Keywords
Pengembangan
Industri Pariwisata
Burake
Porter’s Diamond Model
How to Cite
Abstract
So far, the tourism sector's contribution to PAD in Tana Toraja Regency is minimal, even though Toraja is one of the tourist destinations in Indonesia. The decline in tourist arrivals to Tana Toraja in recent years, among other things, apart from the COVID-19 pandemic in 2020-2022, is also the inability of the Tana Toraja Regency government to meet the needs of tourists. The government's role is not yet optimal, and the condition of tourist objects that are not appropriately handled has become the leading cause of the decline in tourist visits. Various strategies have been implemented, but the results are ineffective, which impacts the tourism sector's low contribution to Regional Original Revenue. This study aims to analyze the strategy for developing the Buntu Burake Tourism Object using the Porter's Diamond Model approach, which will increase the Tourism sector's contribution to PAD. The method used is qualitative and analyzed using Porter's Diamond Model. Informants who will be interviewed in depth are employees from the Department of Tourism, Youth and Sports, tourism industry managers, traders, travel owners, cleaners, and tourists visiting Tana Toraja. The results of this study show that the Buntu Burake tourism development strategy is quite good, but it needs further strategic development so that tourists will increase. This research is expected to benefit academics and the government, especially the Department of Tourism, Youth and Sports, as it relates to developing the tourism industry using Porter's Diamond Model approach to increase the PAD of Tana Toraja Regency.
References
Agus Sumantri, B., Suliyanto, S., & Darmawati, D. (2023). Village Unit Cooperatives on Dynamic Capability and Creative Capability Adaptation to Innovation Performance: The Role of Competitive Advantage. Qubahan Academic Journal, 3(4), 245–261. https://doi.org/10.48161/qaj.v3n4a178
F. Faisol, D. Nurdiwaty, H. S. Widiawati, and S. P. Winarko, "BUSINESS INCUBATORS AS ENABLERS TO INNOVATION CAPABILITIES OF MSMEs: AN EMPIRICAL EVIDENCE FROM INDONESIA," Agrisocionomics: Jurnal Sosial Ekonomi Pertanian, vol. 8, no. 1, pp. 42-59, Feb. 2024
Fitriaty. 2022. Manajamen Strategik di Era VUCA. Deepublish.
Surindra, B., Irmayanti, E., Afandi, T. Y., Arifin, Z., Prastyaningtyas, E. W., Lukiani, E. R. M., Anggraini, A. S. N., & Dewi, F. N. K. (2024). Pemberdayaan Masyarakat melalui Budidaya Tanaman Hidroponik sebagai Alternatif dalam Menambah Pendapatan Masyarakat. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 8(1), 163-171. https://doi.org/10.29407/ja.v8i1.21645
Hikmawanto, Noval. 2019. “Peran Pemerintah Daerah Kabupaten Demak Dalam Pengembangan Mesjid Agung Sebagai Destinasi Wisata.” Journal of Wind Engineering and Industrial Aerodynamics 26(3):1–4.
Itamar, Hugo, Andi Samsu Alam, and Rahmatulah. 2014. “Strategi Pengembangan Pariwisata Di Kabupaten Tana Toraja Hugo.” Jurnal Ilmu Pemerintahan 7(2):91– 108.
Jatiningsih, Irmayanti Diah. 2017. “Strategi Pengembangan Obyek Wisata Alam Air Terjun Batu Pelangi Di Kecamatan Torue Kabupaten Parigi Moutong Sulawesi Tengah Development Strategy Natural Tourism of Batu Pelangi Waterfall in Torue , Parigi Moutong District , Central Sulawesi.” 1(1):41–50.
Masruroh, Rina, Nurhayati, Neni. 2016. “Strategi Pengembangan Parawisata Dalam Rangka Peningkatan Parawisata Di Kabupaten Kuningan.” Electronic Journal Politeknik Harapan Bersama Tegal vol.1 No.1:124–33.
Misrina, Eka. 2013. “Analisis Perbandingan Antara Strategi Tahun 2008-2013 Dengan Rencana Kerja Tahun 2008 Dan 2009 Di Dinas Perindustrian Perdagangan Dan Koperasi Kabupaten Banyumas.” Journal of Chemical Information and Modeling 53(9):1689–99.
Prantawan P, Dewa Gede Arimbawa, and I. Nyoman Sunarta. 2015. “Studi Pengembangan Desa Pinge Sebagai Daya Tarik Ekowisata Di Kecamatan Marga Kabupaten Tabanan.” Jurnal Destinasi Pariwisata 3(1):1–8.
Prasetya, Deddy, and Maharani. 2014. “Pengembangan Potensi Pariwisata Kabupaten Sumenep, Madura, Jawa Timur (Studi Kasus: Pantai Lombang).” Jurnal Politik Muda 3(3):412–21.
Primadany, Sefira Ryalita, Murdiyono, Riyanto. 2013. “Analisis Strategi Pengembanagn Pariwisata Daerah (Studi Pada Dinas Kebudayaan Dan Pariwisata Daerah Kabupaten Nganjuk.” 1(4):135–43.
Sarjanti, Esti, Nur Kartika Rahmawati, and Sigit Sriwanto. 2019. “Kajian Persepsi Dan Dampak Berganda (Multiplier Effect) Masyarakat Untuk Pengembangan Pariwisata Lembah.” Prosiding Seminar Nasional Geografi Universitas Muhammadiyah Surakarta 244–53.
Saputra, Romi. 2018. Pengembangan Potensi Pariwisata Berbasis Kampung Tematik Dalam Mendukung Pembangunan Sektor Pariwisata Di Kota Bogor. Lembaga Penelitian dan Kajian Institut Pemerintahan Dalam Negeri. Bogor.
Silitonga, Samuel Saut Marihot, and I. Putu Anom. 2016. “Kota Tua Barus Sebagai Daerah Tujuan Wisata Sejarah Di Kabupaten Tapanuli Tengah.” Jurnal Destinasi Pariwisata 4(2):7. doi: 10.24843/despar.2016.v04.i02.p02.
Sondakh, Angelina. 2016. Jendela Pariwisata. Bandung: Kesaint Blanc.
Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Suwantoro, Gamal. 2014. Dasar-Dasar Pariwisata. Yogyakarta: ANDI Offset.
Yatmini. 2020. Manajemen Strategik. Depublish.
Utama, I. Gusti Bagus Rai. 2016. Pengantar Industri Pariwisata. Deepublish, Sleman.