Poniran Yudho Leksono — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : This study aims to test and analyze the effects of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions through the Shopee Marketplace.

Design/Method/Approach : This research is a type of quantitative descriptive research. The population of this study is students of the Management Study Program of Universitas Nusantara PGRI Kediri, with a sample of 40 respondents. This research was conducted by survey method on Management Study Program Students of Universtas Nusantara PGRI Kediri who had made transactions through the shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests. Data processing is carried out using SPSS 23.

Research Finding : The results of this study prove that Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness simultaneously have a significant effect on Consumer Purchasing Decisions through the Shopee Marketplace for Management Study Program Students of Universitas Nusantara PGRI Kediri.

The Influence of Physical Evidence, Relationship Marketing and Service Quality on Customer Purchase Interest in Cafe Mata Hati Kediri (Case Study on Students of University of Nusantara PGRI Kediri)

Fitri Rosfitasari, Dyah Ayu Paramitha — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : This study aims to determine the effect of physical evidence, relationship marketing, quality service on customer buying interest in Kafe Mata Hati Kediri, with a focus on students of University of Nusantara PGRI Kediri. Mata Hati Cafe is located on Jl. Ahmad Dahlan No.34, Mojoroto, Kec. Mojoroto, Kediri City, East Java 64112.

Design/Method/Approach : This research method is quantitative research with a descriptive approach using multiple linear regression tests. The population of this research is consumers of these MSMEs. This study involved 56 respondents as samples.

Research Finding : The results showed that the influence of physical evidence, relationship marketing, and service quality simultaneously had a significant impact on customer buying interest.

Practitionel/Policy implication : This research provides practical implications for cafe owners and management in improving customer experience and strengthening buying interest.

Research limitation : The limitations of this study include a sample limited to students of University of Nusantara PGRI Kediri, so generalization of findings may be limited to that population.

Analysis of The Influence of Regional Original Income, General Allocation Funds, Special Allocation Funds on Regional Expenditure in Kediri District, 2018 – 2022

Bella Paradita, Kholidah Zia Ambar Sari, Eko Prasetyo — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : to determine the influence of Original Regional Income, Allocation Funds General, Special Allocation Funds for Regional Expenditures in Kediri Regency, East Java Province, 2018 – 2022 Budget Year.

Design/Methode/Approach : quantitative research with statistical analysis.

Research Finding : The results of partial test research show that Regional Original Income has a significant influence on Regional Expenditures. in the partial test for General Allocation Funds, Special Allocation Fund do not have a significant effect on Regional Expenditures.

Theoretical contribution/Originality : Stewardship Theory and Fiscal Decentralization Theory.

Practitionel/Policy implication : shows that Regional Original Income is the only independent variable that has a significant effect on the dependent variable, namely Regional Expenditures.

Research limitation : The influence of Regional Original Income, General Allocation Funds, Special Allocation Funds on Regional Expenditures individually and simultaneously.

Implementation of Digital Marketing to Advance Kali Etan Tourism MSMEs in Bringin Village - Kediri

Rahmat Firman Nugraha — Tue, 02 Apr 2024 00:00:00 +0700

Research aim : The aim of this research is to test and analyze digital marketing for the progress of Kali Etan Pare SMEs

Design/Method/Approach : The method used in this research is a qualitative approach. The qualitative method is a method used with the aim of exploring the experiences, feelings and perceptions of the sources. In this case, the researcher uses an interview technique, where the interview technique is carried out to obtain direct information about certain conditions, and obtain data that is useful for influencing certain situations or parties.

Research Findings : The research results show that the implementation of digital marketing for the advancement of Kali Etan tourism SMEs in the village of Bringin - Kediri has a significant effect

Research limitations : Limitations in the use of digital marketing are still inadequate and there is a lack of employment.

Exploring the Effects of Implementing TQM Strategy, With Organizational Learning Capability and Innovation Capability as Mediators, On Operational Performance at Indonesian Plastic Packaging Industry

Rahman Soesilo, Eddy Yunus, Sri Utami Ady — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The purpose of this study to unravel and understand the positive correlation between TQM and OP, mediated by Organizational Learning Capability (OLC) and Organizational Innovation (OI) on the plastic packaging industry.

