Forming Team Synergy: Conflict Management in MSMEs
DOI:
https://doi.org/10.29407/hs4a5w13Keywords:
team sinergy, conflict management, MSMEsAbstract
Research objectives: This study aims to explore the application of conflict management in creating team synergy in Wholesale Pillow Kediri, as well as understand the factors that affect team dynamics
Design/Method/Approach: This study uses a qualitative approach with in-depth interviews and participatory observation as a data collection method. The informants involved are employees and owners at Kediri Pillow Wholesale MSMEs.
Research Findings: The results show that the implementation of effective conflict management, such as open communication and mediation, contributes significantly to improving team synergy. There are several strategies that have been successfully implemented, including team training and the preparation of internal regulations to handle conflicts.
Theoretical contribution/originality: This research provides new insights into the importance of conflict management in the context of local businesses, especially in the MSME sector. These findings add to the literature on team management and conflict dynamics in the work environment.
Practitioner/Policy Implications: This study recommends the implementation of more structured conflict management strategies in small and medium-sized companies to improve team performance and achieve common goals.
Limitations of the study: The limitations of this study are the focus on a single location and the lack of generalization of the results. Further research is suggested to cover more locations and industry variations.
References
Sari DP. Factors that influence the purchase decision, product quality, competitive price, location (marketing management literature review). Journal of Applied Management Science. March 2021; 2(4):2686–5246.
2. Andalas SFT. Good Stats. 2023 [quoted December 1, 2024]. 209.3 Million People in Indonesia Use Smartphones in 2023. Available on: https://data.goodstats.id/statistic/2093-juta-orang-di-indonesia-menggunakan-smartphone-pada-tahun-2023-cbha0
3. Manalu D, Simangunsong RM, Septiana DN, Siregar I, External F. Analysis of Driving Factors for Iphone Purchase Decisions in Generation Z Among Students in Medan. 2024.
4. Tarigan BI, Lapian SLHVJ, Tampenawas JLA. THE EFFECT OF PRODUCT DIFFERENTIATION, PRICE AND FACILITY ON PURCHASE DECISIONS AT CAFÉ SAROHA IN MANADO CITY [Internet]. Vol. 10, Tampenawas 491 EMBA Journal. Manado; 2022 [quoted November 23, 2024]. Available on: https://ejournal.unsrat.ac.id/index.php/emba/article/view/38149
5. Juliani, Syawaluddin, Putra A, Goh TS. Marketing Information System and Product Differentiation Towards Consumer Purchasing Preferences. Journal of Management and Business (JOMB). July 2022; 4(2).
6. Ulfa ES. THE EFFECT OF PRODUCT DIFFERENTIATION ON THE DECISION MAKING TO PURCHASE A TOYOTA CALYA CAR AT PT. HADJI KALLA COKROMINOTO BRANCH OF MAKASSAR CITY. Makassar; 2017 Oct 2017
7. Astuti AD, Febriatmoko B. PRODUCT DIFFERENTIATION, PRICE PERCEPTION, BRAND IMAGE AND PROMOTION ON PURCHASE DECISIONS. 2023;20:1. Available on: https://journal.uniku.ac.id/index.php/Equilibrium
8. Putra MS, Aminah S. THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON IPHONE PURCHASE DECISIONS. Journal of Economic Education (JURKAMI) [Internet]. 2022;7. Available on: http://jurnal.stkippersada.ac.id/jurnal/index.php/JPE
9. Johari M, Supriyono S. The Effect of Product Differentiation and Brand Image on Brick Shoe Purchase Decisions (Study on Bata Plaza Surabaya). Al-Kharaj : Journal of Sharia Economics, Finance & Business. December 18, 2021; 4(3):745–55.
10. Nuraini A, Hartati R, Rejeki Ekasasi S, Nurweni H, Higher Management Science YKPN S, -Indonesia Y. THE INFLUENCE OF BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF VENTELA SHOES AMONG YOGYAKARTA YOUTH WITH BUYING INTEREST AS A MEDIATING VARIABLE. Vol. 4. 2023.
11. Anggraeni AR, Soliha E. Product quality, brand image and price perception on purchase decisions (Study on consumers of Kopi Lain Hati Lamper Semarang City). 2020; 6(3):96–107. Available on: http://ejournal.unida.gontor.ac.id/index.php/altijarah
12. Watung VA, Wenas R, Kawet R. Analysis of the Influence of Product Quality, Product Differentiation, and Price on Purchase Decisions at PT Alfamart Motoling Minsel Branch. EMBA Journal. 2022; 10(2):82–95.
13. Ayes YT, Hariyadi GT, Yovita L, Putra FIF. Product differentiation, eco-label, and brand awareness as the role of purchasing decision making in Eiger products. MANEKSI'S JOURNAL. 2024; 13(2):500–12.
14. Saefurrahman AH, Nizhamuddin. Green Marketing Trends and Their Impact on Customer Loyalty and Brand Image: A Patagonia Case Study. Journal of Education, Social, and Humanities. 2024; 4(1):971–9.
15. Faizy AF, Fadhilah M, Ningrum NK. The Influence of Brand Image, Brand Trust, and Product Design on Consumer Purchase Decisions on Vivo Mobile Phones in Yogyakarta. Journal of Citizenship. 2023; 7(1):618–33.
16. Kamila NC, Khasanah I. ANALYSIS OF THE INFLUENCE OF PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION ON FISH FEED PURCHASE DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE. Diponegoro Journal of Management. 2022; 11(6):1–12.
17. Nurwisesa, Andhika MF. The Influence of Price Perception on Lawson U-Town Bintaro Consumer Purchasing Decisions. Journal of Science Student Research. 2023; 1(1):514–23.
18. Asih MA. The Influence of Price Perception, Brand Image, and Product Quality on Iphone Smartphone Purchase Decisions. Semarang; 2023.
19. Astuti AD, Febriatmoko B. Product Differentiation, Price Perception, Brand Image, and Promotion on Purchase Decisions. Journal of Educational and Economic Research. 2023; 20(01):10–9.
20. Rianto, T., Hakimah, Ema N. (2024). The Influence of Brand Equity, Life Style, and Product Variety on Purchase Decisions for Aerostreet Shoes. Proceedings of the International Conference on Economic and Business, 2, 545-554.
21. Yuningpra, G. D., & Hakimah, E. N. (2024). The Impact of Tiktok Shop Closure on Generation Z's Buying Interest. Kilisuci International Conference on Economic & Business, 2(76), 701–708.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 moh. maryndo titan, Edy Djoko Soeprijatno

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

