Evaluasi Usability dan Penerimaan Pengguna Landing Page CateringSync
DOI:
https://doi.org/10.29407/w1cpse31Abstract
Transformasi digital mendorong UMKM memanfaatkan media digital sebagai sarana promosi dan penyampaian informasi kepada pelanggan. Salah satu media yang banyak digunakan adalah landing page yang berfungsi sebagai antarmuka awal untuk memperkenalkan layanan atau sistem kepada pengguna. Penelitian ini bertujuan mengevaluasi usability dan penerimaan pengguna terhadap Landing Page CateringSync menggunakan pendekatan Technology Acceptance Model dan User Experience. Metode yang digunakan adalah penelitian kuantitatif deskriptif dengan melibatkan 60 responden melalui kuesioner skala Likert. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, dan statistik deskriptif. Hasil penelitian menunjukkan bahwa seluruh item kuesioner valid dan instrumen memiliki reliabilitas yang baik. Selain itu, seluruh variabel memperoleh nilai rata-rata di atas 4,00 yang menunjukkan bahwa Landing Page CateringSync dinilai bermanfaat, mudah digunakan, dan memberikan pengalaman penggunaan yang positif. Berdasarkan hasil tersebut, Landing Page CateringSync dapat diterima sebagai media informasi sistem manajemen stok katering dan layak digunakan sebagai sarana pengenalan sistem.
Keywords:
Landing Page, Technology Acceptance Model, User Experience, Usability##plugins.themes.default.displayStats.downloads##
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