Design/Method/Approach: The This research utilizes quantitative survey conducted across 140 plastic companies with Structural Equation Modeling Partial Least Squares (SEM PLS) analysis

Research Finding: The findings reveal that as organizations implement TQM strategies, there is a discernible positive impact on Operational Performance. This relationship is intricately influenced and mediated by the organizational processes of learning and innovation. Organizational Learning Capability (OLC) and Organizational Innovation (OI) emerge as pivotal mediators, playing a vital role in shaping the dynamics between TQM and Operational Performance.

The Influence of Testimonials, Price and Product Quality on Consumer buying Interest in Hanasui Products in Online Stores

Nadila Perwita Sari, Susi Damayanti — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to determine the partial and simultaneous influence of testimonials, price and product quality on consumer buying interest in Hanasui products in online stores.

Design/Method/Approach: This research uses quantitative methods and data collection techniques by distributing questionnaires to respondents. Primary data was obtained by filling out a research questionnaire. The data analysis used is research instrument testing, descriptive statistical tests, multiple linear regression analysis, hypothesis testing. The population of this research is consumers who have previously purchased Hanasui products and the sample used in this research was 30 respondents who had previously purchased and used the analytical method. multiple linear regression.

Research Finding: The results of the research are that testimonials, price and product quality have a partial and simultaneous influence on consumer buying interest in Hanasui products in online stores.

Research limitation: The limitation of this research is the difficulty of collecting consumer data. The limitation of this research is the small number of respondents.

Analysis of Branding Strategies in Documentation Services Berdua Pictures to Increase Competitiveness

Rafael Habib Abu Bakar, Rino Sardanto — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: Research aims to find out how to increase competitiveness through branding strategies that have been carried out by Berdua Pictures.

Design/Method/Approach: This research is a qualitative descriptive research, with data collection techniques through observation, interviews, and documentation to provide in-depth information about the operational situation of the research object. The subjects of the study involved company owners, employees and one consumer as resource persons who provided information related to the context of this study.

Research Finding: the results of this study documentation services of Berdua pictures have used branding strategies according to gelder such as brand positioning, brand identity, brand personality that makes Berdua pictures known (brand awareness) and have an impression (brand image) by utilizing social media such as Instagram and WhatsApp, which can increase the competitiveness of Berdua pictures, by always evaluating performance results and utilizing their advantages.

Theoretical contribution/Originality: Implementing the right branding strategy not only creates added value for the product or service, but also allows the company to differentiate itself from competitors, providing an edge in attracting customers and grabbing a larger market share.

Practitionel/Policy implication: branding strategy plays a crucial role in increasing brand awareness. The findings show that the implementation of an effective branding strategy is able to form a strong brand image and identity, increasing the level of brand recognition and understanding among consumers.

Research limitation: the research focuses on branding strategies applied by Berdua pictures that can increase competitiveness in the photography industry.

Analysis of Marketing Mix Strategies to Increase Export Sales Volume in The Kawoel’s Coir Pot Industry

Dicky Permadi Saputra, Rino Sardanto — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to determine the application of the 7P marketing mix used by the Kawoel's industry to increase the export sales volume of coir pot products.

Design/Method/Approach: The type of research used is descriptive research using a qualitative approach. The method used in collecting data is observation, interviews and documentation to describe the industrial situation in its operations. The sources in this research are owners, employees and customers.

Research Finding: The research results show that the 7P strategy (product, price, place, promotion, people, Physical Evidence, Process) has been successfully implemented in Kawoel's industry. These products are sold with good quality and contemporary designs. The prices applied are in accordance with the quality provided. The location used is to analyze the market potential of the export destination country. Promotion utilizes social media WhatsApp and Instagram as a tool to market products. This industry has employees who are friendly to consumers so they can serve customers well. Kawoel's industry has raw material suppliers so that making its products does not require a long time and already has adequate tools and facilities so that it can help to increase export sales of coir pots. Kawoel's industry should prioritize which countries have great opportunities and leverage e-commerce platforms and social media applications to increase sales.

