Development Strategy for The Merah Putih Cooperatives Business in Sawahan Village Based On SWOT Analysis
DOI:
https://doi.org/10.29407/jecawm17Abstract
Research aim : This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of Koperasi Merah Putih, and formulate effective and efficient business development strategies for the development of cooperatives.
Design/Methode/Approach : The methode used is quantitative with an observational descriptive approach. Data was collected through interviews, observations, and documentation, and analyzed using SWOT analysis.
Research Finding : This study identifies SWOT analysis and effective business development strategies.
Theoretical contribution/Originality : This study provides a deeper understanding of the application of SWOT analysis in the context of cooperatives in Indonesia, as well as filling gaps in the literature related to business development strategies.
Practitionel/Policy implication : These findings can be used by companies to formulate more targeted business development strategies and support the development of cooperatives in Indonesia.
Research limitation : This study discusses the Merah Putih Cooperative and its development.
Keywords :Development Strategy, SWOT Analysis, Koperasi Merah Putih
Keywords:
Development Strategy, SWOT Analysis, Koperasi Merah Putih, Strategy Management, CooperativeDownloads
References
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