The Role of Webqual 4.0: Shopee User Satisfaction in Munjungan District
Main Article Content
Abstract
Research aim : Aims to analyze Shopee web user satisfaction based on WebQual 4.0 in Munjungan District, Trenggalek Regency, East Java.
Design/Methode/Approach : This research is causal quantitative research. The population of this study were Shopee application users in Munjungan District, Trenggalek Regency who had made purchase transactions. The sampling technique used simple random sampling, the number of respondents was 160 people, determined based on the theory of Hair et al. Data was collected by utilizing a questionnaire as an instrument. The data analysis technique enables multiple linear regression which is processed with the help of the SPSS application.
Research Finding : This research proves that WebQual 4.0 has a positive and significant influence on Shopee web user satisfaction in Munjungan District, Trenggalek Regency, East Java.
Theoretical contribution/Originality : This research contributes to the understanding and provides insight into usability, service interaction, information quality, and customer satisfaction in shopping.
Practitionel/Policy implication : For companies, it can improve user experience, increase customer retention, and strengthen brand image. As for consumers, the benefits include easier navigation, a responsive interface, better product selection, and an overall more satisfying online shopping experience.
Research limitation : The study was limited by the lack of respondents, reaching only 102 out of a target of 160. This was due to the unwillingness of some respondents to complete the online form and time constraints.
Article Details
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