Analysis of the Influence of Lifestyle, Price, and Fashion Trends on Thrift Clothing Purchasing Decisions in Kediri City

Abstract

Research aim : This research aims to analyze the influence of lifestyle, prices, andtrend fashionon clothing purchasing decisionsthriftin Kediri City, both partially and simultaneously.

Design/Methode/Approach : This research utilizes a questionnaire instrument distributed to forty respondents with experience in purchasing thrifted apparel within the Kediri City. Moreover, gathered information was examined through multiple linear regression and standard diagnostic tests using the SPSS software.

Research Finding : This study found that only lifestyle variables partially influenced the decision to purchase thrift clothing in Kediri City, while price and fashion trends had no partial influence. However, all three variables lifestyle, price, and fashion trend significantly influenced purchasing decisions simultaneously.

Theoretical contribution/Originality : This study provides a theoretical contribution by combining three main variables, namely lifestyle, price, andfashion trendsin the context of clothing purchasing decisionsthriftin the Kediri City market. This study adds to our understanding of the factors that influence Kediri City consumers' decisions in purchasing products.thrift.

Practitionel/Policy implication : This research can be explained by business actorsthriftin Kediri City to create a more targeted marketing strategy. This strategy can include pricing, product selection, and implementing promotional tactics that followfashion trendsand consumer lifestyle preferences.

Research limitation : The research was restricted to forty participants and utilized non-probability convenience sampling methods for data collection, so the results cannot be widely generalized. Furthermore, the study only examined three variables: lifestyle, price, andtrend fashionwhile other factors that may have an influence were not analyzed.