Keywords
How to Cite
Abstract
Research objectives: The objective of this research is to ascertain and analyze the significant influence of service quality, product quality, and social media marketing on customer satisfaction with the AR Pro Nganjuk sound system partially and simultaneously.
Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study was all customers in the AR Pro Nganjuk sound system, this research instrument used a questionnaire involving 40 customer respondents in the AR Pro Nganjuk sound system. The sampling technique uses nonprobability sampling (incidental sampling), and the data analysis technique uses multiple linear regression tests. Data processing is carried out using SPSS 23.
Research Findings:The findings of this research demonstrate that service quality, product quality, and social media marketing collectively and individually influence customer satisfaction to a noteworthy degree in the AR Pro Nganjuk sound system.
Theoretical Contribution: This research contributes to the understanding and provides insight related to improving the quality of products, services, and social media marketing in order to achieve success in the market.
Policy Implications: For companies, this research can be an overview in the company's quality improvement strategy. So as to minimize the risks that may occur.
Research Limitations: This study focuses on service quality, product quality and Social Media Marketing as independent variables, as well as customer satisfaction as the dependent variable. This research was conducted on customers who purchased Nganjuk's AR Pro Sound System product directly.
References
Aditia, A. R. R., Wadud, M., &; DP, M. K. (2020). The Effect of Product Quality on NMAX Motorcycle Consumer Satisfaction at PT Yamaha A. Rivai Palembang. National Journal of Marketing & HR Management, 1(01), 23–37. https://doi.org/10.47747/jnmpsdm.v1i01.4
Cesariana, C., Juliansyah, F., &; Fitriyani, R. (2022). Customer Decision Model through Consumer Satisfaction in the Marketplace: Product Quality and Service Quality (Marketing Management Literature Review). Journal of Educational Management and Social Sciences, 3(1), 211–224. https://doi.org/10.38035/jmpis.v3i1.867
Ferdinand A. T. 2014, Management Research Methods, Edition II, Diponegoro University Publishing Board, Semarang.
Handoko, B. (2017). The influence of promotion, price and service quality on customer satisfaction at JNE Medan's flash deposit. Scientific Journal of Management and Business, 18(1), 61–72. https://doi.org/10.30596/jimb.v18i1.1098
Isa, M., Lubis, H. A., &; Chaniago, M. (2019). The Effect of Service Quality on Passenger Satisfaction Using PT. ASDP Indonesia Ferry (Persero) Sibolga Branch. Jesya (Journal of Economics &; Sharia Economics), 2(2), 164–181. https://doi.org/10.36778/jesya.v2i2.90
Jaya, L., Yuliana, Y., &; Arwin, A. (2022). The Influence of Social Media Marketing on Customer Satisfaction at The Wrappers, Medan. Escaf, 1, 1–7.
Kinanti, S. P., &; Putri, S.I.Kom.,M.Si, B. P. S. (2017). The influence of Instagram social media @Zapcoid on Zap Clinic's brand equity. Journal of Communication, 9(1), 53. https://doi.org/10.24912/jk.v9i1.164
Kurniawan, D., &; Sutanto, J. (2014). The effect of service quality on customer satisfaction and ... First International Conference on Entrepreneurship, 185–203.
Produk, P. K., Digital, D. A. N., Darmawan, D., &; Handayani, L. S. (2022). Marketing to Customer Satisfaction. IKRAITH EKONOMIKA, 1–26.
Produk, P. K., Digital, D. A. N., Darmawan, D., Handayani, L. S., Samuel Rivaldi Lokananta, A. A., Jaya, L., Yuliana, Y., Arwin, A., Roti, P., Di, C., Sambodo Rio Sasongko, Cesariana, C., Juliansyah, F., Fitriyani, R., Samantha, R., Almalik, D., Aditia, A. R. R., Wadud, M., DP, M. K.,
Bread, P., &; Di, C. (2015). ANALYSIS OF THE INFLUENCE OF MARKETING MIX ON DECISIONS, CUSTOMER SATISFACTION AND LOYALTY IN ROTI CERIA CUSTOMERS IN JEMBER. Indonesian Journal of Management and Business, 1(2), 143–161.
Subagyo, G. E., Rukmini, M., & Limantara, A. D. (2021, September). The Effect of Promotion Through Social Media on Purchase Decision with Viral Marketing as an Intervening Variable. In BIS-HSS 2020: Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia (p. 55). European Alliance for Innovation.