Marketing Strategy for Semar Rice in Increasing Sales
Main Article Content
Abstract
Research aim : The aim of this research is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in increasing sales. This research uses qualitative research using researchers as an important tool for collecting and interpreting data. This data collection method includes documentation studies, interviews and direct observation.
Design/Methode/Approach : The brand image of UD Sholeh Jaya Semar rice is well known and familiar to the public so that it does not raise public doubts about the quality of UD Sholeh Jaya's rice production to meet consumption needs. The marketing strategy for Semar UD Sholeh Jaya rice products is through direct distribution and indirect distribution. Where direct distribution is carried out with the marketed product being delivered directly to regular consumers or consumers (the general public) who immediately come to make purchases on the spot
Article Details
References
Dwiastuty ARN, Sadeli AH, - SF, - NS. Strategi Pemasaran Beras Organik Di Gapoktan Simpatik Tasikmalaya. J Manaj AGRIBISNIS (Journal Agribus Manag 2020;8:1. https://doi.org/10.24843/jma.2020.v08.i01.p01.
Dewi EY, Yuliani E, Rahman B. Analisis Peran Sektor Pertanian Terhadap Pertumbuhan Perekonomian Wilayah. J Kaji Ruang 2022;2:229. https://doi.org/10.30659/jkr.v2i2.20961.
Angga Dwi Permadi, Durratul Hikmah Fatus Solikhah, Muhammad Yasin. Strategi Industrialisasi Hubungan Dengan Sektor Pertanian di Wilayah Sidoarjo. Student Res J 2023;1:54–63. https://doi.org/10.55606/srjyappi.v1i3.314.
Abid Muhtarom, Tri Haryanto NI. Analysis of productivity efficiency of food plant agriculture in East Java based on DEA index. Int J Civ Eng Technol 2019;10:420–43.
Fahmi RR, Hayati M. Strategi Pengembangan Bisnis Beras Ud. Sovi Jaya Di Kecamatan Kamal, Kabupaten Bangkalan. Agriscience 2020;1:487–506. https://doi.org/10.21107/agriscience.v1i2.8741.
Sumiyati YN. Akuntansi Keuangan SMK/MAK Kelas XI. Gramedia Widiasarana indonesia; 2021.
Achiri, Laila N. Pengaruh Marketing Syariah dan citra perusahaan terhadap loyalitas nasabah dengan kepuasan nasabah sebagai (Studi kasus BNI Syariah Cabang Yogyakarta). Variabel Intervening 2018. https://doi.org/Uin-suka.ac.id.
Abdul Aziz M. Analisis Strategi Pemasaran Beras Dalam Meningkatkan Penjualan (Studi Kasus : CV. Rahmat Jaya). J Ris Rumpun Ilmu Tanam 2023;2:25–35.
Nofiani PW, Mursid MC. Pentingnya Perilaku Organisasi Dan Strategi Pemasaran Dalam Menghadapi Persaingan Bisnis di Era Digital. J Logistik Bisnis 2021;11:71–7. https://doi.org/https://doi.org/10.46369/logistik.v11i2.1563.
Rangkuti F. Analisis SWOT: Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, dan OCAI. Cetakan Ke. Jakarta: PT Gramedia Pustaka Utama.; 2018.