Theoretical Contribution/Originality: The 7P marketing mix helps the industry more comprehensively design marketing strategies to create a better customer experience.

Practitioner/Policy Implications: The 7P marketing mix involves product, price, place, promotion, people, processes and physical evidence so it is necessary to understand how each element can influence business performance and meet customer needs.

Research Limitations:This research only focuses on marketing which is used to increase export sales.

Analysis of Marketing Strategies in Segmentation, Targeting, and Positioning (STP) in The Sales of Twelve SMPN 1 Pace Canteens

Andi Ihza Darmawan — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This study aims to analyze the process of segmentation, targeting, and positioning (STP) as a marketing strategy in the twelve canteen business.

Design/Method/Approach: This research is a descriptive qualitative research, with a case study approach. This method is used to understand in depth about the opinions of each informant, so that the object of research can develop a more appropriate and effective strategy.

Research Finding: This research is expected to provide strategic guidance to the twelve canteen businesses in developing more effective and targeted marketing strategies. By understanding market segments deeply, targeting effectively, and positioning products appropriately.

Theoretical contribution/Originality: Segmentation, Targeting, and Positioning (STP) is one of the marketing strategies that greatly affects business. Segmentation involves breaking the market into homogeneous groups, while targeting helps select potential market segments and, positioning creates a unique image for the product or brand in the minds of consumers.

Practitionel/Policy implication: Segmentation, Targeting, and Positioning (STP) shows a company or business can target individual consumers more effectively, Implications can see market segmentation that has been targeted.

Research limitation: limited informants as interviews for this research, so that misih is weak in the process of Segmentation, Targeting, and Positioning (STP). This research is applied to get input from other business people and the cutomers involved.

Analysis of Sales and Cash Receipt Accounting Information Systems to Improve Internal Control at Foto Prima Kediri in 2023

Ahmad Ma'ruf Marzuki, Badrus Zaman, Hestin Sri Widiawati — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The purpose of this study was to determine the implementation of the sales and cash receipts accounting information system on the internal control system at Foto Prima in 2023.

Design/Method/Approach: This research uses descriptive qualitative methods.

Research Finding: The results of this study are the implementation of the sales and cash receipts accounting information system at Foto Prima is still not good, it can be seen from the existence of concurrent functions, namely the cash function concurrently with the accounting function, and incomplete accounting documents and records. However, the implementation of the sales and cash receipts accounting information system in internal control at Foto Prima is good as seen from the sequentially numbered printed cash sales invoices, the cash balance from sales is deposited on the same day as the sales transaction and there is a surprise inspection from the business owner of the cash balance. Based on the results of the study, researchers recommend separating the cash function and accounting function to avoid duplication of functions and complete accounting documents or records in order to reduce and prevent manipulation of company data.

The Influence of Effectiveness and Efficiency of Use of Accounting Information Systems on Company Performance at CV. Prima Independent

Mella Wijayanti, Hestin Sri Widiawati, Erna Puspita — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: This research was conducted with the aim of determining the effect of the effectiveness and efficiency of using an accounting information system on company performance at CV Prima Mandiri as one of the companies that uses an accounting information system.

Design/Method/Approach: The subjects in this research were CV Prima Mandiri employees as users of the accounting information system implemented in the company. This research uses a causal quantitative approach with analytical instruments in the form of multiple linear regression analysis and hypothesis testing using the t test, F test and determination test.

Research Finding: The results of the research show that the effectiveness and efficiency variables in the use of accounting information systems have a significant effect, both partially and simultaneously, on company performance at CV Prima Mandiri.

Analysis of Recruitment and Empowerment and Their Influence on the Human Resources Performance of the Nganjuk Environmental Service

Roynaldi Wahyu Irawan, Sugiono Sugiono — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of the research is understand the recruitment process to distribute employees evenly so that the strength of human resources becomes more balanced.

