Pengukuran Kepuasan Pengguna pada Website Seblak Mbak Ely Menggunakan User Experience Questionnaire

Authors

  • Salsabila Thereza Putri Tafdhila Universitas Nusantara PGRI Kediri Indonesia
  • Salsabila Khairunnisa Universitas Nusantara PGRI Kediri Indonesia
  • Riza Ayu Umami Universitas Nusantara PGRI Kediri Indonesia
  • Vema Aulia Universitas Nusantara PGRI Kediri Indonesia
  • Michelle Izza Al Maira Universitas Nusantara PGRI Kediri Indonesia
  • Putri Kartika Natasya Universitas Nusantara PGRI Kediri Indonesia

DOI:

https://doi.org/10.29407/633wga57

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan mengoptimalkan antarmuka website penjualan UMKM Seblak Mbak Ely agar sesuai dengan kebutuhan pengguna dan pemilik usaha. Evaluasi dilakukan menggunakan metode User Experience Questionnaire (UEQ) untuk mengukur pengalaman pengguna secara komprehensif, mencakup aspek pragmatis dan hedonis. Data dikumpulkan dari 74 responden dan diuji menggunakan uji validitas Pearson serta uji reliabilitas Cronbach’s Alpha. Hasil analisis menunjukkan bahwa instrumen pengujian valid dan sangat reliabel. Secara keseluruhan, pengguna memberikan respons positif terhadap tampilan visual dan kemudahan navigasi website. Penelitian ini menyimpulkan bahwa pengembangan website berhasil memenuhi ekspektasi pengguna dan memberikan rekomendasi strategis di masa depan, seperti integrasi peta digital dan fitur keranjang belanja.

Keywords:

Evaluasi, Pengalaman Pengguna, Seblak, UMKM, Website

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Published

2026-07-20

Issue

Vol. 10 No. 2 (2026): Prosiding Seminar Nasional Inovasi Teknologi Tahun 2026

Section

Articles

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How to Cite

Pengukuran Kepuasan Pengguna pada Website Seblak Mbak Ely Menggunakan User Experience Questionnaire. (2026). Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi), 10(2), 1183-1195. https://doi.org/10.29407/633wga57