Keterkaitan Self Control dengan Impulsive Buying pada Remaja Penggemar Kpop

Abstract

Impulsive buying behavior among teenage K-pop fans is often triggered by emotional encouragement and social media influences promoting their idol-related products. This phenomenon can negatively affect the financial management and psychological well-being of adolescents. Therefore, it is important to improve self-control as an effort to reduce impulsive behavior. Various strategies, such as increasing self-awareness, implementing gratuitous deferral techniques, and managing budgets and spending, can help teenagers make more rational and wise consumption decisions. With positive self-control, it can reduce the negative impact of impulse buying on teenagers.