Analisis Sentimen dan Evaluasi Pengalaman Pengguna Ulasan Game Toram Online dengan CNB dan UEQ
DOI:
https://doi.org/10.29407/5me3bn83Abstract
Ulasan pengguna di Google Play Store dapat menjadi sumber informasi untuk melihat bagaimana pemain menilai game Toram Online. Namun, jumlah ulasan yang banyak membuat proses pembacaan secara manual kurang efektif. Penelitian ini dilakukan untuk menganalisis sentimen ulasan pengguna dan melihat pengalaman pemain melalui User Experience Questionnaire. Data yang digunakan terdiri atas 4.291 ulasan berbahasa Indonesia dan 36 responden UEQ. Analisis sentimen dilakukan melalui preprocessing teks, pembobotan TF-IDF, dan klasifikasi menggunakan Complement Naive Bayes. Hasil pengujian menunjukkan bahwa model memperoleh akurasi sebesar 86,03%. Pada evaluasi UEQ, skala Daya Tarik memperoleh nilai tertinggi sebesar 1,67 dengan kategori Good, sedangkan Stimulasi dan Kebaruan berada pada kategori Above Average. Hasil ini menunjukkan bahwa analisis sentimen dan UEQ dapat saling melengkapi dalam memberikan gambaran mengenai persepsi serta pengalaman pemain terhadap game Toram Online.
Keywords:
Analisis Sentimen, Complement Naive Bayes, Toram Online, UEQ, User Experience##plugins.themes.default.displayStats.downloads##
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