Design/Method/Approach: This method uses a quantitative approach with associative causality research techniques. In this research, the questionnaire uses the SPSS application in the calculation process. Research Findings

Research Finding: The results of multiple regression analysis show that Recruitment (X1) and Human Resource Empowerment (X2) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Recruitment (X1) and Human Resource Empowerment (X2) as a whole (simultaneous) have an effect on the dependent variable (Y) on Human Resource Performance.

Theoretical contribution/originality: Human resource planning has a significant and positive effect on HR performance, according to HR planning it turns out to have an effect on employee performance, although not significant.

Research Limitations: In this research, by limiting the problem to variables, this research only focuses on discussing recruitment and empowerment of human resources for managing employee performance at the Environmental Service.

Analysis of Motivation, Work Discipline and Work Environment on the Performance of Nganjuk Regency Environmental Service Employees

Dita Damayanti Aprillia, Poniran Yudho Leksono — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to deepen the understanding of the influence of motivation, discipline and work environment on employee performance.

Design/Method/Approach: The approach used in this research is a quantitative approach with a positivist design. Data for the process of filling out questionnaires from respondents and using the SPSS application for calculations as a method. The population used was all employees and the samples obtained were 127 samples.

Research Finding: Research findings in multiple regression analysis show that Motivation (X1), Work Discipline (X2), and Work Environment (X3) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Work Discipline (X2), Work Environment (X3), and Motivation (X1), have an effect on Y on Employee Performance. Motivation has a good and big influence on performance, research shows that work discipline has a real and significant influence. Work discipline has a significant effect on good employee performance.

Theoretical contribution/originality: This research will be useful to help agencies and can increase the reader's insight and knowledge in making decisions.

Research Limitations: The research is limited to predetermined variables which only discuss work discipline, motivation and the work environment of performance managers at the Environmental Service.

The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover

Lusi Tri Wahyuni — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to increase knowledge about digital marketing for MSMEs and how method increase turnover MSME sales 

Design/Method/Approach: In this research, researchers used qualitative methods . With Technique interviews , observations And documentation . Object study This is the UMKM Kebab Hamed on Jl. Dahlia No.3, Mangunrejo, Tulungrejo, Kec. Pare, Kediri Regency.

Research Finding: results study showing that Utilization of digital marketing in means promotion to enhancement turnover sale.

Research limitations: Research limitations this is a lack of time in doing interviews because MSME product owners are difficult to find.

Utilization of Social Media as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang

Febrian Angga Fergianto — Tue, 02 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to find out benefits of social media as means promotion For increase sales to Mushroom MSMEs Kaliraya , Menang.

Design/Method/Approach: The method used in this research is a qualitative method with data collection techniques used in the form of interviews, observation and documentation. The object of this research is Kaliraya Mushroom MSMEs, Menang.

Research Finding: The research results show that the use of social media as a promotional tool has an effect on increasing sale.

Research limitation: There is a lack of in-depth observation, so this research may not be able to explore details of effective promotional strategies or detail the experiences of Mushroom Kaliraya MSMEs in overcoming certain obstacles on social media.

Implementation Cashless Policy To Minimize Fraud in The Installment Payment

Choirul Hana, Yessy Kusumawati, Ita Yoeli Astari — Thu, 04 Apr 2024 00:00:00 +0700

Research aim: This study aims to identify fraud prevention strategies by implementing a cashless policy in the installment payment.

Design/Method/Approach: To analyze the data and determine the relationship between the variables, OLS regression was used. Descriptive and inferential statistical information in the form of mean, standard deviation, Bi-variant correlation were the key guide in determining the relationship between the variables. The result of the ANOVA on the level of significance was used to decide on whether or not to accept the hypothesis formulated for this study.

Research Finding: The result of this study is that installment payment system innovations have led to changes in payment options by switching to non-cash transactions that are safer, more effective, and efficient. Cashless payments can prevent corruption, such as money laundering, bribery, and commissions for services or procurement.

