Business Model Exploration Using SWOT and Business Model Canvas at Djaya Store
DOI:
https://doi.org/10.29407/kilisuci.v3i.6314Keywords:
Grocery Store, SWOT, Bussines Model Canvas, Business DevelopmentAbstract
Research purposes :This study aims to develop an effective business model at Djaya Grocery Store
Design/Method/Approach :The method used in this study is a qualitative approach with data collection techniques through interviews, observations, and document analysis. In this study, the data source comes from the SWOT and BMC analysis process while the object of the study is Toko Djaya
Research Findings:The research findings reveal that the development of a SWOT and BMC-based business model can be applied to the Djaya grocery store.
Theoretical contribution/Originality: This study provides theoretical contributions by integrating SWOT analysis and Business Model Canvas in the context of developing business models for small businesses, especially grocery stores.
Practitioner/Policy Implications:The practical implications of this study are to provide recommendations for the owner of Sembako Djaya Store to optimize stock management, improve marketing through digital platforms, and build better relationships with customers.
Research limitations: The limitations of this study include the limited focus on one grocery store, so the results may not be generalizable to all similar businesses.
References
[1] Widiyastuti A, Ningtyassari SAV. Kupas Tuntas Strategi Toko Kelontong Madura untuk Menghadapi Persaingan Bisnis di Yogyakarta. Aktiva : Jurnal Manajemen Dan Bisnis 2023;4:9–16. https://doi.org/10.56393/aktiva.v3i4.1800.
[2] Rahayu VP, Astuti RF, Mustangin M, Sandy AT. Analisis SWOT dan Business Model Canvas (BMC) Sebagai Solusi dalam Menentukan Strategi Pengembangan Usaha Kuliner. International Journal of Community Service Learning 2022;6:112–21. https://doi.org/10.23887/ijcsl.v6i1.40965.
[3] Primadona Y, Rafiqi Y. ANALISIS SWOT PADA STRATEGI PERSAINGAN USAHA MINIMARKET MADINA PURBARATU KOTA TASIKMALAYA. vol. 4. 2019. https://doi.org/https://doi.org/10.37058/jes.v4i1.802.
[4] Dasopang N. E-COMMERCE BISNIS DAN INTERNET. Manajemen Dan Syariah JIEMAS 2024;3:1–240. https://doi.org/https://doi.org/10.55883/jiemas.v3i1.25.
[5] Rahmawati S. Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Bisnis Toko Surabaya Ampel Kota Kediri SWOT Analysis as a Strategy to Increase Competitiveness Business Surabaya Ampel Store Kediri City. 90 | At-Tamwil 2019;1. https://doi.org/https://doi.org/10.33367/at.v1i2.1061.
[6] Syah RF, Fasa MI, Suharto S. Analisis SWOT dalam Strategi Pemasaran Produk Perbankan Syariah di Indonesia. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 2021;4:62–72. https://doi.org/10.47467/alkharaj.v4i1.364.
[7] Aliwinoto C, Hediyani M, Malinda M. ANALISIS BUSINESS MODEL CANVAS USAHA MIKRO KECIL MENENGAH TOKO JIF BANDUNG, INDONESIA. Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK) 2022;1. https://doi.org/https://doi.org/10.36441/snpk.vol1.2022.35.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Maulana Yoga Pamungkas, Edy Djoko Soepritjatno
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
