Analysis of the Digital Wallet Applications, Purchasing Power on Consumer Purchase Decisions on the Shopee Platform (Study on UNP Kediri Students)
DOI:
https://doi.org/10.29407/kilisuci.v3i.6069Keywords:
Digital Wallets, purchasing power, E-commerce, consumer purchase decisionsAbstract
Research aim: This study aims to analyze the ability of digital wallet applications and purchasing power on consumer purchase decisions on the Shopee platform.
Design/Methode/Approach: This study uses a quantitative approach method, with a survey method that uses primimeter data (by making a research questionnaire form containing a statement questionnaire). This study took a sample of 30 respondents, who used a purposive sampling technique. The results of the questionnaire data were then analyzed by analyzing the classical assumption test of the multiple linear regression method. This questionnaire was filled out using a Likert scale.
Research Finding: based on the results of this study, through the distribution of research questionnaires to UNP Kediri students, it is proven that the digital wallet application variable (X1) and the purchasing power variable (X2) have a significant correlation with consumer purchase decisions (Y) on the Shopee platform.
Theoretical contribution/Originality: to increase understanding of digital wallet applications and purchasing power in purchasing products on the Shopee platform.
Practitionel/Policy implication: improving the quality of digital wallets and exploring various other e-commerce.
Research limitations: short time spans, respondents who respond less at times help fill out the questionnaire of this research.
References
[1] Khoiriyah S, Setiaji G, St Qurrota A’yun I, Kusumaningtyas Z. Pengaruh Penggunaan Dompet Digital terhadap Tingkat Konsumerisme Mahasiswa di Lingkungan Universitas Negeri Semarang. J Potensial [Internet]. 2023;2(1):26–34. Available from: http://jurnalilmiah.org/journal/index.php/potensial
[2] Haya Maharani Lubis, Netti Nurlenawat, Dexi Triadinda. Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Menggunakan Dompet Digital Shopeepay. Al-Kharaj J Ekon Keuang Bisnis Syariah. 2024;6(9):6108–24.
[3] Adolph R. PENGARUH DOMPET DIGITAL TERHADAP KEMUDAHAN TRANSAKSI (STUDI KASUS PENGUNJUNG DI BANDUNG INDAH PLAZA). 2016;1(2):1–23.
[4] Utama DC, Rahman A, Ariandi F, Arista R. Persepsi E-Commerce Shopee terhadap Tingkat Daya Beli pada Pelanggan yang Berprofesi sebagai Karyawan. J Inform Ekon Bisnis. 2022;4:215–20.
[5] Kurniawan A. Pengaruh Variabel Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Kepercayaan Dan Kepuasan Konsumen Pada Aplikasi Dompet Digital. Skripsi. 2022;01(03):71–84.
[6] blessa victoria andrenita, inriani farida. Analisis Pengaruh Kepercayaan, Keterlibatan Konsumen, DanKualitas Produk Serta Dampaknya Terhadap KeputusanPembelian Produk Melalui Shopee Live. Diponegoro J Manag. 2022;11:1–11.
[7] Sugiyono. Metode Penelitian Pendekatan Kuantitatif Kualitatif. 2003.
[8] Henriawan D, Puspasari D, April US. Pengaruh Dompet Digital dan Variasi Produk Terhadap Keputusan Pembelian di Shopee. Koaliansi Coop J. 2023;3(1):71–86.
[9] Deany Fitri T, Handari Adji W. Pengaruh Shopeepaylater terhadap Daya Beli dan Perilaku Konsumtif Mahasiswa di Politeknik Piksi Ganesha Bandung. Al-Kharaj J Ekon Keuang Bisnis Syariah. 2024;6(5):3601–14.
[10] Tohari, Amin, & Bhirawa, Sigit Wisnu Setya. (2023). APLIKASI SPSS 25.0 UNTUK EKONOMI DAN BISNIS. Universitas Nusantara PGRI Kediri.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Yerikho Putra Panglipur, Ema Nurzainul Hakimah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
