Analisis Adopsi E-Commerce oleh UMKM di Indonesia: Pendekatan TOE untuk Meningkatkan Daya Saing Digital

Authors

  • Adam Risqi Alfarisi Universitas Nusantara PGRI Kediri Indonesia
  • Mohammad Faisal Universitas Nusantara PGRI Kediri Indonesia
  • Erna Daniati Universitas Nusantara PGRI Kediri Indonesia

DOI:

https://doi.org/10.29407/bpd9zt32

Abstract

     Transformasi digital telah menjadi faktor penting dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Namun, tingkat adopsi e-commerce di kalangan UMKM masih rendah, meskipun potensi besar yang dapat diberikan oleh teknologi ini. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi adopsi e-commerce oleh UMKM di Indonesia menggunakan kerangka kerja Technology-Organization-Environment (TOE). Melalui studi literatur, penelitian ini mengidentifikasi faktor teknologi, organisasi, dan lingkungan yang mempengaruhi keputusan UMKM dalam mengadopsi e-commerce. Hasil penelitian ini memberikan wawasan yang berharga bagi pemangku kepentingan dalam merancang kebijakan dan strategi untuk meningkatkan adopsi e-commerce di sektor UMKM Indonesia.

Keywords:

UMKM, E-Commerce, Adopsi Teknologi, TOE Framwork

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References

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Published

2025-07-10

Issue

Vol. 9 No. 3 (2025): Prosiding Seminar Nasional Inovasi Teknologi Tahun 2025

Section

Articles

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Copyright (c) 2025 Adam Risqi Alfarisi, Mohammad Faisal, Erna Daniati

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How to Cite

Analisis Adopsi E-Commerce oleh UMKM di Indonesia: Pendekatan TOE untuk Meningkatkan Daya Saing Digital. (2025). Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi), 9(3), 1827-1834. https://doi.org/10.29407/bpd9zt32