ANALISA BAURAN PEMASARAN TERHADAP PENJUALAN PADA WARUNG LODHO AYAM KAMPUNG BAPAK’E
462
pdf

Keywords

manajemen
ekonomi
akuntansi
informasi perbankan
aksi korporate
management
corporate action

How to Cite

Sisilia, F. (2022). ANALISA BAURAN PEMASARAN TERHADAP PENJUALAN PADA WARUNG LODHO AYAM KAMPUNG BAPAK’E. Prosiding Seminar Nasional Manajemen, Ekonomi Dan Akuntansi, 7(1), 462–468. Retrieved from https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2240

Abstract

This research is motivated because the efforts to implement the marketing mix have not been maximally achieved by Warung Lodho Ayam Kampung Bapak'e. In order for warungs to improve their marketing mix activities, they must pay attention to product quality, price, place, promotion. The purpose of this study was to find out that the sales turnover of Warung Lodho Ayam Kampung Bapak'e continued to increase despite a lot of competition. This research is included in the category of descriptive research with the use of a qualitative approach. Qualitative approach is used because all phenomena of research results are presented in narrative form and interpreted as necessary. Therefore, this field research has the aim of describing, revealing, explaining the marketing mix implemented by the stall. The results of this study are (1) selling quality products (2) setting the selling price according to the quality and taste offered (3) choosing a strategic location by providing comfortable dining and facilities (4) promotions carried out online and offline.

pdf

References

Gronroos (dalam Fandy Tjiptono), 2008, Service Management and Marketing Customer Management in Service Competition 3th eddition, John Welley & Son Ltd England

Kotler & Gerry Amstrong, 2010, Dasar-Dasar Pemasaran , Perhalindo, Jakarta

Kotler & Keller, 2012, Marketing Manajemen, 14th,edittion, Harlow Pearson, Edittion

Kotler Philip, 2008, Manajemen Pemasaran, Edisi 12, Jilid 2, Jakarta, Indeks

Sugiyono. 2004. Metode Penelitian. Bandung: Alfabeta

Sumarni. Murti, John Soeprihanto. 1998. Pengantar Bisnis. Yogyakarta: Liberty.

Swastha, Basu. 2022. Pengantar Bisnis Modern. Yogyakarta : Liberty.

Tijptono, Fandy. 2008. Strategi Pemasaran. Edisi tiga. Jakarts: Andi.

Tjiptono, Fandy. 2015. Strategi Pemasaran. Edisi empat. Yogyakarta:Andi.

Yatim Riyanto. 2001. Metode Penelitian Pendidikan. Surabaya: SIC