The Influence of Testimonials, Price and Product Quality on Consumer buying Interest in Hanasui Products in Online Stores
Main Article Content
Abstract
Research aim: The aim of this research is to determine the partial and simultaneous influence of testimonials, price and product quality on consumer buying interest in Hanasui products in online stores.
Design/Method/Approach: This research uses quantitative methods and data collection techniques by distributing questionnaires to respondents. Primary data was obtained by filling out a research questionnaire. The data analysis used is research instrument testing, descriptive statistical tests, multiple linear regression analysis, hypothesis testing. The population of this research is consumers who have previously purchased Hanasui products and the sample used in this research was 30 respondents who had previously purchased and used the analytical method. multiple linear regression.
Research Finding: The results of the research are that testimonials, price and product quality have a partial and simultaneous influence on consumer buying interest in Hanasui products in online stores.
Research limitation: The limitation of this research is the difficulty of collecting consumer data. The limitation of this research is the small number of respondents.
Article Details
References
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