Analisis User Experience (UX) Landing page Fortuna Computer Terhadap Kepuasan Pengguna
DOI:
https://doi.org/10.29407/p29ra197Abstract
Landing page merupakan media penting bagi lembaga pendidikan untuk menyampaikan informasi dan memperkenalkan layanan kepada masyarakat. Kualitas Landing page tidak hanya ditentukan oleh tampilan visual, tetapi juga oleh pengalaman pengguna saat berinteraksi dengan website. Penelitian ini bertujuan untuk menganalisis User Experience (UX) pada Landing page Fortuna Computer menggunakan metode User Experience Questionnaire (UEQ). Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 52 responden yang telah mengakses Landing page Fortuna Computer. Data dianalisis melalui uji validitas, uji reliabilitas, dan pengukuran pengalaman pengguna menggunakan UEQ. Hasil penelitian menunjukkan bahwa seluruh item kuesioner dinyatakan valid dan reliabel serta seluruh aspek pengalaman pengguna memperoleh penilaian positif. Temuan ini menunjukkan bahwa Landing page Fortuna Computer telah memberikan pengalaman pengguna yang baik dan dapat dijadikan dasar dalam pengembangan website pada masa mendatang
Keywords:
User Experience, UEQ, Landing Page, E-Learning, BelajarCerdas, Google Colab##plugins.themes.default.displayStats.downloads##
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