Analysis of the Influence of Influencer Endorsement, Fashion Trends, and Prices on Fashion Product Purchase Decisions on TikTok Shop.
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Abstract
Abstract
Research purposes:Analyzing the significant influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop.
Design/Method/Approach:This study uses a quantitative approach to analyze the collective influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Data were collected through a survey using a structured questionnaire designed based on research variable indicators.
Research Findings:Significant Influence of Independent Variables, Novelty in Comprehensive Model, Theoretical and Practical Contributions
Theoretical contribution/Originality:Comprehensive Model Integration, Synergy of Social and Economic Factors
Implications for Practice / Policy:Optimizing Influencer Marketing Strategy, Competitive Pricing
Research limitations:Limited Platform Context, Quantitative Approach
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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References
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