Analisis Penerimaan Pengguna Website SMA Negeri 1 Ngadiluwih Menggunakan Metode Technology Acceptance Model (TAM)

Authors

  • Fadilla Mu'azizah Universitas Nusantara PGRI Kediri Indonesia
  • Rini Indriati Universitas Nusantara PGRI Kediri Indonesia
  • Dwi Harini Universitas Nusantara PGRI Kediri Indonesia

DOI:

https://doi.org/10.29407/az926h08

Abstract

AbstraPenelitian ini bertujuan untuk menganalisis tingkat penerimaan pengguna terhadap website SMA Negeri 1 Ngadiluwih menggunakan metode Technology Acceptance Model (TAM). Website sekolah memegang peran strategis sebagai media informasi digital; namun pengelolaan yang belum optimal menyebabkan rendahnya kepuasan pengguna. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan instrumen kuesioner skala Likert 1–5 yang disebarkan kepada 60 responden terdiri dari siswa dan guru. Variabel yang diukur meliputi Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Attitude Toward Use (ATU), Behavioral Intention (BI), dan Actual System Use (ASU). Hasil analisis statistik deskriptif menunjukkan seluruh variabel berada pada kategori "Baik" (mean 3,63–4,08). Model TAM mampu menjelaskan 81,1% variasi penggunaan aktual sistem (R² = 0,811). Behavioral Intention terbukti sebagai prediktor terkuat ASU (β = 0,756; sig. 0,000), diikuti Perceived Usefulness (β = 0,330; sig. 0,006). Temuan ini mengindikasikan perlunya penguatan niat penggunaan melalui peningkatan fitur dan pembaruan konten website secara berkala.

Keywords:

Penerimaan Pengguna, Sistem Informasi, Technology Acceptance Model, Website Sekolah

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Published

2026-07-20

Issue

Vol. 10 No. 2 (2026): Prosiding Seminar Nasional Inovasi Teknologi Tahun 2026

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How to Cite

Analisis Penerimaan Pengguna Website SMA Negeri 1 Ngadiluwih Menggunakan Metode Technology Acceptance Model (TAM). (2026). Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi), 10(2), 1654-1661. https://doi.org/10.29407/az926h08