Analisis Pengalaman Pengguna Landing Page NusaBank Menggunakan Metode User Experience Questionnaire (UEQ)
DOI:
https://doi.org/10.29407/js38ms22Abstract
Perkembangan layanan perbankan digital mendorong lembaga keuangan untuk menghadirkan antarmuka digital yang tidak hanya fungsional, namun juga memberikan pengalaman pengguna yang optimal. NusaBank merupakan platform perbankan digital simulasi berbasis web yang dapat diakses di https://nusa-bank.infinityfree.me/ dan menawarkan layanan rekening digital, transfer, pembayaran QRIS, serta top up e-wallet. Penelitian ini bertujuan mengevaluasi pengalaman pengguna (User Experience/UX) pada landing page NusaBank menggunakan instrumen User Experience Questionnaire (UEQ). Data dikumpulkan dari 48 responden melalui Google Form dengan kuesioner skala 1–7 bipolar dan dianalisis menggunakan Python pada Google Colaboratory. Hasil pengujian menunjukkan bahwa seluruh 16 item instrumen valid (r hitung > 0,2843) dengan tingkat reliabilitas sangat tinggi (Cronbach's Alpha = 0,9783). Nilai rata-rata keseluruhan UEQ sebesar 5,42 dari skala 7 menunjukkan bahwa landing page NusaBank mampu memberikan pengalaman pengguna yang positif, konsisten, dan memenuhi ekspektasi pengguna.
Keywords:
User Experience, UEQ, Landing Page, Perbankan Digital, NusaBank, Google Form, Google Colab##plugins.themes.default.displayStats.downloads##
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