Keywords
SWOT
Position Strategy
Action Evaluation
How to Cite
Abstract
Research aim : The purpose of this study was to formulate a laying duck farming strategy by identifying internal and external environmental factors.
Design/Method/Approach : The analysis was carried out through an analysis of strengths, weaknesses, opportunities and threats (SWOT) based on the results of interviews with the research object.
Research Finding : The results of the SWOT analysis are quantitatively stated in a space matrix so that a position strategy and evaluation of its action are obtained. The results of space matrix show that laying duck farming were in strengths and threats combination, where the organization must diversify its strategy to face a number of formidable challenges.
Theoretical contribution/Originality : -
Practitionel/Policy implication : -
Research limitation : -
Keywords: Laying Duck, SWOT, Position Strategy, Action Evaluation
References
Agus GTK. Intensification of Duck Breeding. 2002. Jakarta: Agromedia Library.
Abbasi, F, Esparcia, J, Saadi HA. From Analysis to Formulation of Strategies for FarmAdvisory Services (Case Study: Valencia - Spain). an Application through Swot and Qspm Matrix. 2019. EuropeanCountryside, 11(1), 43-73. https://doi.org/10.2478/euco-2019-0004.
Bismala L, Andriany D., Siregar G. Development strategy analysis of technology business incubator I small medium enterprises accompaniment. 2020. Journal of Critical Reviews, 7(1), 221-225. https://doi.org/10.31838/jcr.07.01.39.
David FR. Strategic Management Concepts, 12th Edition. Jakarta: Salemba Four.
Hasanah EM, Widowati P. Analysis of Labor Productivity in the Krecek Household Industry in Segoroyoso Village.2011.Effective Journal of Business and Economic. Economics, vol.2, no.2, pp. 169-182.
Mandalika, Taksaka Munibah, Khursatul Barus, Baba. Mapping of Paddy Field Mapping, Tenure Status and Farmers' Income in Hamlet 1 of Cimanuk Village, Cimanuk District, Pandeglang Regency. Thesis. 2018. IPB University. Bogor.
Maulana. H. 2013. Raising Laying Ducks. First Print. PT Agromedia Pustaka, Jakarta.
Rachmawati HM, Pratama AJ. Analysis of the SWOT Method and Strategic Planning to Determine the Business Strategy of the Electric Panel Company at Pt. Laksana Panel. Snatif Proceedings, 2017. 701-707.
Ranto, 2005. Complete Guide to Raising Ducks. 2005. Agromedia Library. Jakarta.
Suyono B, Hermawan H. 2013. Analysis of Factors Affecting Labor Productivity in Leather Craft Industry in Magetan Regency.2013. JEkomaks, vol.2, No.2.