Implementation of Digital Marketing to Advance Kali Etan Tourism MSMEs in Bringin Village - Kediri
Main Article Content
Abstract
Research aim : The aim of this research is to test and analyze digital marketing for the progress of Kali Etan Pare SMEs
Design/Method/Approach : The method used in this research is a qualitative approach. The qualitative method is a method used with the aim of exploring the experiences, feelings and perceptions of the sources. In this case, the researcher uses an interview technique, where the interview technique is carried out to obtain direct information about certain conditions, and obtain data that is useful for influencing certain situations or parties.
Research Findings : The research results show that the implementation of digital marketing for the advancement of Kali Etan tourism SMEs in the village of Bringin - Kediri has a significant effect
Research limitations : Limitations in the use of digital marketing are still inadequate and there is a lack of employment.
Article Details
References
Susetyaningsih A, Sari MM, Febriyanti T, Ajhar AN, Mubarok EAH, Wildan M, et al. Application of Technology for the Development of the Cinunuk Tourism Village. J PkM MIFTEK. 2023;3:90–6.
Nurul Hidayat, Arnold Surya N, Ria Restina Robiyanti, Tatik Purwaningsih. Strengthening Digital Literacy to Improve MSMEs in Supporting Tourism Villages in Cirumpak, Tangerang Regency. Kreat J Pengabdi Masy Nusant. 2022;2:106–15.
Diwyarthi NDMS, Pratama IWA. PKM activities take the form of Strengthening Tourism Villages in the Form of Digital Marketing Training in the Cemagi Tourism Village. J Service to the Community. 2024;9:297–303.
Apsari CM, Putra MS, Herdianti NF, Wardhani MK, Priamsyah CD, Abdurrahman Z. Application of Digital Marketing and Environmental Graphic Design in Cupak Village: Case Study of KKN University 17 August 1945 Surabaya. J Community Service Akad. 2023;1:29–39.
Marbun DSN, Simanjuntak M. The Influence of Digital Marketing on Increasing the Marketing Performance of Tourism MSMEs in Toba Regency, Indonesia. Semin Nas Economics and Business Pros. 2021;1:130–42.
Chiranthan C V., Krishna Prasad M, Shreyas R.Y. Digital MCB. Proc 2017 Int Conf Smart Technol Smart Nation, SmartTechCon 2017. 2018;3:1514–8.
Nugroho BS, Purnamasari E, Prahara T, Ayuwardani M. Implementation of Kaizen Production and Integrated Digital Marketing Strategies to Increase Productivity and Sales of Ornamental Plants. Surya Abdimas. 2022;6:361–70.
Batam UP. Yuli-Revised Governance Proceedings. Snistek 4. 2022;5–20.
Devotion J, Community K. Jl. Rungkut Madya No.1 Gunung Anyar, Surabaya – East Java. 2023;2:70–6.
Meilina R, Sardanto R. Dampak Perubahan Lingkungan Kerja Non Fisik Masa Pandemi Covid-19 Bagi Karyawan Toserba Barokah Kota Kediri. Jurnal Penelitian Manajemen Terapan (PENATARAN) 2020;5:46-5. https://journal.stieken.ac.id/index.php/penataran/article/view/462