Keywords
How to Cite
Abstract
This study aims to analyze and examine the relationship (correlation) between product quality variables, service quality variables and customer satisfaction variables at Kedai Romo Kopi Kediri as the object of research. Kedai Romo Kopi is a coffee shop with its address at Jalan Harinjing 128, Kepung Barat, Kediri. The research method used in this research is descriptive quantitative with a sample of 35 people of various ages and genders. The research hypotheses were tested using multiple linear regression using the SPSS application. The results of data analysis show the conclusion that the product quality variable as X1 and service quality as X2 has a significant effect on the variable (Y) of consumer satisfaction partially (separately) or jointly (simultaneously).
References
Subagyo, Purnomo H. Manajemen UMKM. 1st ed. Bandung: Media Sains Indonesia, Bandung; 2022.
Ichsannudin, Purnomo H. Monograf: Analisis Gaya Hedonis, Status Sosial, Variasi Produk Terhadap Keputusan Pembelian Melalui Citra Merek. 1st ed. Bandung: Media Sains Indonesia, Bandung; 2021.
Ratnanto S, Purnomo H. Perceived Dan Expectation Value Dengan Metode SERVQUAL Studi: siakad. unpkediri. ac. id. Semin. Nas. Manajemen, Ekon. dan Akuntasi, Kediri: Fakutas Ekonomi Dan Bisnis, UNPGRI Kediri; 2019, p. 361–7.
Purnomo H, Sardanto R, Muslih B. Signifikansi Prediktor Kepuasan Konsumen Jasa Hotel. 1st ed. Nganjuk: CV. Ajie Media Nusantara, Nganjuk; 2020.
Kotler P, Keller KL. Marketing Management. Pearson Education,Inc.; 2016.
Acnestania F, Purnomo H. Impulse Buying Dengan Faktor Pendorong Kecenderungannya Di Swalayan (Studi pada Swalayan Prima Kabupaten Nganjuk). Semin. Nas. Manajemen, Ekon. dan Akuntasi, vol. 6 (1), Kediri: Universitas Nusantara PGRI Kediri; 2021, p. 1292–7.
Ghozali I. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. 7th ed. Badan Penerbit Universitas Diponegoro, Semarang; 2013.
Kotler P, Gary A. Manajemen Pemasaran. PT. INDEKS Kelompo kGramedia, Jakarta; 2012.