Theoretical contribution/Originality: As a reference for further research.

Practitionel/Policy implication: cashless transactionthat are safer, more effective and efficient, prevent corruption.

Research limitation: Cashless Policy in the instalment payment.

Using Instagram as a Promotional Media to Build Brand Awareness in Mushroom Kaliraya MSMEs

Widya Indiana — Sun, 07 Apr 2024 00:00:00 +0700

Research aim: The aim of this research is to determine the use of Instagram as a strategy in building brand awareness of Mushroom Kaliraya MSMEs.

Design/Method/Approach: This research uses a qualitative approach with qualitative approach analysis techniques carried out using a reduction process. Data collection techniques in this research were carried out by means of interviews, observation and documentation.

Research Finding: That by implementing promotions using Instagram carried out by UMKM Mushroom Kaliraya , they have utilized the features on Instagram such as photo and video features, comments for interaction, captions for messages, and location, hashtags to help disseminate information and also increase feedback, as well as involves four elements of the marketing mix (product, price, place, promotion) which are factors in influencing brand awareness so that it gives a good impression in the minds of consumers which is formed as a local brand that is easily accessible.

Research limitation: Lack of observation means not being able to gather information about promotional strategies. This limits the research's ability to provide in-depth insights. In further research, it is hoped that new problems can be discovered.

Improving the Quality of MSME Marketing Via Social Media at the Hamed Kebab Business

Ike Natalia Krisma Yunita — Sun, 07 Apr 2024 00:00:00 +0700

Research aim: For know how can Hamed Kebab MSMEs in the village of Kampung England Pare increase marketing through social media.

Design/Method/Approach: Study This is study purposive qualitative. For identify role social media in increase activity marketing owner of Hamed Kebab UMKM in English Village. Method data collection is carried out with technique interviews and observations.

Research Finding: results from study This is can increase quality marketing via social media, you can help MSME owners in promotion manufacture content.

Research limitation: The limitation of this research is that it exists lack of time is due owner difficult found.

Analysis Examination of the Execution of Bookkeeping Records as per SAK-EMKM in MSMEs (Contextual analysis of Isha Cake, Banjaran Town, Kediri City)

Delfira Rimbi Pertiwi, Sigit Puji Winarko, Andi Kurniawan — Sun, 07 Apr 2024 00:00:00 +0700

Research aim: To find out and examine the use of SAK EMKM to MSMEs, to see if the SAK EMKM bookkeeping recording framework has been carried out in MSMEs, to figure out the impediments looked in carrying out SAK EMKM to MSMEs.

Design/Method/Approach: Research utilizes expressive subjective strategies, information gathered through interviews and monetary report documentation.

Research Finding: The consequences of the exploration show that PT Inside factors incorporate an absence of comprehension of SAK and HR (HR). The outer component is the absence of management from partners who have an interest in monetary reports for MSMEs.

Theoretical contribution/Originality: The quick development of MSMEs is affected by the strength of the capital they have. MSMEs whose organizations are developing quickly require capital credits from banks or capital help from financial backers. In the mean time, all MSMEs can't get credits effectively, in light of the fact that there are necessities that are not met, to be specific monetary reports that don't conform to principles. At Isha Cake has barely any familiarity with the SAK-EMKM based monetary reports which became effective on January 1 2018.

Practitionel/Policy implication: The hindrances by and by to executing SAK-EMKM are, absence of comprehension of SAK, and HR doesn't figure out Bookkeeping. To beat this, Isha Cake ought to go to a course on monetary recording/fundamental bookkeeping information.

Research limitation: Limits in this examination, Shortcomings incorporate, Promoting Troubles, Monetary Constraints, Restricted HR (HR). In this examination, the impediments in leading exploration are, Isha Cake doesn't maintain that the proprietor should give his yearly monetary records to plan proper monetary reports. correlations can't be made.

