Proceeding Kilisuci International Conference on Economic and Business 


Utilization of Instagram as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang
Vol. 2 (2024), Articles
Vol. 2 (2024)

Utilization of Instagram as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang

Articles
Published 2024-04-02
Febrian Angga Fergianto
University of Nusantara PGRI Kediri
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Keywords

Social Media
Promotion
Sales
MSMEs

How to Cite

Fergianto, F. A. (2024). Utilization of Instagram as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang. Proceeding Kilisuci International Conference on Economic &Amp; Business, 2, 468–472. Retrieved from https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/4120
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Abstract

R

Research aim: This research aims to determine the benefits of Instagram as a promotional means to increase sales at mushroom MSMEs in Kaliraya, Menang.

Design/Methode/Approach: This research uses a qualitative method, with data collection techniques such as interviews, observation, and documentation. The object of this research is Kaliraya Mushroom MSMEs, Menang.

Research Finding: The research results show that using Instagram as a promotional means increases sales.

Theoretical contribution/Originality:-

Practitioner/Policy implication:-

Research limitation: There is a lack of in-depth observation, so this research may not be able to explore details of effective promotional strategies or detail the experiences of Kaliraya Mushroom MSMEs in overcoming certain obstacles on Instagram.

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References

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Kotler P, Gary A. Prinsip-Prinsip Pemasaran. Edisi 13. Jilid 1. Jakarta: Jakarta: Erlangga; 2012.

Wibasuri A, Agus I, Wibaselppa A, Mutiara S. Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan Bisnis Keripik Pisang Di Desa Kalidadi, Kalirejo Lampung Tengah. J Publika Pengabdi Masy 2022;4:48–53. https://doi.org/10.30873/jppm.v4i01.3178.