Proceeding Kilisuci International Conference on Economic and Business 


The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover
Vol. 2 (2024), Articles
Vol. 2 (2024)

The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover

Articles
Published 2024-04-02
Lusi Tri Wahyuni
University of Nusantara PGRI Kediri
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Keywords

Digital Marketing
Turnover Sales
MSMEs

How to Cite

Wahyuni, L. T. (2024). The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover. Proceeding Kilisuci International Conference on Economic &Amp; Business, 2, 460–467. Retrieved from https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/4122
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Abstract

Research aim: The aim of this research is to increase knowledge about digital marketing for MSMEs and how method increase  turnover MSME sales ​

Design/Method/Approach: In this research, researchers used qualitative methods . With Technique interviews , observations And documentation . Object study This is the UMKM Kebab Hamed on Jl. Dahlia No.3, Mangunrejo, Tulungrejo, Kec. Pare, Kediri Regency.

Research Finding: results study showing that Utilization of digital marketing in means promotion to enhancement turnover sale.

Research limitations: Research limitations this is a lack of time in doing interviews because MSME product owners are difficult to find.

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