Utilization of Social Media as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang
Main Article Content
Abstract
Research aim: The aim of this research is to find out benefits of social media as means promotion For increase sales to Mushroom MSMEs Kaliraya , Menang.
Design/Method/Approach: The method used in this research is a qualitative method with data collection techniques used in the form of interviews, observation and documentation. The object of this research is Kaliraya Mushroom MSMEs, Menang.
Research Finding: The research results show that the use of social media as a promotional tool has an effect on increasing sale.
Research limitation: There is a lack of in-depth observation, so this research may not be able to explore details of effective promotional strategies or detail the experiences of Mushroom Kaliraya MSMEs in overcoming certain obstacles on social media.
Article Details
References
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