Optimalisasi Pengalaman Pengguna Landing Page dan Dashboard Yellow Fit Kitchen Berbasis Web Melalui Evaluasi UEQ

Authors

  • Delilla Anandita Universitas Nusantara PGRI Kediri Indonesia
  • Ning Inge Halimah Silva Universitas Nusantara PGRI Kediri Indonesia
  • Muhammad Bintang Alsyahadat Universitas Nusantara PGRI Kediri Indonesia
  • Ivo Adriansyah Universitas Nusantara PGRI Kediri Indonesia
  • Maryam Cahya Permata Sari Universitas Nusantara PGRI Kediri Indonesia
  • Davina Maya Isabella Universitas Nusantara PGRI Kediri Indonesia

DOI:

https://doi.org/10.29407/zwehzw57

Abstract

Yellow Fit Kitchen merupakan layanan katering diet digital yang memiliki permasalahan antarmuka seperti navigasi kurang jelas dan minimnya panduan visual. Hal ini menyebabkan pengguna kebingungan saat menjelajahi halaman situs web. Penelitian ini bertujuan melakukan perancangan ulang antarmuka situs web dan dasbor admin menggunakan pendekatan User Centered Design untuk meningkatkan kenyamanan pengguna. Evaluasi pengalaman pengguna dilakukan menggunakan kuesioner User Experience Questionnaire yang melibatkan lima puluh dua responden. Hasil pengujian menunjukkan nilai positif pada seluruh enam skala pengukuran. Empat skala berada pada kategori di atas rata rata sedangkan kejelasan dan ketepatan masih berada di bawah rata rata. Kesimpulannya desain baru berhasil meningkatkan daya tarik visual dan efisiensi interaksi meskipun aspek navigasi masih memerlukan optimasi lebih lanjut guna memaksimalkan pengalaman pengguna.

Keywords:

Evaluasi Antarmuka, Katering Diet, Pengalaman Pengguna, Perancangan Ulang

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Published

2026-07-20

Issue

Vol. 10 No. 2 (2026): Prosiding Seminar Nasional Inovasi Teknologi Tahun 2026

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How to Cite

Optimalisasi Pengalaman Pengguna Landing Page dan Dashboard Yellow Fit Kitchen Berbasis Web Melalui Evaluasi UEQ. (2026). Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi), 10(2), 1438-1447. https://doi.org/10.29407/zwehzw57