Creative Industry Product Innovation: Are Scamper Techniques Effective?
DOI:
https://doi.org/10.29407/xbnr0e91Keywords:
scamper, product innovation, Lucius Art, arts and craftsAbstract
The purpose of the study is to : analyze the application of the Scamper
method in improving product innovation in Lucius Art
Design/Method/Approach: The method used in this study is a
qualitative approach. Through a case study approach, data was
collected through interviews with artisans, and observations
Research Findings: Lucius Art has a big challenge in creating a product
that can compete in the global market. One way to overcome this
problem is to encourage product innovation through a systematic
approach such as the Scamper technique.
Theoretical contribution/originality: this study enriches the literature
on the application of the Scamper method in the context of the arts and
crafts industry, as well as providing new insights related to product
innovation in small and medium enterprises (SMEs).
Practitioner/Policy Implications: This research can be used as a
reference for creative industry players who want to develop product
innovations systematically.
Research limitations: This research focuses on one business venture,
Lucius Art, the results of which may not be generalized to the arts and
crafts industry as a whole
References
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Copyright (c) 2025 Antoni Setyo Arianto, Edy Djoko Soeprijatno
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