Analysis of the factors that drive the hedonic behavior of
DOI:
https://doi.org/10.29407/kilisuci.v3i.7148Keywords:
Hedonic behavior, students, , social media, Financial Literacy, , DigitalizationAbstract
Research aim : To analyze the factors driving hedonic behavior among students and its impact on academic performance and psychosocial conditions.
Design/Method/Approach : The study employs a Mix Method Sequential Explanatory approach, consisting of qualitative data collection followed by quantitative surveys and in-depth interviews.
Research Finding :Ten main factors influencing hedonic behavior were identified, including social media influence, social pressure, and lack of financial literacy, based on literature and survey data from 100 students.
Theoretical Contribution/Originality : This research provides new insights into student consumptive behavior in the digital era by examining the role of social media and digitalization.
Practical/Policy Implication : The findings can inform educational institutions, parents, and students in developing financial education and lifestyle management policies.
Research Limitation : The study is limited to students in Yogyakarta and may not be generalizable to other regions or populations.
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