Analysis of Economic Digitalization of IKM Pande Besi as Supporting Strategies for Developing Product Marketing Intensity

Bella Arum Kristanti, Tuwis Hariyani, Rini Ratna Nafita Sari — Mon, 08 Apr 2024 00:00:00 +0700

Research aim: The aim of the research is to determine the influence of modern technology consisting of the use of smartphones and digital marketing on increasing marketing of iron pande products.

Design/Method/Approach: The type of research in this research is Quantitative Method.

This data collection was carried out using research instruments in the form of interviews and questionnaires as the main data sources, and secondary data sources were also used to complete the research. The analysis used in this research uses Binnary Logistic Regression Analysis.

Research Finding: Gadget ownership, digital marketing and price factors influence the marketing intensity of Pande Besi SMEs. The digital economy is a new challenge that is being faced by business actors, including SMEs. Therefore, SMEs must be able and ready to run their businesses using the digital economy concept.

The Effect of Green Accounting on Financial Performance with Corporate Social Responsibility (CSR) as Mediation

Noviolita Lingga Asti, Yoosita Aulia — Mon, 08 Apr 2024 00:00:00 +0700

Research aim : This study aims to determine the effect of green accounting on financial performance with corporate social responsibility (CSR) as a mediating variable in energy sub-sector companies listed on the Indonesia Stock Exchange for the 2019-2021 period.

Design/Methode/Approach : This research is a type of quantitative research that uses secondary data in the form of company reports and company sustainability reports. This study used a sample of 12 companies in the energy sub-sector. The analytical tools used in this research are regression and pathy analysis.

Research Finding : Based on the results of data analysis, the research findings are (1) green accounting has an effect on financial performance; (2) green accounting has an effect on corporate social responsibility (CSR); (3) corporate social responsibility (CSR) has no effect on Financial Performance; (4) corporate social responsibility (CSR) is not able to mediate the influence between green accounting on financial performance.

Theoretical contribution/Originality : The results of this study indicate a lack of alignment with the grand theory used, namely the legitimacy theory as well as previous research. Examining the influence of green accounting on financial performance with corporate social responsibility (CSR) revealed that CSR was not able to mediate the relationship.

Practitionel/Policy implication : The research findings on one of the hypotheses indicate that green accounting has an impact on financial performance. This finding has implications for all companies; by adopting green accounting, companies demonstrate a commitment to social and environmental responsibility, which can help maintain stakeholders' trust. It can also facilitate the company in attracting future investors.

Research limitation : The limitation of this research is that the number of samples used is relatively minimal. Out of 80 companies, only 12 companies from the energy sub-sector reported their corporate social responsibility activities in the annual report. Therefore, the possibility of bias in the research results in each article is still relatively significant.

The Influence of Living Necessities, Impulsive Buying, Hedonic Conformity on Students' Interest in Using Online Loan Services is Mediated by Perceived Ease of Use

Esa Zulfamaylia Maharani, Ika Indriasari, Ratih Hesty Utami — Sun, 14 Apr 2024 00:00:00 +0700

Research aim: This research was conducted with the aim of determining the influence of subsistence needs, impulsive buying, and hedonic conformity on PGRI University Semarang students' interest in using online loan services through perceived ease of use.

Design/Method/Approach: This research is descriptive research with a quantitative approach because it is suitable to determine the influence of life needs, impulsive buying, and hedonic conformity on students' interest in using online loan services which is mediated by perceived ease of use. This research will take primary data, so the data collection technique will be carried out by distributing questionnaires online via Google Form to students who are interested in using online loan services.

Research Finding: The research results of the impulsive buying and hedonic conformity variables show that there is no significant influence on students' interest in using online loan services, however the independent variables which are supported by connecting variables such as impulsive buying through perceived convenience show the results that there is a significant influence on students' interest in using online loan services. Meanwhile, the results for the necessities of life variable show a significant influence on students' interest in using online loan services.

Research limitation: Research time creates limitations for researchers to maximize this research, lack of time to distribute questionnaires more widely because researchers are also working so the focus is divided between research and work. It is recommended that future researchers focus on research so that the results are more relevant, expand the population, and also add variables to increase knowledge about finance, especially fintech peer to peer lending.